Abandoned Carts in WooCommerce is a perennial problem. Cart abandonment can greatly impact your sales. Fortunately, you can recover those lost sales by sending a series of well-timed abandoned cart recovery emails.
In this article, we are going to learn how to check WooCommerce abandoned carts in your store, how to create an abandoned cart recovery email campaign and send it automatically, and best practices for recovering abandoned carts in WooCommerce and more.
By default, WooCommerce does not check the abandoned carts or save them. Fortunately, you have a number of plugins for abandoned cart recovery in the WooCommerce ecosystem
This article also guides you on how to use one of the best WooCommerce Abandoned Cart plugins in the market – Retainful – to track and recover abandoned carts.
Retainful is one of the few plugins that helps you track abandoned carts in real-time and automatically send an email when a customer leaves a cart. It can also automatically send a series of follow-ups after the first email reminder.
Knowing the cart abandonment rate in your store will help you optimize your WooCommerce Cart Abandonment email campaign for effective recovery.
Ignoring cart abandonment in your WooCommerce store will result in huge revenue loss. Let’s get started and see how to check for WooCommerce abandoned carts in your store and launch a cart recovery email campaign.
One question that we’re always asked is ‘ How to check abandoned carts in WooCommerce.’ Well, here’s how you do it easily using anabandoned cart recovery plugin
An effective abandoned cart recovery email campaign can help recover at least 15 to 20% of your lost sales. Start Free Today
Table of Contents
What is WooCommerce abandoned cart?
Customers often add items to the shopping cart and leave your online store without buying, leading to cart abandonment in WooCommerce. The Baymard Institute research found that 69% of shoppers abandon their carts. Though it’s not possible to avoid WooCommerce cart abandonment, it is still possible to recover at least 15 to 25% of the lost carts.
Are these carts lost forever?
No, abandoned carts are not lost. They hold a potential value, and you can request your customers to recover them by sending cart abandonment emails. Optionally, you can also include a coupon code to motivate customers to recover their carts and complete the purchase.
Discounts will encourage customers to return, and thus you can convert your abandoned sales into revenue.
Why people abandon their cart?
There are a number of reasons why people abandon their carts. Some of the most common reasons for Woocommerce Cart abandonment are listed below :
- Unexpected shipping costs and additional taxes or fees.
- Asking to create a mandatory account.
- Lack of multiple payment options
- No coupons and discounts are available.
- No transparent privacy and return policy
- Unsecure payment gateways
- Time consuming and complex checkout process
- Slow delivery times
- Issues with website performance
- Prices not adjusting to local currency
- Poor pricing options compared to other sites
These reasons are not subjected to a particular industry; multiple industries are affected due to cart abandonment.
Also, a significant number of customers abandon their shopping carts, with one of the major reasons being ‘Casual browsing’. People visit eCommerce stores without an intent to purchase.
Instead of adding the products to the wish list, they’ve developed a habit of adding products to the cart and exiting the store, resulting in cart abandonment
Cart abandonment rate benchmarks
Comparing cart abandonment rates across multiple industries will help you gauge what’s working well for you and the areas that need improvement. It’ll also help you plan your WooCommerce Abandoned cart recovery strategy accordingly.
Of all the industries, Fashion stores are the ones that face the highest cart abandonment rate of 87.89%—some of the major reasons being – cloth fitting concerns, pricing, and product appearance.
Cart abandonment rate benchmarks by Industry
The reason the pharma industry has a lower cart abandonment rate than others is that customers don’t perform casual browsing in pharma stores. They know what they want to purchase and usually are well-knowledged about it.
People will not consider pharmaceuticals from unknown brands, so they will not add products of different brands to their cart. This is also a reason for its low cart abandonment rate.
Cart abandonment rate benchmarks by Country
If you’re shipping to customers across multiple countries, then it is better to understand their cart abandonment patterns. You can use this data to personalize your store based on their buyer personas and minimize cart abandonment rates.
Cart abandonment rate benchmarks by Devices
It is important to understand the influence of devices on cart abandonment. Mobile devices contribute 56% of total organic traffic on eCommerce sites.
On the other hand, mobile devices have the highest cart abandonment rate. The reason is poor website optimization for mobile devices and complicated checkout design.
How to Check WooCommerce Abandoned Carts ?
You will need a WooCommerce Abandoned Cart plugin to save the abandoned carts and recover them. Retainful is one of the best WooCommerce Cart Abandonment recovery plugins in the market. It can track carts in real-time, monitor cart abandonment and send cart recovery emails automatically.
This article will guide you to install and set up Retainful for tracking and recovering abandoned carts in your WooCommerce store. Let’s get started.
How do I view abandoned carts in WooCommerce?
To view abandoned carts in WooCommerce, you will first need to install the Retainful plugin for WooCommerce and connect it with your store.
The process is very simple.
Install & Activate Retainful
1. Navigate to your WordPress dashboard → Plugins → Add new
2. Search for Retainful and click ‘Install Now to install Retainful
3. Then you’ll be asked to ‘Activate’ the plugin.
4. Once activated, Retainful will be added to the installed plugins section, and you can start your WooCommerce abandoned cart recovery campaign.
To start tracking the abandoned carts, you should connect your WooCommerce store to the Retainful dashboard using the API keys.
