Reviving Abandoned Carts: How MotoLoko Boosted Sales with Retainful

Find out MotoLoko recovered lost sales by utilizing automations and exit intent popup.

Motoloko customer

Store

www.moto-loko.com

Retail vertical

Motorcycle parts & accessories

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts, Driving repeat purchase

Features/tactics used

Automation – Abandoned Cart Recovery, Post Purchase

right quote sign

By optimizing our emails and tweaking the frequency, we were able to improve the recovery rate by nearly doubling it.

 Harry Derouich

Business Coordinator of moto-loko

Meet moto-loko, a brand that specializes in producing custom-designed MX kits, motocross attire, jackets, hoodies, bodywarmers, and accessories catering to different types of motorsports. MotoLoko was struggling with abandoned carts and wanted to boost its sales by recovering lost revenue.

Motoloko website

🤔 The Challenge

Prior to implementing Retainful, MotoLoko had difficulty finding an all-in-one platform that provides cart metrics and essential email campaigns such as abandoned cart recovery emails and post-purchase follow-ups.

Also, they had a lot of guest customers, who were abandoning carts without submitting email addresses at the store. They were losing potential customers who abandoned their carts without completing their purchases.

They used different tools to send emails and track carts, but none of them met their requirements to grow store revenue.

🎉 The Turning Point

As soon as they found Retainful, they went ahead and set up their abandoned cart recovery automation using the user-friendly automations builder and readymade automation templates. It immediately started giving positive results by recovering a good number of abandoned carts.

“Which for what was otherwise completely lost traffic was a great achievement for us and a massive step forward,” Harry, the Business Coordinator, of MotoLoko recollects his initial moments of Retainful journey.

The journey didn’t end there. Retainful’s exit intent popup helped them to capture customer email addresses effectively, it resulted in reducing the number of guest carts up to by 50% and increasing sales opportunities.

 🌟 MotoLoko + Retainful

Harry made use of the dashboard analytics in Retainful, which gave him useful insights to optimize his abandoned cart recovery automations for increased sales. It eventually worked out well.

Retainful now captures a lot of abandoned carts every day and converts the majority of them into successful orders, representing a huge amount of previously untapped revenue for MotoLoko.

right quote sign

The dashboard makes it simple to see the total amount of carts and those that were recoverable. An insight into the amount of revenue this represented made us keen to further improve the automations.

 Harry Derouich

 Business Coordinator of moto-loko

🚀 The Winning Strategy

MotoLoko optimized their abandoned cart recovery email automation consistently based on the actionable insights gathered from the analytics in the Retainful dashboard. Here is how they have done it,

  1. Use Exit intent popup to streamline abandoned cart recovery: Capture email addresses before customers leave and send timely reminders
  2. Tweak the email content and frequency: Observe customers’ engagement with the emails, tweak the content and frequency of emails at regular intervals
  3. Send the 1st email quickly: Remind customers about the abandoned cart while the purchase is still fresh in their minds. (i.e. within 30 minutes to 1 hour of abandonment)
  4. Offer gradually increasing discounts in the sequence of emails that goes on for 3 days (For example, 11% off in the 1st email, 12% in the 2nd, and 13% in the 3rd)
right quote sign

We also find that introducing some background about our company into the emails ensures that new buyers are given more confidence in trusting us for the first time. Including some FAQs gives customers everything they need to complete their purchase.

 Harry Derouich

 Business Coordinator of moto-loko

🌟 The Takeaway

MotoLoko’s success story is a perfect example of how online stores can boost their store revenue by streamlining abandoned cart recovery automation based on insights gathered from the robust Retainful dashboard and customer behavior.

Also, the story showcases the important best practices of creating value and addressing the concerns of customers in the messaging to turn them into frequent buyers.

Sign up and start your Retainful trial! And, leverage automations to boost your revenue flow with timely emails and discounts.

tool point

How Retainful helped our eCommerce store increase repeat purchases by 25%

As an eCommerce store owner, we were always looking for ways to improve customer retention and increase repeat purchases. That’s when we discovered Retainful, a powerful email marketing tool that integrates seamlessly with our store.

Elmax

How Retainful helped our eCommerce store increase repeat purchases by 25%

As an eCommerce store owner, we were always looking for ways to improve customer retention and increase repeat purchases. That’s when we discovered Retainful, a powerful email marketing tool that integrates seamlessly with our store.

Increase your sales with Retainful

Recover abandoned carts & Drive repeat sales on auto-pilot.