Above industry averagein average order value after migrating to the Payment Element
Average recovered cart
From abandoned carts
Click-through rate on emails
Fretlook sells guitar accessories online. Strings, picks, tools—everything a guitarist needs to keep playing.
Rafael González runs the store. Like most online retailers, he watched potential sales slip away daily. Someone browses, adds items to cart, then disappears.
In the guitar accessories business, average order values aren’t massive. Every cart matters. Every abandoned sale hurts.
The question wasn’t whether to recover abandoned carts. The question was: how do you do it without adding cost or complexity?
Fretlook faced challenges that kill growth for small online stores:
High abandoned cart rates
Customers adding products, then vanishing before checkout.
Manual follow-up doesn’t scale
No team to manually email every person who abandoned a cart.
Tight margins
In guitar accessories, you can’t afford expensive marketing tools eating into profit.
Need for automation
Something had to run in the background, recovering carts without manual work.
“Like most online stores, Fretlook had to deal with challenges like high abandoned cart rate and sending automated follow-up emails.”
— Rafael González, Managing Director of Fretlook
Fretlook found Retainful.
Rafael installed it. Turned on abandoned cart recovery. Then something clicked: the system started working immediately.
When someone abandoned a cart, an email went out automatically. No one at Fretlook had to trigger it. No one had to write it. No one had to remember.
It just happened.
“The implementation was very easy and with registration, the support was directly available to help us professionally – even after the first phase.”
— Rafael González
The setup was simple. The user interface made sense. The automation kicked in without friction.
“In my view, it is therefore impossible to create value in B2C without automation.”
— Rafael González
Fretlook’s automation has been running since implementation. Here’s what the numbers show:
110 abandoned carts recovered
Carts that would’ve disappeared—brought back to completion.
$2,832 recovered from abandoned carts
That’s $25.75 per recovered cart on average. Money that was walking away, now back in the business.
41% email open rate
Above the industry average. People were actually reading the recovery emails.
8.5% click-through rate
Of those who opened, nearly 1 in 10 clicked through to complete their purchase.
65 post-purchase conversions
Existing customers coming back for repeat purchases through automated follow-ups.
$1,860 in post-purchase revenue
That’s $28.63 average order value from customers who already bought once.
Add it up:
“All revenue generated by Retainful is on-top revenue that would not exist without Retainful.”
— Rafael González
The revenue matters. But what really changed for Fretlook was the system working in the background.
Here’s what runs on autopilot:
When someone abandons a cart → Recovery email sent within hours.
When someone makes a purchase → Post-purchase sequence triggered.
When the right timing hits → Follow-up emails go out automatically.
All of it happening while Rafael runs the business.
The simple user interface made it easy to set up. The email builder let them customize messages. The automation kept running without maintenance.
“The simple user interface makes the tool easy to use – even on the go via mobile devices. I was also very pleased with the intuitive email builder. It took me only a few minutes to create my first email, and I was able to send personalized semi-emails to customers in their language and multi-currency store.”
— Rafael González
Here’s what makes automation powerful: it doesn’t stop.
Every day, Fretlook’s system:
It’s not adding work. It’s removing the work they’d never have time to do manually.
“With an affordable price for the tool, world-class support, and ongoing success, Retainful is worth every cent – while easily self-financing itself through the revenue generated.”
— Rafael González
Fretlook faced the same problem every small ecommerce store faces: abandoned carts bleeding revenue, no budget for expensive tools, no team to manually follow up.
The difference? They found automation that worked.
The result:
The best part? The system keeps running. Every day. Every abandoned cart. Every potential repeat customer.
“ReusePass has already made a difference in the lives of our residents. They’ve been quick to adopt the system, seamlessly
— Rafael González
