Minimal Efforts, Big Results: TheEssentialsCompany's Growth Story with Retainful

Explore the fantastic story of TheEssentialsCompany on recovering lost sales and driving repeat purchases with automations.

Theessentials company

Store

theessentialscompany.co.uk

Retail vertical

Garden & Craft supplies

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts, Driving repeat purchases.

Features/tactics used

Automation – Abandoned Cart Recovery, Post Purchase

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We are seeing an increased number of abandoned carts being recovered after using Retainful. Being able to offer discounts seems to also be incentivizing customers to come back.

Jason Wilson

Partner at theessentialscompany

TheEssentialsCompany is an online business dedicated to providing high-quality garden, floristry, and craft supplies. They started as a supplier of labeling solutions for the horticultural trade, and over the years, they have grown to offer a wider range of products in the garden and craft supplies vertical.

TheEssentialsCompany website

🤔 The Challenge

Jason Wilson, the partner of TheEssentialsCompany faced several challenges with the email marketing tool they had initially used.

  1. The tool kept producing errors frequently
  2. Poor subscription management: Customers can’t unsubscribe (opt-out) to emails
  3. Lack of email automation: Can’t send a sequence of emails at preset intervals
  4. Inconvenient editor, which was not flexible for editing emails

Eliminating these challenges was very important for the growth and expansion of TheEssentialsCompany. So, Jason started to find a solution that would help them grow their business without any hassle.

🎉 The Turning Point

Jason switched to Retainful, which eliminated all their challenges with its robust infrastructure and features. The powerful automations feature helped Jason set up an abandoned cart recovery automation, which sent out a series of email reminders at different time intervals and made customers complete their orders effectively.

Also, he set up a post purchase email follow-up automation to streamline the post purchase customer journey and drive repeat purchases. “It works wonders, and we look forward to seeing it bring in more repeat sales,” Jason praises the post purchase follow-up automation.

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Something we hadn't done previously was keeping our business in the minds of our existing customers. We are a small business and not always on top of our marketing emails, so this automation works wonders for us.

 Jason Wilson

Partner at theessentialscompany

 🌟 TheEssentialsCompany + Retainful

TheEssentialsCompany leveraged Retainful’s drag-and-drop email editor to create beautiful emails that encourage customers to recover carts and make repeat purchases. Also, customers were able to unsubscribe from receiving emails using the unsubscribe link that goes out in every email.

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It's handy to be able to see how many visitors have been to the site and added items to the cart without their details. It gives us a view of some of the other areas we can improve, such as the cost of shipping. We see a number of small orders not being completed, and maybe we need to tier our delivery costs.

 Jason Wilson

Partner at theessentialscompany

Jason has been using the analytics of carts tracked at theessentialscompany to identify the areas that need improvement to make the customer shopping experience better and increase the visitors-to-buyers ratio.

🚀 The Winning Strategy

With their SEO and other campaigns, Jason uses Retainful automations as his primary email marketing automation tool to increase their sales and improve their lead-to-customer conversion rate.

Here are the key strategies that you can adopt from TheEssentialsCompany,

  1. Tweak the timing of the emails and their content: Avoid being intrusive, as it may lead customers to leave negative feedback or reviews.
  2. Use post purchase follow-ups to drive repeat purchases and increase customer loyalty.
  3. Leverage analytics to understand customer behaviour and offer the best shopping experience.
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Alongside the SEO improvements, we have a Google PPC campaign underway. With all of these activities combined, plus some extra focus on our email marketing, we should be able to drive sales in the future.

Jason Wilson

Partner at theessentialscompany

🌟 The Takeaway

The success story demonstrates how Retainful’s robust automations features have helped TheEssentialsCompany to create customer-friendly emails that were perfectly timed to bring customers back to the store and place orders.

And, TheEssentialsCompany made use of the actionable insights collected from the abandoned carts to adjust the shipping tiers to prevent customers from abandoning carts due to the shipping cost.

Are you looking to recover more abandoned carts and boost repeat sales like TheEssentialsCompany?

Sign up for Retainful to send timely emails with discounts and encourage customers to make more purchases in your store.

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Increase your sales with Retainful

Recover abandoned carts & Drive repeat sales on auto-pilot.