Automate Email marketing and Recover Lost Sales

Automate email marketing and boost sales

Best WooCommerce Abandoned Cart Plugins in 2024

WooCommerce abandoned cart plugin is the one-stop solution for the cart abandonment issue.

You can see statistics that say about 70% of carts are abandoned (Baymard Institute). But do you know how top online brands wade through this and still have better revenue? It’s because they have the right abandoned cart plugin installed in their WooCommerce store. 

You could have the best products in the store, and still, customers could abandon carts. It’s inevitable. These plugins let you send persuasive, personalized, and automated abandoned cart emails, which have the efficacy of recovering lost sales

This blog is going to walk you through the best cart recovery plugins of WooCommerce and their features. Read on to find out which plugin would be best for your WooCommerce store. 

What is a WooCommerce abandoned cart plugin? 

A WooCommerce abandoned cart plugin is a tool that helps you track cart abandonment in your WooCommerce store and recover them by sending a series of emails to the customers.

By default, WooCommerce doesn’t have a way to track abandoned carts. So you will need a plugin to track the abandoned carts and recover them. And these WooCommerce plugins come with the capability to send abandoned cart emails on autopilot. 

These emails also serve as a gentle reminder, prompting users to reconsider and complete their purchases. By employing such strategies, the plugin effectively re-engages potential customers, maximizing conversion rates and boosting overall sales on the platform. 

Related Reads: Check out the reasons for cart abandonment and tips to recover abandoned carts. 

Key Features to look for in an abandoned cart plugin

Let’s make this easier for you. You already know that the number one feature you should be looking for in an abandoned cart plugin is “automation,” but what other features could make your cart recovery campaign more effective to maximize your revenue? Here’s a quick list to refer to before investing in an abandoned cart plugin. 

Abandoned cart recovery email series

Sometimes it takes more than just a single cart recovery reminder email to recover the cart. In such cases, your plugin must have an automation feature for sending a series of emails. 

This would just make cart recovery easier because you don’t have to repeat automating emails if the cart hasn’t been recovered with the first email you send. Typically 3 email series are considered a best practice. Just make sure there is customization available to send any number of emails in a series.

Automated workflows 

The automation workflow must have customizable automation attributes like the trigger, wait, entry, and exit conditions. 

Trigger lets you decide what action the user should send the email. Wait condition lets you set a time delay for the email to be sent. Entry and exit conditions decide which user will enter the workflow and after fulfilling what condition can they exit the workflow.

Customizable templates 

The whole purpose of customization is to personalize the template to make the customer feel understood and appreciated.

The plugin must have templates that can be customized in every aspect to repurpose it for your brand’s identity and customers. The ability to modify content, images, and calls to action ensures a personalized and professional touch.

Exit intent popup

If you want to build an email list, an exit intent popup will greatly help. These pop-ups can sense when a customer is about to leave the site and will show up with an enticing discount, asking for their email address. This last-minute engagement can retain potential customers and encourage them to reconsider their purchase decision. 

Dynamic coupons

Look for a plugin that can generate unique discount codes and time-sensitive offers. This not only incentivizes customers to complete their purchases but also adds a sense of urgency, which increases the chances of cart recovery. 

Analytic dashboard

Comprehensive analytics help you understand the effectiveness of your cart abandonment email campaign. 

Choose a plugin with a user-friendly analytic dashboard that provides insights into conversion rates, open rates, click-through rates, and other key metrics. This would help you optimize your email campaign for better results. 

Email list segmentation

Segmentation ensures that your emails reach the right person at the right time. A robust abandoned cart plugin should allow users to segment their email list based on various criteria such as demographics, shopping behavior, or purchase history. This targeted approach enhances the relevance of recovery emails, increasing their impact.

Why do you need a WooCommerce abandoned cart plugin?

Getting an abandoned cart recovery plugin for WooCommerce isn’t just fixing the issue of carts left behind—it’s a proactive strategy for securing your online store to protect it from losing revenue. 

Recover Lost Sales

This is going to be your foremost reason. These plugins can send automated abandoned cart emails to enhance your chances of converting abandoned carts into sales. 

Optimized Customer Engagement

When your customers receive timely, personalized emails based on email segmentation, it instills a personal connection with them and increases the likelihood of them returning to complete their purchase. 

Increased Conversion Rates

The plugins help you send dynamic coupons, which creates a sense of urgency and exclusivity. This, in turn, boosts conversion rates as customers are motivated to finalize their purchases promptly.

Insightful Analytics for Informed Decision-Making

You get valuable insights into customer behavior and campaign performance through the analytics provided by the plugin. This data-driven approach allows you to refine your strategies, ensuring continuous improvement in your abandoned cart recovery efforts.

