Do you know how much money you are losing to abandoned carts?

If you’re like most online retailers, you’re probably losing a significant amount of money to abandoned carts. In fact, the average abandonment rate for online carts is 68.9%. That means that for every 100 carts that are created, only 31 are actually completed.

So what can you do to reduce your abandoned cart rate? One of the most effective ways is to send abandoned cart emails. These emails remind customers of the items they left in their carts and offer them a discount or other incentive to complete their purchase.

In this blog post, we’ll show you how to check abandoned carts in WooCommerce and how to send abandoned cart emails. We’ll also provide some tips on how to reduce your abandoned cart rate even further.

What is WooCommerce abandoned cart email?

WooCommerce abandoned cart email is a feature of WooCommerce that allows you to send automated emails to customers who have added items to their cart but have not yet completed their purchase. These emails can be used to remind customers of their abandoned carts and encourage them to finish their purchases.

WooCommerce abandoned cart emails can be a very effective way to increase sales. According to a study by SaleCycle, abandoned cart emails have an average open rate of 45% and a conversion rate of 10%. This means that for every 100 abandoned cart emails you send, you can expect to generate 10 sales.

To set up, WooCommerce abandoned cart emails, and you will need to install the WooCommerce Abandoned Cart plugin. Once the plugin is installed, you can configure it to send emails at specific intervals after a cart is abandoned. You can customize the emails to include your branding, products, and a call to action.

If you want to increase sales from your WooCommerce store, WooCommerce abandoned cart emails are a great option. They are easy to set up and use and can be very effective in recovering abandoned carts.

Here are some tips for writing effective WooCommerce abandoned cart emails:

• Keep your emails short and to the point.
• Personalize your emails as much as possible.
• Use a clear and concise call to action.
• Offer a discount or incentive to encourage customers to complete their purchase.
• Test different email subject lines and content to see what works best for your audience.

By following these tips, you can write effective WooCommerce abandoned cart emails that will help you increase sales from your store.

Why do people abandon their carts?

There are many reasons why people abandon their carts. Here are some of the most common ones:

• Unexpected costs. One of the most common reasons for cart abandonment is unexpected costs, such as shipping or taxes. When customers add items to their cart, they expect to pay a certain amount. If they are then surprised by additional costs at checkout, they are more likely to abandon their cart.
• Complicated checkout process. A complicated checkout process can also lead to cart abandonment. If the checkout process is too long or difficult, customers may get frustrated and give up.
• Lack of trust. If customers don’t trust the website or the merchant, they are less likely to complete their purchase. This can be due to a number of factors, such as a lack of security, a poor reputation, or a lack of transparency.
• Unclear shipping information. If customers don’t know how much shipping will cost or how long it will take to receive their order, they may be less likely to complete their purchase.
• No guarantee. If customers don’t have a guarantee, they may be less likely to take the risk of making a purchase. This is especially true for expensive items or items that they are not familiar with.
• Unexpected errors. If customers encounter errors during the checkout process, they are more likely to abandon their cart. This can include errors with the website, the payment processor, or the shipping information.
• Unexpected delays. If customers experience delays in receiving their order, they may be less likely to shop with the merchant again. This can be due to a number of factors, such as high demand, shipping delays, or weather events.

There are a number of things that merchants can do to reduce cart abandonment. Some of the most effective strategies include:

• Providing clear and transparent pricing information. Customers should know exactly how much they will pay before they add items to their cart.
• Simplifying the checkout process. The checkout process should be as easy and straightforward as possible.
• Building trust. Customers should feel confident that they are shopping with a reputable merchant. This can be done by providing security certificates, displaying positive reviews, and offering a satisfaction guarantee.
• Offering free shipping or discounts. Offering free shipping or discounts can help to offset the cost of unexpected charges and encourage customers to complete their purchases.
• Sending follow-up emails. Sending follow-up emails to customers who have abandoned their carts can remind them of their items and encourage them to complete their purchases.

By understanding the reasons why people abandon their carts and taking steps to address them, merchants can reduce cart abandonment and increase sales.

Shopping Cart Abandonment Rate

Shopping cart abandonment rate is the percentage of shoppers who add items to their cart but do not complete the purchase. It is a common problem for online retailers, and can have a significant impact on sales.

The average shopping cart abandonment rate is 69.57%. This means that for every 100 shoppers who add items to their cart, 69 will abandon the cart before completing the purchase.

Shopping cart abandonment rate by Industry

The average shopping cart abandonment rate across all industries is 68.81%. However, there is a significant variation in abandonment rates between different industries. Some of the industries with the highest abandonment rates include:

• Home and furniture: 78.25%
• Luxury and jewelry: 79.06%
• Fashion, accessories, and apparel: 76.71%
• Beauty and personal care: 75.87%
• Food and beverage: 60.3%
• Multi-brand retail: 72%
• Pet care and veterinary services: 58.90%
• Consumer goods: 50.78%

Shopping cart abandonment rate by Country

The shopping cart abandonment rate varies by country, with some countries having significantly higher rates than others. According to a study by Barilliance, the average cart abandonment rate in 2019 was 77.13%. However, there was a significant variation between countries, with Spain having the highest rate at 86.15% and the Netherlands having the lowest rate at 65.49%. The United States was the second lowest, with an average cart abandonment rate of 76.2%.

