9 Best WooCommerce Follow up Email Practices With Examples

Posted by Joel Platini on  March 01, 2021  in Email Marketing

WooCommerce Follow-up emails are a great way to build trust with your customers. They have the highest response rates, and that’s why eCommerce follow up emails are regarded as inevitable assets.

Sending WooCommerce Follow-up emails is crucial; it helps you nurture your leads, close deals, secure sales, etc.

It keeps you and your users engaged throughout your sales funnel, and it also acts as a good persuasion tactic to make the customers reach the bottom of the funnel.

But to achieve all of this, you must have an exemplary WooCommerce Follow up email strategy. Well, if you don’t have one, here are some best Follow up email practices that can help you devise it.

What is WooCommerce Follow up emails?

WooCommerce Follow-up emails are a series of emails sent by online stores after a customer takes a desired action like purchasing, subscribing, referring, etc.

Follow up emails

They are also referred to as post-purchase emails; these emails are usually sent after a week to re-engage with the customers.

WooCommerce Follow-up emails can help you turn your visitor into customers and customers into brand advocates when it is done right.

Couple more things you can do with WooCommerce Follow up emails,

  • Request your customers to refer their friends.
  • Ask them to write a review to build your Social proof.
  • Encourage them to drive repeat purchases.
  • Request them to join your community.

Remember, you cannot just let your customers go after they make a purchase. You need to find a way to get back to them, and that’s where WooCommerce follow-up emails can help you out.

What is the right time to send WooCommerce Follow up emails?

Another major hurdle you’ve got to face with WooCommerce Follow up emails is the timing.

If you send it too soon, you might frustrate your customer. If you send it too late, the customer would’ve already been gone.

So, what is the optimal time to send WooCommerce Follow up emails?

The right time to send eCommerce Follow up emails would be 2 or 3 days after a customer has purchased a product.

Moreover, Hubspot’s report has said that Tuesday is the right day to send a Follow-up email; Thursday is the second favorite.

Weekends are a big No-no for WooCommerce Follow up emails. So, plan your email strategy accordingly.

WooCommerce Follow up email best practices

Planning your WooCommerce Follow up email campaign is crucial if you want it to be effective. So, here are some of the WooCommerce follow up email best practices that you can follow.

Define your goals

Before you start sending out your first Follow up emails, you must define your goals. What do you want your Follow up email to achieve?

It is necessary to define it beforehand and then send your emails.

You might have various requests like,

  • Write a review
  • Rate their shopping experience
  • Refer their friends
  • Subscribe to your newsletter
  • Join your community

Now, if your goal is to make a new custom, build trust with your brand. Then you should not straight away ask them to refer their friends in the 1st Follow up email.

Firstly, ask them about their shopping experience, and they ask them to leave feedback.

After that, request them to subscribe to your newsletter and join your community to get more information about your store.

By doing this, you can increase your store’s credibility, and customers will start to build trust in your store. And now you can send them emails and request them to refer their friends.

So, don’t be sending your follow-up emails blindly; know what you want to achieve and then send them.

Email list segmentation

How many of us have embarrassed ourselves by sending a text message to the wrong person?

Well, it can happen in eCommerce as well. This is why segmenting your email list is crucial; a wrong email can cost you a customer.

Imagine sending the same email to both new and recurring customers; it’ll impact your credibility. Here’s how you segment it.

Generally, there are four types of Segmentation.

Email list segmentation

Segmenting customers based on Geography, demographics, and psychographics will not be very useful as far as eCommerce is concerned.

We recommend you segment your email list based on customer behaviors. By doing that, you can identify,

  • Your loyal customers
  • Customer who have already referred their friends
  • Customers who are almost ready to refer
  • New customers
  • Customer who have just completed their first purchase
  • Customer who purchase in bulk

Now that you’ve segmented customers based on their behaviors. You can start targeting specific Follow up emails effortlessly.

After segmenting, you need not worry about sending the same emails to all customers. You now know which customer deserve what type of eCommerce Follow up emails,

Automated Follow up sequence

With the market moving fast, it is impossible to send and manage WooCommerce Follow up emails manually.

You cannot keep an eye on every customer and the email they’ve received. Automating your Follow up sequence is the right thing to do.

