With black friday sales around the corner and Yotpo shutting down its marketing services, many e-commerce store owners are searching for suitable Yotpo alternatives. While there are numerous Yotpo alternatives available on the market, many offer little to no feature differentiation or lack key functionalities altogether.
As a seasoned marketer, you know that some platforms only provide email marketing, SMS marketing, or a mix of both-often at an unfair price. But if you are looking for a platform that brings together all the major marketing channels (email, SMS, and WhatsApp) in one place, and that too at an affordable price, then ‘Retainful’ is the way to go.
In the following sections, we’ll compare the key features, pricing, and the ROI across the top 5 Yotpo alternatives in the market, including well-known platforms like Omnisend and Klaviyo, and show you why Retainful is the best Yotpo alternative.
Switch to Retainful and get 1.59% higher ROI compared to similar other Yotpo alternatives in the market, whilst increasing profits.
Top 5 Yotpo Alternatives for Email, SMS Marketing
Here are the top 5 Yotpo alternatives for Email and SMS marketing. These platforms offer features and services comparable to Yotpo, with some even providing greater value for your investment.
- Retainful
- Klaviyo
- Omnisend
- ActiveCampaign
- Brevo
While the platforms mentioned above are quite similar in many ways, they each have unique features that set them apart. These subtle differences can make a significant impact, depending on the specific needs of a marketer.
Quick Round-Up: Which Yotpo Alternative Gives the Best ROI
The table below highlights the key ‘feature differences’ between these top Yotpo alternatives. This comparison will help you determine which platform is the best fit for your marketing goals.
Features Comparison Table
| FEATURE | RETAINFUL (Full Review) | KLAVIYO (Full Review) | OMNISEND (Full Review) | ACTIVECAMPAIGN (Full Review) | BREVO (Full Review) |
| Email Marketing | Yes (Advanced Automation) | Yes (Advanced Segmentation & Personalization) | Yes (Advanced Automation) | Yes (Advanced Automation & CRM) | Yes (Email automation & Personalization) |
| SMS Marketing | Yes (Advanced SMS Automation) | Yes (SMS integration) | Yes (SMS & Automation) | Yes (SMS & Automation) | Yes (SMS automation & Integration) |
| WhatsApp Marketing | Yes (Native Integration) | No | No | No | Yes (Not native) |
| Welcome Emails | Yes (Automated) | Yes (Automated) | Yes (Automated) | Yes (Automated) | Yes (Automated) |
| Custom Plans | Yes (Growth Plan Users) | Yes (Custom Pricing for enterprises) | Yes (Custom Pricing for enterprises) | Yes (Custom Pricing for enterprises) | Yes (Custom Pricing) |
| Current Pricing | Free Plan: 500 emails/month (Free SMS & WhatsApp credit, One-Time) $14/month (For 1,000 contacts, 10,000 emails/month) | Starts at $45/month (For up to 500 contacts) $60/month (For up to 1,000 contacts) | Free Plan: 250 contacts, 500 emails/month $16/month (For 500 contacts, 6,000 emails/month) | Starts at $16/month (For up to 500 contacts) $15/month (For 500 contacts, 500 emails/month) | Starts at $25/month (For up to 500 contacts) $39/month (For 1000 contacts) |
| Omnichannel Marketing | Yes (Email, SMS, WhatsApp, Push) | Yes (Email, SMS) | Yes (Email, SMS, Push, Web Push) | Yes (Email, SMS, CRM, Automation) | Yes (Email, SMS, WhatsApp, Push) |
| Product Support | 24/7 Support (Live Chat, Email, Response Time: Fast) | 24/7 Support (Live Chat, Email, Response Time: Moderate) | 24/7 Support (Live Chat, Email, Response Time: Fast) | 24/7 Support (Live Chat, Email, Response Time: Moderate) | 24/7 Support (Live Chat, Email, Response Time: Fast) |
| Abandoned Cart Recovery | Yes (Automated) | Yes (Automated) | Yes (Automated) | Yes (Automated) | Yes (Automated for SMS & Emails) |
| Automation Workflows | Yes (Advanced Automation) | Yes (Advanced Automation) | Yes (Advanced Automation) | Yes (Advanced Automation & CRM) | Yes (Emails & SMS Automation) |
| Advanced Segmentation | Yes (Behavioral, Purchase History, Engagement) | Yes (Behavioral, Purchase History, Engagement) | Yes (Behavioral, Purchase History, Engagement) | Yes (Advanced Segmentation for Email & SMS) | Yes (Advanced Segmentation for Email & SMS) |
| Analytics & Reporting | Yes (Basic Reporting) | Yes (Advanced Reporting and Analytics) | Yes (Advanced Analytics & Reporting) | Yes (Advanced Analytics & Reporting) | Yes (Advanced Analytics & Reporting) |
| Email Deliverability Rates | High (No Spam Issues) | High (Industry Standard Deliverability) | High (Industry Standard Deliverability) | High (Industry Standard Deliverability) | Yes (Advanced Analytics & Reporting) |
Top 5 Yotpo Alternatives – Detailed Review
Here’s a detailed feature review of all the Yotpo alternatives.
