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7 Successful Abandoned Cart Email Examples to Bring Back Customers

Posted by Siddharth Ganesan on  January 20, 2020  in Ecommerce

Cart abandonment is a tough reality to accept if you are running an online store. Yes, 70% of your website visitors are going to leave your store without shopping.

Something needs to be done to encourage the customers to return to the store and recover their abandoned carts.

And, that’s what this article is all about.

Grow into a much smarter email strategist by learning from top brands & use those interesting ideas to write irresistible abandoned cart emails and put an end to online cart abandonment.

Make use of the Abandoned cart email examples discussed in this article to create the best cart recovery emails for your campaign.

What is an abandoned cart?

How many times have you noticed too many clothes hanging inside a fashion store change room?

That’s because some shopper had the idea to buy it but later decided to leave it hanging, I meant abandoning.

This same thing can happen to your online store. Website visitors may add products to the cart but exit the store without buying. This is what remains to be the biggest concern for eCommerce store’s cart abandonment.

So, How are you going to call the customers back and ask them to recover carts?

The simple way to do it is by sending abandoned cart emails.

Why send Abandoned cart emails?

Email marketing is still the lively strategy to grow your eCommerce revenue. You can very well recover 30% to 40% of your abandoned checkout sales with abandoned cart email reminders.

Every established online brand faces online cart abandonment and it is email marketing what they rely on to win customers back.

And, how they write their abandoned checkout emails is what makes things really interesting. Below are some Abandoned cart email examples to prove our theory.

7 Productive Abandoned cart email examples

Want to know their cart recovery email recipe?

The following are some best abandoned checkout emails and interesting tactics of popular online brands. Write such abandoned cart emails & lure customers to recover their abandoned carts.

Use Simple Checkout button

Nothing Less… Nothing More – Ralph Lauren

The key focus of every cart recovery email is to make the customer recover their abandoned cart. And that’s done by adding a prominent call-to-action button.

Provide a seamless user experience by using CTA buttons that can directly take your customers to the abandoned checkout.

Also, don’t be adding long phrases to your CTA features. In fact, asking customers to buy from your store is the highest level of commitment you can ask for.

So, try to add simple phrases in your CTA instead of asking customers to Buy all in a sudden.

Well, just look how Ralph & Lauren phrased the CTA minimizing the intent of commitment.

Abandoned cart email example :

Ralph lauren CTA

Motivate Customers with Discount

Feed the Fish – Hayneedle

Baits get you fish & Discounts get you Sales. And that’s the simple strategy in WooCommerce that most of you know already.

But, when and where to offer those discounts is the critical part. Because you can’t grow your revenue if you’re discounting in a random fashion.

You see most times people abandon carts because of extra taxes and shipping charges. So, convince the customers to buy the abandoned cart items by sending a coupon code along with your cart recovery email.

That’s how Hayneedle crafts their cart recovery emails. Also, their abandoned cart email is mainly focused on offers. Don’t miss to see how they pitch to increase the average order value by offering free shipping discounts for higher orders in this cart abandonment example.

Abandoned cart email example :

Motivate with discount

Spark Buying Intent with FOMO


Word Up!

60% of people make reactive purchases because of FOMO, says Strategyonline.

FOMO… Does that sound alien?

So, have you ever rushed to pre-order a limited edition merchandise of your favorite brand?

Surely, you would’ve and that’s because of the “fear of missing out (FOMO)” got to you.

People rush to make a quick buying decision when there’s a scarcity.

So, what if you let your customers know the products they abandoned are selling fast.

Would that kindle the interest of your customers?

Well, I guess that’s the email marketing strategy of Grovemade. Look how they push customers to recover abandoned carts by writing ‘Cart Expires in 3 days’.

Abandoned cart email example :


Take the Opportunity to Up-sell and Cross-sell

See no window, Build one – Madewell Inc.

Ever thought of using emails as sale banners? You could very well try to sell more by sharing the latest product updates in your abandoned checkout emails.

This best abandoned checkout email from ‘madewell’ reminds customers about abandoned carts but also pitches their best selling products. Now, that’s classic Upsell and cross-sell.

