If you are a WooCommerce store owner, you probably already know the pain of abandoned carts. If the rate of abandoned carts is alarmingly high, it’s time you took action to recover those abandoned carts and boost your revenue. Recovering WooCommerce abandoned carts can be slightly tricky but worry not; this blog tells you exactly how to send WooCommerce cart recovery emails to recover the maximum of the abandoned carts for maximizing your profit.
Did you know that 60% of shoppers who abandoned their carts would return and finish their purchase on receiving cart recovery emails? If you don’t use a cart recovery strategy, you will lose all the potential sales and revenue.
This blog will walk you through the process of how to send WooCommerce cart recovery emails to recover abandoned carts.
Recover lost sales with Retainful’s WooCommerce cart recovery emails by automated abandoned cart emails to make your customers finish their purchases.
What are cart recovery emails?
Cart recovery emails are sent to customers who have added items to their online shopping cart but have abandoned the carts without finishing the purchase. Cart recovery emails are sent as reminders to customers to finish their purchase and sometimes, these cart recovery emails are sent with a coupon.
These emails have great potential to bring the customer back to the store and make them finish the purchase.
What is a WooCommerce cart recovery email?
A WooCommerce cart recovery email is sent to customers who have added items to their cart on an online store powered by WooCommerce but have not completed the checkout process.
The purpose of the cart recovery email is to encourage the customer to return to the website and complete the purchase. The email typically includes a reminder of the items left in the cart and may also include a special offer or discount code to entice the customer to complete the purchase.
Cart recovery emails can be automated through WooCommerce or through third-party email marketing platforms like Retainful that integrate with WooCommerce. By sending cart recovery emails, online stores can increase their sales and revenue by recovering potentially lost sales.
Implement email marketing in WooCommerce
Email marketing in WooCommerce sends promotional or informational emails to your customers to encourage them to make purchases, inform them about new products or services, or offer discounts and special deals.
First, you must install a WooCommerce abandoned cart plugin like the Retainful plugin from the WordPress plugin repository. Once installed, you can activate it by going to the Plugins section in your WordPress dashboard.
After activating the Retainful plugin, you need to configure it to set up cart recovery emails. To do this, go to the Retainful settings page and select the ‘Cart Recovery Emails’ tab. Here you can set up your email template and customize it to your liking.
Once you have set up your email template, you need to enable the ‘Cart Recovery Emails’ option. This will send recovery emails to customers who have abandoned their cart on your website.
You can also implement other email marketing campaigns using Retainful. For example, you can create email campaigns to encourage repeat purchases, reward loyal customers, and more. With email marketing in WooCommerce, you can target specific customers based on their purchase history, interests, and behavior on your website. For example, you can send cart recovery emails to customers who have abandoned their carts without completing the checkout process, reminding them to complete their purchase and offering them an incentive to do so.
In summary, to Implement email marketing in WooCommerce using Retainful, you need to install the Retainful plugins, configure the Retainful plugin to set up cart recovery emails, and enable the ‘Cart Recovery Emails’ option.
The following section will walk you through a step-by-step procedure for installing Retainful.
Creating Abandoned Cart Recovery emails in WooCommerce
Installing Retainful Plugin & activating it
- Go to your WordPress dashboard → Plugins → Add new
- Search for the ‘Retainful’ plugin.
- Click “Install Now” to install the plugin
- Activate the plugin
That’s it!
Now, connect your WooCommerce store with Retainful Dashboard using the API Keys.
Connecting your store with Retainful API
After installation, you should connect your WooCommerce store with Retainful to start tracking and recovering carts.
Step 1: Get the API Keys
- Login to your Retainful Dashboard (If you do not have an account, Signup for Free)
- Go to Settings -> General
- Copy your App ID and Secret Key
Step 2: Connect your store
- Go to WordPress Dashboard → Retainful
- Under the Connection tab, enter the keys in the respective field.
- Click “Connect.”
- You’ll see a successful message once the connection is established.
You can now track and recover abandoned carts from your store.
The default settings in the Retainful plugin are sufficient for 99% of the stores. No adjustments will be required. You can use them as is.
Updating the plugin
Updating the Retainful plugin for WooCommerce is easy as well.
- Please go to your WordPress dashboard -> Plugins
- Find the Retainful Plugin and click on the “Update Now” link
Here is a screenshot:
NOTE: If you don’t see the “update now” link, please visit your WordPress dashboard and click the Updates section. Then go to the Plugins section. You should see the “Update now” link
Next Steps
Create an Abandoned Cart Recovery email campaign for your store.
Additional Feature
Retainful lets you define what you consider an abandoned cart.
There are four options available and you can select the ones that you would like to be tracked as abandoned carts.
Track zero-value carts/ orders: These are empty carts that the user has not added items yet. You can click on yes, if you want Retainful to keep track of empty carts as abandoned carts.
On-Hold order status: Sometimes a user could be facing issues with a third-party payment app and these orders are considered on-hold orders. You can set Retainful to track these orders as abandoned carts if needed.
Cancelled orders: A user could have cancelled a placed order, you can make Retainful track cancelled orders as abandoned carts.
Failed order status: Set Retainful to trackfailed orders as abandoned carts if required.
Retainful recovers lost revenue by sending targeted follow-up emails. Try it today and see the difference it can make for your business!
