Way above industry average
Average recovered cart
Cart recovery rate
Recovered and converted
MotoLoko sells motorcycle parts and accessories online. Custom-designed MX kits, performance parts, tools—everything riders need.
Harry Hancock runs the business as Business Coordinator. In the motorcycle world, customers research. They compare. They add items to cart, then think about it.
Sometimes they come back. Often they don’t.
With an average cart value of $182, every abandoned cart hurts. When you’re selling performance parts, losing half your carts to abandonment isn’t just frustrating—it’s expensive.
MotoLoko faced challenges that plague specialty ecommerce:
High abandoned cart rates
Customers adding premium parts to cart, then disappearing before checkout.
Considered purchases take time
Motorcycle enthusiasts research heavily. They’re not impulse buyers. Carts sit abandoned while they think.
Email follow-up at scale
With 192 abandoned carts in the system, manual follow-up wasn’t possible.
Recovery emails had to work
Generic “you forgot something” emails weren’t going to cut it for this audience.
Prior to implementing Retainful, MotoLoko had difficulty focusing on all cycling numbers that needed to be tracked and essential email campaigns such as abandoned cart recovery emails.
They were losing potential customers who abandoned carts without submitting email addresses at the time. They were letting potential customers who abandoned their carts slip through their hands.
MotoLoko found Retainful and things started moving.
Harry and his team focused on what they were almost best at—driving abandoned cart recovery automation. As a direct result, they were able to increase the accuracy of their campaigns by eliminating a good number of abandoned carts.
The journey didn’t end there. Retainful’s data analytics was great enough to help them capture customer email addresses efficiently. It enabled in reducing the number of guest sign-ups by 50-70% and with email addresses effectively, it resulted in doubling the number of abandoned carts recovered.
“By optimizing our emails and tweaking the frequency, we were able to improve the recovery rate by nearly doubling it.”
— Harry Hancock, Business Coordinator of MotoLoko
Here’s what MotoLoko did differently:
Retainful now captures a lot of abandoned carts every day and converts the majority of them into orders. Retainful’s analytics team generated insights gathered from the Retainful dashboard here is how it was optimized:
They optimized email frequency
Testing different timing for abandoned cart emails.
They tweaked the messaging
Tailoring emails specifically for motorcycle enthusiasts.
They used data to improve
The Retainful dashboard showed them exactly what was working.
They made it simple
Email addresses captured early in the process meant more recoverable carts.
“The dashboard makes it simple to see the total amount of carts and those that were recoverable. An insight into the amount of revenue this represented made us keen to further improve.”
— Harry Hancock
MotoLoko’s automation has been running since implementation. Here’s what the numbers show:
516 abandoned carts recovered
Carts that would’ve disappeared—brought back to completion.
$94,006 recovered from abandoned carts
That’s $182 per recovered cart on average. High-value parts and kits that were walking away, now converted to sales.
39.6% recovery rate
Nearly 4 out of 10 recoverable carts came back. That’s not average—that’s exceptional.
54.5% email open rate
More than half of recipients opened the recovery emails. Way above industry benchmarks.
8.6% click-through rate
Of those who opened, nearly 1 in 10 clicked through.
The improvement didn’t happen overnight. It came from optimization.
“By optimizing our emails and tweaking the frequency, we were able to improve the recovery rate by nearly doubling it.”
— Harry Hancock
MotoLoko didn’t just turn on automation and walk away. They used it intelligently.
Here’s what runs on autopilot:
When someone abandons a cart → Recovery email sequence triggered.
When timing is optimized → Emails go out at the frequency that converts best.
When the dashboard shows insights → The team adjusts strategy based on data.
All of it happening in the background. All of it while Harry and the team focus on running the business, sourcing parts, and serving customers.
The simple dashboard made it easy to track. The email builder let them customize messaging for their specific audience. The automation kept working without constant intervention.
“We also find that introducing some background about our company into the emails ensures that new buyers are given more confidence in trusting us for the first time, because they need to know how trustworthy they need to complete their purchase.”
— Harry Hancock
MotoLoko understood something important: motorcycle enthusiasts need confidence to buy.
They’re not buying cheap trinkets. They’re buying performance parts. Premium kits. Equipment they’re going to install on machines they care about.
So the recovery emails did more than just remind people about abandoned carts. They built trust.
Background about the company. Reassurance for first-time buyers. Confidence that they’re dealing with people who know motorcycles.
That’s why the open rate hit 54.5%. The emails weren’t spam—they were relevant, timely, and trust-building.
Here’s what makes MotoLoko’s approach powerful: continuous improvement.
They didn’t accept the initial recovery rate. They optimized. They tweaked frequency. They adjusted messaging. The result? They nearly doubled their recovery rate.
Every day, MotoLoko’s system:
It’s not just automation. It’s smart automation.
MotoLoko faced the same problem every high-consideration ecommerce store faces: customers who research, add to cart, then disappear.
The difference? They didn’t just turn on automation. They optimized it.
The result:
The best part? The system keeps getting better. Every insight from the dashboard. Every optimization to email frequency. Every improvement to messaging.
All leading to more recovered revenue.
“We also find that introducing some background about our company into the emails ensures that new buyers are given more confidence in trusting us for the first time, because they need to know how trustworthy they need to complete their purchase.”
— Harry Hancock
