It is important to send multiple Shopify abandoned cart emails to re-engage customers and prompt them to complete the purchase. Additionally, you can personalize all abandoned cart emails to do that.
That’s why the best practice is to send a Shopify cart recovery email in multiple series, each having a different tone and one objective – to recover lost sales on Shopify.
In this blog, we will see a step-by-step guide to creating abandoned cart email sequences in Shopify and what unique content to include in them using Shopify abandoned cart email templates that convert in 2025.
Send multiple abandoned cart emails effortlessly with Retainful’s easy-to-setup automation.
What is the right Shopify abandoned cart email sequence?
The right Shopify abandoned cart email sequence is a strategically timed series of emails designed to encourage customers to complete their purchases using abandoned cart email automation.
The timing of the Shopify abandoned cart plays a big role in increasing your abandoned cart email open rates, ensuring you are not overwhelming the customer with repeated emails, and also prompting them to finish the purchase using Shopify email marketing automation tools.
This sequence is not just about reminding customers about their abandoned items but also about addressing the reasons behind their hesitation, using personalized abandoned cart emails.
According to reports, the ideal number of abandoned cart emails in your sequence should be 4 to 5, sent at different time intervals.
Here is the right Shopify abandoned cart email sequence and timings, and frequency to send abandoned cart emails in Shopify 2025 after the cart abandonment:
Email 1: The Initial Reminder
The best time to send the first Shopify abandoned cart email is after 1-3 hours of cart abandonment.
It can be a gentle Shopify abandoned checkout reminder that the items are waiting in the cart. Include images of the cart items to increase the relevancy of the personalized abandoned cart emails.
Email 2 – Add a sense of urgency
The best timing for abandoned cart email automation, Shopify’s second email is after 24 hours of cart abandonment.
In this email, you can mention the risk of items running out of stock or being in high demand using email sequence best practices from Shopify. The objective is to create a sense of urgency without being pushy.
Email 3 – Offer an incentive
The best time to send the third Shopify abandoned checkout email is after 48 hours of abandonment.
Include an incentive, such as a small discount or free shipping, using Shopify abandoned cart email templates that convert in 2025.
This can often tip the balance in favor of completing the purchase and recovering lost sales on Shopify. To prompt immediate action, you can emphasize the limited-time offer.
Email 4 – Personalized engagement or asking for feedback
The best time to send the next email in the Shopify abandoned cart email sequence is after 3 days of cart abandonment.
Shift the focus slightly and ask for feedback using personalized abandoned cart emails.
You can add social proof like customer testimonials or give alternate product suggestions.
Maybe the customer encountered some genuine issues while checking out. By inquiring about those issues in your Shopify abandoned cart email sequence, you show the customer that you value their experience and opinion.
Email 5 – The last chance offer
The best time to send the last Shopify abandoned checkout email is after 5-7 days of cart abandonment.
This is the final nudge, emphasizing that it’s their last chance to take advantage of the offer or that the items won’t be held in the cart much longer, using abandoned cart push notifications Shopify strategy.
Thus, you can send multiple Shopify abandoned cart emails that balance reminders, urgency, incentives, and engagement to effectively nudge customers toward completing their purchases.
What to include in each Shopify abandoned cart email?
Creating an effective Shopify cart recovery email multiple series involves crafting specific content for each personalized abandoned cart email that resonates with the customer at different stages of their decision-making process using email marketing for Shopify stores techniques.
Let’s see some examples of Shopify abandoned cart email templates to learn how each abandoned cart email of your series can achieve that.
Email 1 – A gentle reminder + upselling
As we have seen, the first Shopify abandoned checkout reminders should be a gentle reminder. Along with that, you can use this opportunity to upsell, too, using email sequence best practices from Shopify.
See how Rael does in the below example.
It has a polite message reminding them of the items in their cart, an image of the abandoned items, and a CTA button leading back to the cart.
It has also listed some products for upselling. To top it up, you can also include a query if they experienced any issues during checkout and provide a customer support link using eCommerce cart abandonment solutions.
Email 2 – Evoking urgency
The second abandoned cart email automation Shopify email is about alerting them that the items they are interested in are in limited supply.
This can be done by stating something like, “These items are flying off our shelves!” or “Join the hundreds who love this product!” using Shopify abandoned cart email templates that convert in 2025.
See how Cole Haan does it in the below example.
Instead of a typical CTA like “Checkout now”, they used “Check availability”. Thus, reiterating that the product is running out of stock using email sequence best practices from Shopify.
Email 3 – Offer an incentive
If the customer hasn’t budged yet, the next option in the toolkit is to offer an incentive. Thus, in your third email of the Shopify abandoned cart email sequence using email marketing automation tools, set offers.
See how Alex Mill does it in the below template.
Along with the discount, you can stress that the offer is for a limited time and highlight key features or benefits of the products using personalized abandoned cart emails strategies.
