WooCommerce Abandoned Cart

Recover abandoned carts in WooCommerce on autopilot and grow your revenue. Use Retainful to track cart abandonment, automatically send a series of email reminders, recover the lost sales & grow revenue.

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Woocommmerce abandoned cart

What is a WooCommerce Abandoned Cart?

A WooCommerce Abandoned Cart occurs when a customer leaves your store without completing the purchase. It can be recovered through proper follow-ups.

An abandoned cart is a lost revenue opportunity. WooCommerce Abandoned Carts are one of the biggest problems faced by the store owners. A lot of shoppers will add items to cart and then leave your store without completing the purchase. This results in an abandoned cart and a revenue loss. Research shows that 7 out of 10 potential customers abandon their carts. The Baymard Institute has listed seven primary reasons behind abandoned shopping carts.

The Baymard Institute has listed seven primary reasons
behind abandoned shopping carts.

Extra costs (shipping, taxes, etc.) are too high

Complicated checkout process

Customers are researching to buy later

Security concerns

No discount available

No free shipping

Returns policy.

48%
24%
22%
18%
16%
15%
12%

However, the WooCommerce abandoned carts can be recovered through proper follow-up emails, sent at well-timed intervals. You can automate the follow up using a WooCommerce Abandoned Cart plugin. Retainful is one of the best abandoned cart plugins for WooCommerce and you can get started for free with it.

How do I see abandoned carts in WooCommerce?

You will need a plugin like Retainful to see the abandoned carts in WooCommerce. By default, WooCommerce only lists when customers leave without paying for the order. The cart abandonment in WooCommerce is not tracked from the moment a customer adds an item to cart. You will need the WooCommerce abandoned cart plugin – Retainful – for tracking the carts.

With Retainful, you can track the cart abandonment in WooCommerce more accurately in three simple steps:

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Install Retainful and start tracking abandoned carts in WooCommerce.

You can now see the abandoned carts in WooCommerce at
the Retainful Dashboard.

automate email marketing

How do I recover an abandoned cart in WooCommerce?

One of the most effective ways to recover abandoned carts in WooCommerce is through an automated email marketing campaign.

Using Retainful, you can create a WooCommerce abandoned cart recovery email campaign in a few clicks with the pre-built email workflows. That is your first step in recovering abandoned carts in your WooCommerce store.

Retainful can automatically detect the cart abandonment in WooCommerce and will start sending a series of email reminders as a part of the workflow. Each email will include a unique cart recovery link. When a customer clicks the link, it will restore his cart and let him complete the purchase.

This saves you a lot of time and helps you focus on growing your business, while Retainful can recover the abandoned carts on autopilot.

Research shows that it is possible to recover at least 15 to 30 % of the abandoned carts with an effective email campaign. This will be a huge boost to your store revenue.

recover abandoned cart

Recover abandoned carts in WooCommerce with Retainful.

How to create an abandoned cart email campaign in WooCommerce ?

To create an abandoned cart email in WooCommerce, please go to your Retainful dashboard -> Automations and choose the WooCommerce Abandoned Cart Recovery workflow template. This will create an abandoned cart email campaign based on the pre-built workflow.

An effective abandoned cart recovery campaign for WooCommerce should have at least three emails, sent at well-timed intervals.

The pre-built workflow is based on this effective cart recovery strategy. You can edit these emails using the easy-to-use drag and drop editor and personalize them.

simple cart remainder email

Create an abandoned cart email campaign for your WooCommerce store using Retainful.

Best practices for sending WooCommerce Abandoned Cart emails

When sending WooCommerce Abandoned Cart emails, pay attention to the number of email reminders, the interval between the emails, subject line and the email body.

Number of Emails :

Three is the most recommended number of emails you can send. But it depends on the industry. The maximum is five.

Order of emails :

The interval between the WooCommerce cart recovery emails is very important. The first email should go within an hour after a customer abandons a cart. The second email can go after a day and the third email after 2-3 days.

First Email: A simple reminder

The purpose of your first email should just serve as a reminder. Just let the customer know what items were left in their cart. It can be sent 30 minutes to 1 hour after the customer has started the checkout.

Second Email: A motivation

This email should be sent 1 – 2 days after the customer has started the checkout.

Third email : Reminder of the motivation + Brand Value with a social proof

This email should be sent 2 – 3 days after the customer has started the checkout.