Best WooCommerce email marketing plugin:
The wooCommerce email marketing plugin will end your struggle to recover lost sales in your WooCommerce store. You need WooCommerce cart recovery email plugins with easy-to-use interfaces and robust features that can help you regain lost revenue and improve customer loyalty.
We know your struggle, so we have chosen the best WooCommerce email marketing plugin to grow your business. Read further to know about these plugins, their features, and pricing.
Retainful
Retainful is a WooCommerce cart recovery email plugin with powerful features to bring back your customer and make them finish their purchase. With Retainful, you can easily send cart recovery emails to customers who abandoned their carts on your WooCommerce store with automated cart recovery emails.
One of the standout features of Retainful is dynamic coupons. With dynamic coupons, you can automatically generate unique coupons for each customer, making it easy to entice them back to your store.
Are you tired of manually sending cart recovery emails to your customers? Retainful has you covered with its automated email campaigns. Simply set up your campaigns and let Retainful do the rest. Exit intent popups are smart enough to capture the user’s email address before they quit the website. Want to customize your cart recovery emails? Retainful lets you write abandoned cart emails to make emails look more professional and match you store’s branding. Retainful also comes with pre-built workflows to make it easy to get started.
Finally, the reporting feature of Retainful can track the performance of your cart recovery emails and make data-driven decisions to improve your results. With all these features, isn’t Retainful the best option for your WooCommerce cart recovery emails?
Key Features
- Automated cart recovery emails
- Dynamic coupons
- Pre-built workflows
- Exit intent popups
- Reports
Pricing
- Free version available.
- Starter – $19
- Growth – $49
- Professional – $199
Sendinblue for Woocommerce
Meet Sendinblue for WooCommerce, a abandoned cart plugin that helps businesses connect with their customers in a more personalized way. With Sendinblue, you can easily send WooCommerce cart recovery emails to customers who have abandoned their shopping carts on your WooCommerce store.
Have you ever lost potential customers because they didn’t complete their purchase? With Sendinblue’s WooCommerce abandoned cart plugin, you can recover those sales by sending targeted emails reminding customers of the items they left behind.
But that’s not all, Sendinblue also offers SMS marketing, WhatsApp campaigns, Live chat, and a chatbot to help you create effective campaigns in no time. Sendinblue also offers landing page creation customized for your brand.
Key Features
- Automated email marketing campaigns
- SMS marketing
- WhatsApp campaigns
- Chatbot and live chat
- Landing page creation
Pricing
- Free available
- Starter INR 1575/month
- Business INR 4075/month
- Enterprise – custom price
Omnisend
Omnisend is a WooCommerce abandoned cart plugin that comes with both SMS and email marketing options. You can make use of the drag-and-drop email editor to create attractive emails. Omnisend lets you sync product info so that you can easily add the details of the item in the WooCommerce abandoned cart recovery email that you send your customers.
Omnisend also has a segmentation feature in automation workflows and an extensive reporting feature. If you want to target your customers instantly, you can try their web push notifications.
Key Features
- Email and SMS automation.
- Web push notifications
- Segmentation
- Reports
Pricing
- Free version available
- Standard $16/month
- Pro $59/month
Mailpoet
Mailpoet is a WooCommerce abandoned cart recovery plugin that has customer journey tracking. Sending WooCommerce cart recovery emails with Mailpoet is easy with its segmentation features. It has advanced analytics to track email campaigns’ success and has GDPR-friendly signup forms.
Mailpoet makes it easier to automate signup notifications, welcome emails and abandoned cart recovery emails. You can also send email newsletters to customers that ultimately would drive more traffic to your website.
Key Features
- Abandoned cart email automation
- Email newsletters
- Segmentation
- Signup forms
Pricing
- Free version available
- Business $10/month
- Agency $30/month
Recover lost sales with Retainful’s WooCommerce cart recovery emails by automated abandoned cart emails to make your customers finish their purchases.
Wrapping up
In conclusion, WooCommerce store owners can significantly benefit from cart recovery emails to recover lost sales and increase revenue. By sending these emails, customers who abandoned their carts can be reminded to return to the store and complete their purchase and may also be offered incentives to do so.
Retainful plugin is an effective tool for implementing cart recovery emails, offering features such as automated campaigns, dynamic coupons, pre-built workflows, exit intent popups, and reporting.
With Retainful, businesses can easily send customized and professional-looking WooCommerce cart recovery emails to recover lost sales and improve customer loyalty. Overall, WooCommerce store owners should prioritize implementing cart recovery emails to maximize their profits and growth potential.
A cart recovery email is a message sent to customers who have abandoned items in their online shopping cart without completing their purchase. The email is designed to encourage the customer to return to the website and complete the purchase, often by providing incentives or creating a sense of urgency.
To send abandoned cart emails in WooCommerce, install and activate a WooCommerce abandoned cart plugin like Retainful and configure its settings, including email content and timing. Test the email by abandoning a product in your cart.
To recover abandoned carts in WooCommerce, install and activate a WooCommerce abandoned cart recovery plugin like Retainful, configure its settings, and send cart recovery emails to customers with incentives.
Cart recovery emails should be used when customers abandon their shopping carts before completing the purchase. It is a way to remind customers of the products they left in their carts and encourage them to return to complete the purchase.
