Do WooCommerce email marketing at an unbeatable price.

Get 30% off for 12 months and send automated emails that convert more. Send 10,000 emails for just $6.

WooCommerce Abandoned Cart – An Ultimate Guide

Each WooCommerce abandoned cart is a direct loss of potential revenue. You’ve got a customer who showed up, picked out something they liked enough to consider buying, but then, for some reason, left it all behind.

But there is a silver lining – those carts don’t have to stay abandoned.

Tackling abandoned carts isn’t just about reclaiming lost sales – it’s about understanding your customers’ hesitations and enhancing their shopping experience.

In this blog, you will learn about the reasons for abandoned carts, how to reduce cart abandonment in WooCommerce and strategies for WooCommerce abandoned cart recovery.

Let’s dive in.

Reasons for Woocommerce Abandoned Carts

WooCommerce abandoned carts happen when potential customers initiate the checkout process but leave before completing the purchase.

This not only represents a direct loss of potential revenue but also indicates areas where your shopping experience of your WooCommerce may be falling short.

Some friction points in the checkout process drive off the customers before they click the ‘Buy’ button.

Here are the major reasons for WooCommerce cart abandonment:

1. High additional costs

Unexpected costs such as shipping, taxes, and fees can deter customers at the last moment.

When these additional charges are only revealed at checkout, customers may feel misled and decide not to purchase from you. This results in cart abandonment in your WooCommerce store.

2. Complicated checkout process

A lengthy or confusing checkout process can frustrate shoppers.

Multiple steps, asking for unnecessary details, or a checkout design that isn’t intuitive all contribute to higher WooCommerce abandonment rates.

3. Account creation requirements

Forcing customers to create an account before they can complete a purchase is a significant reason for WooCommerce cart abandonment.

Many shoppers prefer the convenience of checking out as guests, especially if they are making a one-time purchase.

4. Insufficient payment options

Customers expect a variety of options, including credit cards, PayPal, digital wallets, and sometimes even country-specific solutions.

A lack of preferred payment methods can lead to frustration and, ultimately, cart abandonment in WooCommerce.

5. Lack of incentives

Without incentives such as discounts, free shipping, or loyalty rewards, customers might abandon their carts in search of better deals elsewhere.

How to reduce cart abandonment in WooCommerce?

Fortunately, the majority of WooCommerce abandoned carts are preventable.

By optimizing the checkout process in your WooCommerce store, you can reduce WooCommerce cart abandonment significantly and stop losing sales to them.

Here are the strategies to reduce cart abandonment in WooCommerce.

1. Streamline the checkout process

Minimize the number of steps required to complete a purchase. The fewer the steps, the less likely customers are to drop off.

In the forms, minimize the number of fields required to complete a purchase. Consider integrating auto-fill technology to speed up the checkout process.

Allow customers to check out without creating an account. It removes a significant barrier to completing the purchase and reduces cart abandonment in WooCommerce.

2. Offer multiple payment options

Include a variety of payment options such as credit cards, PayPal, Apple Pay, Google Wallet, and other region-specific methods to cater to a broader audience.

Enhance the security of your payment gateways and display security badges to reassure customers about the safety of their data.

3. Transparent pricing and policies

Clearly display all costs upfront, including taxes and shipping fees, to prevent surprises at the checkout.

Make sure your return policies and shipping details are easy to find and understand to help reassure customers making a purchase decision.

4. Optimize website performance

Ensure that your website and especially the checkout pages load quickly.

Since a significant portion of users shop on mobile devices, ensure your site is fully optimized for mobile to provide a seamless shopping experience and reduce cart abandonment in WooCommerce.

5. Use exit-Intent technology

Implement exit-intent popups that trigger when a customer is about to leave the site with items in their cart.

These can offer incentives or ask for an email address to send a reminder about their cart.

5 Strategies to Recover WooCommerce Abandoned Carts

By implementing WooCommerce abandoned cart recovery strategies, you can convert a portion of these abandoned carts into sales.

The top strategies to recover abandoned carts in WooCommerce are:

  • WooCommerce abandoned cart emails
  • Email automation
  • SMS notifications
  • Retargeting ads
  • Personalization
  • Email Segmentation
  • Providing incentives

Let’s look into these strategies in detail.