Best WooCommerce abandoned cart plugins

The 9  best abandoned cart plugins are 

  • Retainful 
  • ShopMagic Abandoned carts 
  • Recapture
  • ELEX WooCommerce Abandoned Cart Recovery
  • Hubspot for WooCommerce
  • Abandoned cart lite for WooCommerce
  • Abandoned cart recovery for WooCommerce
  • CartBounty
  • WooCommerce abandoned cart recovery

Retainful for WooCommerce 


Retainful is the best WooCommerce Abandoned Cart plugin for cart recovery to help you reduce abandoned carts and improve conversion rates. It is a widely used email marketing plugin for WooCommerce that specializes in automated cart abandonment email campaigns. 

This user-friendly plugin gives you the ability to customize your abandoned cart email template and how many emails you can send per campaign. What makes Retainful an effective abandoned cart solution is that you can send tempting Dynamic coupons, Free Shipping offers, and Next Order coupons, which increases the chances of recovering lost sales. 

This abandoned cart plugin for your WooCommerce store extends to keeping customers engaged by sending them prompt emails at every step of their shopping journey. 

New to WooCommerce? Trying to build an email list? You can use the Exit Intent popup to capture the email addresses of the customers about to leave the site. 

Other key features include


  • Essential $9/month
  • Starter $19/month
  • Growth $49/month
  • A free plan is also available. 

ShopMagic Abandoned Carts


ShopMagic for WooCommerce serves as an efficient online shopping cart solution, specializing in cart recovery and reducing cart abandonment rates. Its user-friendly interface allows personalized emails, triggers, and conditions for effective cart recovery workflows. This WooCommerce cart abandonment recovery plugin actively monitors and decreases abandoned carts by sending timely emails to customers. 

The ability to track the abandoned cart rate and customize emails based on item count, specific products, and categories aids in targeted communication. However, a potential drawback lies in its relatively limited pre-built template options compared to other WooCommerce cart recovery plugins.

Key Features

  • Customizable workflows
  • Review request emails 
  • Upsell emails 
  • Dynamic Discounts


  • Personal $69
  • Professional $99
  • Lifetime $299

Related Reading: Check out how to create a Next Order Coupon in Woocommerce?

Recapture for WooCommerce cart recovery


Recapture extends beyond typical abandoned cart recovery for WooCommerce, handling post-purchase, win-back emails, and broadcasts. This WordPress plugin for cart recovery offers user-friendly customization, pre-built templates, and a drag-and-drop editor for automated abandoned cart sequences. 

Weekly email performance reports facilitate easy tracking. Recapture excels in popup variety—add-to-cart, scroll, timed, and coupon reveal popups enhance user engagement. A drawback includes occasional delays in email performance analytics reports, impacting real-time decision-making, as reported by some users. 

Key Features

  • Popups to collect email addresses
  • Post-purchase emails
  • Winback emails
  • Broadcast emails 


  • Cart recovery $29/month
  • Cart recovery + email $48/month
  • Cart recovery + SMS $49/month

Related Reading: Read our guide on how to Write Abandoned Cart Emails for Your Woocommerce Store (Examples + Tips)

ELEX WooCommerce Abandoned Cart Recovery

Elex abandoned cart recovery

Elex WooCommerce abandoned cart plugin efficiently addresses cart abandonment with reminders, dynamic coupons, and customizable email templates. The flexible workflow simplifies sending cart recovery emails, and the detailed report covers conversion rates and email statistics. 

Notably, this cart recovery extension allows guest users to recover carts, with real-time notifications. However, its powerful features may be challenging for beginners, as the interface is somewhat complex. Those new to advanced cart recovery setups might prefer more user-friendly alternatives.

Key Features 

  • Dynamic coupons
  • Customizable workflows and templates
  • Graph-based reporting
  • Guest user cart recovery


  • Single site $79/month

Related Reading: Discover the best WooCommerce plugins to increase conversions and sales

Hubspot for WooCommerce


Hubspot is a widely known WooCommerce abandoned cart recovery plugin that lets you track abandoned carts and help with cart abandonment rate reduction. You can access every detail of an abandoned order and email interaction with that customer. 

This cart abandonment plugin for WooCommerce lets you send automated cart recovery emails, which you can later analyze using email analytics. The plugin sends personalized cart recovery emails based on email list segmentation. 

Hubspot comes with features that let you create ads on Facebook, Instagram, LinkedIn, and Google for retargeting. The downside of this plugin is the pricing, making it less budget-friendly for smaller businesses or startups with limited financial resources.

Key Features

  • Live cart tracking
  • Email list segmentation
  • Analytic Dashboard
  • Responsive email templates
  • Easy data synchronization


  • Professional $800/month
  • Enterprise $3600/month

Related Reading: Learn how to check abandoned carts in WooCommerce. 

Abandoned cart lite for WooCommerce

Abandoned cart lite for WooCommerce

Abandoned Cart Lite for WooCommerce is an effective abandoned cart recovery plugin for WooCommerce focused on improving cart conversion rates by sending targeted abandoned cart emails. This plugin allows you to track abandoned carts, distinguishing between user and guest abandonment. With features like tracking cart recovery percentage and abandoned order value, it provides valuable insights into user behavior. 

