Shopify Abandoned Cart

Recover abandoned carts in Shopify on autopilot and grow your revenue. Use Retainful to track cart abandonment, automatically send a series of email reminders, recover the lost sales & grow revenue.


4.8 / 5 15000+ merchants have recovered and converted lost sales to revenue. Check the reivews.

Woocommmerce abandoned cart

What is Shopify Abandoned Cart?

Shopify Abandoned Cart refers to a situation where a customer adds products to their online shopping cart but leaves the website without completing the purchase. This can happen for various reasons such as unexpected distractions, lack of urgency, or simply forgetting to complete the purchase. When this happens, the customer's shopping cart is considered abandoned.

But fear not, our Shopify Abandoned Cart app can help you recover those lost sales and increase your revenue. With our easy-to-use abandoned cart recovery app, you can send personalized emails to customers who have abandoned their carts, reminding them of the items they left behind and offering incentives to complete their purchase

The Baymard Institute has listed seven primary reasons
behind abandoned shopping carts.

Extra costs (shipping, taxes, etc.) are too high

Complicated checkout process

Customers are researching to buy later

Security concerns

No discount available

No free shipping

Returns policy.


Our Shopify abandoned cart app also provides valuable insights into customer behavior, such as which products are frequently abandoned and at which stage of the checkout process. This allows you to optimize your website and improve the customer experience, ultimately increasing your conversion rate.

Don’t let abandoned carts hurt your business any longer. Try our Shopify Abandoned Cart solution today and start recovering lost sales!

How do I see abandoned carts in Shopify?

You will need a app like Retainful to see the abandoned carts in Shopify. By default, Shopify only lists when customers leave without paying for the order. The cart abandonment in Shopify is not tracked from the moment a customer adds an item to cart. You will need the Shopify abandoned cart app – Retainful – for tracking the carts.

To see abandoned carts in Shopify using Retainful, follow these steps:

That’s it! You can now see and manage all the abandoned carts in your Shopify store using Retainful.

15,000+ Active Installs
How Successful Entrepreneurs see us?

Install Retainful and start tracking abandoned carts in Shopify.

You can now see the abandoned carts in Shopify at
the Retainful Dashboard.

woocommerce abandoned cart recovery

How do I recover an abandoned cart in Shopify?

If you’re looking to recover abandoned carts in Shopify, one effective way to do so is by using the Retainful app. Retainful is a powerful email marketing tool that can help you recover lost sales and increase your revenue.

Using Retainful, you can create a Shopify abandoned cart recovery email campaign in a few clicks with the pre-built email workflows. That is your first step in recovering abandoned carts in your Shopify store.

Retainful can automatically detect the cart abandonment in Shopify and will start sending a series of email reminders as a part of the workflow. Each email will include a unique cart recovery link. When a customer clicks the link, it will restore his cart and let him complete the purchase.

This saves you a lot of time and helps you focus on growing your business, while Retainful can recover the abandoned carts on autopilot.

Research shows that it is possible to recover at least 15 to 30 % of the abandoned carts with an effective email campaign. This will be a huge boost to your store revenue.

woocommerce abandoned cart recovery campaign

Recover abandoned carts in Shopify with Retainful.

How to create an abandoned cart email campaign in Shopify ?

To create a Shopify abandoned cart email, please go to your Retainful dashboard -> Automation and choose the Shopify Abandoned Cart Recovery workflow template. This will create an abandoned cart email campaign based on the pre-built workflow.

An effective abandoned cart recovery campaign for Shopify should have at least three emails, sent at well-timed intervals.

The pre-built workflow is based on this effective cart recovery strategy. You can edit these emails using the easy-to-use drag and drop editor and personalize them.

woocommerce abandoned cart email examples

Create an abandoned cart email campaign for your Shopify store using Retainful.

Best practices for sending Shopify Abandoned Cart emails

When sending Shopify Abandoned Cart emails, pay attention to the number of email reminders, the interval between the emails, subject line and the email body.

Number of Shopify Abandoned Cart Emails :

Three is the most recommended number of cart recovery emails you can send. But it depends on the industry. The maximum is five.

