Did you know that failing to follow up can make you lose the majority of the potential sales? 

Because in many ways, marketing is a game of building relationships by communicating the right things at the right time. Enterprises that nail this stay ahead of the curve. And there are many ways to do this. 

The simplest yet most effective one is by sending WooCommerce follow up emails. 

As a WooCommerce store owner, your job doesn’t end with just sending the order confirmation and shipping details. You should go an extra mile and send periodic emails based on the customer’s actions.

Let’s learn how. 

What are WooCommerce Follow Up Emails?

WooCommerce follow up emails are automated messages you send as a response to customers’ actions in the store – like a mail asking for feedback after purchasing the item or recommending a new product based on their purchase history or a purchase confirmation email.

There are more common triggers that determine when you should send the WooCommerce follow up emails as a response. The top occasions to send them are:

• Abandoned cart
• Post-purchase
• Product availability
• Purchase confirmation
• Customer inactivity
• Milestones
• Browsing behavior
• Account creation

Things get way easier with Woocommerce automated follow up emails. These triggers come in handy when sending WooCommerce automated emails. You just need to select what the trigger is and click ‘Send.’ 

How WooCommerce Follow Up Emails Increase Sales?

WooCommerce follow up emails are a great communication tool to drive customers to the store and make a purchase. They boost sales for your WooCommerce store in four key ways: 

• Cart Abandonment Recovery
  A significant amount of your sales might be locked in abandoned carts. A simple follow up email can serve as a reminder to complete the purchase and recover the lost revenue.
  For instance, abandoned cart follow up emails boast a staggering success rate – more than 44% of all abandoned cart emails are opened by recipients, and around 30% of these end up in a recovered sale.
• Customer retention
  Here is a time-tested insight into marketing – Repeat customers tend to spend more, refer more, and exhibit greater loyalty. 
  So your task is to ensure that your brand stays on top of the customers’ minds, prompting them to visit your store more often. WooCommerce follow up emails do exactly that – capturing customers’ attention and driving them to your store. 
  The catch here is to send follow up emails consistently. The more often you reach out to customers, the more likely they will visit your store. 
• Promotion of products
  You can pack your WooCommerce follow up emails with exclusive offers and personalized product recommendations. This way, you are creating interest in products among the customers and making them one step closer to buying them. 
  You can also use WooCommerce follow up emails to achieve cross-selling and upselling by introducing new products that complement customers’ recent purchases. A study by Experian suggests that these follow up emails can increase transactions by up to 30%. 
  For instance, if a customer has bought a watch, you might promote a new strap in your follow up emails. 
• Fostering customer relationships 
  People will never forget how you made them feel. So, every email is an opportunity to make customers feel appreciated and valued. Apart from the engaging and promotional content, you can also send a ‘Thank you’ email to express gratitude or a feedback email to make them heard.
  Nothing beats a good personalized follow up email to make your customers feel special.
  Addressing them by their names or recommending products based on their purchase history shows that you are attentive to their unique preferences. 

Want to put the potential of WooCommerce follow up emails to use and boost sales? Here are the 10 best follow up email examples and templates to get you started. 

Let’s see one email template at a time. 

Top 8 Innovative Examples and Templates of WooCommerce Follow Up Emails

Order Confirmation Emails

More often than not, you would find yourself sending post purchase emails as follow ups. The most common is order confirmation emails. It reassures the customer that the order has been placed and serves as a reference point for order details. 

Here is one of the well-crafted WooCommerce follow up emails for order confirmation: 

Crocs has included all the right ingredients – order details, items purchased,  shipping address, and helpful links like “Contact Us” and FAQs. These are essential for a good order confirmation follow up email for woocommerce. 

Other than these, you can also include an estimated delivery date. 

It is safe to include a ‘Cancel Order’ button in case the customer entered the wrong details, purchased the wrong product, or having second thoughts. 

It is a nice touch that Crocs included a prelude to the next step “You will receive another mail once your product has shipped.” You can include a link to track your order or a message like this. 

Here is a follow up email template you can use to craft your perfect order confirmation email:

Cart Abandonment Emails

The one occasion that needs a follow up email for WooCommerce the most is when a customer abandons the cart. You are just one step away from making that sale.

Here is a classic follow up email template for abandoned cart recovery. 

One of the most common reasons for abandoning the cart is the shipping cost. This email addresses this concern by including free shipping details and a special discount for a feature called Autoship.

The staples for any cart abandonment emails – a CTA to take the customer to the cart and the image of products in the cart. 

Reinforce the services you offer – like 24/7 customer service and free shipping. At the bottom of the email, Chewy included four icons that do exactly this. 

To address the genuine concerns that lead the customers to abandon the cart, include customer support details. 

You can also create urgency using taglines like “Don’t wait too long. Order today.” 

Here is a compelling WooCommerce follow up email template for cart abandonment.

Product Review Request Emails 

Feedback is a two-way street. By incorporating a request for review or feedback in the post purchase emails, you can get insight into improving your product, and the customer can feel heard and valued.   

Here is an example by Target.com.  

