Are you looking for ways to boost your Shopify store’s email marketing game in 2024? With over 1.9 billion online shoppers worldwide, email marketing is an essential tool to reach and engage with your target audience. In fact, according to a study by DMA, for every $1 spent on email marketing, the average return on investment is $42!
But with so many businesses vying for customers’ attention in their inboxes, how can you stand out and ensure your emails are effective? In this blog post, we’ll share 12 winning Shopify email marketing strategies you should know in 2024 to help you increase your email open rates, click-through rates, and ultimately drive more sales.
From crafting compelling subject lines to personalizing your emails, segmenting your audience, and leveraging automation, we’ve got you covered. So, whether you’re just getting started with email marketing or looking to take your campaigns to the next level, read on to learn how to make the most of this powerful marketing channel in 2024!
Don’t miss out on sales and customer engagement. Use Retainful to implement the top email marketing hacks for your Shopify store. Send highly targeted and personalized emails to your customers for higher engagement and conversions.
What is Shopify Email marketing?
Shopify Email Marketing is a type of digital marketing strategy that enables Shopify store owners to send promotional messages, newsletters, and other types of email campaigns to their subscribers and customers.
With Shopify Email Marketing, store owners can create and send personalized emails to their subscribers to promote their products or services, announce new arrivals, offer discounts, and build brand awareness. It is a powerful tool to reach out to potential and existing customers and create lasting relationships with them.
Shopify Email Marketing offers various features such as email templates, automated email campaigns, segmentation tools, and analytics to track the performance of email campaigns. It effectively allows Shopify store owners to increase sales, drive traffic to their online stores, and grow their customer base.
Why does your Shopify store need email marketing?
Shopify stores need a proper marketing strategy to expose their stores to millions of customers. But of all the marketing mediums in the market, why do we need email marketing?
It is because ROI in email marketing is significantly higher than any other marketing medium. A recent study shows that for every 1$ spent in email marketing you can get 42$ in return on average.
That’s why it is crucial for online stores to concentrate their efforts on email marketing. It is also easy to set up, and inexpensive when compared to social media marketing.
The main reason why most of the startups prefer Shopify sales through email marketing is because of the personalization options it offers.
You can reach out and touch customer issues directly through emails and increase your engagement, other marketing mediums don’t offer this comfort.
Email marketing is crucial to any successful Shopify store’s marketing strategy. Here are a few reasons why:
Building and nurturing customer relationships: Email marketing allows you to communicate directly with your customers, providing personalized and targeted messaging. By sending regular emails, you can keep your customers engaged and informed about new products, sales, and promotions and build a stronger relationship with them.
Driving sales: Email marketing is an effective way to drive sales and revenue for your Shopify store. You can use email campaigns to promote your products, offer exclusive discounts and deals, and encourage repeat purchases from your existing customers.
Boosting website traffic: Email marketing can also help drive traffic to your Shopify store by including links to your website or specific product pages in your emails. By providing valuable and relevant content in your emails, you can entice subscribers to click through and explore your website further.
Measuring and optimizing results: Email marketing allows you to track key metrics such as open rates, click-through rates, and conversion rates, giving you valuable insights into what’s working and what’s not. Analyzing this data allows you to optimize your email campaigns for better results over time.
In short, email marketing is an essential tool for any Shopify store looking to build customer relationships, drive sales, and grow their business.
With that being said, let’s discuss the best Shopify email marketing strategies for Shopify stores.
How to Set up Email Marketing in Shopify?
Setting up email marketing in Shopify can greatly increase your sales and connect with your customers. Here are the steps to get started:
Step 1: Choose an Email Marketing App
Go to the Shopify App Store and search for email marketing apps. Some popular options include Klaviyo, Omnisend, and Mailchimp. Choose the one that best fits your needs.
Step 2: Install the App
Once you have chosen an email marketing app, install it in your Shopify store. Follow the app’s instructions to set up your account.
Step 3: Connect Your Store
After installing the app, you need to connect it to your Shopify store. This typically involves granting the app access to your store data.