Also, sending automated follow-up emails will make your campaign more scalable. All you need is ESPs like MailChimp, Sendinblue, Drop, etc. to automate your eCommerce Follow up emails

 Email automation

MailChimp can automate various post purchase Follow-up emails for you like Product Follow up, and Abandoned cart Follow up, Customer re-engagement follow-up, etc.

Follow up automation

All you need is to add your email list to the type of Follow up email you want to send and mention the trigger sequence. Your Follow up emails will be sent to the right customers at the right time.

Let’s not forget that many of these ESPs can integrate with your WooCommerce store. Sending post-purchase Follow up emails cannot be made easier.

Entice with Subject lines

Email open rates are more crucial than conversion rates. Just imagine what use is an email if the customer doesn’t even open it.

And what influences email open rates?

Yes, you guessed it, ‘Subject lines.’ A recent study says that 47% of people open emails due to the subject line. It gives you the first chance to convince your customer. If you fail here, then there is no going further.

Subject lines

So, it is necessary to craft persuasive subject lines relevant to the topic and the ones that interest your reader.

Here are a few examples,

  • Enjoying your new purchase?
  • Still thinking it over? Maybe this will help
  • Let’s do that again!
  • There must have been a mistake. You left this behind.
  • Just looking out for you 🙂

You can also personalize your subject lines, marketers say that there was a 27% increase in email open rates when the subject lines were personalized.

Make use of every factor that can reinforce your subject lines and increase your WooCommerce Follow up email conversions.

Personalize your email

We said it previously. We’re going to repeat it, personalize your post purchase follow-up emails.

Personalization is a very powerful conversion tactic, but most eCommerce businesses are still oblivious to it.

What is the benefit of personalization?

It’ll make the customer feel that you’ve crafted the email specifically for them, they’ll build trust in you which increases your credibility.

Subject line personalization

Well, the statistics don’t lie, they speak for themselves. Also personalizing can increase your conversion rates as high as 50%.

Pretty cool, isn’t it?

Huckberry email

Customers feel that they’re being treated like a person when they see their name on the email. So, make good use of it and increase your open and conversion rates.

Remember, personalization is not subjected just to adding the customer’s name. You can personalize it even by,

  • Adding their birthday
  • Showing their purchase history
  • Mentioning their relationship status
  • Recommend products based on purchase history
  • Including their location

You can incorporate various aspects of your customers based on the customer data and personalize your post purchase follow up email.

Avoid being passive-aggressive

Your WooCommerce follow-up email campaign will be a success only if the recipients engage back with you.

So, if you want them to interact back with you, then you must avoid being aggressive or even worse, being passive-aggressive.

Most email campaigns have failed due to the passive-aggressive context of the email.

Quick follow up

Here is an example of a passive-aggressive email. Honestly, will you reply to this email?

Definitely Not, right?

Being too pushy and sounding too desperate will repel your customers from your store. Here are some commonly used passive-aggressive phrases, make sure you avoid them.

  • Not sure if you saw my first email
  • Any update on this
  • Please advise
  • Correct me if I’m wrong
  • Any interested in…..?
  • I hope you don’t mind
  • Just making sure you’re aware
  • Sorry for being unclear
  • Let me clear
  • Going Forward

We know it’ll be hard when a customer doesn’t respond, but don’t show your distress through email, it’ll sound too desperate.

Get to the point

Avoid sending essays as your WooCommerce Follow up emails.

On average a user gets around 121 emails per day, so you have to think if the recipients will have enough time to read your emails, so avoid drafting boring essays.

Get straight to the point, make sure that you make the recipient get the purpose of your email within a few seconds or so.

The more direct and clearer your post purchase Follow up email, the happier the customer and the higher the chance of getting a reply.

Here is where your customer data and segmentation comes into play.

If you know what your customer wants and who wants it then you’ll have no trouble while crafting your email content. Or else you’ll end up sending him/her a huge paragraph.

So, avoid using fillers in your content, keep it direct and appealing to save your customer’s time.

Ask for Referrals

Alright, I know you might be wondering what exactly can I ask my customers?

Well, since they’ve already purchased from your store, they might have developed a trust in you.

