New to the Black Friday race, or did last year’s BFCM make you feel like a rookie again? In either case, this blog on the best black Friday marketing strategy for 2025 can save you this year.
You’ll find a practical, highly effective list of marketing ideas for Black Friday that have delivered real results. In addition, we’ve added important black friday tactics customized for 2025’s changing trends.
With global black friday sales increasing by 5% every year, the opportunity is truly huge. This year, specifically, the brands that win will be the ones running smart, omnichannel campaigns across email, SMS, WhatsApp, and social media.
So, here’s the only comprehensive list of Black Friday marketing strategies you’ll need in 2025 to win this billion-dollar weekend.
Plan smarter this Black Friday with Retainful’s omnichannel automation for 30% more sales.
Overview of Best Black Friday Marketing Strategies
| Strategy | Target | Expected Outcome |
| Build an Evergreen Landing Page | Organic SEO traffic | Improved search rankings |
| Tease Black Friday Deals Weeks in Advance | Subscribers & social followers | 40% higher revenue |
| Launch VIP Early Access | Loyalty members & high-value customers | Increase in customer lifetime value |
| Start Segmented Omnichannel Campaigns | Segmented customer lists by behavior | Revenue increases during BFCM |
| Increase Promotion Frequency | Active subscribers & SMS opt-ins | Higher engagement |
| Send Multi-Reminder for Cart Recovery | Cart abandoners | 45% higher conversion |
| Share Authentic BTS Content | Subscribers & social media followers | Higher engagement & brand trust |
| Run Influencer & UGC Campaigns | Social media audiences & influencer followers | 4x higher engagement |
| Launch Remarketing Ads | Website visitors & previous customers | Higher ROAS |
| Create Gift Guide Content | Gift shoppers & new customers | 60% better performance |
| Partner with Aligned Brands | Partner brand audiences | Expanded reach |
| Add Countdown Timers & Counters | Website visitors & subscribers | Immediate conversions |
| Offer Bundles & Limited Editions | Existing customers & deal seekers | Increase in average order value |
| Use BNPL Messaging | High-ticket item shoppers | 30% conversion rate increase |
| Provide Free or Discounted Shipping | Price-sensitive customers | Low abandoned cart |
| Plan Data-Driven Promotions | Segmented customer groups | Optimized discount setting |
| Launch AI-Powered Personalization | All website visitors & subscribers | Personalized experiences |
| Capture Post-BFCM Sales | Non-purchasers & recent customers | Extended revenue capture |
18 Best Black Friday Marketing Strategies for 2025
The best black friday marketing strategies for 2025 are:
- Build an Evergreen Landing Page
- Tease Black Friday Deals Weeks in Advance
- Launch VIP Early Access
- Start Segmented Omnichannel Campaigns
- Increase Promotion Frequency
- Send Multi-Reminder for Cart Recovery
- Share Authentic BTS Content
- Run Influencer & UGC Campaigns
- Launch Remarketing Ads
- Create Gift Guide Content
- Partner with Aligned Brands
- Add Countdown Timers & Counters
- Offer Bundles & Limited Editions
- Use BNPL Messaging
- Provide Free or Discounted Shipping
- Plan Data-Driven Promotions
- Launch AI-Powered Personalization
- Capture Post-BFCM Sales
Let’s discuss that in detail.
1. Build an Evergreen Landing Page
The landing page for Black Friday sale is like a welcome card to customers.
Your landing page can help capture traffic organically. In addition, you can also use website pop-ups to capture visitor details.
Firstly, start by designing an attractive landing page and conducting a primary Black Friday SEO strategy that is related to your niche.
Initially, target long-tail keywords like “best Black Friday deals 2025” and create content that answers searcher intent.
Furthermore, your page structure should include:
- Clear content that shows value
- Email or phone number capture using popups
- Previous year’s success stories and testimonials
For example, here’s how WPZoom designed their landing page for Black Friday.
2. Tease Black Friday Deals Weeks in Advance
Early Black Friday campaigns generate 40% more revenue than last-minute promotions. Hence, start Black Friday campaigns early by creating anticipation by sharing early teaser videos and posts.
Ideally, you can launch your teaser campaign 6-8 weeks before Black Friday.
You can use email + SMS + WhatsApp sequences, social media countdowns, and website banners to build such excitement.
In addition, you can offer sneak peeks of discounts without revealing exact percentages.
The goal is to create mystery around your biggest deals. Therefore, to match the vibe, share behind-the-scenes preparation content with your team.
In 2025, such an authentic approach has been successful in building trust and anticipation.