Step 4: Set Up Your Email Campaigns
Once your app is connected to your Shopify store, you can start creating your email campaigns. Most apps offer pre-designed templates you can customize with your branding and messaging. To set up a campaign, follow these steps:
- Click on “Create Campaign” in your email marketing app.
- Choose the type of campaign you want to create (e.g., newsletter, promotional offer, abandoned cart reminder).
- Select the recipients for your campaign (e.g., all subscribers, a specific segment of subscribers).
- Customize the email template with your branding and messaging.
- Add any relevant products or links to your website.
- Preview and test your email before sending it.
Step 5: Segment Your Audience
To make your email campaigns more effective, segment your audience based on their behavior and preferences. For example, you might send different emails to new customers versus repeat customers. To segment your audience, follow these steps:
- Click “Audience” or “Contacts” in your email marketing app.
- Create segments based on criteria such as purchase history, location, or behavior.
- Assign subscribers to the appropriate segment(s).
Step 6: Automate Your Emails
Many email marketing apps offer automation features that can help you send targeted emails at the right time. For example, you might set up an automated welcome email to new subscribers. To automate your emails, follow these steps:
- Click “Automation” or “Workflows” in your email marketing app.
- Choose the type of workflow you want to create (e.g., welcome series, abandoned cart reminder).
- Customize the email templates and triggers.
- Preview and test your workflow before activating it.
Step 7: Test and Optimize
To get the most out of your email marketing campaigns, it’s important to test and optimize them continually. Pay attention to metrics like open rates and click-through rates to see what’s working and what’s not. To test and optimize your emails, follow these steps:
- Analyze your email campaign data to identify trends and patterns.
- Experiment with different subject lines, messaging, and offers.
- Use A/B testing to compare different versions of your emails.
- Continuously review and adjust your email marketing strategy based on your results.
By following these steps, you can set up an effective email marketing strategy in Shopify. Just remember to stay focused on providing value to your customers and building long-term relationships with them.
12 Winning Shopify Email Marketing Strategies You Should Know in 2024
Here are 12 winning Shopify email marketing strategies that you should know in 2024:
Segmenting and Creating Buyer personas
Creating Effective Buyer Personas for Your Shopify Email Marketing Campaigns
The first step to setting up a successful email marketing campaign is to understand your customers. Before you hit send on that first email, it’s essential to know your customers’ demographics, occupation, pain points, and interests. With this information, you can create targeted campaigns that resonate with your audience.
To collect this data, you’ll need to perform market research on your target audience. Once you have the necessary details, you can start segmenting your customers.
Why Segmenting Your Customers is Critical for Email Marketing
Segmenting your audience helps you tailor your content to your customers desires and preferences, making it one of the best Shopify email marketing strategies. Failing to segment your audience can lead to your campaign targeting the wrong audience, which can damage your reputation in the market.
Once you’ve segmented, start creating individual buyer personas.
Once you’ve segmented your audience, it’s time to create individual buyer personas. This approach helps you create targeted emails that speak to the needs of each customer persona, resulting in higher conversions.
Designing an Effective Email Template
Knowing your target audience and creating buyer personas is not enough to achieve sales through Shopify email marketing. You also need to design an email layout that stands out and grabs your customers’ attention.
Emails are one of the primary communication channels with your customers, and you must use attractive templates that don’t rely on old, boring text-based designs. Customers get frustrated when they receive monotonous Shopify emails, so it’s essential to use templates with colorful images and vibrant calls-to-action (CTAs) that motivate them to take action.
Before designing your email template, consider the following Shopify design hacks:
- Make it visually attractive with images, colorful text, bullet points, etc.
- Ensure that it’s suitable for all devices.
- Use minimal text to make it easier to scan.
- Use the right words to entice customers.
- Ensure that your CTA stands out.
Crafting a Compelling Subject Line
Crafting a compelling subject line is crucial for any email campaign, regardless of how good your template design is. The subject line is the first thing a customer sees, and if it’s not convincing enough, your Shopify store email won’t be opened.