It is important to state the purpose of the review and why the customers’ opinion matters. Here, Target’s email says that the review will improve the service for other customers. 

A clear Call-to-action and including how long it will take to complete are the key elements your WooCommerce follow up email should not miss. 

If there are pressing issues about the product, the customer would like to convey it directly. So, including a link to customer support or a FAQ page would be a good practice. 

A pro tip: You can also include an offer as an appreciation. 

Here is a creative product review request email template for you. 

Exclusive Offers Emails

Exclusive offers are a great way to make customers feel special and grow loyalty. You can also create urgency and make the customer feel they are getting a unique deal that will not be available later.      

Here is one of the well-crafted WooCommerce follow up emails for sending an exclusive offer by Moo. 

Moo does the ‘making the customer feel special’ part correctly by giving an offer for special edition products. 

If you are including a code to claim the offer, it is a good practice to lay out the steps to redeem it. 

To create urgency, you could include when the offer ends or include taglines like “Last Chance” and “Shop Now”.

Here is a ready-to-use email template for sending exclusive offers. 

Win Back Emails

Just like abandoned carts, a huge potential is locked in an inactive customer base. Sending re-engagement emails can reignite those customers’ interest in your brand. A win-back email is one of those. 

Here is an example by Printfresh. 

First, let them know you have noticed their absence. 

Here, PrintFresh made a classic move – to allure the lost customer with a discount. Another section that should be part of your win-back emails is ‘What’s new’. It is important to let the customers know what they have missed when they are away.  So, showcase new products or features in your emails. 

As an ultimate touch, you can also include a feedback option to share the genuine issues they had with your product. 

A pro-tip for you: Include an option to unsubscribe. This shows you value their preferences. 

Here is a creative win-back email template for you.

Referral Emails

In building a strong customer base, nothing can beat the good word-of-mouth from your existing customers. Referral emails are a great way to leverage that opportunity and maximize it. 

Here is one of the innovative WooCommerce follow up emails by Maude. 

In referral emails, it is essential to focus on incentives for both the referrer and the referred. In our example, Maude does exactly that. 

There are other key sections in the example too –  a strong CTA and the steps to claim the offer. 

To spread the word about this opportunity, a customer would want to share this among their friends on social media. So make it easier for them by including sharing options on various social media platforms. 

Here is a winning referral email template for you. 

New Product Update Emails 

These WooCommerce follow up emails are the key to keeping your customers engaged and excited about your offerings. From your end, it is a great way to promote your newly launched products and position in the customers’ minds.

Here is a creative new product email example we picked for you. 

This follow up email from Everlywell is aced in sending the message about the newly arrived product. It is well-crafted and detailed. Make sure you follow this while writing your own.

On top of that, Everlywell included an offer to drive sales even more.  

Don’t forget to add a strong call-to-action button that takes the customer to the product page right away. 

Here is a compelling new product update email template curated for you. 

Back-in-stock Emails 

If there is an occasion you can’t miss sending a WooCommerce follow up email is when the product the customer has shown interest in is back in stock. 

Here is one of the compelling WooCommerce follow up emails by Huckberry.

The one thing that is hard to miss in the example is its specificity – the product’s name and size. Coupled with a beautifully written message and a strong CTA, it hits right on the spot. 

This email is also a great opportunity to upsell and cross-sell. Just notice how Huckberry did it by including treading gears. 

For WooCommerce follow up emails like this, it is important to create urgency. You can do so by including taglines like “Grab it before it is gone” or “Stocks are limited. Shop Now”. 

Here is a back-in-stock email template curated just for you. 

There you have it. 8 best WooCommerce email follow up you can emulate in creating your own. 

If you have stayed this long, here comes the section about best practices for crafting compelling WooCommerce follow up emails. 

Best Practices for crafting effective WooCommerce follow up emails

Every good follow up email has its own best elements. But there are some common things they have done right. We have listed some of them. 

• Be prompt – It is best to send the email within 24-48 hours of the interaction with your store. 
• Personalize the emails – Everyone loves the content that is curated just for them. Segment your customers based on their purchase history, location, and demographic, and target them with relevant content. 
• Limit the follow ups – There’s a thin line between being persistent and being annoying. Typically, if you haven’t received a response after two or three follow up emails, it might be time to move on.
• Clear Call to Action – Whether it’s “Shop Now,” “Go to Cart,” or “Complete Your Purchase,” ensure your CTAs are prominent and tell the reader exactly what action to take.
• Captivating Subject Lines – Capture attention with catchy and relevant subject lines to increase open rates and immediate engagement.
• Automate and Chill – WooCommerce automated emails are a reality. There are various email automation tools to make the job easier for you. Utilize them to track if the emails are opened or not and which links are clicked. 

Wrapping up!

There you have it. Eight examples and templates of WooCommerce follow-up emails to inspire you and craft your own in no time. Takeaway the best practices and implement them in your automated follow-up email campaigns. 

Get more insights by reading these blogs.

• Best Win-back email example to bring customers back.
• 9 best WooCommerce follow up email practices with examples.
• 25 Best follow up Email Subject Lines for E-Commerce