Sales increase after implementation
Average recovered cart value
Revenue per email sent
 Cart recovery rate
TiaShop sells sustainable fashion online. Eco-friendly clothes for families. Quality home goods. The kind of products people browse, think about, then come back to later.
Except they weren’t coming back.
Norbert Muszkas runs the store. He’d watch the same thing happen: someone adds items to cart, gets distracted, leaves. The cart just sits there. The sale never happens.
Fashion ecommerce has this problem worse than most industries. High cart abandonment isn’t unusual—it’s expected.
But expected doesn’t mean acceptable.
Here’s what TiaShop was dealing with:
1,063 abandoned carts
People adding products, then vanishing.
Lei 312,701 in abandoned revenue
That’s roughly $68,000 USD. Money that almost happened.
1,010 recoverable carts
These weren’t lost causes. These were people who could be won back.
The question wasn’t “why are people abandoning carts?” (That’s just ecommerce.) The question was: “How do we get them back?”
“Customer behavior is really hard to understand and in fashion business there is a very high abandoned cart rate.”
— Norbert Muszkas
TiaShop installed Retainful.
Not because they had a huge budget. Not because they had time for a complex setup. They needed something that worked without adding more work.
The install took minutes. The abandoned cart automation turned on. Then it started working.
When someone abandoned a cart, an email went out. Automatically. No one at TiaShop had to remember to send it. No one had to manually write it. No one had to check if it went out.
It just happened.
“A complete plugin which build up correctly and it is easy to use. The add to cart popup part is working perfectly and the sales started to grow.”
— Norbert Muszkas
TiaShop’s automation has been running since implementation. Here’s what the numbers show:
Sales grew 30%
After turning on automated cart recovery.
Conversion rates lifted 19-22%
And that lift stayed. It wasn’t a spike—it became the new normal.
123 abandoned carts recovered
Out of 1,010 recoverable carts, they won back 12.2%. One in eight carts that would’ve disappeared—recovered.
$7,160 recovered from abandoned carts
That’s $58 per recovered cart on average. Money that was walking out the door, now back in the business.
But cart recovery was just the beginning.
TiaShop also turned on post-purchase campaigns. These are emails that go to people who already bought—asking them to come back and buy again.
Results:
Then there were the targeted email campaigns. Segmented lists. Right message, right person, right time.
Results:
Add it up:
“With Retainful, we saw a 30% increase in sales within a month, while generally experiencing a 19-22% boost in conversion rates.”
— Norbert Muszkas
TiaShop didn’t change their products. Didn’t redesign their site. Didn’t hire a marketing team.
They let automation handle what automation handles best: repetitive, time-sensitive tasks that humans forget to do.
Here’s what runs on autopilot:
When someone abandons a cart → Email sent within hours.
When someone makes a purchase → Post-purchase sequence triggered.
When a segment matches campaign criteria → Campaign sent.
All of it happening in the background. All of it while Norbert runs the actual business.
The setup was simple. The popup worked. The emails went out. The revenue came back.
“Businesses must be willing to invest time and resources to ensure that the automation is effective and provides a positive experience for their customers.”
— Norbert Muszkas
The early results showed a 30% jump. The 19-22% conversion rate lift? That became the new baseline.
That’s the difference between a spike and a system. A spike goes away. A system keeps working.
Every day, TiaShop’s automation:
It’s not working harder. It’s working smarter. And it’s working when the team isn’t.
“We managed to lower this rate thanks to the easy to set up settings from Retainful.”
— Norbert Muszkas
TiaShop faced the same problem every ecommerce store faces: people abandon carts.
The difference? They stopped accepting it as normal and started recovering it automatically.
The result:
“We managed to lower this rate thanks to the easy to set up settings from Retainful.”
— Norbert Muszkas
