Extremely high engagement
Cart recovery rate
Average recovered cart
Click-to-open rate
LiP Watersports Sunglasses creates premium eyewear for water sports enthusiasts. Performance sunglasses built for surfing, sailing, kiteboarding—designed to stay on in extreme conditions while protecting eyes from sun and water.
Graham runs the business. In the premium sunglasses world, customers research. They compare models. They care about features like polarization, lens technology, frame durability. They add products to cart while deciding which model fits their needs.
Then they leave. The cart sits abandoned. The sale never happens.
For a premium watersports brand, every abandoned cart represents someone who understands the value of quality eyewear—they just needed a reminder to complete the purchase.
LiP Watersports Sunglasses faced challenges that premium sports brands know too well:
Abandoned carts everywhere
Customers adding premium sunglasses to cart, then disappearing before checkout.
High-value items left behind
These aren’t impulse purchases. Premium watersports sunglasses require consideration—and that consideration often led to abandonment.
Manual follow-up impossible
No way to systematically reach everyone who abandoned a cart.
Lost revenue piling up
Every abandoned cart was $200+ in potential revenue walking away.
“Abandoned carts – lots of them!”
— Graham, LiP Watersports Sunglasses (describing the problem before Retainful)
LiP Watersports Sunglasses found Retainful and things started moving.
Graham needed automation that worked without constant management. Something that could run in the background while he focused on building the brand.
“We recovered $40,520.66 value in abandoned carts over the last few years.”
— Graham
With Retainful, LiP Watersports Sunglasses implemented automated cart recovery that actually worked.
Easily configured abandoned cart automation
Simple setup. No technical complexity. Just automation that ran consistently.
Set it and forget it approach
Once configured, the system kept working without constant attention.
Significant increase in automation use
The success of cart recovery led to broader automation adoption across the business.
“The easily configured abandoned cart automation.”
— Graham (on what features helped most)
LiP Watersports Sunglasses’ automation has been running for years. Here’s what the numbers show:
$40,520 in recovered revenue
Over the last few years, automated cart recovery brought back over forty thousand dollars in sales that would’ve been lost.
172 abandoned carts recovered
Premium sunglasses purchases that were walking away—now converted to completed sales.
50.1% cart recovery rate
Half of all recoverable carts came back. That’s exceptional. Most brands are happy with 10-20%.
$235 average recovered cart
Premium watersports sunglasses with high average order values. Every recovery mattered.
68.2% email open rate
More than two-thirds of recipients opened the recovery emails. That’s not just good—that’s world-class.
13.5% click-to-open rate
Of those who opened, more than 1 in 8 clicked through to complete their purchase.
1,840 emails opened from 2,698 delivered
Consistent, sustained engagement over time.
The breakthrough? That combination of 68% open rate and 50% recovery rate.
Most brands struggle to get 30% open rates. LiP achieved more than double that. And then converted half of all recoverable carts. That’s automation working at peak efficiency.
“We recovered $40,520.66 value in abandoned carts over the last few years.”
— Graham
LiP Watersports Sunglasses understood their customer.
People buying premium watersports sunglasses aren’t casual shoppers. They’re athletes, enthusiasts, professionals who need reliable eyewear in demanding conditions. They care about quality. They research features. They compare options.
That means they abandon carts while deciding. But they’re not gone—they’re just thinking.
Here’s what runs on autopilot:
When someone abandons a cart → Targeted recovery email sent automatically.
When timing is right → Follow-up sequences trigger based on behavior.
When messaging resonates → Customers come back and complete purchases.
All of it happening while Graham focuses on building the brand, sourcing quality products, and serving watersports enthusiasts who demand the best.
The automation was easy to configure. Once set up, it ran without constant management.
“It’s easy to set up and let it run without too much in the way of management.”
— Graham (on why he’d recommend Retainful)
Here’s what makes LiP Watersports Sunglasses’ approach powerful: exceptional engagement.
68.2% open rate isn’t luck. That’s:
For context, the average ecommerce email open rate is around 20-30%. LiP achieved 68%. That’s more than double the industry standard.
Why? Because these aren’t promotional blasts. These are recovery emails sent to people who already added premium sunglasses to their cart. They wanted the product. They just needed a reminder.
Every day, the system:
It’s not working harder. It’s working smarter.
Here’s the math that matters:
50.1% cart recovery rate
Half of all recoverable carts came back and converted.
Most ecommerce brands are happy with 10-15% recovery rates. LiP achieved 50%. That’s not incremental improvement—that’s exceptional performance.
Why the high conversion?
172 carts recovered × $235 average = $40,520
That’s real money. Real sales. Real customers who came back because the automation worked.
Over the last few years, LiP Watersports Sunglasses has been running this automation consistently.
$40,520 recovered. That’s:
“Better conversion rates, significant increase in the use of automation, in particular use of AI.”
— Graham (on what’s changed in the business)
The success of abandoned cart recovery led to broader automation adoption. When something works this well, you build on it.
LiP Watersports Sunglasses faced abandoned carts piling up daily. Premium products with $200+ cart values were walking away. Manual follow-up wasn’t scalable.
The difference? They implemented automated cart recovery that was easy to configure and ran without constant management.
The result:
The best part? The system runs automatically. Every abandoned cart gets a recovery email. Nearly 7 in 10 recipients open it. Half of all recoverable carts come back and convert.
All while Graham focuses on what matters: building a premium watersports sunglasses brand that athletes and enthusiasts trust for performance in extreme conditions.
“Better conversion rates, significant increase in the use of automation, in particular use of AI.”
— Graham (on what’s changed in the business)