1. WooCommerce abandoned cart emails

Sending timely WooCommerce abandoned cart emails can nudge customers back to complete their purchases and recover abandoned carts.

Abandoned cart reminder emails consistently demonstrate high conversion rates. Customers who receive these emails are often just one small step away from completing their purchases, and a well-timed, persuasive email can be all that’s needed to close the sale.

Their cost-effectiveness and ease of automation make them an essential feature of any store’s WooCommerce abandoned cart recovery strategy.

  • Cost-effective: Compared to other recovery tactics like retargeting ads, emails are relatively low-cost.
  • Can be automated: Email marketing tools allow for fully automated emails. This allows for scaling the recovery efforts without additional workload and ensures that no abandoned cart goes unnoticed.

Sending multiple WooCommerce abandoned cart emails is a strategic approach to increase the chances of converting abandoned carts into completed purchases.

  • Initial Reminder: 1-3 hours after the cart is abandoned.
  • Added Incentive: After 24 hours.
  • Urgency and Scarcity: After 48-72 hours.
  • Last Chance: After 4 days.

2. Email automation

Email automation triggers the abandoned cart recovery email when a customer leaves items in their cart without completing the purchase.

It ensures that every customer who abandons a cart receives a follow-up without any manual intervention. Once setup, the customers who abandon the cart will be dynamically added into the workflow and removed if they completed the purchase.

Email automation also allows you to send multiple abandoned cart reminder emails in a series at well-timed intervals, increasing the chances of recovering abandoned carts in WooCommerce.

3. SMS Notifications

With the rise in mobile shopping, SMS notifications can be a direct and effective way to remind customers about their abandoned carts.

SMS is typically read within minutes, making it a great channel for quick reminders.

4. Retargeting ads

Retargeting ads involve displaying targeted ads to the customers as they continue to browse other websites or use social media platforms.

Retargeting keeps your brand and products visible to potential customers even after they leave your site. This constant visibility helps keep your products top of mind and can lure customers back to complete the purchase.

This WooCommerce abandoned cart recovery method is not limited to just one platform. It can span across multiple digital platforms that the customer might visit, including Facebook, Instagram, and other ad-supported sites.

5. Personalization

Personalization goes beyond addressing a customer by their name. It involves tailoring the content of your emails based on individual customer data and behavior.

In abandoned cart reminder emails, personalization can include details about the specific products left in the cart, past purchase behavior, and personalized recommendations.

6. Email segmentation

Segmentation involves dividing your customer base into smaller groups based on specific criteria such as demographics, behavior, purchase history, and more. For recovering WooCommerce abandoned carts, you can segment your customers based on cart value, cart items, and more.

Then, you can craft messages that resonate with specific segments. For example, frequent buyers might receive a different message from first-time visitors.

Ensure that all terms and conditions related to the incentive are clear and easy to understand.

7. Providing incentives

Incentives such as discounts, promotional offers, or free shipping reduce the perceived cost of the items in the cart. If the customers feel that they are getting a better deal than before, they are more likely to complete the purchase.

Be mindful not to give incentives to customers who frequently abandon their carts because those customers have shown less intent to buy.

By focusing less on those customers who are less likely to convert and more on those who show genuine interest, you can target your Woocommerce abandoned cart recovery efforts and increase conversions.

Which plugin to choose for WooCommerce abandoned cart recovery?

When choosing a WooCommerce abandoned cart plugin, several key factors must be considered to ensure it aligns with your business needs and goals.

  • Features: Automated email campaigns, customizable email templates, and personalization.
  • Ease of use: A clean, understandable interface and seamless integration with WooCommerce.
  • Cost-effectiveness: Some plugins offer free versions with basic features, which might be sufficient for smaller stores. Premium versions should be considered for more advanced features.

1. Retainful

Retainful

Retainful is the best WooCommerce abandoned cart plugin that helps you automate every step of your cart recovery process. You can track cart abandonment and send automated cart reminder emails to recover lost sales easily.

With its easy-to-setup email automation, you can launch multiple abandoned cart reminder emails in minutes. Once set up, all the emails will be triggered automatically at well-timed intervals.

You can customize abandoned cart recovery emails with its intuitive drag-and-drop email editor and pre-designed templates.

