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Success strategies to boost sales: Featuring Allearthmineralcosmetics.com + Retainful

Discover how Allearthmineralcosmetics leveraged Retainful for boosting sales and increasing customer retention.

Allearthmineralcosmetics customer

Store

allearthmineralcosmetics.com

Retail vertical

Beauty and Personal Care

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts, Driving repeat purchase

Features/tactics used

Automations – Abandoned Cart Recovery, Next Order Coupon

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Thanks to Retainful, we've been able to capture over £4000 worth of abandoned carts, which is incredible.

Simon Charlton

Web Designer at All Earth Mineral Cosmetics

Meet allearthmineralcosmetics: It’s an online store specializing in creating high-quality, natural makeup products. With a commitment to sustainability and ethical sourcing, All Earth Mineral Cosmetics is dedicated to creating beauty products that are not only good for the customers but also for the environment.

Allearthminerals website

🎉 The Turning Point

Simon, the Web Designer, of Allearthmineralcosmetics initially just hoped customers would come back to their store without any encouragement to recover their abandoned carts and make repeat purchases. Since it didn’t work out, Simon had to find out a tool that could help him streamline their abandoned cart recovery campaign and drive repeat purchases seamlessly.

Fortunately, it didn’t take him long to find Retainful. And, it started helping them increase their sales significantly.

 🌟 Allearthmineralcosmetics.com + Retainful

With the help automations, Simon streamlined his abandoned cart recovery and next order coupon campaigns.

Over the years, Retainful has tracked countless abandoned carts at Allearthmineralcosmetics and recovered a lot of them eventually. Also, the next order coupons encouraged one-time purchasers to come back to the store for repeat purchases, which helped them drive more conversions.

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The email automaion flow builder has been one of the best features to really drill down on when and how we communicate with potential customers.

Simon Charlton

Web Designer at All Earth Mineral Cosmetics

🚀 The Winning Strategy

To encourage customers to recover their abandoned carts, Simon optimized his automated abandoned cart recovery process with a simplified strategy. The strategy can be easily adapted for any online store for increased conversions and customer engagement.

  1. Don’t be so intrusive: Make sure not to hassle customers
  2. Send timely emails and create a sense of urgency in the message
  3. Stick to a simple email sequence: Send a maximum of 3 emails at least

 

This strategy has been proven successful in recovering lost sales at Allearthmineralcosmetics.com, over the years.

Simon also highly praised the next order coupon campaign, which turned out to be very effective at converting first-time buyers into returning customers.

“There is always room for improvement, even down to the tone of voice being used and colors for buttons in the emails,” Simon points out the importance of staying consistent in optimizing the automations based on customer engagement to the emails.

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The cost of using Retainful against what we recover in lost carts is a no-brainer. Well worth the money!

Simon Charlton

Web Designer at All Earth Mineral Cosmetics

🌟 The Takeaway

Allearthmineralcosmetics success story is a great example of how sticking to the basics and staying consistent in optimizing automation strategies can boost sales and increase customer retention at any online store.

Want to increase store revenue with data-driven email automations and other features?

Start your Retainful free trial today and drive 10x sales.

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