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Jason Wilson

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Best woocommerce abandoned cart plugins

Best WooCommerce Abandoned Cart Plugins in 2024

Explore the top 8 WooCommerce abandoned cart plugins to recover sales effortlessly. Find the best plugin for your store to boost customer engagement and maximize sales.

Check woocommerce abandoned carts

How to Check Abandoned Carts in WooCommerce?

Discover effective ways to check WooCommerce abandoned carts effortlessly. Learn actionable tips to check abandoned carts using the default method and using plugins. 

WooCommerce Abandoned Cart Strategies to Increase Cart Recovery rate

WooCommerce Abandoned Cart: Strategies to Increase Cart Recovery Rate

A cart that is abandoned is lost forever if timely action is not initiated. The startling truth is that the customer is lost too. Using a strategic plan to get back customers to complete the purchase is crucial to retain them for a longer time and to recover lost sales.

How to write a Shopify welcome email - A step-by-step guide

How to write a Shopify welcome email – A step-by-step guide

Shopify welcome email is like a first handshake with a customer. How do you want it to be? Writing a compelling welcome message involves setting the tone for what it is like to do business with you and communicating your brand’s story, values, and USPs. These emails also influence the future engagement a customer wishes to have with your brand. The data says so, too. Customers who receive a Shopify welcome email newsletter show 33% more engagement with the brand. So how can you get it right to reap all these benefits? This blog will help you achieve that by explaining how to write a Shopify welcome email, what a Shopify welcome email series should contain, and how to automate it.  Let’s dive right in. Send compelling Shopify welcome emails easily with Retainful’s ready-to-use email templates.  Why should you send Shopify welcome emails? What is a Shopify Welcome Email? A Shopify welcome email is an automated message sent to new customers, introducing them to your store, offering a special welcome offer, or telling your brand story. You should send Shopify welcome emails to make a great first impression and make the customer feel special and valued right from the get-go. It’s your opportunity to introduce the brand and what it offers.  More than the ability to engage customers from the start, it has some impressive stats up its sleeves. Here are some: When it comes to the onboarding process, sending Shopify welcome email newsletters helps ease new customers into your brand ecosystem by providing essential information, setting expectations, and fostering a positive initial experience. Your Shopify welcome message can guide new customers on what to do next, like checking out your latest products, following you on social media, or giving them a heads-up on upcoming sales or events.  It’s like giving them a little nudge to explore more. How to write a Shopify welcome email for better customer engagement? Writing a good Shopify welcome email means that it engages the customer and makes them want to see more of you in their inbox.  You can write a Shopify welcome email by following these steps: Let’s learn the steps in detail.   Step 1: Define your goals Before starting to write, determine what you want to achieve by sending Shopify welcome emails – is it to introduce your brand, encourage the first purchase, or increase engagement with your content? These clear objectives will guide the content and structure of your emails. For example, if your goal is the brand introduction, your first welcome email newsletter in Shopify might focus on your story – how you started, what sets you apart, and what customers can expect in terms of product quality, customer service, and community involvement. Step 2: Segment your customers Every customer is not the same, even if they are new ones. So, segmenting your customers based on criterias like below will help you personalize your Shopify welcome message and make it relevant to each customer.  Step 3: Craft compelling subject lines Creating a compelling Shopify welcome email subject line is crucial as it greatly influences the open rates of your emails. Phrases that evoke urgency or curiosity can encourage recipients to open the email.  For instance, “Limited Time Welcome Gift Just for You!” or “You Won’t Want to Miss This Welcome Surprise!” can create excitement and prompt immediate action. Step 4: Customize the Shopify welcome email template Your Shopify welcome email template should align with your brand identity and effectively communicate the message. Customizing involves adding elements and making the Shopify welcome email design reflect your brand’s personality.  Customize every element of your welcome email templates effortlessly with Retainful’s drag-and-drop email editor.  Step 5: Test and optimize Finally, test different aspects of your Shopify welcome emails, like subject lines, content, and send times. Use A/B testing to see what works best and continually optimize based on the data.  Track KPIs like open rates, click-through rates, and conversion rates to measure success. Why do you need a Shopify welcome email series? Shopify welcome email series is a sequence of emails you send after the initial welcome message. Rather than a single email, spacing out what you want to convey over 3 or 5 gives multiple touchpoints for customer engagement and spares you from cramming all your ideas into one.  Unlike a single email, creating a Shopify welcome email series allows for a step-by-step introduction to your brand. Instead of overwhelming customers with too much information at once, you can gradually educate them about different aspects of your business. Plus, each email is a perfect chance to throw in a little something extra, like a discount code or a special offer.  Here is the right Shopify welcome email sequence and what to include in each of them.  Email 1: The Initial Welcome The purpose of the first email in the welcome email sequence for Shopify is to greet and thank the customer for signing up or making a purchase. You can include a warm welcome message and a brief introduction to your brand.  Send this Shopify welcome email immediately after sign-up or first purchase. Here is a Shopify welcome email example by Brooks.  Email 2: Brand Story and Value Proposition The second email is to deepen the subscriber’s understanding of your brand. While creating this welcome email sequence in Shopify, you can include your brand story, core values, unique selling propositions, and maybe a founder’s message. The best time to send this email is 1-2 days after the first email. Here is a Shopify welcome email example by GoopKitchen.  Email 3: Engage and Educate To engage the customer with useful content or educate them about your products/services. Send helpful guides, product usage tips, customer testimonials, or how-to videos. Send the third email in the Shopify welcome email sequence 3-5 days after the second one. Here is an educational welcome email template for Shopify.  Email 4: Incentivization To encourage the subscriber to make their first or next purchase, give a special offer, discount code, or

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