10 Free black friday email templates (examples + tips)

61.3% of shoppers prefer email to get updates during Black Friday season.
That means, using the right Black Friday email template can be your most powerful tool to drive record-breaking revenue this BFCM season.

But here’s the catch: the inbox will be flooded. From pre-sale teasers to last-chance deals, every brand is fighting for attention. Crafting fresh copy, designing eye-catching layouts, and writing subject lines under pressure can feel overwhelming.

That’s why we’ve done the heavy lifting for you.

In this article, you’ll find:

• Ready-to-use Black Friday email templates
• Black Friday Email examples from real brands to inspire your design.
• Tips to make your Black Friday Email campaign a success
• Common queries in creating a successful Black Friday Email Campaign

Copy & paste Black Friday email template

With the Black Friday sale approaching, writing emails that’ll stand out in the inbox is crucial. After looking at tons of email examples, we’ve curated the best Black Friday email templates with attention-grabbing subject lines.

Pre-Black Friday sale announcement email template

Black Friday email template

Post-Black Friday email template

Related Reading: 9 Best Post-Purchase Email Examples With Proven Retention

10 Black Friday email examples to inspire you

We’ve curated the best Black Friday email examples for your BFCM email design inspirations. Moreover, we’ve included key takeaways in each of the email design.

Here are the 10 best Black Friday email examples:

1. Ring - Early Black Friday Sale Announcement Email Example
2. ETON - Pre-Access Black Friday Sale Email Template
3. True Grit Texture Supply - Black Friday Gift Card Giveaway Email
4. ROKA - Black Friday Email with 40% OFF and 72 Hour Flash Sale
5. GOAT Black Friday Email Template With Gamification & Exclusive Rewards
6. Ubiquiti’s Black Friday Email Example
7. Appfigures - SAAS Black Friday Email Template
8. Taste Of Home -Black Friday Email Example
9. Grammarly - Black Friday Email Discount for Annual Subscription
10. Oakley - Post Black Friday Email Template with Weekend Deals

1. Ring - Early Black Friday sale announcement email example

This is an early Black Friday sale announcement email from Ring. It is designed to encourage customers to make purchases before the Black Friday sale.

Key takeaways:

• Clear value proposition & urgency: The "Up to 50% off" banner and "Early deals mean earlier arrivals" immediately highlight the benefit and create a sense of urgency for getting a head start on holiday shopping.
• Product spotlights with discounts: The email effectively showcases multiple products, detailing their features, original prices, and discounted prices, and a CTA for each. This makes it easy for customers to see the benefits of the Black Friday deal.
• Price comparison: Showing both the original and discounted prices (e.g., "$29.99 $59.99") visually emphasizes the savings. It is a powerful psychological trigger for Black Friday shoppers.
• Social media integration: Including social media links at the bottom encourages further engagement and connection with the brand.

Related Reading: 18 Black Friday Marketing Strategies to Dominate Sales in 2025

2. ETON - Pre-access Black Friday sale email template

ETON uses an exclusive pre-Black Friday access email to invite customers to a members-only sale with a password. It leverages exclusivity to drive early engagement before the main event.

Key takeaway:

• Creates exclusivity: The "Pre-Access" headline and the use of a password immediately make the recipient feel like they are part of an exclusive group. This psychological tactic builds brand loyalty and encourages immediate action.
• Minimalist & high-impact design: The email uses a dark, clean, and elegant design that aligns with a premium brand. The bright red "30-50%" stands out dramatically against the black background, ensuring the key message is impossible to miss.
• Strategic use of a password: Requiring a password forces the user to click through to the website, creating a powerful call-to-action. It also ensures that only genuinely interested customers land on the sales page.
• Clear & concise messaging: The body copy is short and to the point, explaining the pre-access offer and the password without any unnecessary details. This makes the email highly scannable.

Related Reading: 15 High-Converting Black Friday Email Examples (+Tips)

3. True Grit Texture Supply - Black Friday gift card giveaway email

True Grit Texture Supply uses a unique and unconventional design with a "today only" offer to create urgency in their Black Friday gift card giveaway email.

Key takeaways:

• Layered promotional offers: Instead of a single discount, the email presents a two-tiered promotion: a gift card giveaway and a general sale. This gives the customer multiple reasons to act, appealing to different shopping behaviors.
• Creates strong urgency: The "TODAY ONLY" headline is prominent and uses a different font, immediately grabbing attention.
• Clear and direct CTAs: The "SHOP THE SALE" button is a powerful, simple, and direct call to action. The email also removes friction by stating "NO COUPON REQUIRED," making it easy for the customer to convert.
• Simple copy: The text is minimal and concise. It quickly explains the offer and gets straight to the point, which is essential for busy shoppers during the Black Friday period.

