People often think sophisticated emails generate engagement. But we can tell you that is not the case. Complex emails are used when you need to explain a complex topic. However, if your goal is to generate more sales, using simple emails is a better choice.
Just think from the perspective of the receivers. If you receive dozens of emails every day, would you read them all? No, you would focus on its name and its purpose. And if it feels like a spam email, you would ignore it.
Similarly, an average person also chooses to ignore emails that look like spam. If you look at the stats, you will find that more than 65% of the emails are usually ignored by the readers.
This is where a simple email can change the situation. Among the complex and promotional emails is your email with a simple introduction. It will attract the receivers to click on it. And if your introduction is even simpler, then you are bound to generate conversion.
If you are wondering why simple emails would lead to more sales, then keep reading the blog below. In it, we will explore the reasons why simple emails are better suited to generate more sales.
Reasons Why Simple Emails Work Better
Given below are a few of the reasons why simple emails are better suited to generate more sales.
Resonates with Readers
When you write an email, think from the perspective of the readers. They have seen so many emails that they can instantly understand promotional or spam emails. But a simple email in all the promotional emails will instantly attract readers.
Hence, writing a simple email that resonates with the readers is much better. Use simple words and do not opt for paragraphs. An email between 1-3 sentences, if written properly, can do more than an email with lengthy details.
For example:
As you can see, in the image, rather than writing the entire information, “Shopify” simply told them what this email is offering.
They focused on clarity, brevity, and relevance and delivered an email that resonated. Any person who wants to learn how to earn extra money is bound to click. Making this an email that resonates with the readers.
Attractive to the Audience
Daily, an average person receives more than 100 emails. So, an email has only a few seconds to make an impression. Readers usually skim through the email to find what it is about. Because of this, it is best to write a simple email so that readers can easily understand what you are offering.
Let’s take an example.
From the above image, you can see how the highlighted email is different from the others. For a growing business, this is an attractive email since it directly introduces that it can help them grow their business.
It is an email that connects with the audience. It focuses on the subject and invites readers to check it. It may not look much, but among all the spam emails, it is the most attractive email that users are bound to click.
Gives a Clear Message
A simple email directly defines its purpose. It only offers you relevant information. It is a straightforward email that readers usually prefer. Readers have short attention spans. As such, they skim through an email to find what it is about.
So, a clear email that is easy to understand and immediately offers a solution is a good choice. To write such an email, remove any unnecessary information from the email.
Let’s take an example:
From the image above, you can see how the email gives a clear message. This is an email that ensures that readers can instantly understand your message.
Use simple words to briefly define the subject and then immediately provide the solution. This way, simple emails lead to more sales.
Personalization Makes it Real.
Simple emails earn more conversions because they give readers a clear direction. It is similar to how a clerk in a market tells us where we can find something. Hence, no matter what email you write, giving it a bit of personalization can make a great difference.
Let’s take an example:
If you properly read the image above, you will understand that this email is a failed email. Although it offers detailed information, it does not resonate with the readers. Have you ever wondered why there is a spike in emails written using complex or robotic wording? Well, the answer is simple: the growing adoption of generative AI tools.
However, personalizing the email using easy wording could solve the problem. Various tools are available online that can change your stiff emails and make them feel more natural. For your convenience, we recommend using humanize AI text tool to humanize your written emails.
The above image is an example of how the interface of such tools looks. They are super easy to use. You can easily convert your stiff emails and give them a more human-written feel. Once you do that, your email will have natural language, emotion, and nuance.
To readers, it would feel as if a real person wrote the email. Hence, personalizing the email is bound to generate more leads as your emails sound more friendly to the readers.
Brain Psychology
It is a well-known fact that the human brain processes simple things easily. As such, when they see simple emails, they can quickly understand them, and if the email is relevant to them, they are bound to respond.
For example:
In the above image, you can see how the “Lingopie” platform is offering a language learning course. Now, if someone who is interested in learning a different language sees this email, they will definitely respond.
Readability and Wider Reach
Writing long paragraphs may be helpful when describing the product or services. However, if you want to generate leads for more sales, then lengthy information might backfire.
People want content that is quick to digest. And they want it on the devices they use, i.e., smartphones. So, emails that are concise and have a high readability score work better.
Your readers can access these emails on any device, and if the email gives a clear message, they might even respond. Of course, if you think that you cannot decide the readability of your content, then worry not.
There are tools like the Hemingway Editor that can help you. With this tool, you can see if your content is easy to understand.
It highlights the areas where the content is difficult to read or contains needless words. This way, you can modify your emails and make them easy to understand.
Final Thoughts
Simple emails attract readers by clearly stating the message. With it, your audience easily understands what services you offer. In all the distracting emails, your simple email will be like a beacon that attracts potential customers.
However, crafting a simple email manually can be challenging. So, do not shy away from using the AI tools. They can help you create unique and simple emails that are attractive. So, stop crafting complex emails and generate more sales through simple emails.