Email 4 – Personalized engagement
In the fourth email of the Shopify abandoned cart email sequence, focusing on personalized abandoned cart email engagement is crucial. This approach shifts slightly from creating urgency or offering incentives to understanding the customer’s needs and building a relationship using email marketing for Shopify stores.
You can include feedback requests, suggest alternative or complementary products, offer help, and provide contact information using eCommerce cart abandonment solutions.
See how Timberland included alternate product suggestions in their Shopify abandoned cart email sequence.
Email 5 – The last chance
In the last email of the Shopify abandoned cart email sequence, remind them of the expiring discount.
Reinforce the deadline of the offer. Use phrases like, “Your exclusive 10% off expires tonight!” or “Last chance for free shipping on your order.” This serves as a reminder of the value they stand to gain by acting now.
See how Society6 does it in the following example.
Choose from a variety of customizable templates and craft compelling abandoned cart emails with Retainful’s drag-and-drop editor.
How to send multiple Shopify abandoned cart emails?
You can send follow-up abandoned cart emails to Shopify using the built-in Shopify email feature or using a Shopify abandoned cart app.
The difference lies in the ability to automate the abandoned cart email sequence. Using the built-in Shopify email feature, you have to manually send every email in the sequence to the customer.
What makes sending Shopify cart recovery emails multiple times using a Shopify abandoned cart recovery app a better choice is that you can pre-configure the abandoned cart email workflow, and the emails will be sent automatically at well-timed intervals you set using Shopify email marketing automation tools.
Let’s look in detail at how to send multiple automated abandoned cart emails in Shopify without apps and with apps.
Using the built-in Shopify email feature
The steps for Shopify cart abandonment email setup using built-in features are:
- Shopify store -> Settings.
- Go to Settings -> Checkouts->Abandoned Checkouts
- Selecting when to send and the recipients
- Customize abandoned cart emails in Shopify
Let’s learn the steps in detail for Shopify cart abandonment email setup.
Step 1: Log in to your Shopify store. Once you are in, click ‘Settings’.
Step 2: Go to Settings -> Checkouts -> Abandoned Checkout.
Step 3: Selecting when to send and recipients for abandoned cart email automation in Shopify.
You can select if you want your Shopify abandoned checkout reminders to be sent automatically and who to send them to – both guests and signed-in or just signed-in members using email marketing for Shopify stores settings.
Then, select when the Shopify abandoned cart email sequence should be sent after abandonment using timings and frequency to send abandoned cart emails in Shopify 2025 best practices.
By selecting “Automatically send abandoned checkout emails”, Shopify will send follow-up abandoned cart emails to Shopify customers who abandon the cart automatically.
Step 4: Customizing abandoned cart emails in Shopify
Now that you have finished the configuration, it is time to edit the email using how to customize multiple abandoned cart emails Shopify email editor.
Then, click the ‘Customize Email’ to open the template page. Following that, you can enter the email subject line and body using HTML and add accent colors and logos for personalized abandoned cart emails.
Once you are done, click ‘Save’.
Your first abandoned cart email will go live. When a customer abandons their cart, Shopify’s abandoned cart email automation will send the email to them automatically.
How to send second abandoned checkout emails in Shopify?
To send follow-up abandoned cart emails to Shopify, you have to manually configure it like the first email.
To send a second abandoned checkout email that triggers automatically after a specific time interval, you have to use a Shopify abandoned cart recovery app.
So, let’s learn how to automate abandoned cart emails in Shopify using a Shopify abandoned cart recovery app – Retainful.
Using a Shopify abandoned cart app – Retainful
To send Shopify cart recovery emails multiple times that are triggered automatically, you have to use a Shopify abandoned cart app like Retainful.
Retainful is one of the best Shopify abandoned cart recovery apps. With this tool you can learn how to automate abandoned cart emails in Shopify with pre-built Shopify abandoned cart email workflow templates.
You can send follow-up abandoned cart emails to Shopify that are triggered. Following that, send automatically at the exact Shopify abandoned cart email timing intervals you set using abandoned cart email automation Shopify.
Here are the steps to send multiple abandoned cart emails using Retainful:
- Install Retainful
- Create a Shopify abandoned cart email workflow
- Configure the workflow
- Setting the triggers and entry rule
- Setting the Shopify abandoned cart email timing for sending the email
- Configuring the Shopify abandoned cart email sequence
- Testing the email.
Let’s see the steps in detail for a step-by-step guide to creating abandoned cart email sequences in Shopify.
Step 1: Installing Retainful.
Go to the Shopify App Store. Search and install the app ‘Retainful’ and click the “Add app” button button for Shopify abandoned cart recovery app installation.
After installation, you will be redirected to the Retainful dashboard and asked to create an account.
Step 2: Creating Abandoned Cart Email Workflow.
Retainful comes with a pre-built workflow template for Shopify abandoned cart email automation.