3. Launch VIP Early Access
Customer retention during Black Friday is more cost-effective than customer acquisition.
Therefore, reward your most valuable customers with VIP early access campaigns. This can increase customer lifetime value by 35%.
Furthermore, you can give loyalty program members 24 to 48 hours of early access to your Black Friday 2025 deals.
This exclusive treatment will make them feel valued and so help you drive immediate conversions before competitors launch their campaigns.
Structure your Black Friday VIP campaign with:
- Exclusive and memorable discount codes (for example, “VIP25”)
- Limited inventory items are only available during early access
- Personalized product recommendations based on purchase history
- Special shipping perks or extended return policies
4. Start Segmented Omnichannel Campaigns
Omnichannel marketing for Black Friday requires a completely different approach than regular campaigns.
Firstly, you should start building your Black Friday omnichannel marketing strategy 60 days before the event.
Blasting messages won’t work. You must segment your customer list based on previous Black Friday behavior.
Following the email segmentation, create separate campaigns for:
- Previous Black Friday buyers
- Regular customers who haven’t participated
- New subscribers from the current year
- High-value customers with different discount thresholds
Using an omnichannel tool, you can sync these segments across email, SMS, and WhatsApp automatically, thus ensuring your customers get a consistent message no matter where they see it.
Related Reading: Real-World Omnichannel Marketing Guide for Marketers
5. Increase Promotion Frequency
During black Friday week, you have to work on a unique marketing strategy in addition to your usual strategies.
You can feel free to send multiple messages on the same day to different channels like emails, SMS, and WhatsApp around the BFCM season.
Since most customers have a high intent to shop during Black Friday sales, high frequency during this period can help with conversion.
Your black Friday email marketing strategies should include cross-channel promotion, like:
- Morning deal announcements in email
- Midday inventory updates in WhatsApp
- Evening “last chance” reminders in SMS
- Flash sale every 4-6 hours as a notification
For better results, match your black friday marketing strategy template across channels.
For example, if you send an email about 40% off, then your SMS marketing should reinforce the same message with urgency elements.
An omnichannel platform, like Retainful, lets you coordinate these messages across multiple channels like email, SMS, and WhatsApp without overwhelming your team or audience.
6. Send Multi-Reminder for Cart Recovery
Abandoned cart recovery during Black Friday can bring 45% higher conversion rates than regular recovery emails. Hence, you can set up automated sequences using an omnichannel black friday promotion to recover carts better.
For example, sending a reminder email first, then following up with an SMS or WhatsApp message if the cart is still abandoned.
To automate this easily, you can use omnichannel automation tools.
Here’s an exclusive black friday abandoned cart recovery sequence for higher conversion:
- Immediate reminder – after 30 minutes
- Incentive email with a small discount – after 2 hours
- Social proof email showing others buying the same items – after 6 hours
- Final urgency email with inventory scarcity – after 24 hours
Tip: Use data-driven Black Friday promotions to determine optimal discount amounts for recovery emails.
7. Share Authentic Behind-the-Scenes Content
The best way to drive Black Friday marketing success is through authentic content and genuine connection.
Hence, share raw, unpolished photos from your preparation, teamwork, or inventory being packed.
The more professional your behind-the-scenes content looks, the less credible it becomes. Therefore, use simple photos taken with a phone.
While the best channel for such content is social media, you can also include the images in your email newsletters.
Through this authentic approach, you can build emotional connection and trust, thus leading to higher engagement rates and conversions.
For example, here’s Sephora‘s BTS content around Black Friday that earned them engagement.
8. Run Influencer & UGC Campaigns
Your social media Black Friday marketing strategy should focus on authentic user-generated content and strategic influencer partnerships.
According to reports, 63% marketers believe that influencer Black Friday campaigns generate 4x higher engagement than traditional paid ads.
Remember, influencer outreach must begin at least 8 weeks ahead. Only this will give enough time for black friday marketing planning for the influencer campaign.
Therefore, start contacting them now, if you haven’t started already. Thus, you can secure effective black friday influencer partnerships and content creation timelines for effective word-of-mouth marketing.
Moreover, you can pair influencer content with omnichannel distribution.
For example, send their videos in email campaigns, repurpose them for WhatsApp marketing, and promote through paid ads.
9. Launch Remarketing Ads
Black Friday remarketing ads are the best way to target your highest-intent audiences.
You can create custom audiences based on:
- Previous Black Friday purchasers
- Website visitors from the past 180 days
- Email subscribers who haven’t purchased recently
- Cart abandoners from the past 30 days
Ensure your remarketing strategy uses a mobile-first Black Friday creative that loads quickly and displays perfectly on mobile devices.
