Automate Email marketing and Recover Lost Sales

Automate email marketing and boost sales

How to Write a Perfect Shopify Abandoned Cart Email

Are Shopify abandoned carts holding you back from hitting your dream mark in revenue? Thousands of ecommerce store owners are experiencing the same.

Nearly 70% of the carts are abandoned, which is too big a problem to ignore. The happy news is there are some effective strategies to recover most of them and stop revenue leakage.

One of the potent strategies to recover abandoned carts is the Shopify Abandoned Cart Email. They are preferred widely due to their effectiveness in recovering carts – boasting a higher conversion potential than other strategies.

Let’s look at how to get the most out of them by learning some guidelines and best-performing email templates.

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Shopify Abandoned Cart Email – The Best Recovery Tool

Shopify abandoned cart email is an automated message sent to customers who have abandoned their cart. These emails serve as a re-engagement tool, encouraging the customers to return to the cart and finish their purchase.

The following facts prove that the Shopify abandoned cart email is the successful recovery option out there.

  • High Engagement Rate: Abandoned cart emails have an open rate of 45% – more than any typical marketing email. Out of that, 11% resulted in the recovery of the cart.
  • High Conversion Potential: An effective abandoned cart email campaign can recover up to 15-20% of lost sales.
Cart recovery email statistics

To savor its benefits firsthand, you have to craft compelling and engaging emails that tick all the boxes.

Essential Components of a Shopify Abandoned Cart Email

The anatomy of a Shopify abandoned cart email is simple. Let’s see what elements go into making a perfect abandoned cart email.

  • A subject line: This is a no-brainer. For abandoned cart emails, the subject line should be attention-grabbing and evoke a sense of urgency.
  • Imagery and product details: Include clear, high-quality images of the items left in the cart. Details like price, product name, and key features can also be helpful.
  • Call-to-Action (CTA): The CTA should be clear, prominent, and persuasive. It should guide the customer back to their cart to complete the purchase.
  • Incentives: Offering an incentive can give the customer an extra nudge to complete the purchase. This could be free shipping, a small discount, or a gift with a purchase.
  • Contact Information: It’s always good to include contact details for customer service if the customer has questions or issues preventing them from completing the purchase.
  • Unsubscribe Option: To comply with email marketing regulations, always include an option for customers to unsubscribe from future emails.
  • A footer: Save your address, contact information, social media links, and unsubscribe option for the last section in the footer.

We have seen the list of essential elements that should be included in a Shopify abandoned cart email. Now, let’s see how to craft them perfectly.

Guidelines for crafting a perfect Shopify Abandoned Cart Email

The best-crafted abandoned cart emails do something right to be compelling and engaging. Let’s look at the guidelines they follow to reduce Shopify abandoned carts .

Get the timing right

Immediate engagement is what you should aim for in sending a Shopify abandoned cart email. Because emails sent within an hour of cart abandonment have an average open rate of 45% and a click-through rate of 15%.

Also, the relevance of the mail drops after 48 hours, with conversion rates plummeting by nearly 50%.

The perfect time for sending the first email would be within 1-2 hours after abandonment.

Send a series of emails

In the case of abandoned cart emails, you can’t stop it with just one. You have to lay out multiple touchpoints with a series of well-timed emails. Each email should be competing for customer’s attention and nudging them back towards completing their purchase.

The most obvious question would be, “How many emails should I send?”.

To boost your shopify abandoned cart recovery, the ideal number of abandoned cart emails is 3 to 5. Each Shopify abandoned cart email should focus on different aspects and tones.

  • Email 1 – The gentle reminder (After 2 hours)
  • Email 2 – The attractive incentive (After 24 hours)
  • Email 3 – Evoking the urgency (After 48 hours)
  • Email 4 – Sharing the social proof (After 5-7 days)
  • Email 5 – The final call (After 10-14 days)

Related reading: If you want to know how to manually send a Shopify abandoned cart email, check out this blog.

Draft compelling subject lines

A creative subject line is a sure-shot way to stand out in the crowded inbox. It should address the matter succinctly and evoke curiosity at the same time.

A subject line can address different things:

  • Urgency inspired – “Limited Time Offer to Reclaim Your Cart!
  • Incentive focused – “Want to Know a Secret? Your Cart Has a Discount”
  • Hitting the FOMO – Last Chance to Grab Your Forgotten Gems!”

Or have a personalized tone having the customer’s name or the products left in the cart.

  • “Flaunt your new look with the shirts left behind.”
  • “Hey [Customer’s Name], Your Cart Misses You!”
  • “Your favorite item “

Feature abandoned product images

Sometimes, all a customer needs to complete a purchase is one last look at the product. You can tip the scales in your favor if you include high-quality images indicating color, texture, and features.

Product images give a personalized experience to the individual and increase the relevance of the email content.

Add a strong CTA button

The whole intention of a Shopify abandoned cart email is to take the customers to the cart and click the ‘BUY’ button. The CTA does exactly that. Placed in a well-structured email, it is a perfect net to capture the lost sales. This is one of the abandoned cart email best practices you shouldn’t ignore.

Focus on having a distinct CTA-like Beardbrand.

 Abandoned cart email template

Segment and personalize

There is no personalization without segmentation. Before starting to craft the emails, ensure your email is perfectly segmented.

To augment your shopify abandoned cart recovery, segment your customers into groups using metrics such as purchase history, cart size, and product preferences and create targeted email campaigns.