Now you can use that trust as leverage and ask for them to refer their friends. Asking for Referrals is a great way to engage with your customers and WooCommerce Follow up emails paves the way for you.

Buffer email

Ask them to refer their friends and earn rewards. By doing this, not only can you acquire new customers but also can retain your existing customers.

One more interesting thing you can do in your WooCommerce Follow up emails is recommend related products to your customers.

But, instead of pitching a hard sale on them, try educating them about the product they bought and recommend a product that compliments the previous product.

For example, if your customer has purchased a Camera, recommend lens and other camera accessories in your Follow up email. This’ll encourage them to purchase again.

Request a Feedback

We saved the best one for the last. Requesting Feedback is Follow up email 101, probably which is the first Follow up you’re going to send.

And the interesting thing is that they always work. Asking customer’s opinions will make them feel that you care for their words.

Guess what, this can be a huge advantage for you. Because asking how they felt about your site will give you an idea of things you can improve in your WooCommerce store.

Papier email

Most eCommerce stores include ‘Request a Feedback’ and send it as their first Follow up email.

You can request feedback on various elements of your store. Papier has requested their customers to review their store. Likewise, you can,

  • Ask customers to review certain products.
  • Ask them to give feedback on your checkout process.
  • Ask them about your prices and offers
  • Ask them about the user-experience

We’ve only listed a few, you can request your customer to write a review on any elements of your store. All in a goal to increase your engagement and improve the usability of your WooCommerce store.

5 Uber-cool Follow-up Emails Examples for your store


Nordstrom, even though it is a luxury fashion store they’ve kept their Follow up email very effective.


Like we said previously, most eCommerce stores start their Follow up an email campaign with a Feedback email and that’s what Nordstrom has done here.

Remember, when we said to keep your emails short and not write a paragraph, this is what we meant. Make sure to craft an email that can be understood at a glance.

This saves your customer’s time and the CTA will help you get your conversion.


Sephora, a multinational beauty and personal care retailer has added some spice to their Abandoned cart email.


Follow-up emails offer you a great chance to recover your abandoned carts. Instead of just showing the products abandoned, Sephora went a step further and showcased a bit of their Social proof.

They’ve also enticed the customers with Free samples, Free shipping and to create FOMO, they’ve included their Weekly specials.

All in an effort to motivate the customer to a point that they return to their store and recover their abandoned cart.


Casper has done brilliantly in achieving two goals with one Follow up email.

Casper email

A customer has already purchased the sheets, so Casper is asking them to review the sheets. But instead of just vaguely asking for a review, they’ve made a personal connection by asking ‘How did you sleep’.

This increases your customer engagement and stickiness. Also, they’ve proposed a Refer a friend offer to their customer.

Initially, they created a personal engagement, and then they went on to ask their customers to refer their friend. That’s how you make a lasting impression with your customers.


CBDfx might give you an idea of designing a unique Follow up email template.


Designed like an envelope, it grabs customer’s attention right away. Also the message in their email is also simple and straightforward.

They’ve kind of personalized their email by adding ‘One of the first to find out about new arrivals’ just to entice the customers.

And if your customer has just completed their first purchase sending Next order coupons through Follow up emails is a brilliant way to drive repeated sales in your WooCommerce store.


What we love about this email is that it can be used for various purposes in many eCommerce stores.

They are commonly called Milestone emails.


Remember when we said personalization can increase your sales. Yes, sending personalized Follow-up emails like these is a great way to build customer loyalty.

They’ve offered a coupon to entice the customer to return to the store and also added the Social sharing options in an effort to get exposed to new customers.

Alright, these were some of the cool Follow up email examples. You can include them in your email campaign to increase your customer engagement, sales, and so on.


With the highest response rates when compared to other emails, WooCommerce Follow up emails have been considered to be a great asset in your email marketing campaign. As many eCommerce stores are oblivious to this, we wanted to educate them about WooCommerce Follow up emails and their best practices through this article.

Author Bio
Joel Platini 
Joel Platini
Joel is a content writer that loves to think outside the box. He has an immaculate experience on eCommerce platforms and written articles on customer retention strategies, Shopify app, WooCommerce plugins, etc. Joel is also a whizz in motion graphics as he has a great eye for elegance and finesse.