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9 Best WooCommerce Follow up Email Practices With Examples

Are you struggling to boost your WooCommerce sales despite having a great store and products? Well, the solution might be closer than you think. By implementing the best WooCommerce follow-up email practices, you can effectively nurture your leads and turn them into loyal customers.

In this blog, we’ll dive into 9 of the best practices for crafting effective follow-up emails, along with examples to help you get started. Let’s get right into it!

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What is WooCommerce Follow up emails?

WooCommerce Follow up emails are a series of emails sent by online stores after a customer takes a desired action like purchasing, subscribing, referring, etc.

Follow up emails

They are also referred to as post-purchase emails; these emails are usually sent after a week to re-engage with the customers.

WooCommerce Follow up emails can help you turn your visitor into customers and customers into brand advocates when it is done right.

Couple more things you can do with WooCommerce Follow up emails,

  • Request your customers to refer their friends.
  • Ask them to write a review to build your Social proof.
  • Encourage them to drive repeat purchases.
  • Request them to join your community.

Remember, you cannot just let your customers go after they make a purchase. You need to find a way to get back to them, and that’s where WooCommerce follow up emails can help you out.

Why WooCommerce follow up emails are important?

WooCommerce follow up emails are important because it lets you reach out to your customers after they have made a purchase. It provides a valuable opportunity to build a strong relationship with your customers to drive future sales.
When you send targeted and personalized WooCommerce follow up emails, it increases customer engagement and retention and builds loyalty. Running follow up email campaigns also gives valuable insights into customer behavior and preferences.

Following are some of the benefits of sending follow up emails

  • Encourages repeat purchases
  • Builds customer loyalty
  • Makes customers feel valued
  • Customer engagement and retainment
  • Gather customer feedback
  • Upsell and cross-sell products
  • Recover abandoned carts
  • Takes marketing a step ahead

So, if you want to take your WooCommerce store to the next level, investing in follow up email plugins is one of the best idea.

What is the right time to send WooCommerce Follow up emails?

Another major hurdle you’ve got to face with WooCommerce Follow up emails is the timing and often owners wonder how to send a follow up email?

If you send it too soon, you might frustrate your customer. If you send it too late, the customer would’ve already been gone.

So, what is the optimal time to send WooCommerce Follow up emails?

The right time to send eCommerce Follow up emails would be 2 or 3 days after a customer has purchased a product.

Moreover, Hubspot’s report has said that Tuesday is the right day to send a Follow up email; Thursday is the second favorite.

Weekends are a big No-no for WooCommerce Follow up emails. So, plan your email strategy accordingly. To answer the question on ‘how to send a follow up email’, it is simple all you need a marketing automation plugin that can do the work for you.

WooCommerce Follow up email best practices

Planning your WooCommerce Follow up email campaign is crucial if you want it to be effective. So, here are some of the WooCommerce follow up email best practices that you can follow if you wondering how to write a follow up email.

Define your goals

Before you start sending out your first Follow up emails, you must define your goals. What do you want your Follow up email to achieve?

It is necessary to define it beforehand and then send your emails.

You might have various requests like,

  • Write a review
  • Rate their shopping experience
  • Refer their friends
  • Subscribe to your newsletter
  • Join your community

Now, if your goal is to make a new custom, build trust with your brand. Then you should not straight away ask them to refer their friends in the 1st Follow up email.

Firstly, ask them about their shopping experience, and they ask them to leave feedback.

After that, request them to subscribe to your newsletter and join your community to get more information about your store.

By doing this, you can increase your store’s credibility, and customers will start to build trust in your store. And now you can send them emails and request them to refer their friends.

So, don’t be sending your follow up emails blindly; know what you want to achieve and then send them.

Email list segmentation

How many of us have embarrassed ourselves by sending a text message to the wrong person?

Well, it can happen in eCommerce as well. This is why segmenting your email list is crucial; a wrong email can cost you a customer.

Imagine sending the same email to both new and recurring customers; it’ll impact your credibility. Here’s how you segment it.

Generally, there are four types of Segmentation.

Email list segmentation

Segmenting customers based on Geography, demographics, and psychographics will not be very useful as far as eCommerce is concerned.

