Ever wondered how those WooCommerce post-purchase emails can help your online store? Online shopping is not just about the first click; it’s about keeping the connection alive. That’s where WooCommerce after purchase emails step in, turning a one-time buyer into a loyal customer. In this guide, we’re breaking down the nitty-gritty of these emails – the benefits they bring, the various types, and the lowdown on creating an automated email series with Retainful. We’re spilling the beans on crafting top-notch WooCommerce emails and ordering follow-up emails too. Plus, we’ve got the inside scoop on sending after-purchase emails and mastering the art of a killer WooCommerce post-purchase email campaign. Ready to engage, retain, and delight your customers? Let’s dive in! Transform one-time buyers into loyal customers effortlessly using Retainful’s WooCommerce post purchase emails.  What is a WooCommerce Post-Purchase Email? WooCommerce post-purchase emails, or WooCommerce after purchase emails, are pivotal in WooCommerce email marketing strategy. These WooCommerce after purchase emails confirm the order placed by the customer and also enhance the post-purchase shopping experience.  They build trust, nurture customer relationships, and encourage further engagement. Did you know that post-purchase emails, with a remarkable 40.5% open rate, go beyond reassurance? These WooCommerce emails, sent after a purchase, not only solidify trust but also drive repeat business through enticing incentives and personalized recommendations. They are a cornerstone of customer relationship management, capable of turning one-time shoppers into loyal brand advocates, ultimately fueling eCommerce success. Benefits of sending post-purchase emails in WooCommerce Types of WooCommerce post-purchase emails Thank You Email After a customer completes a purchase, WooCommerce sends them a friendly thank you email. This serves as both a WooCommerce email confirmation and a post-purchase email in WooCommerce. It’s a warm gesture to acknowledge their order and express gratitude for choosing your store. Related reading: Learn the tricks and tips to use when sending a Thank you email after purchase.  Order Follow-Up Email WooCommerce order confirmation emails go beyond just confirming the order. They also keep customers in the loop by providing updates on their purchase and shipping details. These are WooCommerce emails sent after purchase that ensure customers stay informed. Related reading: Explore the Do’s and Don’ts of an order follow-up email to increase customer engagement.  Next Order Coupon Email To enhance the post-purchase experience and encourage repeat business, you can send a “next order coupon” email. This type of after-purchase email in WooCommerce offers a special discount for their next purchase, giving customers a good reason to return to your store. Related reading: Learn how to create Next order coupons for your WooCommerce store to drive repeated sales. Use Retainful to easily send next-order coupons and keep customers coming back. Start now for better post-purchase results! Request for Review Did you know that 55% of customers’ buying decisions are influenced by customer reviews?  Sending post-purchase emails in WooCommerce that politely request a product review is a great way to gather valuable feedback. When customers are happy with their purchase, they’re more likely to share their positive experiences, which can boost your store’s credibility. Product Recommendation Email WooCommerce post-purchase emails are designed to increase sales. Did you know that product recommendations increase the store’s revenue by 31%?  By analyzing a customer’s previous purchase, you can include personalized product recommendations in after-purchase emails. It’s like having a virtual shopping assistant suggesting items that align with their interests. Win Back Email Sometimes, customers become less engaged over time. To re-engage them, you can use post-purchase retention emails. These emails aim to win back customers who may have lost interest in your store. They often include special offers or personalized incentives. Related reading: Explore win back email examples and get inspired to write your own.  How to Create an Automated WooCommerce Post-Purchase Email Series with Retainful? Creating an automated WooCommerce post-purchase email series is a quick and easy process with Retainful. It involves two steps. 1. Installing the plugin. 2. Configuring the workflow with Trigger and Wait conditions. Install the Retainful Plugin Creating automated post-purchase email series in WooCommerce using Retainful Creating your WooCommerce Post-Purchase Emails Workflow will only take you a few minutes. The steps are straightforward and easy to implement. Let me walk you through the steps to create customized WooCommerce after-purchase emails.  1. Login to your Retainful dashboard 2. Go to ‘Automation’ -> Create Workflow -> Choose ‘Order Follow-up Emails’ 3. Give a ‘Name’ to your Order Follow-Up Emails Workflow and click ‘Continue’. Now, you will be redirected to the automation workflow builder, aka the customer journey builder. Trigger – You can find the ‘Trigger’ on the top of the workflow. The trigger lets you determine when a customer can enter into the workflow. By default, the trigger is set to allow anyone who makes a successful purchase at your store to enter into the workflow. If you would like to set up any custom trigger rule or customer rule for the workflow, you can set it up on the right side. You can learn how to configure the trigger in your automated after purchase email series in WooCommerce here. Wait – The ‘Wait’ block allows you to set up a time delay before the customer moves forward in the workflow. The wait condition can be set for 1 day, so you can have the 1st order confirmation automation workflow email sent 1 day after a customer has made a successful purchase. (You can customize the wait condition if you want) Email Settings In the Order Follow Up Emails Workflow, you can click on the 1st email block to customize the post-purchase email template, subject line, and preview text. You can provide the ‘Subject Line’ as per your choice, and when you click ‘Save,’ it will be updated automatically. ‘Editing’ the Email Content is very easy with Retainful’s drag and drop email editor. Subject Line: You can change the subject line as per your wish. A short and engaging subject line can secure a good open rate for the email in your post-purchase automation workflow. Preview