Using email automation like Retainful, you can segment your customers based on any rule. If you want to send abandoned cart emails only to the customers who have purchased sunglasses, you just have to set the Product Name or Product ID trigger rules as ‘Sunglasses.’

Pro-tip: Filter out the customers who have abandoned their carts frequently. Have a rule, for example, Only the customers who haven’t been in the flow for the last 30 days.’.

Personalize every email with Retainful’s advanced segmentation feature and captivate customers.

Offer incentives

One of the primary reasons why Shopify abandoned carts happen is because of the higher costs, like shipping costs. So, offering discounts makes the customers feel they are getting a better deal and finish the purchase.

See how Rudy’s does it.

 Abandoned cart email template

This Shopify abandoned cart email template has really made ‘Free Shipping’ stand out, so it catches the customer’s attention.

Evoke urgency

When there is a limited-time offer or a low-stock alert, customers are more likely to complete their purchase because of their FOMO on the product or offer.

Here is an example of how to create urgency about an offer.

 Abandoned cart email template

Include social proof

A customer might be skeptical about the quality of the product. Throw in some customer testimonials and reviews in your abandoned cart emails to alleviate their fears.

Here is a Shopify abandoned cart email template of Adidas:

Abandoned cart email template

Pick one or two stand-out reviews and include them in your abandoned cart emails.

Provide customer support

Perhaps the customers had a genuine concern that prevented them from making the purchase. Give them an opportunity to convey their concerns in your abandoned cart email by including a link to customer support.

The footer is most often overlooked, but it also carries a moderate impact. Include your address, social media links, contact information, unsubscribe option, and other links.

Here are some examples:

 Abandoned cart email footer
 Abandoned cart email footer
 Abandoned cart email footer

Measure and optimize

Before landing on a perfect abandoned cart email strategy, you have to find out what works for you and what doesn’t.

There are a lot of Email automation tools that track tools like open rate, click-through rate, and cart recovery rate.

Treat these guidelines as your abandoned cart email best practices, and start writing engaging and compelling emails. The trick is in learning employing these guidelines and how to customize abandoned cart email in Shopify to meet your requirements.

Keep reading to see some high-performing templates floating around and learn from them.

Best Shopify Abandoned Cart Email Templates and Examples

We have handpicked some of the best Shopify abandoned cart email templates for you and picked apart the best elements to help you emulate them in yours.

1. A gentle reminder + Brand message

Gentle reminder abandoned cart email template

Here, Bluedot uniquely reinforced its brand’s USP along with a reminder mail about the cart. This makes the customer understand why they should choose their brand and ultimately complete their purchase.

2. A gentle reminder + Cross-selling

Cross-selling abandoned cart email template

This Shopify abandoned cart email template covers all the bases – reminder, cross-selling, USPs, and services offered. You can also use this as an opportunity to promote your other products by featuring them in abandoned cart emails.

Another good thing about this template is how they included a free shipping message and their USP without making the email crowded.

At the end of the email, they showed the best services they offer – reinforcing their brand value even further.

This can be your go-to template if you want to tick all the boxes and get the most out of the abandoned cart emails.

3. Evoking urgency

Urgency creating abandoned cart email template

There is no better stimulator than seeing their favorite product being sold out. This email template used it subtly in the tagline and as the CTA ‘Check Availability.

This is one way to create FOMO and prompt the customer to finish the purchase.

4. Irresistible Offers

Incentive-based abandoned cart email template

We love this template because it delivers the message right away and succinctly. On top of that, it has a stunning image of the product that instantly catches the eye.

5. Highlighting Customer Support

Customer support-based abandoned cart email template

If you have an awesome customer support team, don’t shy away from including the contact information as one of the main elements, as the above Shopify abandoned cart email template does.

Craft stunning emails effortlessly using Retainful’s drag-and-drop editor and pre-designed templates.

Wrapping up!

Shopify abandoned cart emails are the best remedy there is against losing sales. Crafting them may seem like a daunting task, but with the knowledge this blog equipped you with, you can craft abandoned cart emails that cover all the bases.

To know what works for you and what doesn’t, follow the path of trial and error – implementing one strategy at a time.

Learn more about Shopify Abandoned Cart Emails.

What are the best abandoned cart recovery shopify apps?

There are many abandoned cart recovery shopify apps available to automate your emails. Some of them are Retainful, Omnisend, CareCart and Adoric.

How to see abandoned carts in Shopify?

Shopify provides an abandoned cart section to view the abandoned carts by customers.

From your Shopify admin, go to Orders > Abandoned checkouts. This will show you a list of all the carts that have been abandoned in the past 24 hours.

Most email automation tools allow you to track cart abandonment in real-time.

How to edit abandoned cart emails in Shopify?

Here is a step-by-step guide to editing your abandoned cart emails in Shopify.

First, log in to your Shopify admin dashboard and click “Settings”. In the “Settings” page, click on “Notifications” and scroll down to the “Abandoned checkouts” section. Click on the “Abandoned checkout” email to access the editing options, like changing the subject line, email content, logo, and design. Edit them to your liking.

How to reduce abandoned carts in Shopify?

Here are some of the tips to reduce your Shopify cart abandonment rate.
1. Optimize website speed
2. Avoid complicated check-out process
3. Be transparent about prices
4. Offer guest checkout
5. Offer multiple payment options


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