We recommend you segment your email list based on customer behaviors. By doing that, you can identify,

  • Your loyal customers
  • Customer who have already referred their friends
  • Customers who are almost ready to refer
  • New customers
  • Customer who have just completed their first purchase
  • Customer who purchase in bulk

Now that you’ve segmented customers based on their behaviors. You can start targeting specific Follow up emails effortlessly.

After segmenting, you need not worry about sending the same emails to all customers. You now know which customer deserve what type of eCommerce Follow up emails,

Automated Follow up sequence

With the market moving fast, it is impossible to send and manage WooCommerce Follow up emails manually.

You cannot keep an eye on every customer and the email they’ve received. Automating your Follow up sequence is the right thing to do.

Also, sending automated follow up emails will make your campaign more scalable. All you need is ESPs like MailChimp, Sendinblue, Drop, etc. to automate your eCommerce Follow up emails

 Email automation

MailChimp can automate various post purchase Follow up emails for you like Product Follow up, and Abandoned cart Follow up, Customer re-engagement follow up, etc.

Follow up automation

All you need is to add your email list to the type of Follow up email you want to send and mention the trigger sequence. Your Follow up emails will be sent to the right customers at the right time.

Let’s not forget that many of these ESPs can integrate with your WooCommerce store. Sending post-purchase Follow up emails cannot be made easier.

Entice with Subject lines

Email open rates are more crucial than conversion rates. Just imagine what use is an email if the customer doesn’t even open it.

And what influences email open rates?

Yes, you guessed it, ‘Subject lines.’ A recent study says that 47% of people open emails due to the subject line. It gives you the first chance to convince your customer. If you fail here, then there is no going further.

Subject lines

So, if you are wondering how to write a follow up email, start with the best subject lines, it is necessary to craft persuasive subject lines relevant to the topic and the ones that interest your reader.

Here are a few examples,

  • Enjoying your new purchase?
  • Still thinking it over? Maybe this will help
  • Let’s do that again!
  • There must have been a mistake. You left this behind.
  • Just looking out for you 🙂

You can also personalize your subject lines, marketers say that there was a 27% increase in email open rates when the subject lines were personalized.

Make use of every factor that can reinforce your subject lines and increase your WooCommerce Follow up email conversions.

Personalize your email

We said it previously. We’re going to repeat it, personalize your post purchase follow up emails.

Personalization is a very powerful conversion tactic, but most eCommerce businesses are still oblivious to it.

What is the benefit of personalization?

It’ll make the customer feel that you’ve crafted the email specifically for them, they’ll build trust in you which increases your credibility.

Subject line personalization

Well, the statistics don’t lie, they speak for themselves. Also personalizing can increase your conversion rates as high as 50%.

Pretty cool, isn’t it?

Huckberry email

Customers feel that they’re being treated like a person when they see their name on the email. So, make good use of it and increase your open and conversion rates.

Remember, personalization is not subjected just to adding the customer’s name. You can personalize it even by,

  • Adding their birthday
  • Showing their purchase history
  • Mentioning their relationship status
  • Recommend products based on purchase history
  • Including their location

You can incorporate various aspects of your customers based on the customer data and personalize your post purchase follow up email.

Avoid being passive-aggressive

Your WooCommerce follow up email campaign will be a success only if the recipients engage back with you.

So, if you want them to interact back with you, then you must avoid being aggressive or even worse, being passive-aggressive.

Most email campaigns have failed due to the passive-aggressive context of the email, this happens when you don’t understand how to write a follow up email.

Quick follow up

Above is follow up email example of a passive-aggressive email. Honestly, will you reply to this email?

Definitely Not, right?

Being too pushy and sounding too desperate will repel your customers from your store. Here are some commonly used passive-aggressive phrases, make sure you avoid them.

  • Not sure if you saw my first email
  • Any update on this
  • Please advise
  • Correct me if I’m wrong
  • Any interested in…..?
  • I hope you don’t mind
  • Just making sure you’re aware
  • Sorry for being unclear
  • Let me clear
  • Going Forward

We know it’ll be hard when a customer doesn’t respond, but don’t show your distress through email, it’ll sound too desperate.

