Lower costs, better support
Free one-on-one training
Revenue per email sent
Total revenue generated
Frothnflames creates handmade bath, body, and home fragrance products. Soaps, bath bombs, candles, wax melts—everything crafted with care for customers who want natural, quality products.
Tracey Barnes runs the business as owner. In the bath and body space, customer relationships matter. People buy from brands they trust. They come back for their favorite scents. They respond to personal touches.
But email marketing was broken. Campaigns weren’t converting. The previous tool was expensive and complicated. Every action cost money. Support was minimal.
For a small business where money is tight, that wasn’t sustainable.
Frothnflames faced challenges that small handmade businesses know too well:
High cart abandonment rate
Customers adding products, then disappearing before checkout. Substantial revenue walking away daily.
Email marketing wasn’t working
Minimal conversion success despite effort and expense.
Technical barriers everywhere
Previous provider was too complex. No real knowledge of how to use it effectively.
Costs spiraling upward
Every action cost money. The fees kept climbing while results stayed flat.
No meaningful support
When help was needed, it wasn’t there. Or it cost extra.
“No email success, no knowledge how to use my previous provider, no real support. Every time I did something it cost money.”
— Tracey Barnes, Owner of Frothnflames
For a small business, that combination is deadly. High costs, low results, no support—something had to change.
Frothnflames found Retainful and everything shifted.
Not just the tool—the support that came with it.
“Retainful staff integrated and set up all my automations for me. They taught me how to format and send campaigns. So now I am independent but I know I can contact them at any time for support.”
— Tracey Barnes
Frothnflames’ automations and campaigns have been running since switching to Retainful. Here’s what the numbers show:
$5,625 in total revenue generated
From abandoned cart recovery, post-purchase campaigns, email campaigns, and list building combined.
$3,629 from email campaigns alone
Every single campaign Tracey sends generates orders. That’s not luck—that’s training and support paying off.
$1,013 from list building
Growing the email list isn’t just vanity—it’s revenue-generating from day one.
92,669 emails delivered automatically
The automation runs 24/7 in the background while Tracey focuses on crafting products.
26% email open rate
Consistent engagement showing the emails resonate with customers.
$0.06 revenue per email sent
Every email—whether it converts immediately or not—contributes to the bottom line.
37 campaigns sent successfully
And every single one generated orders.
“Every single campaign I send I get orders.”
— Tracey Barnes
The breakthrough? Independence combined with ongoing support.
Tracey now knows how to run campaigns herself. But when she needs help, it’s there—without extra charges, without barriers, without frustration.
Here’s what makes switching to Retainful transformational for small businesses:
$100 saved every single month
That’s $1,200 per year—real money that goes back into inventory, marketing, or business growth.
No hidden costs
Previous provider charged for everything. With Retainful, the pricing is straightforward and affordable.
Free training included
10+ hours of personalized Zoom training. No extra charge. No upsell. Just genuine support to ensure success.
Better results at lower cost
Not just cheaper—actually more effective. More revenue, more orders, more control.
“I saved approx $100 a month moving from the big name competitor. I now have control because of the training the Retainful staff gave me for free.”
— Tracey Barnes
For a small business where money is tight, that combination—lower cost AND better results—is game-changing.
Here’s what sets Frothnflames’ experience apart: the support.
Before Retainful, support was minimal or expensive. Technical barriers made the tool unusable. Knowledge gaps meant campaigns underperformed.
After Retainful:
10+ hours of one-on-one Zoom training
The team walked Tracey through everything. Setup, configuration, campaign creation, formatting, optimization.
Full automation setup done for her
Didn’t just give her the tool—implemented it completely. Abandoned cart, post-purchase, list building, all configured and ready.
Ongoing support whenever needed
Questions come up. Changes are needed. The support is there—responsive, helpful, genuine.
Independence with a safety net
Tracey can run everything herself now. But when she needs help, it’s available.
“The staff are amazing. The support and help are outstanding, like nothing I have had in the past.”
— Tracey Barnes
That’s not typical in the SaaS world. Most tools give you access and documentation. Retainful gave Frothnflames hands-on implementation and training until success was guaranteed.
Frothnflames’ success comes down to three things:
Here’s what runs on autopilot:
When someone abandons a cart → Recovery email sent automatically.
When someone makes a purchase → Post-purchase sequence starts.
When the email list grows → List building automation captures value.
When Tracey sends a campaign → Orders come in.
All of it happening while she focuses on creating handmade bath and body products that customers love.
The real story? Campaign revenue.
$3,629 from email campaigns alone. That’s 65% of total revenue.
Why do campaigns work so well now?
“Every single campaign I send I get orders.”
— Tracey Barnes
That’s the proof that training matters. Before Retainful, campaigns weren’t working. After proper training and support, every campaign generates revenue.
Here’s what Tracey values most: control and independence.
Before, she was dependent on expensive support that wasn’t really there. Technical barriers kept her from using the tool effectively.
Now:
But she’s not alone. Support is available whenever needed—without extra cost, without barriers.
“I now have control because of the training the Retainful staff gave me for free. So now I am independent but I know I can contact them at any time for support.”
— Tracey Barnes
That combination—independence with available support—is perfect for small business owners.
Frothnflames faced expensive email marketing that wasn’t working. High costs, minimal support, technical barriers, no real results.
The difference? Switching to Retainful brought lower costs, better results, and genuine support that ensured success.
The result:
The best part? Tracey now has control. She can run campaigns independently. She understands the metrics. She knows what works.
And when she needs help, it’s there—responsive, genuine, included.
All while she focuses on what matters: creating beautiful, handmade bath and body products for customers who value quality and care.
“The money fee is affordable. I would recommend to everyone. I am a small business where money is tight, retainful fulfilled all my email needs.”
— Tracey Barnes
“I now have control because of the training the Retainful staff gave me for free. So now I am independent but I know I can contact them at any time for support.”
— Tracey Barnes
