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10 Best Thank You Email Template Examples for eCommerce Stores

10 Best Thank You Email Template Examples for eCommerce Stores

Posted by Balaji Venkatesan on 13 August 2020 in Email Marketing


eCommerce thank you emails have become a necessary part of the digital industry. An ideal thank you email template can increase sales, business growth and most importantly, create an exceptional shopping experience for every customer. This article brings you the best performing email templates for sending a thank you message to every invaluable customer. Similar to eCommerce email campaigns , the track record of these thank you email templates is impeccable. Let’s learn to select the best eCommerce thank you email for better results.

Best Thank You Emails - What & How to Say

If you have tried eCommerce email campaigns, you will know that it is indispensable to know what to say and how to say. Getting the right message across to the right customer can prove invaluable in selecting an eCommerce thank you email template.

A thank you email must be a two-way communication, meaning, you are letting the customer know that you are grateful for their interest in your company. Remember, the most important thing not to do in a thank you email is, up-sell forcefully. An eCommerce thank you email can include words of appreciation, display of gratitude for customers’ interest in the site, gifting of acoupon for their next purchase , or even a simple thank you with their feedback about their site experience. Simply put, ignoring thank you email means letting go of great opportunities.

When selecting a thank you email template for eCommerce. You should be clear about what you are going to and how you will say it and then select the best template that suits your need. Here are a few tips on how to deliver the perfect subject line.

  • The subject must be short and should grab customer attention.

    Example:Thank you for making our day
                    Thank you for giving us an awesome day
                    Best customer ever, thank you for the purchase.
  • Just a “thank you” is not enough, be specific. Remind the customer for which they are receiving this mail.

    Example: Thank you for choosing us for your Television purchase.
                     We are happy to be your favorite seller - Thank you.
  • Subject Line with A Nudge to Reply

    Example: Thank you for your purchase - Need more offers on future purchases?
                    Thank you for showing interest in our store - Interested in the best deal?
  • A Touch Of Personalization

    Example: Thank you Mr.Glen for subscribing to our newsletter
                    Hope you are happy with your purchase Mr.Mark - Thank you
  • Gratitude With Feedback to Improve

    Example: Thank you for joining us - any feedback to improve?
                    Thank you, Mr.Mark, for the purchase - any points for our improvement?

These are some of the best ways to formulate your subject lines and gain the customers’ attention. Select the best one that suits your needs and use them to create a great rapport with the customer.

How Can Thank You Emails Improve eCommerce Store Sales?

Thank you for your purchase. A simple show of gratitude can go a long way in making the customer feel special. Showing gratitude is something that is embedded in the human brain since childhood. How can eCommerce emails increase sales & revenue? Can the best thank you email templates bring in more customers?

Yes, thank you emails can make a massive difference in the way you operate, and the reasons are explained below.

  • Appreciate Customers: Thank you emails are the best way of letting the customers know that you care about their experience and interest in your store. A show of gratitude for their interest in your store. This encourages the customer to come back for more purchase, thereby increasing the quality customer base and store revenue.
  • Increase Store Credibility: A kind and perfect thank you email template will establish the trust and credibility of your store in the digital landscape. The best eCommerce thank you templates are relevant and are sent to the customer after their purchase.
  • Gifts of Encouragement: A thank you need not only be words of encouragement or gratitude but also be gifted in the form of coupons that can be used during the customers’ next purchase. These will let the customer know that you value their presence and time spent in your store.
  • Invite Customers: Thank you emails are the perfect chance to bring customers into your business by requesting them to become a part of your social media pages, loyalty programs, or even feedback to improve your service.
  • Letting the Customer know they are Responsible: Through thank you emails, you are letting the customers know that they are invaluable in the growth of your business in the eCommerce space. This will make them feel important and will create a responsibility for improving the business through future purchases.

The points mentioned above about the importance of a thank you email in eCommerce have had a significant impact on business growth. Make use of them in making your revenue graph look better.

Top Ten Picks of the Lot - Thank You Email Templates

The best eCommerce thank you email template in the digital space with a proven track record is given to you. They can make a considerable improvement in business if used wisely.

  1. Sent Out to Customers for Signing up

An ideal way to welcome a new customer into your space is by showing your appreciation for it. When a person signs up on the website or subscribes to a promotional mail list, it is a big commitment towards your brand or store. It must be acknowledged, and the customer must be respected for their effort.

