WooCommerce email marketing plugins help you stay connected with your customers. Staying connected with customers means that it helps your business grow.
When you deliver valuable content at the right time, you nurture leads and drive conversions. When you have the right email marketing plugin for WooCommerce, you can create compelling, targeted, and automated WooCommerce email campaigns that can significantly enhance customer engagement and sales.
We have created this comprehensive guide of top WooCommerce email marketing plugins, their features and how to choose the best one for your store.
Deliver the right content to customers and keep them engaged. Use automated email campaigns of Retainful to increase sales.
What are WooCommerce email marketing plugins?
WooCommerce email marketing plugins are software extensions or add-ons designed specifically for WooCommerce, a popular e-commerce platform for WordPress. These plugins enhance the email marketing capabilities of a WooCommerce-powered online store.
They offer a range of features, including automated email workflows, personalized product recommendations, abandoned cart recovery, and customer segmentation
WordPress email marketing plugins help build and maintain strong customer relationships, increase sales, and drive engagement by sending targeted and relevant emails to their audience.
How to choose the right email marketing plugin for your WooCommerce store?
If you are a new WooCommerce store owner, it could be overwhelming for you to pick the right plugin. Here’s a guideline to choose the best WooCommerce email marketing plugin.
- Integration with WooCommerce: The plugin should seamlessly integrate with the WooCommerce store.
- Email Campaign Customization: Make sure the plugin has options to customize email templates and other design elements.
- Automation Capabilities: The plugin must have features to automate various email workflows, such as welcome series, abandoned cart recovery, and post-purchase follow-ups.
- Segmentation Options: Advanced segmentation options based on user behavior, demographics, and purchase history.
- Analytics and Reporting: Detailed analytics and reporting features that give insights into open rates, click-through rates, and conversion rates.
- User-Friendly Interface: Users who don’t have technical expertise should find it user-friendly.
- Customer Support and Documentation: Look for plugins backed by responsive customer support teams and comprehensive documentation.
Best WooCommerce Email Marketing Plugins
Retainful
Retainful stands as a leading WooCommerce email marketing plugin with its intuitive and user-friendly features. It lets you craft compelling email campaigns that are aimed to engage and convert customers.
Retainful is mainly an abandoned cart recovery tool that helps recover lost sales. But it has got email campaign automation for each step in a customer’s journey. This would keep the customers informed and engaged.
New WooCommerce store? No email list? The exit intent pop-up captures the visitor’s email address.
Need to retain customers? Referral rewards both referrers and referees, building trust, a sense of belonging, and a feeling of appreciation.
Click here to read the easy installation process.
Key Features
- Abandoned cart recovery: Sends a series of personalized and automated abandoned cart emails to recover lost sales.
- Dynamic coupons: Entice customers to finish shopping by sending abandoned cart emails with dynamic coupons.
- Email segmentation: The segmentation feature divides your email list for personalized content, boosting open and engagement rates.
- Email campaign automation: Customizable workflow and templates let you personalize and automate the email campaign.
- Analytic dashboard: An extensive analytic dashboard helps optimize the campaign for the best results.
- Help docs: The Retainful site has help docs that will help you sort out any technical issues. If the problem persists, you can always reach out to their responsive support team.
Segment your email list with Retainful based on pre-built rules or your own rules to send personalized email campaigns to customers.
MailPoet
MailPoet is another WooCommerce marketing automation plugin that effortlessly syncs with your WooCommerce store. You can instantly automate product-related emails, abandoned cart reminders, and promotional campaigns.
The abandoned cart recovery feature lets you send timely emails to customers and recovers lost sales effortlessly.
Building your email list with this WooCommerce email plugin will be a breeze with opt-in forms and popups.
Key Features
- Seamless WooCommerce integration
- Drag and drop email editor
- Automated email campaigns
- Segmentation
- Analytics and Reporting
- Opt-in forms and pop-ups
Pricing
Hubspot for WooCommerce
Hubspot is a popular email marketing plugin for WooCommerce that effortlessly integrates with your store and syncs customer data and purchase history.
It has got segmentation and personalization, which automatically improves engagement rates. Creating emails is also a breeze with the drag-and-drop editor.
HubSpot allows A/B testing of email subject lines, content, and send times. This WooCommerce email marketing plugin is suitable for businesses of all sizes, offering plans that can grow as your business expands.
Key Features
- Drag and drop email editor
- A/B testing
- Segmentation
- Signup forms
- Analytics
Related Reading: Get to know about how Email Segmentation works and how to create Targeted Campaigns.
Mailchimp for WooCommerce
Another popular WooCommerce email marketing plugin is Mailchimp, and it has email automation with segmentation and personalization.
The product re-targeting emails showcase products that the customers have shown interest in. This encourages the customers to make a purchase and increases overall conversion rates. The loyalty programs of this plugin and special offers foster brand loyalty.