Apart from automated emails, this WooCommerce cart abandonment plugin offers customizable Add-to-Cart popup templates that can be triggered when a customer attempts to leave the site with items still in their cart.

Pricing

  • A free version is available
  • Starter at $9/month
  • Growth plan at $19/month
  • Professional plan at $49/month

2. WooCommerce Abandoned Cart Pro

WooCommerce abandoned Cart Pro

WooCommerce Abandoned Cart Pro allows you to engage customers through abandoned cart recovery emails and SMS.

The plugin offers personalization options to include customer-specific details like their name, cart contents, and even personalized discount codes.

With its A/B testing feature, you can test different versions of your WooCommerce abandoned cart reminder emails to see which performs best.

Compared to some basic or free plugins, Abandoned Cart Pro is a premium option, which might be a consideration for smaller businesses or those with limited budgets.

Pricing

  • Starter – $149 / Yearly
  • Business – $299 / Yearly
  • Enterprise – $349 / Yearly

3. Omnisend

Omnisend

Omnisend supports not just email but also SMS, push notifications, and social media channels. It’s ideal for stores that want to engage customers across multiple platforms.

It features an advanced segmentation feature that allows you to target specific groups of customers who abandon their carts. For example, you can send different messages to first-time visitors versus returning customers or based on the cart value.

This plugin allows you to run A/B tests on different elements of your WooCommerce abandoned cart campaigns, such as subject lines, content, and sending times.

Omnisend’s advanced features can be complex to navigate for beginners. There might be a learning curve involved in understanding how to fully leverage all its capabilities.

Pricing:

  • A free version is available
  • Standard – $16/month
  • Pro – $59/month

4. Abandoned Cart Lite for WooCommerce

Abandoned cart lite for WooCommerce

Abandoned Cart Lite for WooCommerce plugin allows you to send automated email reminders to customers who abandon their shopping carts. These can be customized and scheduled according to how long after abandonment the email should be sent.

A notable feature is its ability to capture email addresses from guest shoppers, which is crucial for sending cart recovery emails to non-registered users.

With a user-friendly interface, the plugin is easy to set up and manage, even for those with minimal technical expertise.

As a free version, Abandoned Cart Lite lacks some of the advanced features that other premium plugins offer, such as SMS notifications, detailed segmentation, or A/B testing capabilities. The customization options for emails also are relatively basic.

Given its cost-effectiveness, it’s a great entry-level option for stores that are cost-conscious but still want to implement basic cart recovery methods.

Pricing:

  • It is free to download.

5. ShopMagic Abandoned Carts

Shopmagic abandoned carts

ShopMagic plugin allows you to set up automated email sequences to remind customers about their abandoned carts.

This plugin excels in providing customizable automation workflows. This will come in handy if you require specific triggers and actions based on detailed customer behaviors and purchase histories.

This plugin provides advanced analytics on WooCommere cart abandonment, like highlighting which products are frequently abandoned.

If you are new to eCommerce or not technically inclined, the array of features and depth of customization available can be overwhelming.

Pricing

  • This plugin is free to download.

Wrapping up!!

By addressing the underlying issues that lead to abandonment – whether they be related to the user experience, unexpected costs, or payment security, you can reduce WooCommerce cart abandonment.

For those WooCommerce abandoned carts that have already happened, you can recover them by using the abandoned cart recovery email and other cart recovery strategies.

Implement your WooCommerce abandoned cart recovery strategy using the plugin that best suits your needs and budget.

Does WooCommerce have abandoned cart recovery?

WooCommerce itself does not include built-in abandoned cart recovery features. To implement this, you need to use third-party plugins like Retainful designed specifically for recovering abandoned carts in WooCommerce.

How do I see abandoned carts in WooCommerce?

1. Go to the WooCommerce dashboard.
2. Click on “Orders.”
3. Under “Order Status,” select “Abandoned.”
4. Click on “View.”

What is WooCommerce cart abandonment?

WooCommerce cart abandonment occurs when a potential customer starts the checkout process for an online order but exits before completing the purchase.

What is the abandonment rate for WooCommerce carts?

The abandonment rate for WooCommerce carts typically aligns with the broader e-commerce average of around 60% to 80%.