Related Reading: 120+ Black Friday email subject lines for 2025

4. ROKA - Black Friday email with 40% OFF and 72-hour flash sale

This is a Black Friday email template from ROKA, combining a main "up to 40% off" sale with a last-minute "72-hour flash sale."

Key features:

• Creates tiered urgency: The email smartly layers its promotions. The Black Friday offer is a "up to 40% off" sale, but it also includes a separate "72-hour flash sale" at the bottom.
• Effective product spotlights: The email features multiple product spotlights and a direct link. This allows customers to easily browse specific items and see the savings without having to navigate the full website.
• Clear value proposition: The headline "SUNGLASSES UP TO 40% OFF" is direct, immediately telling the customer what's in it for them. The copy reinforces the "treat yourself" message, making the purchase feel rewarding.
• Simplified CTAs: Both the main hero section and the product spotlights have clear, action-oriented CTAs - "Shop Now" or "Shop Sale Specials".
• Cross-sells: The email promotes not just sunglasses, but also other product categories, maximizing the potential for sales beyond the main offer.

Related Reading: 10 Best WooCommerce Black Friday Plugins

5. GOAT Black Friday email template with gamification & exclusive rewards

This Black Friday email template from GOAT creates excitement with bold visuals, gamified engagement (trivia + memory games), and prizes.

It combines urgency, interactivity, and strong CTAs to maximize clicks and app downloads.

Key takeaways:

• Bold visuals drive attention: High-contrast images and luxury product highlights make the email instantly eye-catching.
• Gamification boosts engagement: Trivia rounds, memory games, and daily play create repeat interactions.
• Exclusive rewards create urgency: $10M+ in prizes, limited drops, and luxury items add a strong incentive to act fast.
• App-centric CTA: Every section pushes readers to “Download Now,” reinforcing a single conversion goal.
• Structured flow: From prize highlights to “How to Play” and top drops, the email guides readers step by step.

6. Ubiquiti’s Black Friday email example

Ubiquiti’s Black Friday email template uses a high-tech, dark aesthetic to promote its products. Moreover, they’ve included location-specific pricing.

Key features:

• Targeted messaging and pricing: The email is highly effective by providing location-specific pricing for both the US and EU markets. This removes friction for international customers and makes the offer feel more tailored to them.
• Focus on product features: The email's body copy is concise but highlights a key technical feature, which appeals to a tech-savvy audience.
• Clear and dual CTAs: The email provides separate and distinct "Shop US" and "Shop EU" buttons. This is an excellent practice for a global brand, as it directs users to the correct storefront.
• Social proof and trust signals: Displaying a high rating (4.7 out of 5) serves as a powerful form of social proof, building trust.
• Clear expiration and urgency: The offer's expiration date and time are clearly stated, along with a note about the limited supply. This creates a sense of urgency and encourages immediate purchase.

7. Appfigures - SAAS Black Friday email template

This is a Black Friday email template from Appfigures, a SaaS company specializing in app analytics (see, for example, customer-facing analytics). The email is a simple, direct, and effective promotion offering a significant discount and a bonus incentive.

Key features:

• Creates a strong sense of urgency: The email clearly states the expiration date ("Expires 11/28"). It creates a sense of urgency and encourages customers to act quickly before the deal is gone.
• Explicit coupon code: By providing a clear and prominent coupon code ("BF2250"), the email makes it easy to get the discount. This reduces friction at the point of checkout.
• Bonus incentive: In addition to the discount, the email adds a "soft" incentive—the chance to "earn prizes like a pair of AirPods Max or a free ASO consultation." This adds extra value and makes the offer even more appealing to the target audience.

Related Reading: 12 Actionable Strategies to Increase Email Open Rate

8. Taste Of Home -Black Friday email example

Taste of Home’s Black Friday email template features a festive, product-focused design with multiple CTA and a discount offer.

Key features:

• Holiday-themed visuals: The email uses festive elements like snowflakes, a gold ribbon, and winter-themed product photography to create a seasonal feel. It makes the email stand out and resonate with customers during the holidays.
• Clear pricing and discount: The headline "BLACK FRIDAY SALE Save $20 Off This Set" is direct and easy to understand.
• Cross-selling opportunities: The "You May Also Like…" section at the bottom is an excellent cross-selling tactic.
• Leverages retailer partnerships: The "Shop Online At:" section at the bottom includes logos for major retailers like Walmart. It is a powerful trust signal.