1. Retainful (All-in-One Email Marketing Solution)
Retainful is a powerful marketing platform designed for automating email, SMS, and WhatsApp campaigns with a focus on customer retention and personalized engagement. It’s ideal for small to medium-sized businesses looking to scale their marketing efforts without a hefty price tag.
With robust tools for automated workflows, abandoned cart recovery, and email segmentation, Retainful helps you stay connected with customers while boosting sales and loyalty.
Standout Features:
- Abandoned Cart Recovery: Automatically send recovery emails/SMS to customers who abandon their carts.
- Product Recommendations: Use personalized product suggestions in emails/SMS based on past customer behavior.
- Behavioral Triggers: Set triggers based on customer actions, such as viewing a product or making a purchase.
- Automation Workflows: Build automated email campaigns and SMS campaigns that target specific customer actions.
- Advanced Segmentation: Segment your audience based on shopping behavior, location, and more for tailored messaging.
Increase abandoned cart recovery by over 30% with Retainful’s omnichannel feature, integrating email, SMS, and WhatsApp for a smooth follow-up.
2. Klaviyo (For Advanced Segmentation)
Klaviyo is one of the best Yotpo alternatives for ecommerce businesses that offers ecommerce-specific advanced automation, detailed segmentation, and deep integration with ecommerce platforms.
This Yotpo competitor provides advanced automation workflows that are tailored for online retailers. Its drag-and-drop email automation builder is very easy to use. Most of the values, such as triggers, time delays, and email content, are pre-configured.
Standout Features:
- Advanced Segmentation: Create detailed customer segments based on behavior, demographics, and past purchases.
- Flow Automation: Build automated workflows for cart abandonment, welcome series, and post-purchase emails.
- Real-Time Analytics: Monitor campaign performance with detailed reporting and actionable insights.
- Integrations with E-commerce Platforms: Seamless integrations with Shopify, BigCommerce, WooCommerce, and others.
- A/B Testing: Run A/B tests on subject lines, email content, and SMS for better performance optimization
3. Omnisend (Integrated Email, SMS & Push )
Omnisend is for omnichannel marketing, supporting emails, SMS, and push notifications. It is primarily focused on email and social media, but it does offer SMS and web push notifications as additional channels.
These kind of Yotpo alternatives for ecommerce allows you to create multi-channel automation workflows that combine email, SMS, and push notifications within a single campaign. The visual automation builder in this Yotpo alternative is intuitive and easy to use.
Standout Features:
- Omnichannel Campaigns: Run campaigns across email, SMS, and push notifications from a single platform.
- Automation Workflows: Build automated workflows for cart abandonment, welcome emails, and product recommendations.
- Behavioral Triggers: Trigger messages based on customer behavior, like product views and purchase history.
- Rich Media Support: Include rich media like videos, images, and GIFs in emails/SMS for higher engagement.
- Post-Purchase Campaigns: Automatically send follow-up emails/SMS after a purchase to increase customer lifetime value.
4. ActiveCampaign (For businesses needing CRM Automation)
ActiveCampaign includes a built-in CRM with sales automation, making it ideal for businesses looking to combine email marketing with customer relationship management.
This Yotpo competitor offers site and event tracking capabilities that allow you to monitor user behavior on websites and trigger automated workflows based on specific actions.
ActiveCampaign offers advanced conditional content features that allow you to tailor email content dynamically based on various conditions, such as user behavior, demographics, and preferences.
Standout Features:
- Email & SMS Automation: Automate both email and SMS campaigns with customizable workflows.
- Customer Segmentation: Create dynamic customer segments based on behavior, demographics, and engagement.
- A/B Testing: Optimize campaigns with A/B testing for better results.
- CRM Integration: Manage leads, sales, and customer interactions in one unified platform.
- Detailed Reporting: Track performance across email and SMS campaigns with actionable insights.
5. Brevo (Low-cost Email & SMS)
Brevo is a Yotpo alternative in providing a suite of marketing tools that include email marketing, SMS marketing, chat, CRM, and marketing automation.
Setting up automated workflows in Brevo is straightforward, with pre-built templates and a visual workflow editor that guides you through the process.
Brevo uses developer-style language and shows six prompts before taking us to the visual workflow builder. The values and the email content are not pre-configured. You have to include them from scratch.
Standout Features:
- Email & SMS Campaigns: Run integrated email and SMS campaigns to reach customers on their preferred channels.
- Marketing Automation: Automate tasks such as welcome emails, abandoned cart recovery, and more.
- CRM Features: Manage customer relationships directly within the platform to personalize messaging.
- Transactional Emails: Send triggered emails like order confirmations and shipping notifications.
- Advanced Reporting: Access detailed performance reports to measure the success of your campaigns.
Which Yotpo Alternative Has The Best ROI?
Not features, pricing, or reputation, but ‘return on investment’ is the key deciding factor. Marketing ROI helps you identify the platform that offers the best returns and profitability.