WooCommerce Abandoned Cart Recovery Email Content

Make sure your emails have an engaging subject line and a personalized message. You can use Retainful to automatically include the customer’s name, the contents of the cart, store name, address and more to send personalized abandoned cart emails in WooCommerce. Check out these 50 different subject lines and abandoned cart email examples

Abandoned Cart Email Examples

Email - 1

sent 1 hour after the cart was abandoned

Subject Line:

“Don’t forget your items at [store name]

Body:

Hi [customer name],

It looks like you left some items in your cart at [store name]. We wanted to remind you about them in case you had a change of heart. Click here to view your cart and complete your purchase.

[items_in_cart]

Best

[Your name]

left some items in cart

Email - 2

sent 24 hours after the first email

Subject Line:

“Your items are still waiting – get 10% off with this coupon [store name]”

Body:

Hi [customer name],

A quick reminder to complete your purchase at [store name]. Enjoy a 10% off on your order. Use coupon code [coupon code] at checkout to redeem the discount.

[items_in_cart]

If you have any questions or need help with your order, please don’t hesitate to contact us.

Thanks for considering us,

[Your name]

quick remainder to purchase

Email - 3

sent 2-3 days after the second email

Subject Line:

“Last chance to get 10% off on your order”

Body:

Hi [customer name],

This is the last chance to get 10% off before your cart expires.

We hope you’ll come back and complete your purchase.

Your coupon code: [coupon_code]

Expires in 2 days

[items_in_cart]

If you have any questions or need help with your order, please don’t hesitate to contact us.

Thanks,

[Your name]

last chance to get offer

Create an abandoned cart email campaign for your WooCommerce store using Retainful.

Reduce cart abandonment using Add to cart popup

Stop the cart abandonment in WooCommerce before it happens.

Add-to-cart popup is one of the most effective ways to capture the customer’s email address early in the checkout. And the popup can also be used to reward customers with a coupon for completing the purchase.

When a customer clicks the add to cart button, a popup is triggered that will offer him a reward for entering the email address and completing the purchase. This enables you to capture the email address of the customer early in the checkout. So if the customer abandons the cart, you can easily trigger email reminders through your automated email campaign cart cart recovery using the Retainful automation.

The Retainful plugin for WooCommerce comes with the Add to cart popup feature built-in.

Checkout the step by step instructions for setting up the add to cart popup for your WooCommerce store

reduce cart abandonment using popup

Set up add to cart popup and stop cart abandonment in WooCommerce.

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Frequently Asked Questions

taking notes

By default, WooCommerce does not track abandoned carts. You will need to install a plugin like Retainful to track and recover abandoned carts in WooCommerce.

Install and activate the Retainful plugin. Once done, Retainful will start tracking the abandoned carts in WooCommerce. You can find these abandoned carts in your Retainful dashboard -> Metrics and Cart Activity.

You will need to create an abandoned cart recovery campaign in order to recover the abandoned carts. You will need a plugin like Retainful to create the cart recovery email campaign. When customers abandon their carts in your WooCommerce store, Retainful will automatically send a series of email reminders at well-timed intervals. Customers can click the unique recovery link in the email to recover their carts in a single click and complete their purchase.

Install and activate the Retainful plugin for WooCommerce. Once done, create an abandoned cart recovery email campaign and set it live. Now, Retainful will start automatically sending the abandoned cart emails when customers abandon their carts in your WooCommerce store. You can send more than one email reminder at various time intervals to recover the abandoned carts.

Optimizing the checkout experience and removing any extra costs will help you reduce the abandoned carts in WooCommerce. Also, you can motivate the customers to complete the purchase with a reward using the Add-to-cart popup feature. You will need a plugin like Retainful to implement the Add to cart popup feature in your WooCommerce store.

You can see the abandoned carts in WooCommerce with the help of a plugin like Retainful. The plugin can help you track the abandoned carts in real time. You can see the abandoned carts by going to the Metrics and Cart Activity section of Retainful for WooCommerce.

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By default, when customers place the order but leave without paying for it, WooCommerce saves this abandoned order with a pending payment status. These abandoned orders can be deleted by going to your WordPress dashboard -> WooCommerce -> Orders.
Using a plugin like Retainful can help you track the cart abandonment more effectively in your WooCommerce store.

The best time to send an abandoned cart email is within an hour after the customer abandons the cart. The second email reminder can go after a day. But the first email reminder for an abandoned cart should be sent within an hour. The third email reminder can go after 2 to 3 days.

You can send 3 to 4 emails at well-timed intervals in an abandoned cart series. The first email should be sent within an hour after the cart abandonment, while the second reminder can go after a day. The third reminder can go after 2 to 3 days of cart abandonment.

Create your WooCommerce Abandoned Cart Email campaign with Retainful today and start recovering your lost sales automatically.

Start recovering your lost sales automatically. No second thoughts. Recover and grow revenue now. 

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