If you feel Brevo, as an email marketing software, is complex, difficult, and pricey, it’s time to explore Brevo alternatives.
Many email marketing tools offer advanced capabilities like automation, behavioral tagging at an affordable cost.
Best part: The learning curve for the listed tools is much simpler, thanks to their abundant templates for workflows, emails, and popups.
If you’re also looking for alternatives or just exploring email marketing tools, in this article, we have shared:
- Why you should look for alternatives to Brevo
- 10 Best Brevo alternatives
- Pricing and Features comparison chart
Do affordable ecommerce email marketing without a complex interface and learning curve in Retainful.
Why Should You Look For Brevo Alternatives?
Brands looking for better scalability, ease of use, and cost-efficiency in ecommerce marketing may find Brevo limiting.
Here are 5 common reasons to consider alternatives to Brevo:
- Pricing structure: Pricing is based on email volume and not contacts. It can become costly and unpredictable as your business grows and transactional mail increases.
- Limited ecommerce integrations: Brevo lacks native, deep integrations with major ecommerce platforms like Shopify or WooCommerce compared to other tools.
- Restrictive automation workflows: The visual builder is less intuitive, and setting up advanced sequences often feels complicated.
- Email Deliverability issues: Some users note emails landing in spam more frequently, affecting campaign performance.
- Inconsistent customer support: Long response times make troubleshooting a challenge during crucial email campaigns.
Related Reading: What is Email Marketing? – An Ultimate Beginner’s Guide
Brevo Competitors Pricing and Feature Comparison Chart
In this comparison chart, we have explored alternatives to Brevo for free plans and the Starter plan of the platform. We have also listed the standout features of each email marketing software.
| Platform | Free Plan / Month | Starter Plan / Month | Standout Features |
| Retainful | • 500 emails • Unlimited Campaigns • Unlimited contacts | • $19 for 20,000 emails • Unlimited contacts | • Segmentation and Smart sign up forms • Targeted Email campaigns • Over 150+ pre-designed email templates with dynamic coupon block and product block. |
| Klaviyo | • 250 profiles • 500 emails | $60 for 25,000 emails | • Reporting and predictive analytics. • Real-time behavior tracking. • Email + SMS Automation |
| Omnisend | • 500 emails • 250 Contacts | $30 for 24,000 emails | • Omnichannel campaigns (email, SMS, push notifications) • Pre-built automation workflows • Product picker for inserting store items into emails. |
| MailerLite | • 12000 emails • 1000 subscribers | $9 for unlimited emails | • Automation builder and audience targeting. • Built-in landing pages and signup forms. • Analytics with A/B testing. |
| Active Campaign | No free plan, 14-day free trial | $15 for 10x Email | • CRM and sales automation • Site and event tracking • Conditional content for personalization • Machine learning for predictive sending |
| Mailchimp | • 1000 emails/month • 500 contacts | $8.85 for 10x Email | • AI content assistant and subject line helper • Website and landing page builder |
| AWeber | No free plan, 14-day free trial | $12.50 for 10x Email | • Smart Designer to auto-create email templates • Behavioral automation and tagging |
| Constant Contact | No free plan, 30-day free trial | $12 for 10x Email | • Behavioral automation and tagging • Event marketing and RSVP tracking |
| Moosend | Unlimited Emails Except transactional emails | $9 for unlimited Email | • Real-time reporting dashboard • Built-in countdown timers, automation templates and product recommendations |
| Hubspot | 2000 emails | $9 for 5x Email | • All-in-one marketing platform with CRM • Smart personalization using contact data |
10 Best Brevo Alternatives
You would have got a glimpse of the best Brevo alternatives in the chart. Now let’s look into each Brevo alternative with its best features, and G2 rating.
The 10 best Brevo alternatives are:
- Retainful – Brevo Alternative for Ecommerce Businesses
- Klaviyo – Alternative to Brevo for Large Ecommerce Business
- Omnisend – omnichannel marketing Platform
- MailerLite – A Beginner-friendly Alternative to Brevo for Small Teams
- ActiveCampaign – The Best Brevo alternative for Advanced Marketing Automation and CRM
- Mailchimp – The Best Alternative to Brevo for Email Automation
- AWeber – Affordable Brevo Alternative for Smaller Teams and Online Media Creators
- Constant Contact – The Best Brevo Alternative for Event Marketing
- MooSend – Affordable Alternative to Brevo with Advanced Automation
- Hubspot – The best alternative for Brevo with CRM features
Switch to Retainful for simple pricing, ecommerce-focused features and precise abandoned cart tracking.
1. Retainful – Brevo Alternative for Ecommerce Businesses
Retainful is an all-in-one, GDPR-friendly email marketing software specifically developed for Shopify and WooCommerce stores.