Sample Template

Subject line: Thank You for Becoming A Part of Us.

Body of the Mail

[Logo of the company with an image that translates to thank you]

Hi [Customer Name],

Thank you for your trust and support.

By joining us, you have become a part of the world’s best eCommerce platform [can also use store name]. We are happy to have you and looking forward to making your purchase experience a delightful one. Happy to answer any questions you may have.

Regards

[Team or Company Name with CTA logo]

Huckberry is one of my best picks in this category. The Subject line for the thank you mail looks like this: Welcome to the Fold, it is simple but at the same time delivers the message to the consumer.

Sent by: Huckberry

2. For Completing a Purchase/Order

eCommerce thank you email after the purchase of the product is the most common one followed in the industry. Thank you email after the shopping has become so common that customers expect to receive one, and you cannot fall behind in it. Thank you for email templates matter in the industry when customer relationships matter the most. Offering customers a discount on their next purchase encourages them to come back to the store.

Sample Template

Subject line: You are Awesome - Thank you for Purchasing from Us.

Body of the Mail

Dear [Customer Name],

You made our day, thank you for choosing us for your purchase. We are happy to meet your purchase order and value our loyal customers. You have ordered [purchased item] today from us.

[Logo of the company with an image of the purchased item]

Thank you for choosing us, as a way to show our gratitude we offer you a 20% off coupon for your next purchase. [insert discount coupon and code]

Regards

[Team or Company Name]

Sent by: lightinthebox


3. For Joining a Loyalty Program

Loyalty programs are one of the best ways to increase and retain the customer base. Showing appreciation and thanking customers for their loyalty makes them feel like a special customer. The best thank you email for joining a loyalty program should display your gratitude to the customer. Make the customer understand how valuable they are to your business and growth.

Sample Template

Subject line: We honor our loyal customers -Thank you

Body of the Mail

[Logo of the company with an image that translates to thank you]

Hi [Customer Name],

Thank you for your trust and support.

[Logo of the company with a personalized thank you note]

We are honored to have you in our loyalty program. Loyal customers are invaluable to us. You can use reward points to get discounts on your future purchases. We offer our best service to our loyal customers.

Know more about your reward points and loyalty program [use a click here or provide a contact mail id]. Happy to be of assistance to you.

Regards

[Team or Company Name with CTA logo]


4. Thank You for Referral

Satisfied customers are the best and honest ambassadors of the brand. Word of mouth or a recommendation to their friends and family is a huge favor for you. To make them happy and deliver a better shopping experience, send a special thank you by providing them with an offer for their upcoming purchases. Incentivize customers every single time they make a referral .

Sample Template

Subject line: Happy to Serve Customers like You -Thank you

Body of the Mail

[Logo of the company with an image that translates to thank you]

Hi [Customer Name],

Thank you for the referral.  

This means a lot to us. Customers like you are the reason for our growth. Your referral has earned you a flat 20% discount on your next purchase.

[link for referral discount ]

[Logo of the company - CTA logo.]

Regards

[Team or Company Name]

5. Thank You - Here is an Offer for You

A thank you email for an unregistered user or gues user who purchased your eCommerce store can convert them into a regular user of your store. eCommerce thank you emails can do that to your business, increase customer base. Send a personalized thank you note email with an offer that they can refuse and will make them sign up.

Sample Template

Subject line: Thank you for Shopping From us - Sign Up and Get the Best Deals.

Body of the Mail

[Logo of the company with an image that translates to best deals after sign ip]

Hi [Customer Name],

Thank you for Shopping from Us. Do we have tailor-made best deals for you? Are you interested in saving big time? Just sign up and explore the best offers you possibly can have.

[Sign up link]

[Sample deals and offers an image with company CTA logo]

Regards

[Team or Company Name]

Sent by: Zen

6. Thank You Email on a Special Day (Anniversary, Birthday..)

Sending a thank you note for being there for you, that too, on a special occasion. Won’t that be a memorable experience?. Yes, it can, and it will be. Make your customers understand that you care about them on a special occasion. Make them feel special by tipping your hat.  

Sample Template

Subject line: Wish you a [special occasion or festival] -Thank You for Being there for Us

Body of the Mail

[An image that translates your special occasion wish]

Hi [Customer Name],

We wish you a very happy [Occasion]. On this particular occasion, we are delighted and grateful for your support. We would like to gift you on this special occasion with a special gift.