Furthermore, by syncing omnichannel campaigns for remarketing ads, you can provide the same offers in your email, SMS, and WhatsApp for better conversion.
Instantly launch Email, SMS & WhatsApp campaigns with Retainful to 3X conversions for Black Friday
10. Create Gift Guide Content
Posting gift guides during black friday season has dual purposes:
- SEO for better authenticity and ranking
- Motivation for better conversion
While creating a comprehensive guide, you can target various segments like specific demographics and price points.
Structure your guides for mobile optimization for holiday sales with clear price points and “Add to Cart” buttons.
Black Friday trends 2025 show that video gift guides perform 60% better than static content. Hence, work on short videos showcasing products in real-life gift-giving scenarios.
11. Partner with Aligned Brands
Black Friday referral campaigns through brand partnerships expand your reach without increasing ad spend.
Hence, you can build mutually beneficial partnerships with complementary brands targeting similar audiences.
Setting up high-ROI Black Friday referral programs requires clear partnership agreements and shared promotional calendars.
For example, you can cross-promote each other’s deals through:
- Joint email campaigns to combine subscriber lists
- Social media content featuring partner products
- Bundle offers including products from both brands
- Shared influencer partnerships and sponsored content
12. Add Countdown Timers & Counters
Creating urgency with cross-channel final hours campaigns can drive twice as many conversions as the rest of the campaign.
However, implementing this requires consistent countdown timer implementation across all touchpoints.
You can add a countdown timer to:
- Email headers and footers
- Website banners and product pages
- Social media posts and stories
- SMS campaigns and push notifications
Displaying messages like “247 people are viewing this product right now” or “31 sold in the last hour” can trigger immediate action.
13. Offer Bundles & Limited Editions
When you create exclusive bundles, average order value increases by 30-50% during Black Friday.
One of the best Black Friday ecommerce personalization tactics is to include dynamic bundle recommendations based on browsing behavior.
You can also introduce limited edition products exclusive for black friday to create scarcity and exclusivity.
14. Use BNPL Messaging
BNPL, which means ‘Buy Now Pay Later,’ is an option to let customers pay at a later date for their Black Friday purchase.
The chances for this to increase conversion rate are 20 to 30%, specifically for higher-priced items.
Include these offers in all your Black Friday advertising campaigns.
For a mobile checkout frictionless experience for Black Friday, you can include one-click BNPL integration and reduce checkout time.
15. Provide Free or Discounted Shipping
70% people prefer shipping promotions often over percentage discounts.
As part of your black friday marketing plan, emphasize these shipping cost benefits alongside product discounts.
However, it is important to structure shipping promotions strategically.
You can use the following strategies.
- Allow free shipping for AOV slightly above the average from last year
- Expedited shipping upgrades for Black Friday orders
- Extended return windows for holiday purchases
Related Reading: 10 Best Discount Email Templates + Examples
16. Plan Data-Driven Promotions
If you ran campaigns last year, then how to mine past Black Friday data to boost 2025 sales is something you must master.
You can start by analyzing previous years’ performance metrics.
Review the following:
- Best-performing discount percentages by product category
- Optimal timing for flash sales and promotions
- Customer segments are most responsive to different offer types
- Channel performance and attribution data
Based on what your analysis conveys, data-driven black Friday promotions should include tiered discounts that increase with order value, and create limited-time flash sales for products that sold well last year.
Most importantly, create mystery bundle deals based on what was frequently bought together in the past.
17. Launch AI-Powered Personalization
AI-powered Black Friday marketing can help with personalization at scale. Thus, you can implement dynamic offers based on:
- Previous purchase history and browsing behavior
- Geographic location and local preferences
- Email engagement patterns and response history
- Social media interactions and interests
Moreover, AI-powered A/B testing for Black Friday email marketing optimizes subject lines, send times, and content variations in real-time.
Personalization strategies for Black Friday can include dynamic product recommendations that update based on inventory levels and individual preferences.
Related Reading: How to Boost Your Campaigns with AI
18. Capture Post-BFCM Sales
Post-Black Friday up-sell campaigns capture customers who missed the main event, or even ones who purchased.
The main aim behind this is to tell customers it isn’t too late yet to get the best deals.
Best retention strategies after Black Friday sales involve focusing on immediate follow-up and then following up with continuous engagement.
Optimizing post-purchase up-sell during Black Friday week includes:
- Thank you emails with complementary product recommendations
- Exclusive “Black Friday aftermath” deals for recent purchasers
- Early access to Cyber Monday deals
- Loyalty program enrollment with immediate benefits
Furthermore, omnichannel tools make it easy to automate post-purchase flows.