9. Grammarly - Black Friday email discount for annual subscription

This is a Black Friday email template from Grammarly, promoting a significant discount on an annual subscription plan.

The email uses an engaging, illustrated design and a clear value proposition to encourage customers to upgrade.

Key takeaways:

• Clear & bold Offer: The headline "55% OFF AN ANNUAL PLAN" is the most prominent text, leaving no doubt about the offer. The email reinforces this with the line "the best offer of the year," creating a strong sense of value.
• Problem/solution messaging: The email directly addresses a common pain point for its audience with the headline. It then follows with a brief explanation of how Grammarly solves this problem.
• Comparison chart for value: The inclusion of a comparison chart showing "Free" vs. "Premium" features is a highly effective tactic. It visually highlights the immense value of the paid plan, making the 55% discount even more appealing.
• Multiple CTAs: The email features two "Upgrade Now" buttons. The first is placed prominently at the top, and the second is placed below the comparison chart. This ensures that the user has multiple opportunities to convert after reviewing the email's content.

10. Oakley - Post Black Friday email template with weekend deals

This is a post-Black Friday weekend deals email from Oakley. It serves as a last call for customers who may have missed out on Black Friday.

Key takeaways:

• Creates urgency after the main event: The email acknowledges that "Black Friday is over" but immediately pivots to the "weekend deals,".
• Product-specific CTAs: Instead of a single "Shop Now" button, the email features multiple product-specific CTAs.
• Builds customer confidence: The email includes a clear section highlighting key benefits such as "Free Shipping,".
• Encourages further engagement: The option to "Subscribe to Texts" offers a way for the brand to stay in touch with customers and provides a higher-engagement communication channel.

Black Friday email tips

To make your Black Friday campaign a success and double down on your sales, we’ve discussed expert tips.

Here are the 5 Black Friday Email Tips to increase Black Friday sales:

1. Email segmentation: Speak to the individual
2. Email automation: Capture every opportunity
3. Leveraging dynamic content for email personalization
4. Omnichannel strategy: Extend your reach
5. Standout content & design: Cut through the noise

Email segmentation: Speak to the individual

Don’t stop at basic email segmentation. Go deeper by grouping customers based on:

• Past purchase history (e.g., last year’s Black Friday buyers)
• Engagement level (loyal customers vs. new subscribers)
• Browsing behavior (like abandoned carts)

This lets you send messages that feel personal. For example, give loyal customers a “VIP early access” invite, or send a win-back discount to shoppers who haven’t purchased in a while.

Moreover, you can use RFM segmentation to identify your high-value customers.

• Recency: How recently have people purchased from your business?
• Frequency: How often have they purchased from you?
• Monetary: Their average order value

Email automation: Capture every opportunity

Set up automations to act on real-time customer behavior. Must-have flows include:

• Abandoned cart emails to recover lost sales
• Browse abandonment emails to remind shoppers of products they viewed
• Trigger-based discount emails

These timely messages ensure customers hear from you when they’re most interested.

Leveraging dynamic content for email personalization

Drives urgency with real-time data

• Live countdown timers: An email can display a live countdown timer showing the exact hours, minutes, and seconds until the sale ends. This is far more compelling than a static image and pushes customers to act immediately.
• Real-time inventory alerts: For popular items, your email can dynamically update to show "Only 2 left!" or "Selling Fast!" based on current stock levels. This encourages customers to buy before the item sells out.

Personalized product recommendations

The most effective way to sell is to show a customer exactly what they want. Dynamic content automates this process for your entire list.

• Behavioral targeting: An email can automatically display products that a customer has recently browsed on your website but didn't purchase.
• Past purchase history: If a customer bought a video game console, the email can dynamically show them a controller, a headset, or popular game titles. This acts as an automated cross-sell.
• Wishlist reminders: The email can highlight that an item a customer has favorited or put on their wishlist is now part of the Black Friday sale.

Delivers a better customer experience

A seamless and relevant experience is key to standing out during the Black Friday madness.

• Location-specific offers: For international businesses, the email can display a different currency or a unique offer based on the customer's country, making the deal feel more relevant and accessible.
• Tiered rewards: You can send a single campaign that dynamically displays a different discount code based on a customer's loyalty status.

Omnichannel strategy: extend your reach

• Email should be the hub of your marketing, not the only channel. Use SMS marketing for flash sale alerts.
• Keep branding consistent across email + social media. Promote your email list on social platforms to grow subscribers.
• Together, these channels create an end-to-end omnichannel experience.