G2 Rating: 4.5 out of 5
With Retainful you’ll get:
- It offers pre-built workflows for complete life-cycle marketing with advanced triggers and target settings.
- Retainful’s top 5 pre-built automation workflows are
- Using Retainful you can easily segment your email list with segmentation templates and send personalized emails.
- In addition to these features, you’ll get access to smart popups for effective lead capture. You can create different types of popups like exit-intent popups for maximum engagement without compromising on user experience.
- You can even include dynamic coupons, product recommendation blocks within your emails using the intuitive drag-and-drop email editor. Moreover, it offers advanced configuration for triggers that let you do targeted email marketing.
- To track your email marketing metrics, Retainful offers a comprehensive dashboard, UTM tracking and Sales attribution features.
2. Klaviyo – Alternative to Brevo for Large Ecommerce Business
Klaviyo is a data-driven marketing platform built for large ecommerce businesses. It excels in combining behavioral segmentation, 350+ integrations and advanced analytics to deliver highly personalized campaigns.
G2 Rating: 4.5 out of 5
With Klaviyo you’ll get:
- AI-driven analytics: Predictive analytics estimate the next purchase date, churn risk, customer retention and customer lifetime value.
- Multi-channel Automation: Build comprehensive email + SMS flows triggered by new signups, cart abandonment, price drops, or VIP milestones.
- Segments AI: Create granular audience segments based on demography, behavior, engagement scores, and predicted lifetime value using Segments AI feature.
Related Reading: 10 Best Klaviyo Alternatives & Competitors for 2025
3. Omnisend – omnichannel marketing Platform
Omnisend is an ideal alternative for businesses looking to send emails, SMS and push notifications from a single platform.
G2 Rating: 4.6 out of 5
With Omnisend You’ll get:
- Omnichannel Campaigns: Send emails, SMS, and web push notifications within unified automation workflows.
- AI-Assisted Writing & A/B Testing: AI tools generate subject lines and copy suggestions. Built-in A/B split testing helps optimize performance.
- Product Picker & Unique Coupon Sync: Easily embed products from your Shopify/WooCommerce store. You can generate unique coupons directly synced to your ecommerce platform.
- Sales & Performance Attribution: View revenue generated by individual campaigns and workflows directly in the dashboard.
4. MailerLite – A Beginner-friendly Alternative to Brevo for Small Teams
If you have a small team and are looking for an alternative for Brevo, Mailerlite is a beginner-friendly choice.
G2 Rating: 4.6 out of 5
With MailerLite You’ll get:
- Landing Pages, Pop-ups & Forms: Build sign-up forms, pop-ups, and landing pages with built-in countdown timers.
- Segmentation: Straightforward behavior-based segmentation and tags users based on link clicks, purchase behavior, campaign engagement.
- Flexible Automation & Triggers: Create powerful workflows using triggers like form sign-ups, link clicks, date-based actions.
5. ActiveCampaign – The Best Brevo alternative for Advanced Marketing Automation and CRM
ActiveCampaign stands out as a hybrid tool that seamlessly combines marketing automation, email, SMS, and CRM.
G2 Rating: 4.5 out of 5
With ActiveCampaign You’ll get:
- Automation Templates: Templates include birthday coupons, lead nurtures, and thank-you sequences delivered with minimal setup using over 900+ pre-built automations.
- Integrated CRM: Built-in CRM lets you manage customers, track deals, and automate sales pipeline tasks directly from the platform.
- Multi-channel Messaging: Blends email automation with SMS, site messaging, and Facebook/Google ad retargeting directly from one platform
- Analytics: Track revenue attribution, conversion rates, open/click metrics, and AB tests through detailed real‑time dashboards.
Related Reading: 8 Best ActiveCampaign Alternatives
6. Mailchimp – The Best Alternative to Brevo for Email Automation
Mailchimp is one of the most recognized email automation alternatives for Brevo. It has a user-friendly interface and rich e-commerce integrations.
G2 Rating: 4.3 out of 5
With Mailchimp You’ll get:
- Editor & Templates: Offers a vast library of responsive email designs, plus a drag-and-drop editor for quick customization.
- A/B & Multivariate Testing: Test up to three content variations (free plan) or eight (paid plans) across subject lines, send times, and CTAs.
- Large Ecosystem of Integrations: Over 700 integrations including Shopify, WooCommerce, Salesforce, Zapier, Unbounce, and more.
- AI – Assistance: Features like the Creative Assistant suggest designs; Subject Line Helper and content optimization tools are AI-powered.
7. AWeber – Affordable Brevo Alternative for Smaller Teams and Online Media Creators
AWeber is a good alternative to Brevo for bloggers, small businesses, and media-focused teams. It is a beginner-friendly email marketing platform with cost-effective pricing.
G2 Rating: 4.2 out of 5
With AWeber you’ll get:
- Email Builder with Templates: Over 700 responsive templates and intuitive builder tools, with seamless Canva and Unsplash integration.
