10 Best Product Review Request Email Examples + Steps to Write

It is no surprise that businesses lately are sending multiple product review request emails to collect customer feedback.

This growing trend is driven by how much consumers rely on peer feedback when making purchase decisions. Nearly 93% of consumers read online reviews before making a purchase.

This means your customers are checking for online reviews before purchasing in your store, too. That’s why collecting customer reviews is essential for your business.

Moreover, collecting reviews can help you create social proof and build trust.

In this blog, we will walk you through

• What a product review request email is
• How to write a feedback request email by yourself
• 10 product review request email examples

What is a Product Review Request Email?

A product review request email is a post purchase email requesting customers to leave feedback and share their experience with the product or service.

These emails are usually sent shortly after a purchase, while the experience is still fresh in the customer’s mind.

Why You Should Send a Review Request Email?

Sending a product review request email is a direct way to understand your customer’s experience with your business.

However, aside from this primary purpose, feedback request emails serve another important role. They help you gather testimonials and social proof, which can be used in email marketing and other marketing channels.

You can then leverage these reviews and testimonials in other email campaigns like:

• Restock alert emails
• Product recommendation emails
• Abandoned cart recovery emails

For example, in abandoned cart recovery emails, including a customer review will increase trust and encourage your customer to complete the purchase.

On the other hand, in the case of product recommendations and other email marketing strategies, including a customer review will create social proof and excitement about the product.

10 Product Review Request Email Examples

We’ve curated a list of product review request emails and broken down what makes them effective. So that you can get the best results from your product review request emails.

Here are 10 real examples of product review request emails:

1. Multi-Option Review Request Email
2. Post-Purchase Feedback Request Email
3. Reward-Driven Review Request Email
4. Social Proof in Review Request Email
5. Multi-Purpose Review Request Email
6. Community-Driven Review Request Email
7. High-Value Incentive Review Request Email
8. Beta Feedback Review Request Email
9. Conversational Feedback Request Email
10. Customer-centric Review Request Email

1. Multi-Option Product Review Request Email

A multi-option product review request email caters to different customer preferences. By offering both quick rating options and detailed feedback forms, you make it easier for more people to respond.

This Airbnb product review request email example takes all of these variables into account.

In addition to that, it shows customers that their comfort and privacy are the top priority. As a result of this inclusivity, response rates and customer engagement increase significantly.

Why is this a good customer feedback request email example?

• Personalized: This feedback request email strategically used email personalization to make it more relevant to the recipient. For example, it references the specific stay of the recipient (“Smiles Davis’s place”).
• Multi-optional Review: Moreover, based on the customer’s convenience and preference, they can leave feedback in multiple ways.
  • 5-Star rating system
  • Public comments
  • Private feedback
• Builds Trust & Transparency: By stating that responses will only be shared after both parties leave feedback, the email builds trust. Additionally, it gives them confidence that their feedback won’t be exposed prematurely.

Related Reading: Difference Between Email Segmentation and Personalization.

2. Post-Purchase Feedback Request Email

Sending a post-purchase email helps you capture your customer’s thoughts and experiences with the product.

Moreover, including a product review request email in their post-purchase journey helps build a stronger connection with them.

Why is this a good customer feedback request email example?

• Conversational Hook: The line “So, how did you sleep?” feels natural and conversational. It engages and invites a response from the reader.
• Clear & Direct CTA: The “Review the Sheets” button stands out with a bold design in this review collection email example.
• Highlights Customer Contribution: It shows that their review will help other shoppers. It gives them a sense of purpose. Consequently, customers are more motivated to share their experiences.

However, in addition to collecting reviews, this product review request email also creates an opportunity to bring in new customers using referral links.

3. Reward-Driven Review Request Email

A reward-driven review request email uses incentives to motivate customers to share feedback. This approach increases participation by offering something tangible in return.

You can provide your rewards in the form of:

• Reward points
• Free shipping
• Coupon code
• Fixed amount discount
• Percentage offer

However, to maintain trust, it’s important to ask for honest reviews rather than just positive ones. It ensures credibility.

Additionally, it helps future customers make informed decisions.

Pro-tip: To prevent coupon misuse, consider using dynamic coupon codes instead of static ones.

Why is this a good customer feedback request email example?

• Personalized Greeting: To start with, the email uses the recipient’s name (“Hi Bharat”) in the greeting, making it feel more personal and direct.
• Clear & Polite Ask: Moreover, the request is framed as a question, which makes it feel less like a demand and more like a friendly invitation.
• Emphasizes Customer Impact: In addition, the email highlights how the review will help other buyers, showing the customer that their opinion matters.
• Incentive for Feedback: Finally, by offering a $5 coupon as a reward, the brand increases the likelihood of customers taking action.

4. Social Proof in Review Request Email

A social proof review request email leverages the power of existing testimonials to encourage new feedback.

By showcasing what others have said, it builds trust and nudges recipients to join the conversation by adding their own reviews.