Get to the point

On average a user gets around 121 emails per day, so you have to think if the recipients will have enough time to read your emails, so avoid drafting boring essays.

Get straight to the point, this the first thing experts will say when you ask them how to wrote a follow up email, make sure that you make the recipient get the purpose of your email within a few seconds or so.

The more direct and clearer your post purchase Follow up email, the happier the customer and the higher the chance of getting a reply.

Here is where your customer data and segmentation comes into play.

If you know what your customer wants and who wants it then you’ll have no trouble while crafting your email content. Or else you’ll end up sending him/her a huge paragraph.

So, avoid using fillers in your content, keep it direct and appealing to save your customer’s time.

Want to turn more WooCommerce browsers into buyers? Let Retainful show you how with our proven follow-up email tactics

Ask for Referrals

Alright, I know you might be wondering what exactly can I ask my customers?

Well, since they’ve already purchased from your store, they might have developed a trust in you.

Now you can use that trust as leverage and ask for them to refer their friends. Asking for Referrals is a great way to engage with your customers and WooCommerce Follow up emails paves the way for you.

Buffer email

Ask them to refer their friends and earn rewards. By doing this, not only can you acquire new customers but also can retain your existing customers.

One more interesting thing you can do in your WooCommerce Follow up emails is recommend related products to your customers.

But, instead of pitching a hard sale on them, try educating them about the product they bought and recommend a product that compliments the previous product.

For example, if your customer has purchased a Camera, recommend lens and other camera accessories in your Follow up email. This’ll encourage them to purchase again.

Request a Feedback

We saved the best one for the last. Requesting Feedback is Follow up email 101, probably which is the first Follow up you’re going to send.

And the interesting thing is that they always work. Asking customer’s opinions will make them feel that you care for their words.

Guess what, this can be a huge advantage for you. Because asking how they felt about your site will give you an idea of things you can improve in your WooCommerce store.

Papier email

Most eCommerce stores include ‘Request a Feedback’ and send it as their first Follow up email.

You can request feedback on various elements of your store. Papier has requested their customers to review their store. Likewise, you can,

  • Ask customers to review certain products.
  • Ask them to give feedback on your checkout process.
  • Ask them about your prices and offers
  • Ask them about the user-experience

We’ve only listed a few, you can request your customer to write a review on any elements of your store. All in a goal to increase your engagement and improve the usability of your WooCommerce store.

Best WooCommerce Follow up Email plugins

What do you think is the important aspect of running an online store? It is to build a relationship with the customer which would encourage the customers to return for more purchases.

There are a few best WooCommerce follow up email plugins available which would assist you in sending personalized and targeted emails to customers. Let’s explore the best WooCommerce follow-up email plugins that will help you boost customer engagement, retention, sales and revenue.


If you are tired of manually sending follow up emails to your WooCommerce customers, you should check out Retainful. Retainful is one of the best WooCommerce follow-up email plugins available, allowing you to easily automate your email campaigns, keeping your customers engaged and driving more sales to your store.
To make it easier these emails can be built with pre-built templates and drag-and-drop email builders. The best part about building these personalized emails is that you don’t need to know coding and these highly personalized emails have a high open and click-through rate.

As a part of follow-up emails, you can send Welcome, Thank you and Win back emails. You can also add Dynamic coupons and Next order coupons in your follow-up emails which increases the chances of your customers coming back to finish the purchase.

As the best follow-up email plugins for WooCommerce, Retainful has a powerful analytics dashboard to give deep insights into what is working out and what is not. A/B testing lets you decide and switch to another strategy if your current strategy isn’t working out for you.


Omnisend allows you to create and customize WooCommerce follow-up emails which can be sent to targeted customers based on their behavior and purchase history. Omnisend allows high personalization with its segmentation feature and you don’t need any coding knowledge to send these WooCommerce automated follow up emails using Omnisend.

Plus, it has a drag-and-drop email editor, which means creating follow up emails would be a breeze. Its analytics feature lets you track email campaigns and their performance to let you make data-driven decisions that will help you improve your upcoming campaigns.


Shopmagic is more of a generic WooCommerce follow up email plugin. You can customize email templates and send them to the targeted customers.