Regards

[Team or Company Name with CTA logo]

Sent by: L’Occitane en Provence


7. Event Registration Thank You Note

Recognize and appreciate customers who have taken part in an event or a special sale on your eCommerce store. A thank you email for their participation in the sale will go a long way, and it will retain customers for the upcoming and future purchases. This can make the customer feel special and will make them more involved in your store.

Sample Template

Subject line: Thank You for Making the Sale A Big Hit.

Body of the Mail

[Logo of the company with an image about the finished sale]

Dear [Customer Name],

Thank you for your support. It means a lot to us, and we appreciate your presence and participation in the sale. You made the sale a big hit, and we thank you for it. Sincerely. We pledge to provide you with the best possible shopping experience. Once again, thank you for making it possible.

[order of the product purchased by the customer during the discount sale]

[Details of the product with item number, tracking id, etc.]

[Company CTA logo]

Regards

[Team or Company Name]

8. Feedback Contribution Thank You

Being in constant communication with the customer is an excellent way to improve your store or brand loyalty. Surveys and feedbacks are the best ways to do it. When a customer takes part in feedback or survey, you need to thank them for providing their time in doing it. When it comes to getting users’ feedback, nothing should be taken for granted.

Sample Template

Subject line: Your Opinion Could Make Us Better

Body of the Mail

Dear [Customer Name],

You have made a recent purchase with us, and we thank you for it. Your feedback on the purchase means a lot to us, and we really would like to improve your shopping experience at every chance we get. Please spare a few minutes of your time to help us grow.

[order of the product purchased by the customer]

[Feedback or survey link]

[Company CTA logo]

Regards

[Team or Company Name]

Sent by:BAJAAO


9. Thank You For Registering a Product

One of the most critical yet subtle ways to connect with your customer is when they register the product they purchased from you. A connection of a product with your database can prove vital if your store actions rely on it. You can also use it for promotional activities.

Sample Template

Subject line: Thank You For Registering the Product - Hope It Meets Your Demand.

Body of the Mail

Dear [Customer Name],

You have made a recent purchase with us and have registered it with us. Thank you for registering for it. Registration provides you with more benefits from a usability point of view.

[order of the product purchased by the customer]

[Registeration link or Benefits of registeration]

[Company CTA logo]

Regards

[Team or Company Name]

Sent by:GARMIN



10. Appreciate Customers Milestone Purchase

An appreciation for a customer to make purchases above a certain amount or more of products on a single time is needed in this competitive market. A Simple thank you will suffice and leave an everlasting impression about your store. When a customer has completed their 50th purchase order, make the 50th one a  special purchase, and recognize them.

Sample Template

Subject line: WOW! You Made It - We Thank You for Helping Us Grow

Body of the Mail

Dear [Customer Name],

Congratulations !!

You have completed 50 product purchases from us, and we are ever grateful for your support and trust in us. To make your 50th purchase a  special one, we would like to offer you a flat 50% off on specific products during your next shopping.

We are going to make your every purchase a special one, thank you for being with us and helping us grow.

[order of the product purchased by the customer]

Please use this offer coupon for your next purchase. It is specially designed for you.

[Next purchase offer coupon]

[Company CTA logo]

Regards

[Team or Company Name]

Select the Best Thank You Template

There are many templates available for eCommerce thank you email, but selecting the one that suits your need will make all the difference. Keep in mind that you are out there to make the customer feel special and connected to your store. It should be short, on the point, precise and most important no up-sell whatsoever.

In any way possible, make sure that the customer is feeling happy about purchasing in your store. Apart from the once mentioned above, other email templates can also do the trick for you. Select the once that match all your criteria.

Wrapping it up

eCommerce thank you emails are simply the digital way of showing how you value your customers, make it right, and your revenue graph will start to look better. A little revamp or tweak here, and there will make the difference. To stay ahead of the current in this competitive digital landscape, showing your thank you to customers is one of the best ways.

Deliver the best emails to express your gratitude towards the customers. Different templates for different business situation but all of them are designed to express your thankfulness. A way to let the customers know that they are a vital part in your business growth. Make the best decision.


Author Bio

Balaji Venkatesan is a passionate writer and curious reader, interested in learning new things everyday for the betterment. Writer with an eye for detail and simple perspective explanation in the field of eCommerce, blockchain technology, ad serving and data management. When not occupied with putting meaningful words together he is interested in understanding everyday things around him.