Key Features
- Responsive email templates
- Seamless integration with WooCommerce
- Automated email campaigns
- Product re-targeting
- A/B testing
- Advanced analytics
Constant Contact
Constant Contact is easily one of the best WooCommerce email marketing tools, as it has features to engage customers across different channels.
This WooCommerce email marketing extension supports automated email sequences triggered by specific actions, such as new sign-ups or abandoned carts. This feature enables timely follow-ups and nurturing, ultimately boosting conversions.
You can easily share your email content on social media platforms directly from Constant Contact. This cross-channel promotion extends your campaign’s reach and increases brand visibility.
Key Features
- Segmentation
- Customizable templates
- Autoresponders and Drip Campaigns
- Social Media Integration
- A/B Testing
- Analytics and Reporting
Brevo
Brevo, formerly Sendinblue, is a WooCommerce email marketing plugin that has got features to enhance your marketing efforts.
The marketing automation has customizable triggers that send emails based on customer behavior. This helps to nurture leads, recover abandoned carts, and drive repeat purchases without constant manual intervention.
You can combine email campaigns with SMS marketing to reach customers through their preferred communication channels.
Key Features
- Contact management
- Segmentation
- SMS marketing
- Customer support
- Sign up forms
- Landing pages
- Chatbot
Related Reading: Get to know why Abandoned cart emails are better at engaging customers than other retargeting methods.
Klaviyo for WooCommerce
Klaviyo is known for its ability to sync customer data immediately. This email marketing plugin for WooCommerce lets you segment customers to create ultra-precise personalized emails. The plugin further lets you optimize your WooCommerce email campaigns with A/B Testing, using which you can figure out which email content, subject lines, and sending times help increase the open and click-through rates.
The popups and slide-ins help grab the attention of the customers and capture their email addresses. The one standout feature of Klaviyo is its ability to predict a customer’s behavior and lifetime value. One downside, though, is that it might feel a bit overwhelming for beginners.
Key Features
- Email automation
- Easy integration with WooCommerce
- Immediate customer data sync
- Segmentation and Personalization
- A/B testing
- Reporting and Analytics.
AutomateWoo
AutomateWoo WooCommerce emails plugin lets you send emails in the language that the customers prefer. The segmentation feature lets you personalize emails for maximum engagement. This WooCommerce email marketing plugin also has SMS notifications and sends rewards for reviews to increase customer trust and brand loyalty. The major drawback with this plugin is that it doesn’t have a drag-and-drop email editor, which makes it a bit harder to design the emails.
Key Features
- Segmentation
- Multilingual email option
- Email automation workflow
- SMS notifications.
Privy
Privy is a WooCommerce email marketing plugin that sends cart abandonment emails to recover lost sales. The plugin also has automation workflows for welcome emails, follow-up emails, and win-back emails for inactive users. It also lets you schedule newsletters and has SMS marketing to engage customers. However, note that some users find Privy’s pricing structure less budget-friendly, especially for small businesses aiming to maximize their ROI.
Key Features
- Automation workflows
- Welcome emails
- Follow-up emails
- Cart abandonment emails
- SMS marketing
- Newsletters
Omnisend
Omnisend has email automation workflows and pre-built templates to keep customers engaged. This email marketing plugin for WooCommerce also comes with SMS marketing and push notifications. The popups easily capture email addresses to help build an email list.
The A/B testing feature helps optimize the email elements for better performance. Some users express concerns about Omnisend’s customer support, citing occasional delays in response times. This could be a drawback for those seeking immediate assistance or quick problem resolution.
Key Features
- Email automation workflow
- Drag and drop email editor
- A/B testing
- Popups and sign-up forms
- Segmentation
- SMS Marketing
Track the performance of your automated email campaigns with Retainful to improve your strategy for the best results.
Conclusion
In conclusion, effective use of WooCommerce email marketing plugins is a game-changer for business growth. Timely, personalized communication builds strong customer relationships, enhances engagement, and drives sales. As you explore the top plugins discussed, consider your store’s needs, integration capabilities, and customer support. Choose wisely and harness the power of email marketing for a thriving WooCommerce store.
If you’re looking for a super helpful tool to make your WooCommerce emails even better, we suggest checking out Retainful. It’s a helpful plugin that makes your emails attention-grabbing and works great with your WooCommerce store.
Read next:
How to get more sales in WooCommerce.
How to Create a Successful Email Marketing Campaign?
7 Best WooCommerce Abandoned Cart Plugins
Yes, WooCommerce can be configured to send emails to customers regarding Order Confirmation, Order processing, Order completed, Order refunded, Order on hold, Order failed, New account creation, Password reset, Shipping confirmation, and Product review requests.
Yes, WooCommerce has built-in email functionality to manage communication with customers throughout the purchasing process.
To send bulk emails in WooCommerce, you can use third-party plugins like “Retainful” and automate the emails by customizing the workflow based on the type of email.
You can set up automatic email notifications in WordPress by using plugins like “Retainful” to improve email deliverability.
An email automation tool for WordPress is “Retainful,” which allows you to create rules and triggers for sending targeted emails based on customer behavior and actions.