This email from Biscuiteers demonstrates how incorporating customer feedback directly into your email can make it more persuasive and community-driven.

Why is this a good customer feedback request email example?

• Used a friendly tone and thanked the customer for their purchase.
• Clear Call-to-Action (CTA): Moreover, the “Write a review of Biscuiteers” button stands out. It makes it easy for customers to take action.
• Social Proof: Furthermore, displaying positive customer reviews reinforces trust and motivates recipients to leave their feedback.

5. Multi-Purpose Review Request Email Example From BellRoy

A multi-purpose review request email is designed to achieve more than just collecting feedback. It can also encourage social engagement, boost customer loyalty, and even drive additional sales—all in one message.

This email is from Bellroy. It effectively collects product feedback. Furthermore, it promotes related items and generates UGC (User Generate Content).

This email does multiple tasks without overwhelming the customers:

• Collects feedback
• Encourages social media shoutouts
• Create cross-selling opportunities

Why is this a good customer feedback request email example?

• Timely Approach: The email was sent 30 days after the purchase. This way, the customer has had enough time to use the product and form an opinion about it. Moreover, it feels natural and relevant.
• Net Promoter Score (NPS): “How likely are you to recommend Bellroy to a friend?” This NPS question is effective as it helps gather valuable feedback in terms of customer satisfaction. Additionally, it can act as a good indicator of customer loyalty and retention.
• Encourages UGC: This review request email not only measures the customer’s experience with the product but also encourages them to share it on Instagram. As a result, it motivates customers to create social proof and user-generated content (UGC).
• Subtle Upsell Opportunity: Moreover, related products are displayed at the end feedback request email. Thus keeping customers engaged beyond the review.

6. Community-Driven Review Request Email From Evergreen

A community-driven review request email emphasizes belonging, connection, and shared values. By making customers feel part of a larger movement, it encourages more authentic and emotionally driven feedback.

This email from Evergreen creates a sense of belonging to the community. Therefore, customers will provide honest reviews. Furthermore, it fosters a connection, making customers feel valued and heard. This helps you to retain your customers longer.

Why is this a good customer feedback request email example?

• Warm & Inclusive Messaging: The email uses community-driven language. Hence, the customer feels like part of a movement.
• Personalized Greeting: The email addresses the customer by name. Therefore, the request feels more personal.
• Encourages Repeat Purchases: The email offers a subscription option. Thus, it motivates customers to make repeat purchases and stay engaged long-term.
• Social Proof & Community Building: The email invites customers to join the brand on Instagram. Doing so reinforces social engagement and a sense of community.

7. High-Value Incentive Review Request Email

This Tailor Brands email cleverly plays on the idea that time is money.

It tells customers that sharing their feedback takes just 3 minutes—a tiny effort. In return, they get a big 50% discount, making it feel like a great deal.

Unlike the reward-driven email from Sunsoil, which offers a static $5 coupon, this email provides a much more appealing (50%) discount.

It makes the feedback request feel time-worthy. Additionally, by offering a percentage discount, it encourages customers to make another purchase.

Why is this a good customer feedback request email example?

• Strong Incentive: It offers a 50% discount. Because of this, it becomes highly compelling for customers to participate.
• Attention-Grabbing Headline: The phrase “WE WANT TO HEAR YOU!” is direct and engaging. Moreover, it is visually striking, which grabs immediate attention.
• Clear & Simple CTA: The call-to-action “Let’s Begin!” is straightforward. As a result, it feels more inviting to customers.
• Minimal Time Commitment: The email emphasizes that the review takes only 3 minutes. This way, it helps reduce hesitation.
• Appreciation Element: It includes a “Thank You!” note. In turn, this makes customers feel acknowledged and valued.

8. Beta Feedback Review Request Email

Collecting reviews isn’t just for after a purchase. A early feedback review request email is used during the product development phase to collect feedback.

This helps brands refine their products based on real user experiences—before the public launch.As a result, they’re able to create a product that people truly want.

This email from Dropbox is a great example of how to involve users in shaping a better product from the beginning.

Why is this a good customer feedback request email example?

• Personalized Greeting: The email starts with the recipient’s name, making it feel warm and direct.
• Acknowledges the User’s Effort: It thanks the user for trying the beta version, making them feel valued.
• Encourages Honest Feedback: By mentioning both “good and bad,” it reassures users that all opinions matter.
• Clearly states the Purpose: The email is straightforward. To be specific, they want feedback to improve the product.
• Time Commitment is Transparent: It states that it’s a “10-minute survey.”Moreover, it helps set expectations upfront.

9. Conversational Feedback Request Email

A conversational tone review request email uses informal, friendly language. This makes customers feel like they’re having a casual chat. Actually, It feels less like being approached by a company.

The product review request email from Graza uses this conversational tone exceptionally well.

Why is this a good customer feedback request email example?