Shopmagic allows you to set events and triggers based on which follow-up emails and lets you create customized workflows.

You can send unique customer discounts to make customers come back for repeated purchases.


AutomateWoo is a follow up email plugin for WooCommerce that allows you to automate follow up emails easily and these emails build credibility and increase customer engagement. This plugin also comes with birthday emails.

AutomateWoo also lets you send personalized coupons that ultimately make customers come back for repeated purchases.


FluentCRM lets you create attractive and targeted emails, which include Welcome emails and Post-purchase emails. You can set up purchase triggers and refund triggers easily. When a customer finishes a purchase, a purchase trigger is triggered and he/she gets post-purchase emails and when a customer initiates a refund, the refund process is automated.

The plugin also has smart contact segmentation and purchase history using, which you can easily send highly personalized follow up emails.

5 Uber-cool Follow up Emails Examples for your store


Nordstrom, even though it is a luxury fashion store they’ve kept their Follow up email very effective.

Follow up email example:


Like we said previously, most eCommerce stores start their Follow up email campaign with a Feedback email and that’s what Nordstrom has done here.

Remember, when we said to keep your emails short and not write a paragraph, this is what we meant, this is how you write a follow up email. Make sure to craft an email that can be understood at a glance.

This saves your customer’s time and the CTA will help you get your conversion. Here is one of the common Woocommerce follow up emails templates for you,

Hi[Customer Name]

We are pleased to have you as our customers, Thank you for opting for our services and purchasing at our store. There is one little thing you can do for us. We would like to know how you felt shopping at our store.

Give us a minute of your time to answer this simple survey. Your response will mean a lot to us.

[Insert the survey link]

We appreciate your time and we value your feedback.

With regards

[Company Name]


You can send this eCommerce follow up email to customers who have just purchased from your store and improve your customer engagement.


Sephora, a multinational beauty and personal care retailer has added some spice to their Abandoned cart email.

Follow up email example:


Follow up emails offer you a great chance to recover your abandoned carts. Instead of just showing the products abandoned, Sephora went a step further and showcased a bit of their Social proof.

They’ve also enticed the customers with Free samples, Free shipping and to create FOMO, they’ve included their Weekly specials.

All in an effort to motivate the customer to a point that they return to their store and recover their abandoned cart.

Here is one of the most commonly used eCommerce follow up email templates for abandoned cart recovery

Hi[Customer Name]

We have noticed that you have added products to your cart and still haven’t completed the purchase. I am following up with you to know if there is anything bothering you regarding the checkout.

Our products and services are of the highest quality. There is no need to have second thoughts while purchasing from our store, I can vouch for that.

Moreover, we are happy to offer you a 10% off Coupon for your next order if you complete your current purchase.

We are looking forward for your response.

With regards

[Company Name]


This follow up email templates can help you recover abandoned carts as you are encouraging your customers by offering a next order discount if they complete their current purchase.


Casper has done brilliantly in achieving two goals with one Follow up email.

Follow up email example:

Casper email

A customer has already purchased the sheets, so Casper is asking them to review the sheets. But instead of just vaguely asking for a review, they’ve made a personal connection by asking ‘How did you sleep’.

This increases your customer engagement and stickiness. Also, they’ve proposed a Refer a friend offer to their customer.

Initially, they created a personal engagement, and then they went on to ask their customers to refer their friend. That’s how you make a lasting impression with your customers.

Let us show you the most commonly used eCommerce follow up email templates for product reviews,

How was your experience?

Hi[Customer Name]

Thank you for purchasing at our store. We are constantly trying to provide the best experience for our customers and your review will be invaluable to us.

Review link

Tell us how you felt shopping at our store, we will strive to improve ourselves.

We are looking forward to your response.

With regards

[Company Name]


This follow up email template will help you improve your social proof which will make the customers trust your store more.


CBDfx might give you an idea of designing a unique Follow up email template.

Follow up email example:


Designed like an envelope, it grabs customer’s attention right away. Also the message in their email is also simple and straightforward.

They’ve kind of personalized their email by adding ‘One of the first to find out about new arrivals’ just to entice the customers.

