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Fretlook’s success story: Leveraging Automations to increase sales

Learn how Fretlook increased store revenue by recovering abandoned carts and sending follow-up emails using Retainful.

fretlook

Store

fretlook.com

Retail vertical

Musical Instruments & Equipment

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts, Driving repeat purchase, Automating email marketing

Features/tactics used

Automations – Abandoned Cart Recovery, Post purchase

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All revenue generated by Retainful is on-top revenue that would not exist without Retainful

Rafael Gonzalez

Managing Director of Fretlook

Meet Fretlook: An online store that specializes in offering amazing inlay stickers for guitars. Fretlook’s inlay stickers are best known for their great designs, easy usability, and unique material. Guitarists worldwide use Fretlook’s products to make their instruments look as individual as their music.

fretlook website

🤔 The Challenge

Like most online stores, Fretlook had to deal with challenges like,

  1. High abandoned cart rate
  2. Sending automated follow-up emails
  3. Sending multi-language emails
  4. Finding the right tool to set up automations without much manual effort and time


Addressing these challenges was crucial for Fretlook.com’s success and growth, which is why they read up on various tools in advance. Retainful was the most highly praised of all the tools. So, they decided to put Retainful to the test.

🎉 The Turning Point

Rafael Gonzalez, the Managing Director of Fretlook was very pleased with the simplicity and easy-to-use nature of Retainful. He harnessed the power of the automations feature to recover abandoned carts and send follow-up emails. The automations made significant growth in their sales by recovering abandoned carts and driving repeat purchases.

“The implementation was very easy and with registration, the support was directly available to help me professionally – even after the test phase.” Rafael recounts his experience with Retainful.

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In my view, it is therefore impossible to create value in B2C without automation.

Rafael Gonzalez

Managing Director of Fretlook

 🌟 Fretlook + Retainful

The user-friendly interface of the automation builder allowed Rafael to create and edit automation workflows very easily. Also, he was able to personalized send emails to customers in their language using the trigger rules / conditional split rules.

“The simple user interface makes the tool easy to use – even on the go via mobile devices. I was also very pleased with the email notification when a shopping cart was restored or a new purchase was generated by the Thank You email,” Rafael expresses how he keeps track of his conversions and metrics without any hassle.

Fretlook believes that consistently testing and optimizing the email automation elements like the timing of the emails, and discounts would lead to sustainable growth.

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With an affordable price for the tool, world-class support, and ongoing success, Retainful is worth every cent - while easily self-financing itself through the revenue generated.

Rafael Gonzalez

Managing Director of Fretlook

🌟 The Takeaway

Fretlook’s success story highlights the crucial role of automations in creating value for B2C businesses and achieving sustainable growth. They leveraged Retainful’s easy-to-use automations feature to send personalized emails on their multi-language and multi-currency store.

Do you like to replicate the success of Fretlook on your online store?

Sign up for Retainful and start creating value among customers with automations crafted for your business needs.

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As an eCommerce store owner, we were always looking for ways to improve customer retention and increase repeat purchases. That’s when we discovered Retainful, a powerful email marketing tool that integrates seamlessly with our store.

Elmax

How Retainful helped our eCommerce store increase repeat purchases by 25%

As an eCommerce store owner, we were always looking for ways to improve customer retention and increase repeat purchases. That’s when we discovered Retainful, a powerful email marketing tool that integrates seamlessly with our store.

Increase your sales with Retainful

Recover abandoned carts & Drive repeat sales on auto-pilot.