• Short & Easy Survey: The survey takes just 5 minutes. That means it’s quick and simple for customers to complete.
• Clear Incentive: Customers receive a 12% discount code. In return, they’re rewarded for sharing their feedback.
• Conversational & Casual: The tone is light and friendly. In other words, it feels more like a chat with a friend than a corporate message.
• Positive Reinforcement: Phrases like “You’re the best” are included. To put it another way, the message makes customers feel appreciated.

10. Customer-centric Review Request Email

A customer-centric review request email emphasizes that customers are a brand’s priority. It clearly communicates that their feedback matters and will help improve the product or service.

This review collection email from Tillamook is an excellent example of how to show customers they are valued.

Why is this a good customer feedback request email example?

• Short & Simple Survey: The survey includes only three questions. Therefore, it’s easy and quick for customers to complete.
• Customer-Centric: It clearly shows that Tillamook values customer opinions. Moreover, it highlights their intention to improve their email content.
• Trust-Building: The email reassures customers that their feedback matters. In turn, it helps build trust by showing that input will shape better content.

How to Write a Product Review Request Email

There are many ways to write a product review request email. But to ensure you get a response, follow these steps while writing your feedback request email.

Here are the steps to write a review request email:

1. Use a friendly and personal tone
2. Explain why their reviews matter
3. Mention that your survey is short
4. Express gratitude
5. Make it easy to respond
6. Personalize your Emails
7. Include a clear CTA (Call To Action)
8. Master your timing
9. Use Automation

1. Use a Friendly and Personal Tone

• Start with a warm greeting and use the customer’s name in the subject line to increase the open rate.
• Use a friendly conversational tone while adhering to your brand’s personality.
• Include the product details to help customer recollect their experience with the product.

Pro tip: Use dynamic content to include customer details and product details in the review request email.

Related Reading: 25 Best Follow-Up Email Subject Lines for E-Commerce.

2. Explain Why Their Review Matters

• Let them know how their review helps other customers and improves your product.
• Example: “Your thoughts can help others make confident decisions and help us serve you better.”

3. Mention that your Survey is Short

• Mentioning that the survey is short sets clear expectations. As a result, people are more likely to participate. To emphasize how quick and easy it is, highlight the time it takes or the number of questions.

4. Express Gratitude

• Thank the customer for their purchase. You can send a thank you email along with a feedback form to collect reviews from your customers.
• Example: “Thank you so much for choosing us! Your feedback means the world to us.”

5. Make It Easy to Respond

• Provide a direct link or a CTA to the review page.
• Keep the process simple and quick.
• Example: “Click here to leave a quick review. It won’t take more than a minute!”

6. Personalize your Emails

• Address your customer’s name and the product they have purchased from your store. This will make them feel acknowledged and recognized while personalizing your emails.
• Include images of the purchases to trigger the memories and emotions of your customers associated with the product.

Pro-tip:

• Sending product feedback request forms to customers at different stages of your email marketing funnel is highly effective. It helps you collect constructive feedback to improve your products and overall customer experience.
• Use Segmentation to create personalized email content that resonates with each audience segment.

7. Include a Clear Call to Action

Use a clear and visible CTA button that guides users to the next step to submit the review request form.

You can use CTAs like:

• Leave a Review
• Share Your Feedback
• Share Your Thoughts
• Submit Your Response

8. Master Your Timing

Timing is key when it comes to requesting reviews. Send your review request email when the customers have enough time to use the product and the experience is still fresh in the customer’s mind.

Set up your Review Request Email Using Simple Steps

Collecting product reviews for different products from various customers manually is an impossible job. That’s why you should use email automation to send your feedback request emails.

Here are the steps to set up your automated review request workflow in Retainful:

1. Go to Automation in Retainful: In your Retainful dashboard, select the Automation option and click on Create New Workflow.

2. Choose the Product Review Request Template: Select the Product Review Request Email Series from the list of pre-built workflows.

3. Set the Trigger and Waiting Time

• Trigger: Define conditions on when the automation should be triggered.
• Wait Time: Schedule how long should the workflow wait before sending an email.

4. Configure Coupon Settings (Optional): If you’re offering a discount choose the type (flat, % off, free shipping) and conditions.

5. Design Your Email Template: Customize your email and use Send test email to preview it.

6. Test and Launch: Double check your workflow’s email timings, triggers and content. Then activate your workflow.

Set up your review request workflow once, and let it bring in honest reviews.

Related Article: 8 Best Email Automation Software Comparison.

Wrapping up!!

Product review request emails are the best tool to build trust and create social proof for your store. Feedback not only allows you to improve your service but also helps your new potential buyers make informed decisions.

A well-designed review request email would help you get authentic feedback from your customers.

When sending product review request emails, check the following boxes:

• Keep your emails short, friendly, and personalized.
• Ensure the process is easy for customers by providing direct links and clear CTAs.

Also Read

• 13-Point Email Marketing Checklist to Get 100% Results
• 11 Best Ecommerce Email Templates + Examples
• Shopify post-purchase email: How to Automate + Examples

Frequently Asked Questions