This Shopify abandoned cart email workflow template sends abandoned checkout reminders at well-timed intervals. It follows email sequence best practices to maximize recovery.
To create the workflow, go to ‘Automation’. Then, choose the “Abandoned cart recovery with dynamic coupon” using Shopify email marketing automation tools.
Step 3: Configuring abandoned cart recovery workflow.
The abandoned cart email automation Shopify mainly consists of 3 blocks: trigger block, wait block, and email block, using eCommerce cart abandonment solutions.
- Trigger block – Lets you determine when and which customers can enter the Shopify abandoned cart email workflow. You can set rules based on cart value, product name, customer name, and more.
- Wait block – Lets you set up when the customer should receive the email after the cart abandonment. You have to set this value for every email in the Shopify abandoned cart email sequence.
- Email block – Lets you edit the subject line, preview text, and email content for personalized abandoned cart emails.
There will be 3 email blocks in the workflow and the corresponding wait blocks. You can also add more blocks if you need to send follow-up abandoned cart emails to Shopify.
Step 4: Configuring the Shopify abandoned cart email sequence
You can start editing the content of the emails in the workflow by clicking the email block.
The first email in the workflow is a gentle reminder. You can change the template and customize abandoned cart emails in Shopify easily using a drag-and-drop email editor and Shopify abandoned cart email templates that convert in 2025.
You will find a second wait block followed by the second abandoned cart email automation Shopify block.
The second email in the workflow focuses on sending an incentive through dynamic coupons.
You can edit the content of the second Shopify abandoned checkout reminders in the same way as the first one, using e-commerce cart abandonment solutions.
Similarly, you will find the third wait block and third abandoned cart email block.
The customer will automatically enter the workflow after the cart abandonment and receive the emails in the Shopify cart recovery emails multiple series.
When the first abandoned cart email recovers a cart, Shopify’s smart automation removes the customer from the workflow. The customer automatically exits and won’t receive the next emails in the series.
Step 5: Testing the email.
At the top of the email editor, click the ‘Send Test Email’ button to ensure all the Shopify abandoned checkout email content displays as expected in your inbox.
Click ‘Start Workflow’ to set the workflow live. From hereon, the customers who abandoned the carts will enter this workflow automatically and receive the abandoned cart emails.
That’s it. Your workflow is ready to send multiple Shopify abandoned cart emails automatically at the exact time intervals you have set.
How to personalize abandoned cart emails for Shopify store buyers
Personalized abandoned cart emails are crucial for improving abandoned cart email open rates. Here are key personalization strategies:
- Use the customer’s name in subject lines and email content
- Include cart images of specific abandoned items
- Dynamic product recommendations based on browsing history
- Segmented messaging based on customer purchase history
- Geo-targeted offers based on customer location
- Behavioral triggers using email marketing for Shopify stores’ data
Automate every step of your Shopify abandoned cart email sequence with Retainful’s pre-built workflows and boost your recovery rate.
Wrapping up!!
Sending multiple Shopify cart recovery emails is imperative to increase the chance of recovering lost sales on Shopify. But, sending it manually using the built-in Shopify email feature just proves to be time-consuming and cumbersome.
So, start using the best Shopify apps to send multiple abandoned cart emails in 2025, like Retainful how to automate abandoned cart emails in Shopify and make the eCommerce cart abandonment process easier and simpler.
Learn more about Shopify abandoned cart emails:
- How to Setup an Abandoned Cart Email Campaign in your Shopify Store?
- How to send Shopify abandoned cart emails? A complete guide
Frequently Asked Questions
An abandoned cart email targets customers who add items to their cart but leave before checkout, while an abandoned checkout email is sent to those who initiate the checkout process, providing personal details but don’t complete the purchase.
No, you can send only abandoned cart emails to subscribers or to those who have reached the checkout stage and provided their email address.
The purpose of sending a cart abandonment email is to re-engage customers who have left items without completing the purchase, and ultimately guiding them back to complete the transaction.
Abandoned cart email is automatically triggered when your customer abandons the cart in Shopify after the time interval you have set.
The success rate of abandoned cart emails varies, but on average, they have an open rate of about 40-45% and a click-through rate of about 10%.
Abandoned cart recovery is important because it directly addresses the high incidence of online shopping cart abandonment, helping to recapture potential lost sales.
To customize your abandoned cart email on Shopify, go to your Shopify admin, navigate to ‘Settings,’ and then ‘Checkout.’ Scroll down to the ‘Abandoned checkouts’ section. Here, you can edit the email template. Customize the subject line, body text, and design the message to align with your brand.
You can track cart abandonment using a Shopify abandoned cart app, where you can see the cart value, recovered revenue, and recovered rate.
To fix abandoned checkouts, optimize the checkout process by simplifying it, offering multiple payment options, and ensuring mobile-friendliness.