Related Reading: 15 Cart Abandonment SMS Templates to Recover Lost Revenue

Standout content & design: cut through the noise

Discount

To stand out, go beyond generic discounts. To name a few, try out:

• Tiered offers (e.g., “Spend $100, save 20%”)
• Free gifts with purchase
• Gift card giveaways
• Referral discounts

Email design

• Use live countdown timers and low-stock alerts to create a sense of urgency in your email.
• Keep the design bold, scannable, and mobile-optimized, since most shoppers will be on their phones.
• Ensure your email design has a good balance of text and email images.

Email content

• Make your content more direct and scannable.
• Your email content should have a clear value proposition mentioning the benefits of getting the products during the BFCM sale.

Related Reading: How to insert a GIF into an Email in 2025 (Gmail + Outlook)

Common Black Friday campaign questions answered

How to write a Black Friday email?

To write a Black Friday email that converts, you need to focus on three key elements: urgency, value, and clarity.

• Use a compelling subject line that grabs attention in a crowded inbox, like "Black Friday Sale is LIVE!".
• The body copy should immediately state the offer, making the value proposition impossible to miss.
• Use dynamic content to personalize product recommendations or add a live countdown timer to create genuine urgency.
• Finally, a bold call-to-action (CTA) like "Shop Now" or "Get Your Deals" should be the central focus of the email.

How to announce a Black Friday sale?

• Weeks in advance: Start sending teaser emails that build curiosity about the upcoming sale without giving away details.
• A few days before Black Friday: Launch a VIP early-access email campaign to loyal customers, giving them a head start.
• On Black Friday morning: Broadcast the main sale launch email to your entire list, announcing that deals are live.
• Later in the day: Send a last-chance email to capture last-minute shoppers before the sale ends.

What do you say in a Black Friday post?

• Keep posts short and striking: Make them visually bold and to the point.
• Echo your email message: Ensure consistency across channels for a seamless omnichannel marketing.
• Use strong visuals: Share a product video or a graphic highlighting your discount percentage.
• Write concise captions: Clearly state the offer and add urgency.
  • Example: “The deals are finally here! Our biggest sale of the year is live. Get up to 50% off all your favorites for a limited time. Shop now via the link in our bio!”
• Add relevant hashtags: Boost reach and visibility by using popular, campaign-specific hashtags.

When to send Black Friday emails?

• 1–2 weeks before Black Friday: Teaser campaign to build anticipation.
• 24–48 hours before: VIP early-access email to your most loyal customers.
• Black Friday morning (7–9 a.m. local time): Send your main launch email to the entire list.
• Mid-day: Reminder or “last chance” email to those who haven’t opened the first one.
• A few hours before the sale ends: Final last-call email to your most engaged customers to capture late-night shoppers.

Related Reading: 10 Email Frequency Best Practices For 2025

What is the caption for Black Friday sales?

A great caption for a Black Friday sale combines a strong, simple headline with a clear call-to-action. Here are a few options:

• For direct sales: "The wait is over! Our Black Friday sale is officially live. Get up to 50% off your entire order for a limited time. Tap the link in our bio to shop now!"
• For exclusivity: "Early access is here! You're invited to shop our Black Friday deals before anyone else. Use the code [CODE] at checkout to unlock your savings."
• For urgency: "Tick-tock! The clock is ticking on our biggest sale of the year. Our Black Friday deals end at midnight tonight! Don't miss out."

Wrap up!

Black Friday is one of the most competitive times of the year. The right Black Friday email template can make all the difference between blending in and standing out.

From pre-sale teasers to last-chance reminders, your emails need to grab attention, create urgency, and deliver value at every stage of the shopping journey.

Moreover, you can use email marketing software like Retainful to manifold your Black Friday sales. With Retainful, you’ll get:

• Over 200+ pre-designed email templates
• 150+ lead-capturing popups & sign up forms
• Omnichannel Workflows (Email+SMS+WhatsApp)
• Easy-to-use email editor
• 10+ E-commerce specific pre-built automation workflows
• Sophisticated list segmentation

By using the ready-to-copy Black Friday email templates and examples we shared, drawing inspiration from real brand examples, you can cut through inbox clutter and maximize your BFCM revenue.

Also Read:

• How Much Does Email Marketing Cost in 2025?
• What is Targeted Email Marketing? Beginner’s Guide & Examples
• From zero to 116k/mo in 6 months with email marketing

Frequently asked questions