In the section below, you can find the ROI breakdown of each alternative to Yotpo.
| PLATFORM | MONTHLY SUBSCRIPTION COST | CONVERSION RATE | ROI |
| Retainful | $14 | 4% | 1428.57x |
| Klaviyo | $20 | 5% | 1249.00x |
| Omnisend | $16 | 4.5% | 1406.25x |
| AcqtiveCampaign | $29 | 4.2% | 1246.43x |
| Brevo | $14 | 3.5% | 724.14x |
Note: ROI is calculated for 10,000 emails with an average order value (AOV) of $50 for all platforms.
From the above table, you can see that Retainful gives the highest marketing returns among all the Yotpo alternatives, even beating Omnisend and Klaviyo. As you scale further, Retainful still gives you the upper hand against big players.
Why Retainful is the Best Yotpo Alternative
With Yotpo leaving the market and the black friday sales around the corner, it’s important that you switch to a reliable yet affordable marketing platform as soon as possible.
While established platforms like Omnisend and Klaviyo may start with a lower price, their costs increase sharply as your contacts grow, which can result in decrease in your return on investment. This is where ‘Retainful’ comes to the rescues.
- Retainful offers white-glove migration support to Yotpo, which involves a dedicated support team assisting your whole migration or even doing it for you, free of cost.
- Retainful is the only platform offering omnichannel integration with Emails, SMS, and WhatsApp natively with no additional setup.
- With just $14/month, Retainful offers the best ROI (1428.57x), making it the most affordable among all the Yotpo alternatives.
- Retainful users recover 30% of their abandoned carts, which is 2x higher than the industry average. With pre-built automation workflows and real-time tracking and analytics, you can boost conversions.
Most importantly, as your contact size grows, Retainful’s pricing won’t shoot up. This flexibility makes it an ideal marketing alternative to Yotpo.
How to Choose Your Perfect Yotpo Alternative for Email & SMS Marketing
Finding an alternative marketing platform to replace Yotpo requires a small strategic approach. Whether you are a seasoned marketer or an e-commerce store owner, this 5-step approach will help you find a suitable platform quickly.
How about a Quick Quiz? Find Your Yotpo Alternative in Seconds
Step 1: Assess Your Marketing Channels.
Identify whether your marketing strategy focuses on a specific channel (Emails, WhatsApp, SMS) or a combination of several channels (Omnichannel Marketing). And, choose a marketing platform that integrates well with your chosen channels.
Step 2: Understand Your Budget and Pricing Flexibility
The number of contacts you need to manage determines the price you pay for the platform. Some platforms, like Retainful, offer affordable pricing for small businesses, while Omnisend and ActiveCampaign pricing increases significantly as you add more contacts.
Step 3: Evaluate Platform Features and Capabilities
Make a list of essential features, like email automation, abandoned cart recovery, CRM Integration, or WhatsApp Marketing, and ensure the email marketing software has these capabilities.
Step 4: Consider Ease of Migration and Integration
With Yotpo’s exit from the email and sms marketing landscape, its existing users must make the switch as soon as possible. Having a platform that offers migration support and helps you move your data seamlessly is important. For example, Retainful provides a dedicated migration specialist ensuring complete data transfer, including email templates and designs.
Step 5: Evaluate Customer Support and Resources
A responsive customer support is critical for ensuring that you don’t encounter any roadblocks when using the platform. Before switching, assess the level of customer support offered by the platform and the response times for live chats or email support. Also, check with the user community or forums to get honest feedback from users
Switch from Yotpo to Retainful and get expert assistance with data migration and account auditing, completely free of cost.
Conclusion
By the time you finish reading this blog, we will’ve already migrated your entire Yotpo directory to Retainful—just kidding! But realistically, we can do that in a day (if not hours) with our exclusive white-glove support.
The top 5 Yotpo alternatives discussed in this blog all come with essential features, but they may have certain limitations or inflated pricing. Ultimately, it’s up to you to decide which platform best suits your business needs. If price isn’t a concern, you can opt for platforms like Omnisend or Klaviyo, or any other that meets your requirements.
However, if you want the best of all worlds, migration assistance, affordable pricing, powerful features, flexible workflows, and a comprehensive omnichannel marketing solution, then Retainful is your best bet.
Frequently Asked Questions
Yotpo has shut down its email and SMS marketing services. It only has the Loyalty and Reviews program, which costs around $79 per month.
Some of the best Yotpo alternatives for SMS include Retainful, Omnisend, Klaviyo, Brevo, etc. These platforms offer SMS automation with SMS list-building tools and personalized SMS marketing features.
Some of the Yotpo replacement platforms for email marketing include Retainful, Omnisend, Klaviyo, Brevo, etc. These platforms come with email marketing automation and email list building tools.
Retainful is the best Yotpo alternative with Shopify integration. Retainful is also a Yotpo alternative for WooCommerce stores.
Some of the affordable alternatives to Yotpo for e-commerce are Retainful and Brevo. These email marketing automation tools come with advanced customer feedback tools and better customer support.
