Engage customers post-purchase.

Make every sale count. Send automated order follow-ups and turn one-time buyers into repeat customers with a positive post-purchase experience.

order follow-up emails
Trusted by 16,000+ ecommerce brands
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more likely to lead to a repeat purchase.
0 %
Average open rate
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Increase in customer satisfaction and positive reviews.
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Set up follow-up automation workflow in minutes.



Set a trigger based on order attributes, purchase history, and geo-location.

The workflow has 3 pre-configured emails: order summaries, product tips, and feedback request emails.

Customize every element of your emails easily and with a drag-and-drop email editor.

set triggers
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customized email

Engage and retain customers post-purchase.

Spend less time designing and setting up.

Use easy-to-setup email automation and pre-designed templates to send order follow-up emails in minutes.

Pre-built workflows

Our automation workflows come with pre-defined triggers, email series, and timed delays.

Split condition

Build tailored customer journeys based on the customer’s previous actions in the workflow.

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Pre-designed templates

Access Retainful’s email template library and eliminate designing from scratch.

Dynamic coupon

Include auto-generated unique coupon codes and incentivize your order follow-up emails.

How we delivered on our promises. Our customers say it best.

All revenue generated by Retainful is on-top revenue that would not exist without Retainful

Rafael Gonzalez

Managing Director at Fretlook


The main criteria we had when signing up for Retainful was to make sure it paid for itself, which it did almost immediately.

Nathan Hartnett

Owner of Mensringonline

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With Retainful, we saw a 30% increase in sales within a month, while generally experiencing a 19-22% boost in conversion rates.

Norbert Muszkas

Owner of Tiashop

TIA shop

Without Retainful, I don’t believe we would have had the success we have had over the last 6 plus months.

Ryan Sinclair

Managing Director of Wonderdog


Thanks to Retainful, we’ve been able to capture over £4000 worth of abandoned carts, which is incredible.

Simon Charlton

Web Designer at All Earth Mineral Cosmetics

All earth

We are seeing an increased number of abandoned carts being recovered after using Retainful.

Jason Wilson

Partner at theessentialscompany

The essentials

Frequently Asked Questions

Can follow-up emails improve customer satisfaction and loyalty?

Follow-up emails improve customer satisfaction and loyalty by addressing any issues promptly, providing valuable information, and offering personalized support.

Yes, asking for feedback or reviews in follow-up emails helps gather valuable customer insights, and shows customers their opinions are valued.

Yes, follow-up emails can reduce return rates by addressing potential issues, offering additional support, and ensuring customer satisfaction with their purchase.

Join 16,000+ ecommerce merchants increasing their revenue through Retainful.

Experience how Retainful simplifies full-cycle ecommerce email marketing firsthand.