The inclusion of prebuilt abandoned cart recovery email templates simplifies the process of creating compelling emails, with three default templates available. While the Lite version offers essential functionalities, it requires you to upgrade to the Pro version to use dynamic coupon capabilities to entice customers further, along with the ability to create exit-intent and add-to-cart pop-ups.

Key Features

  • Guest cart recovery
  • Exit intent popup
  • Add to cart popup
  • Dynamic coupons


  • The Lite version is free with limited features. Pro version pricing is listed below. 
  • Starter $149/month
  • Business $299/month
  • Enterprise $349/month

Related Reading: Check out how to add add-to-cart popups and Exit intent popups to your store. 

Abandoned cart recovery for WooCommerce

Abandoned cart recovery for WooCommerce

Abandoned cart recovery for WooCommerce is a simple plugin that tracks cart activity and lets you send cart abandonment recovery emails after a certain amount of time. You can customize this time delay to consider a cart as abandoned. The plugin also has a feature to send discounts to abandoned customers to entice them to finish the purchase. One of the notable features of this plugin is that it offers guest cart recovery. Users looking for highly customizable email templates and campaign structures may find the customization options somewhat restrictive.

Key Features

  • Live cart tracking
  • Guest cart recovery 
  • Dynamic discount
  • Abandoned table 



CartBounty offers live cart monitoring and push notifications. The personalized emails it generates significantly contribute to a higher open rate, aiding businesses in their efforts to recover abandoned carts effectively. Users benefit from detailed monitoring capabilities, including open and click-through rates. 

This WooCommerce abandoned cart plugin utilizes an exit-intent popup to capture email addresses during potential cart abandonment scenarios. It’s important to note that CartBounty’s pricing might be higher than some other options. For smaller businesses or those with tight budgets, this could be a consideration. 

Key Features

  • Exit intent popups
  • Dynamic coupon codes
  • Live cart monitoring
  • Push notifications
  • Abandoned cart reports


  • Pro $92/month
  • Pro+ $276/month
  • Agency $1295/month

Related Reading: Learn how to automate emails in WooCommerce. 

WooCommerce cart abandonment recovery

WooCommerce abandoned cart recovery plugin

WooCommerce cart abandonment recovery has a feature that lets you automate a series of cart abandonment emails. The plugin comes with ready-to-use email templates and unique coupon codes. There is also a dashboard to give you insights into how your campaign is performing. While the cart abandonment email sequence may seem effective, it could also be intrusive. The user must find the right balance to send the series. 

Key Features

  • Dynamic coupon
  • Analytic dashboard
  • Ready to use templates 
  • Abandoned cart email series

Related Reading: Discover how to increase WooCommerce sales


In conclusion, tackling the challenge of abandoned carts is crucial for boosting online sales, and abandoned cart recovery plugins help in implementing effective cart recovery tactics for online stores. There are a lot of abandoned cart plugins and choosing the right plugin can be overwhelming. 

To make an informed decision, consider requesting a demo or utilizing free trials offered by some plugins. Ensure the selected WooCommerce abandoned cart recovery plugin has the capabilities to entice customers through attractive templates, dynamic coupons, and well-timed automated emails. By leveraging these features, you can significantly increase online sales and implement cart recovery email strategies for your online store.

Read Next: 

What does the abandoned cart plugin do?

The abandoned cart plugin helps recover potential sales by tracking and sending reminders to users who leave items in their online shopping carts without completing the purchase.

How do you fix abandoned carts?

To fix abandoned carts, use strategies like implementing an WooCommerce abandoned cart recovery plugin, sending targeted recovery emails, and offering incentives like discounts or free shipping to encourage customers to complete their purchases.

What is the abandoned cart feature?

The abandoned cart feature refers to the functionality in e-commerce platforms or plugins that tracks and addresses instances where customers leave items in their carts without making a purchase.

How do I track cart abandonment?

Track cart abandonment by using an WooCommerce abandoned cart recovery plugin like Retainful. Make use of its analytics dashboards that display the number of abandoned carts and related metrics.

WooCommerce have abandoned cart recovery?

Yes, WooCommerce offers abandoned cart recovery features but has limited customization options. Whereas a plugin like Retainful lets you automate and customize every aspect of abandoned cart emails.

How do I send an abandoned cart email?

Install Retainful. Go to Retainful Dashboard> automation> abandoned cart recovery. Customize the email workflow for your brand. Set it live

What does the abandoned cart plugin do?

The abandoned cart plugin helps track, analyze, and recover abandoned carts by implementing automated email campaigns and other strategies to re-engage potential customers.

How do I reduce abandoned carts in WooCommerce?

Reduce abandoned carts in WooCommerce by optimizing the checkout process, providing clear product information, offering incentives, and implementing effective abandoned cart recovery strategies.