- Unlimited Email Sending: Even on the free plan (up to 500 subscribers), you can send unlimited broadcasts and automations.
- Landing Pages & Opt-In Forms: Build unlimited landing pages and forms with templates for lead capture and campaign support.
- Multi-App Mobile Suite: It has three dedicated mobile apps for managing stats, adding subscribers, and creating emails on the go. It is perfect for busy creators and mobile-first teams.
8. Constant Contact – The Best Brevo Alternative for Event Marketing
Constant Contact is uniquely suited for event-centric marketing. It supports the entire event lifecycle without needing multiple tools.
G2 Rating: 4.1 out of 5
With Constant Contact you’ll get:
- Event Management & Ticketing: You can send invitations, handle RSVPs, sell tickets, and send reminders all within the platform. Performance is trackable via real-time metrics.
- Specialized Email Templates: Nearly 200+ templates designed for events, including promotions, reminders, and follow-ups.
- Social Media and Survey Tools: Built-in tools for scheduling social posts, polls, and surveys to engage attendees before and after events.
Related Reading: 8 Best Constant Contact Alternatives & Competitors
9. MooSend – Affordable Alternative to Brevo with Advanced Automation
Moosend offers enterprise-level automation and personalization in a simple, user-friendly interface without the high price tag.
G2 Rating: 4.7 out of 5
With MooSend You’ll get:
- Advanced Automation: Moosend’s flowchart-style campaign builder supports over 32 triggers. It includes abandoned carts, browse abandonment, birthday/anniversary emails, and more.
- Landing Pages & Signup Forms: Build mobile‑responsive landing pages with A/B testing and embedded forms using a drag‑and‑drop editor.
- AI Tools & Optimization: Generate subject lines, optimize send times, and automatically suggest product recommendations to increase open rates, clicks and conversions.
10. Hubspot – The best alternative for Brevo with CRM features
If you’re looking for an alternative to Brevo with CRM features, Hubspot is the best option for you. It is well established and has robust features that lets you do full customer-lifecycle marketing.
G2 Rating: 4.4 out of 5
With Hubspot you’ll get:
- All-In-One CRM + Marketing Suite: HubSpot combines CRM, email marketing, automation, live chat, ticketing, and sales tools under one platform. It tracks contact lifecycle, activity, and campaign performance.
- Live Chat, Forms & Web Engagement: Native chatbots, forms, pop-ups, and conversational marketing tools all connect to your CRM for instant, personalized interaction.
- AI-Powered Tools: Breeze AI enhances productivity with email content suggestions, workflow automation, engagement scoring, and dynamic report generation.
How to Choose Brevo Alternative For Your Marketing Needs
There are a lot of email marketing tools out there. Choosing the one that fits your marketing needs from the pile is important.
Here are 6 key factors to consider when choosing your alternative to Brevo:
- Your Business Size: Choose a platform that matches your current needs. For example, integrations with apps you’re currently using, contact list size, and sending volume.
- Scalability: Look for tools that can support growing subscriber lists, increased email volume, and advanced automation as your business expands.
- Marketing Tools Compatibility: Ensure the Brevo alternative integrates with your ecommerce platform, CRM, and third-party marketing tools.
- Learning Curve: Consider how easy the platform is to learn and use, especially for your marketing team.
- Email Marketing Features: Evaluate essential capabilities like automation, segmentation, A/B testing, and personalization. Check for customer reviews and ratings to know about platform performance, support quality and ongoing issues.
- Pricing: Review both short- and long-term pricing based on your contact count, send volume, and feature needs.
Use the tool tailor-made for e-commerce and spend less time on setting up workflows with Retainful.
Wrap Up!
Brevo is a well established platform and a good point to start your email marketing journey. As your business grows you’ll have to switch tools that accommodate your new business needs.
We have listed 10 best Brevo alternatives for different ecommerce marketing needs. Before you make a switch, think about your goals, growth plans, pricing and learning curve.
Also Read
- 8 Best Email Automation Software Comparison (2025)
- 9 Best WordPress Email Marketing Plugins Comparison
- 8 Best Email Capture Software Compared
- Klaviyo Pricing 2025: What’s New and How It Affects You?
Frequently Asked Questions
Both tools are popular, but the right choice depends on your needs. Brevo excels in transactional messaging, with pay-per-email pricing. Mailchimp provides more advanced analytics,and a wider range of templates and integrations .
HubSpot is more than an email tool; it’s a full CRM and marketing suite.HubSpot is better if you need all-in-one marketing functionality, but expect higher pricing and complexity.
Yes, Brevo has a free plan where you can send 300 emails/day.
Yes, Brevo is both an email marketing platform and a CRM tool.
Brevo’s pricing is per email volume, not contacts. For $29/ month you can send 20,000 emails/month.
