Every dollar generates $7+ back
Revenue per email sent
60% above industry benchmark
62% above industry benchmark
GS Nutrition sells health and nutrition products online. Supplements, wellness products, fitness nutrition—everything customers need to support their health goals.
Morne runs the business as owner. In the health and nutrition space, customers research. They compare products. They read labels. They add items to cart while deciding what’s right for their goals.
Then they leave. The cart sits abandoned. The sale never happens.
For a nutrition business, every abandoned cart represents someone who wanted to invest in their health—they just needed a reason to come back and complete the purchase.
GS Nutrition faced challenges that health and wellness brands know too well:
Abandoned carts piling up
Customers adding supplements and nutrition products, then disappearing before checkout.
Non-returning customers
People making one purchase, then never coming back for repeat orders.
Manual follow-up impossible
No systematic way to re-engage customers who abandoned or bring back past buyers.
Lost revenue opportunities
Every abandoned cart was potential profit walking away.
“Abandoned carts, non-returning customers.”
— Morne, Owner of GS Nutrition (describing the problems before Retainful)
GS Nutrition found Retainful and things started moving.
Morne needed automation that worked. Something that could recover abandoned carts and bring customers back without constant manual effort.
“Allowed me to attach a 5-10% discount on customers’ cart even if they left, and allowed me to recover abandoned carts and earn profit.”
— Morne
With Retainful, GS Nutrition implemented a strategic approach to cart recovery and customer retention.
Abandoned cart automation with incentive
When someone abandoned a cart, a recovery email with a 5-10% discount went out automatically.
End-to-end automation
From the moment someone signed up to recovering their abandoned cart—all automated.
Follow-up even with minimal data
The system could engage customers even if they only entered basic information on a sign-up form.
Strategic discounting
The 5-10% discount was enough to incentivize completion without eating into margins excessively.
“The automation process, being able to design a sign-up form from the start to recovering abandoned carts.”
— Morne (on what features helped most)
GS Nutrition’s automation has been running since implementation. Here’s what the numbers show:
717% return on investment
For every dollar invested in Retainful, GS Nutrition generated over seven dollars back. That’s not incremental improvement—that’s transformational.
$1.41 revenue per email sent
Every automated email generated $1.41 on average. Not just the ones that converted—every single email sent through the system.
48% email open rate
That’s 60% higher than the ecommerce industry benchmark of 29.81%. Nearly half of all recipients opened the recovery emails.
2.82% click-through rate
That’s 62% higher than the ecommerce benchmark of 1.74%. Customers weren’t just opening—they were clicking through to their carts.
Earned more revenue and returning customers
Abandoned carts turned into completed sales. One-time buyers came back for repeat purchases.
The efficiency is what stands out. That 717% ROI means the automation didn’t just work—it paid for itself many times over.
GS Nutrition understood something crucial: health and nutrition customers need incentive.
Someone buying supplements isn’t making a $5 impulse purchase. They’re investing in products they’ll use for weeks or months. A small discount can be the nudge that turns “I’ll think about it” into “I’ll buy it now.”
Here’s what runs on autopilot:
When someone abandons a cart → Recovery email with 5-10% discount sent automatically.
When someone shows interest → Sign-up form captures their information.
When timing is right → Automated follow-ups bring them back.
When customers need encouragement → Strategic discount provides the push.
All of it happening while Morne focuses on running the business, sourcing quality products, and serving customers who care about their health.
“Yes, just the overall features and availability to automate the entire process from start to finish and allowing you to follow up with clientele even if they enter the most basic information on a sign-up form.”
— Morne (on why he’d recommend Retainful)
Here’s what makes GS Nutrition’s approach powerful: measurable return.
717% ROI isn’t a vague claim. It’s concrete math:
For every dollar spent, seven-plus dollars came back. That’s the kind of ROI that transforms a business.
And it compounds. Every recovered cart. Every returning customer. Every automated email generating $1.41 on average.
The system doesn’t just recover lost sales once—it keeps working, day after day, recovering carts and bringing customers back.
GS Nutrition’s emails didn’t just get delivered—they got opened and clicked.
48% open rate (60% above benchmark)
When the industry average is under 30%, hitting 48% means the emails are relevant, timely, and resonating with recipients.
2.82% click rate (62% above benchmark)
When people click through at nearly double the industry rate, the messaging is working.
Why the high performance?
Every day, the system:
Before Retainful, manual follow-ups were time-consuming and ineffective.
After Retainful:
“The automation process, being able to design a sign-up form from the start to recovering abandoned carts.”
— Morne
The time savings matter. Instead of manually emailing abandoned cart customers, Morne can focus on product sourcing, customer service, and business growth.
The automation handles the repetitive work. The ROI proves it’s working.
GS Nutrition faced abandoned carts and non-returning customers. Revenue was walking away daily.
The difference? They automated cart recovery with strategic discounting.
The result:
The best part? The system runs automatically. Every abandoned cart gets a recovery email with a strategic discount. Every email performs well above industry benchmarks. Every dollar invested generates seven-plus dollars back.
All while Morne focuses on what matters: providing quality health and nutrition products to customers committed to their wellness goals.
“The automation process, being able to design a sign-up form from the start to recovering abandoned carts.”
— Morne