You can launch retargeting campaigns based on Black Friday website visitors who didn’t purchase. Try offering extended deals or alternative products at similar discount levels.
Black Friday Marketing Prep: Goals, Budgets & Forecasting
What separates a successful black friday marketing campaign from a mediocre one is the preparation.
Black Friday strategies for marketing require at least 2 months of planning to maximize results.
Through early preparation, you can dodge issues with supply chain, creative development, influencer partnerships, technical implementations, etc.
Hence, brands that start preparation in September consistently outperform those beginning in October.
Prerequisites before adopting any strategy for marketing during Black Friday include:
- Comprehensive data analysis from previous years
- Planning of inventory and supplier coordination
- Technical infrastructure capable of handling traffic spikes
- Creative assets and campaign materials for marketing
Black Friday sale forecast for 2025 is expected to be $82 billion as it sees 5% rise YoY. One third of the traffic will be received from mobile, and so marketing that reaches most phones, like email, SMS, and WhatsApp, can bring higher conversion.
How to Build a Step-by-Step Black Friday Marketing Plan?
Creating a comprehensive black friday marketing strategy template requires systematic planning across multiple phases:
1: Foundation (September)
- Review last year’s data to spot wins and gaps.
- Set clear goals (sales, AOV, CAC) and budget across channels.
- Plan inventory and confirm suppliers for demand.
- Start designing campaign creatives and messaging.
2: Pre-Launch Preparation (October)
- Run teaser campaigns and grow your email/SMS list.
- Confirm influencer partners and finalize content calendars.
- Test site speed, checkout, and backups.
- Create an evergreen Black Friday landing page for SEO and conversions
3: Campaign Activation (November 1-15)
- Give VIPs early access with exclusive deals.
- Increase email, SMS, and WhatsApp frequency.
- Launch retargeting ads to warm audiences.
- Double-check checkout flows and payment systems
4: Black Friday Execution (November 16-29)
- Run omnichannel campaigns across email, SMS, WhatsApp, and social.
- Track performance in real time and adjust quickly.
- Optimize checkout experience for high traffic.
- Use countdown timers and urgency messaging in the final hours
5: Post-Campaign Optimization (December)
- Send upsell and retention campaigns to extend revenue.
- Review performance data and note lessons for 2026.
- Start planning improvements early.
- Keep customers engaged beyond Black Friday with loyalty offers
However, each phase requires specific deliverables and success metrics to ensure your marketing strategy for Black Friday is going in the right direction for maximum impact and ROI.
Engage customers with Retainful’s smart segmentation to personalize Black Friday omnichannel campaigns.
Conclusion
Your Black Friday marketing strategy’s success depends on early preparation and systematic execution across all channels.
The brands dominating Black Friday 2025 won’t be those offering high discounts, but the ones creating authentic connections, using data-driven insights, and delivering seamless customer experiences.
It’s the right time to start implementing these marketing strategies for Black Friday. Thus, you can stay ahead of the competition and reach customers before they are bombarded with generic promotions during Black Friday.
Further Reading
- 15 Best Black Friday Email Examples (+Tips)
- 50+ Irresistible Black Friday Email Subject Lines
- 5 Real-life Omnichannel Marketing Examples
- Send Automatic Text Messages in 2025 (Free Templates)
Frequently Asked Question
The best marketing strategy for black Friday in 2025 is using AI-powered personalization with omnichannel promotion. In addition, you must work on mobile-first optimization strategies for Black Friday, as most users can only be reached through phones.
Small businesses should prioritize email marketing for Black Friday and authentic social media content over expensive paid advertising. They can start with early Black Friday campaigns targeting existing customers and focus on customer retention during Black Friday rather than expensive acquisition.
In 2025, it is only wise to use omnichannel (email + SMS + WhatsApp + social media) for Black Friday promotion. E-commerce store owners can use an omnichannel marketing tool like Retainful to coordinate messaging across all three channels simultaneously.
The Black Friday 2025 trends are authentic user-generated content and influencer Black Friday campaigns. In addition, AI-powered A/B testing for Black Friday email marketing is believed to bring more revenue during the BFCM weekend.
The most successful black friday marketing strategy examples include multi-phase campaigns with VIP early access, authentic behind-the-scenes content, strategic brand partnerships, and data-driven Black Friday promotions. Furthermore, creating urgency with cross-channel final hours campaigns achieved better conversions.
The product that’s sold the most during black friday is electronics. Following that, it is clothes and accessories. In addition, niches that are complementary to these industries also see a rise in sales.