Shopping cart abandonment rate, by Devices

The average shopping cart abandonment rate across all devices is 70.21%. However, there is a significant variation in cart abandonment rates by device type. Mobile devices have the highest cart abandonment rate, at 77.08%. This is followed by tablets, with an abandonment rate of 64.65%. Desktop devices have the lowest cart abandonment rate, at 62.04%.

There are a number of factors that contribute to higher cart abandonment rates on mobile devices. These include:

• Smaller screens, which can make it difficult to view and navigate websites
• Slow loading times, which can be frustrating for mobile users
• Difficulties with entering and processing payment information on mobile devices
• Lack of mobile-friendly checkout processes

There are a number of things that businesses can do to reduce cart abandonment rates on mobile devices. These include:

• Optimizing their websites for mobile devices
• Improving the loading speed of their websites
• Making it easier for mobile users to enter and process payment information
• Offering a mobile-friendly checkout process

Businesses can reduce cart abandonment rates and improve their conversion rates by taking these steps.

Here are some additional tips for reducing cart abandonment rates on mobile devices:

• Make sure your website is responsive, so that it looks good and functions properly on all devices.
• Use clear and concise text and images.
• Offer a variety of payment options, including mobile payments.
• Make the checkout process as simple and straightforward as possible.
• Send abandoned cart emails to remind customers of their items and encourage them to complete their purchase.

Following these tips can reduce cart abandonment rates and boost your mobile sales.

How to Check Abandoned Carts in WooCommerce?

There are two ways to check abandoned carts in WooCommerce:

Manually:

• Go to the WooCommerce dashboard.
• Click on “Orders.”
• Under “Order Status,” select “Abandoned.”
• Click on “View.”

Using a plugin:

You will need a WooCommerce Abandoned Cart recovery plugin to check abandoned carts in WooCommerce and recover abandoned carts. Retainful is one of the best WooCommerce Cart Abandonment recovery plugins in the market. It can track carts in real-time, monitor cart abandonment and send cart recovery emails automatically.

This article will guide you to install and set up Retainful for tracking and recovering abandoned carts in your WooCommerce store. Let’s get started.

How do I view abandoned carts in WooCommerce?

To view abandoned carts in WooCommerce, you must first install the Retainful plugin for WooCommerce and connect it to your store.

The process is very simple.

Installing Retainful Plugin & activating it

1. Go to your WordPress dashboard → Plugins → Add new
2. Search for the ‘Retainful’ plugin.
3. Click “Install Now” to install the plugin
4. Activate the plugin

That’s it!

Now, connect your WooCommerce store with Retainful Dashboard using the API Keys.

Connecting your store with Retainful API

After installation, you should connect your WooCommerce store with Retainful to start tracking and recovering carts.

Step 1: Get the API Keys

• Login to your Retainful Dashboard (If you do not have an account, Signup for Free)
• Go to Settings -> General
• Copy your App ID and Secret Key

Step 2: Connect your store

• Go to WordPress Dashboard → Retainful
• Under the Connection tab, enter the keys in the respective field.
• Click “Connect.”
• You’ll see a successful message once the connection is established.

You can now track and recover abandoned carts from your store.

The default settings in the Retainful plugin are sufficient for 99% of the stores. No adjustments will be required. You can use them as is.

Updating the plugin

Updating the Retainful plugin for WooCommerce is easy as well.

• Please go to your WordPress dashboard -> Plugins
• Find the Retainful Plugin and click on the “Update Now” link

Here is a screenshot:

NOTE: If you don’t see the “update now” link, please visit your WordPress dashboard and click the Updates section. Then go to the Plugins section. You should see the “Update now” link

Next Steps

Create an Abandoned Cart Recovery email campaign for your store.

Checking WooCommerce abandoned carts

Once your store is connected, Retainful will start tracking the WooCommerce Abandoned Carts in real time.

1. Go to your Retainful dashboard

The dashboard will give you real-time data on abandoned carts and a list of abandoned carts.

The dashboard gives you important metrics from your store

• Abandoned carts
• Abandoned revenue
• Recovered carts
• Recovered revenue
• Recoverable carts

These data will be updated constantly, so you’ll know what’s happening in your store.

Wait. There is more.

To get the complete cart abandonment details, you need to click Metrics & Cart Activity’ on the left menu. Under the ‘Cart Activity,’ you’ll find the metrics table.

This table will show you a list of WooCommerce Abandoned Carts with the date, customer email address, phone number, and more. You can also click on the View icon to see the items left by the customer in the cart.

Now we know how easily you can check WooCommerce abandoned carts in Retainful. Let’s get started with recovering the carts.