Order of Shopify Abandoned Cart Emails :

The interval between the Shopify cart recovery emails is very important. The first email should go within an hour after a customer abandons a cart. The second email can go after a day and the third email after 2-3 days.

First Email: A simple reminder

The purpose of your first email should just serve as a reminder. Just let the customer know what items were left in their cart. It can be sent 30 minutes to 1 hour after the customer has started the checkout.

Second Email: A motivation

This email should be sent 1 – 2 days after the customer has started the checkout.

Third email : Reminder of the motivation + Brand Value with a social proof

This email should be sent 2 – 3 days after the customer has started the checkout.

Shopify Abandoned Cart Recovery Email Content

Make sure your Shopify abandoned cart emails have an engaging subject line and a personalized message. You can use Retainful to automatically include the customer’s name, the contents of the cart, store name, address and more to send personalized abandoned cart emails in Shopify. Check out these 50 different subject lines and abandoned cart email examples

Shopify Abandoned Cart Email Examples

Email - 1

sent 1 hour after the cart was abandoned

Subject Line:

“Don’t forget your items at [store name]


Hi [customer name],

It looks like you left some items in your cart at [store name]. We wanted to remind you about them in case you had a change of heart. Click here to view your cart and complete your purchase.



[Your name]

A simple woocommerce abandoned cart recovery email reminder

Email - 2

sent 24 hours after the first email

Subject Line:

“Your items are still waiting – get 10% off with this coupon [store name]”


Hi [customer name],

A quick reminder to complete your purchase at [store name]. Enjoy a 10% off on your order. Use coupon code [coupon code] at checkout to redeem the discount.


If you have any questions or need help with your order, please don’t hesitate to contact us.

Thanks for considering us,

[Your name]

WooCommerce abandoned cart follow up email

Email - 3

sent 2-3 days after the second email

Subject Line:

“Last chance to get 10% off on your order”


Hi [customer name],

This is the last chance to get 10% off before your cart expires.

We hope you’ll come back and complete your purchase.

Your coupon code: [coupon_code]

Expires in 2 days


If you have any questions or need help with your order, please don’t hesitate to contact us.


[Your name]

WooCommerce Abandoned cart email with coupon

Create an abandoned cart email campaign for your Shopify store using Retainful.

Reduce cart abandonment using Add to cart popup

Stop the cart abandonment in Shopify before it happens.

Add-to-cart popup is one of the most effective ways to capture the customer’s email address early in the checkout. And the popup can also be used to reward customers with a coupon for completing the purchase.

When a customer clicks the add to cart button, a popup is triggered that will offer him a reward for entering the email address and completing the purchase. This enables you to capture the email address of the customer early in the checkout. So if the customer abandons the cart, you can easily trigger email reminders through your automated email campaign cart cart recovery using the Retainful automation.

The Retainful App for Shopify comes with the Add to cart popup feature built-in.

Checkout the step by step instructions for setting up the add to cart popup for your Shopify store

reduce abandoned carts in woocommerce using add to cart popup

Set up add to cart popup and stop cart abandonment in Shopify.

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15000+ Stores From 100+ Countries Have Generated $600+ Millions In Sales With Retainful


Frequently Asked Questions

Faq image

Install Retainful in your Shopify store. Create an automated cart recovery campaign within minutes and start recovering abandoned carts in your Shopify store.

Once Retainful is installed in your Shopify store, you can login to the Retainful dashboard and check the total carts abandoned and their respective revenue.

You can add unlimited emails to your campaign and keep sending them to customers until they recover their cart.

But the recommended sequence is 3 abandoned cart emails, this way your emails will be less intrusive.

Retainful is equipped with visual drag & drop email editor with which you can customize your abandoned checkout emails.

The more you wait, the lesser the chance of a conversion. It is recommended to send an abandoned cart email within one hour of cart abandonment.

Yes, of course. The open rate of abandoned cart emails stands at 47.67%. So, if you want to recover abandoned carts and convert them to sales, abandoned cart emails is the way to do it.

Create your Shopify Abandoned Cart Email campaign with Retainful today and start recovering your lost sales automatically.

Start recovering your lost sales automatically. No second thoughts. Recover and grow revenue now.