Create an abandoned cart recovery email campaign with Retainful in a few clicks
Connect your WooCommerce store with Retainful
Get API Keys:
1. Sign up for a free account at Retainful . You’ll get a 14-day free trial.
2. Once in the Retainful dashboard, you will be asked to enter your store URL to generate the API Keys. Once done, you can get the API Keys. You can get these API keys from your Retainful dashboard -> Settings any time.
3. Copy the App ID and the Secret Key
4. Return to your WordPress Dashboard → Retainful
5. Under the Connection tab, enter the keys in the respective fields.
6. Click “Connect.”
Now your WooCommerce store is connected to Retainful.
Let’s see how to check WooCommerce abandoned carts.
Checking WooCommerce abandoned carts
Once your store is connected, Retainful will start tracking the WooCommerce Abandoned Carts in real time.
1. Go to your Retainful dashboard
The dashboard will give you real-time data on abandoned carts and a list of abandoned carts.
The dashboard gives you important metrics from your store
- Abandoned carts
- Abandoned revenue
- Recovered carts
- Recovered revenue
- Recoverable carts
These data will be updated constantly, so you’ll know what’s going on in your store.
Wait. There is more.
To get the complete cart abandonment details, you need to click Metrics & Cart Activity’ on the left menu. Under the ‘Cart Activity’ you’ll find the metrics table,
This table will show you a list of WooCommerce Abandoned Carts with the date, customer email address, phone number and more. You can click on the View Icon to see the items left by the customer in the cart as well.
Now we know how easily you can check WooCommerce abandoned carts in Retainful. Let’s get started with recovering the carts.
How to recover WooCommerce Abandoned Carts?
Retainful can help you recover WooCommerce Abandoned Carts on autopilot. It lets you create a cart abandonment recovery email campaign in a few clicks, which can send a series of email reminders automatically at well-timed intervals.
The WooCommerce abandoned cart recovery campaign in Retainful comes with a number of features to help you recover as many lost sales as possible:
Some of the key features include
- Pre-built email campaigns for WooCommerce Abandoned Cart recovery. Create a cart recovery campaign in minutes and go live
- Option to generate and send unique coupon codes in the cart recovery emails
- Readymade email templates for abandoned cart recovery
- Drag and drop email editor to customize emails
- Stops sending email if customer recovers the cart/places a successful order
- Get a notification when customer recovers a cart
How to Create WooCommerce Abandoned Cart Email campaign ?
In just a few simple steps, you can create a WooCommerce Abandoned cart email campaign using Retainful.
Before getting started , make sure you have:
Let’s go ahead and create an abandoned cart email campaign for WooCommerce.
Step 1 – Go to your Retainful dashboard – Automations and click Create workflow button
Step 2 – The next screen lists a number of ready made email workflows. Choose the ‘Abandoned cart Recovery’ from the list of pre-built workflow templates. Name your campaign and you’ll be directed to the Customer journey builder.
Step 3 – By default, the Abandoned cart recovery email campaign will contain three emails and a dynamic coupon.
However, options are available to add more emails, dynamic coupons, wait’ action if you feel the pre-built email campaign needs improvement
- Click the ‘+’ symbol to add email block, coupon block, wait’ action and conditional splits.
- Click here to learn how to add dynamic coupon codes to your emails.
- Here’s how to edit your emails to increase open rates.
Step 4 – Once the campaign is configured, click ‘Start Workflow’ in the top right corner to launch your campaign.
Once the campaign is live, Retainful will automatically send WooCommerce Abandoned cart emails with dynamic coupon codes at specified intervals.
More about creating an abandoned cart email for WooCommerce can be found at the Retainful documentation
When left unnoticed, WooCommerce abandoned carts will impact your revenue. You need to know how to see abandoned carts in WooCommerce and launch a cart recovery campaign accordingly.
There are various reasons that lead to WooCommerce cart abandonment. Casual browsing, high shipping rates, lack of payment options, and complicated checkout process are some of the major reasons that cause customers to exit the checkout.
Cart abandonment rates vary based on industries, countries, and devices. Having an eye on them will help you determine the areas that need improvement and optimize your store to minimize cart abandonment rates.
Retainful is an automated cart recovery plugin that is easy to set up and simple to use. You can see WooCommerce abandoned carts as soon as you login to Retainful, and no additional navigation is needed.
Not only does Retainful help you check WooCommerce abandoned carts, but you can also create and launch a cart recovery campaign within minutes. Recover abandoned carts and convert lost sales into revenue using automated cart recovery emails.
Create an abandoned cart recovery email campaign with Retainful today
Yes, you can see abandoned carts in WooCommerce by connecting your store with Retainful. It tracks abandoned carts in real-time and displays precise data in an insightful dashboard.
You can also see the customer that abandoned the carts along with their email address and phone number. Retainful displays the items left in the cart as well.
Send a series of WooCommerce Abandoned cart emails at specified intervals using Retainful. Also, add dynamic coupon codes to your emails to encourage customers to recover their carts and restore your lost sales.
To create an Abandoned cart email in WooCommerce, you need an automated cart recovery tool like Retainful. It’ll let you create and launch a WooCommerce cart recovery email campaign within minutes. No coding knowledge is required to use Retainful.
Retainful sends a series of automated Abandoned cart recovery emails at specified intervals. You can also add dynamic coupon codes to your emails and encourage customers to recover their carts and convert those sales into revenue.
Yes, Retainful has a free version with which you can send automated cart recovery emails.