Ways to Recover Lost Revenue from Abandoned Carts

Abandoned carts are a common occurrence in e-commerce, and they can represent a significant loss of revenue. However, there are a number of ways to recover lost revenue from abandoned carts.

Here are some of the most effective ways to recover abandoned carts:

• Send abandoned cart emails. This is one of the most effective ways to recover abandoned carts. Abandoned cart emails are automated emails that are sent to customers who have added items to their cart but have not completed the checkout process. These emails typically remind customers of the items in their cart and offer them a discount or other incentive to complete the purchase.
• Use retargeting ads. Retargeting ads are online ads that are shown to customers who have visited your website but have not made a purchase. These ads can be used to remind customers of the items they were interested in and to encourage them to complete their purchase.
• Offer free shipping. Free shipping is a popular incentive that can be used to encourage customers to complete their purchase. Offering free shipping can be a great way to offset the cost of shipping and to increase your conversion rate.
• Simplify your checkout process. A complex checkout process can be a major deterrent to customers who are ready to make a purchase. Make sure your checkout process is as simple and straightforward as possible. This will help to reduce cart abandonment and increase your conversion rate.
• Personalize your marketing. Personalizing your marketing efforts can help you to connect with customers on a more personal level. This can lead to increased trust and loyalty, which can in turn lead to reduced cart abandonment and increased sales.

By following these tips, you can recover lost revenue from abandoned carts and boost your e-commerce sales.

Here are some additional tips to help you recover lost revenue from abandoned carts:

• Send abandoned cart emails quickly. The sooner you send an abandoned cart email, the more likely it is that the customer will still be interested in the items they added to their cart.
• Personalize your abandoned cart emails. Address the customer by name and use language that is relevant to the items they added to their cart.
• Offer a discount or other incentive. Offering a discount or other incentive is a great way to encourage customers to complete their purchase.
• Make it easy for customers to complete their purchase. The checkout process should be as simple and straightforward as possible.
• Track your results. It’s important to track the results of your abandoned cart recovery efforts so that you can see what’s working and what’s not. This will help you to optimize your efforts and get the best results possible.

How to recover WooCommerce Abandoned Carts?

Retainful can help you recover WooCommerce Abandoned Carts on autopilot. It lets you create a cart abandonment recovery email campaign in a few clicks, which can automatically send email reminders at well-timed intervals.

The WooCommerce abandoned cart recovery campaign in Retainful comes with several features to help you recover as many lost sales as possible:

Some of the key features include

• Pre-built email campaigns for WooCommerce Abandoned Cart recovery. Create a cart recovery campaign in minutes and go live
• Option to generate and send unique coupon codes in the cart recovery emails
• Readymade email templates for abandoned cart recovery
• Drag and drop email editor to customize emails
• Stops sending email if customer recovers the cart/places a successful order
• Get a notification when customer recovers a cart

How to Create WooCommerce Abandoned Cart Email campaign ?

In just a few simple steps, you can create a WooCommerce Abandoned cart email campaign using Retainful.

Before getting started , make sure you have the following:

• Created an account in Retainful
• Connected your WooCommerce store with Retainful

Let’s go ahead and create an abandoned cart email campaign for WooCommerce.

Step 1 – Go to your Retainful dashboard – Automations and click Create workflow button

Step 2 – The next screen lists a number of ready made email workflows. Choose the ‘Abandoned cart Recovery’ from the list of pre-built workflow templates. Name your campaign and you’ll be directed to the Customer journey builder.

Step 3 – By default, the Abandoned cart recovery email campaign will contain three emails and a dynamic coupon.

However, options are available to add more emails, dynamic coupons, wait’ action if you feel the pre-built email campaign needs improvement

• Click the ‘+’ symbol to add email block, coupon block, wait’ action and conditional splits.

• Click here to learn how to add dynamic coupon codes to your emails.

• Here’s how to edit your emails to increase open rates.

Step 4 – Once the campaign is configured, click ‘Start Workflow’ in the top right corner to launch your campaign.

Once the campaign is live, Retainful will automatically send WooCommerce Abandoned cart emails with dynamic coupon codes at specified intervals.

More about creating an abandoned cart email for WooCommerce can be found in the Retainful documentation

Conclusion

When left unnoticed, abandoned carts will impact your revenue in WooCommerce. You need to know how to check abandoned carts in WooCommerce and launch a cart recovery campaign accordingly.

There are various reasons that lead to abandonment carts in WooCommerce. Casual browsing, high shipping rates, lack of payment options, and complicated checkout process are some of the major reasons that cause customers to exit the checkout.
Cart abandonment rates vary based on industries, countries, and devices. Having an eye on them will help you determine the areas that need improvement and optimize your store to minimize cart abandonment rates.

Retainful is an automated cart recovery plugin to recover abandoned cart. It is easy to set up and simple to use. You can check WooCommerce abandoned carts as soon as you login to Retainful, and no additional navigation is needed.

Not only does Retainful help you check WooCommerce abandoned carts, but you can also create and launch a cart recovery campaign within minutes. Recover abandoned carts and convert lost sales into revenue using automated cart recovery emails.