Abandoned cart email example :

Up sell and Cross sell

Be a Sweetie Pie


Sometimes, you just got to the go extra mile which most online stores fail to do.

And what’s that?

Offer Help and care customers. Provide them with contact information in case if any of your customers want to reach you for queries.

This abandoned shopping cart email template idea definitely helps in growing your customer loyalty.

It’s more clear that Net-a-porter cares for its customers than just pushing sales. The intentions of the cart recovery email is simple and clear and distinguished with bigger fonts.

‘Don’t miss out’ reminds about abandoned cart

‘Is there anything to help’ express concern to customer queries.

Abandoned cart email example :

Offer assistance

Jump out of the Box

Dollar Shave Club

Why be serious with all your emails?

Sometimes writing emails the fun way can really win your customer hearts.

This abandoned cart email series example of Dollar shave company is definitely something unique in the bucket.

Writing the email in their very own style with an engaging call-to-action button and the really cool image of Chuck are the things to look out for in this particular caret recovery email.

Abandoned cart email example :

Think out of box

Share customer story

The Whisper- Casper

People might resist trusting your store but are definitely influenced by what fellow customers say. Casper is brilliant in using customer stories to their advantage. Social proof is the trump card for your eCommerce conversions.

People will get interested in the success stories. Writing cart recovery emails with customer stories, testimonials, social proof, and reviews can script the best chances to increase your conversions.

Abandoned cart email example :

Customer story

How to time your abandoned cart email?

Timing is crucial as far as sending abandoned cart emails is concerned.

You just cannot send these emails randomly to your customers and expect them to return to your store and recover their cart.

If you send it too soon, the customers might think of you as annoying and might never come back. If you send the email too late, the customer might’ve already moved on to the next store. So, the best abandoned checkout emails are the ones that are sent at the precise time intervals as explained below.

After several research and testing, eCommerce marketing has formulated an ideal timeline to send your cart recovery emails. Following the same strategy in your store and help you prevent cart abandonment,

  • 1st email – after one hour of cart abandonment
  • 2nd email – on the next day of cart abandonment
  • 3rd email – two days post cart abandonment
  • 4th email– after five days of cart abandonment
  • 5th email – after a week of cart abandonment

This timeline has proven to increase the conversion rates of multiple abandoned shopping cart email series throughout the eCommerce world. Remember, always start with a simple reminder email and then add discounts, coupons or FOMO in the upcoming email templates to achieve better conversions.

How to create and send your Abandoned cart email series?

Days are gone when eCommerce stores had to create their own abandoned checkout email templates and send them to the customers using their own Email service providers.

Now, all you need is a Cart abandonment software to take care of the abandoned carts in your store.

These cart abandonment software are automated and come with built-in email templates to help you out. They can capture customer’s email addresses automatically and start sending cart recovery emails as soon as the customer abandons his cart.

Once such cart abandonment software is Retainful. Retainful is an automated cart recovery plugin that can help you launch an abandoned cart recovery campaign within minutes and recover your abandoned carts with ease.

Retainful is an exclusive tool to write, schedule, and automate amazing cart recovery email reminders. Ain’t gonna speak much on Retainful but you’ll love what you hear next,


Wrapping up

Abandoned carts have been bothering eCommerce sales for quite a time now. The easiest way to convert these lost sales into revenue is by using email marketing and creating your own abandoned shopping cart email templates to send to your customers in an effort to recover your lost carts.

That’s why we created this article to show you some of the best abandoned cart email examples and how to create and send these abandoned checkout emails to the customers precisely.

Now, it is time for you to get your cart abandonment software and start recovering your carts.

Author Bio
Siddharth Ganesan 
Siddharth Ganesan
Siddharth Ganesan is a Content Marketer who has his focus on the E-Commerce Sector. Being a WordPress and WooCommerce lover, Siddharth's blogs mainly focuses on Customer Retention, Growth Hacking and every other thing that would ensure growth to one's business. When AFK, Siddharth likes to cook, read and take a stroll down the roads!

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