And if your customer has just completed their first purchase sending Next order coupons through Follow up emails is a brilliant way to drive repeated sales in your WooCommerce store.

Let us show you the most commonly used eCommerce follow up email templates for informing customers,

Hi[Customer Name]

We are pleased to have you as our customer, hope you are enjoying our experience. Be the first to know about new deals, arrivals, offers, etc. Here is 10% off for your next order.

Happy shopping!

We are looking forward to your response.

With regards

[Company Name]



What we love about this email is that it can be used for various purposes in many eCommerce stores.

They are commonly called Milestone emails.

Follow up email example:


Remember when we said personalization can increase your sales. Yes, sending personalized Follow up emails like these is a great way to build customer loyalty.

They’ve offered a coupon to entice the customer to return to the store and also added the Social sharing options in an effort to get exposed to new customers.

We have the right follow up email template for you so that you can celebrate your customer membership together,

Hi[Customer Name]

We know it is a special day today! It is time for us to celebrate your first anniversary with us as a customer. What a memorable journey it has been and we hope you continue to travel with us for years to come.

To make this auspicious occasion even better, we are offering you a gitt, not just any gift, you are getting a 50% discount on the next purchase you make.

We are pleased to have you on board and let us cherish our memories together.

Happy shopping!

We are looking forward to your purchase

With regards

[Company Name]


Alright, these were some of the cool Follow up email examples. You can include them in your email campaign to increase your customer engagement, sales, and so on.

Don’t settle for mediocre follow-up emails – make them stand out with Retainful! Try our advanced email marketing features for WooCommerce today and see the results for yourself.


With the highest response rates when compared to other emails, WooCommerce Follow up emails have been considered to be a great asset in your email marketing campaign. As many eCommerce stores are oblivious to this, we wanted to educate them about WooCommerce Follow up emails and their best practices through this article.

We have shown you how to send a follow up email and the right time to send it, use the right follow up email templates to skyrocket your conversion rate. Maybe the follow up email examples we listed in this article can give you an inspiration.

How do you write a follow-up email example?

Subject Line: Don’t forget your items in [Your Store Name]’s cart!
Dear [Customer],
We noticed that you left some items in your cart on [date], and we wanted to remind you that they’re still available for purchase. We understand that sometimes life gets busy, but we don’t want you to miss out on [item name(s)].
As a token of our appreciation, we’re offering you [discount code/ free shipping/ bonus gift] if you complete your purchase within the next [time frame]. Simply click on the link below to go directly to your cart and complete your purchase.
[Cart Link]
Thank you for considering [Your Store Name] for your [product type] needs, and we look forward to hearing back from you soon.
Best regards,
[Your Name]

What is an example of a follow-up email after no response?

An example of a follow-up email after no response in WooCommerce could be to remind the customer of their abandoned cart, express your continued interest, and offer an incentive or discount to encourage them to complete their purchase. It’s important to be friendly, helpful, and avoid being too pushy or spammy.

Dear [Customer],
We noticed that you left some items in your shopping cart and haven’t completed your purchase yet. We wanted to remind you that these items are still available and ready for you to enjoy!
If you have any questions or concerns about your order, please let us know. As a token of our appreciation, we’re offering you a [discount code/ free shipping/ bonus gift] if you complete your purchase within the next [time frame].
Thank you for considering [your store name], and we look forward to hearing from you soon.
Best regards,
[Your Name]

How do you write a strong follow-up email?

To write a strong follow-up email, start with a clear and concise subject line that highlights the purpose of the email. Then, use a friendly and professional tone, personalize the message, and provide value or benefits to the recipient. Additionally, make sure to include a clear call-to-action and a polite closing statement.

How do you professionally follow up in an email?

To professionally follow up in an email for Shopify and WooCommerce, start with a personalized message that reminds the customer of their abandoned cart or previous interaction, offer incentives or value, use clear and concise language, and include a clear call-to-action and polite closing statement. Keep the tone friendly and conversational.

What is a good follow-up message?

A good follow-up message in WooCommerce could remind the customer of their abandoned cart, provide additional information about the product or service, and offer a discount or incentive to encourage them to complete their purchase. The message should be personalized, friendly, and include a clear call to action.


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