To write the best subject lines, follow these tips:
- Keep it concise, with a maximum of 50 characters.
- Avoid using all caps and spammy words.
- Avoid promotional words in your subject line.
- Don’t use too many punctuations.
Personalizing your subject line is another effective way of enticing customers. Adding their name to the subject line creates a direct engagement with them and shows that your company cares about them. Approximately 26% of emails with personalized subject lines have a higher open rate than those without.
Send Welcome emails
Sending welcome email is one of the types of email marketing campaigns and the best email marketing hacks of the lot. Always initiate with a welcome email, a recent study shows that 76% of people expect a welcome email as soon as they subscribe to your newsletter.
Welcome emails are a great way to establish an engagement because welcome emails generate 4x and 5x time more opens & click rates than any other Shopify email campaigns.
Here are a few tips on how to send a welcome email,
- Start with a heartwarming message.
- Do try to sell in your Welcome emails.
- Expose the nature of your brand.
- Humor works, flex your humor sense.
- Talk about how your brand changes the system.
- Use the best images of your brand.
These emails will set the mood straight for the newcomers, they’ll feel pleased and ecstatic to see what you’re trying to offer.
Send abandoned cart emails
Sending abandoned cart emails is a common Shopify email marketing strategy followed by eCommerce stores. These are the emails that are sent to customers to remind them of the cart they abandoned.
You can send a series of cart recovery emails using a plugin like Retainful. These Shopify store emails will request the customers to return to the store and recover their cart to complete their purchase.
Abandoned carts can have a major impact on your store’s growth if you don’t have a contingency plan for it. But with plugins like Retainful, you can track and recover them in real-time.
It is an automated plugin so you just have to specify the timings and Retainful will start sending cart recovery emails at regular intervals until the customers recover their cart.
So, how can this help my email marketing campaigns?
You see, sending cart recovery emails is not just for your benefit. It encourages your customers too, it shows how much you care for their presence in your store.
Studies show that customers who return to the store to recover their cart always spend more than their initial purchase thus fostering loyalty and boosting your revenue spontaneously.
Automate your emails with Retainful and boost your sales with automated campaigns, recover abandoned carts, and win back customers effortlessly.
Propel your campaign with discounts
So, now you’ve initiated your welcome emails, it’s time to attract customers to your store. You should be patient and persuasive in your emails, don’t force anything.
How to be persuasive without being forceful?
The best way to do that is by sending coupon codes or discounts in your mail. You can achieve two major things by sending discounts in your mail without much.
- You can attract newcomers to your store by sending Shopify coupons or first-order discounts in your mail.
- You can foster loyalty and keep your existing customer satisfied by sending loyalty rewards and customer-specific discounts.
Your discount emails should be precise, don’t oversell it, don’t force your customers or they’ll unsubscribe to your service and you’ll never get them back.
Here are a few tips on how to send discounts in your Shopify store emails,
- Don’t give away the offer in the subject line.
- Tease the customers with the subject line and personalize them.
- Use a polite and humble conversation.
- Don’t procrastinate, get to the offer quickly in the email.
- Make sure you add an enticing CTA button.
- Add a sense of urgency and scarcity in your emails.
Follow these tips and create a Shopify store email that can lure customers into your store and drive repeated purchases.
Add a dynamic CTA button
The sole purpose of sending a Shopify store email is to attract customers and persuade them to purchase in your store. In order to achieve that you need a dynamic Call-to-action button.
Having CTAs in emails will persuade users to make an action. You can use CTAs to guide clients to your website, social media, etc. CTAs should be evident and visually appealing to stimulate readers’ interest.
A recent study shows that having a CTA button instead of a hyperlink has increased click-through rates by 28%.
In this email, you can see how the CTA is vibrant and call for the reader to make an action, that’s how a CTA should be represented. It has to stand out from other contents of the mail.
Here are a few tips to effectively use a CTA,
- CTA should be action-oriented.
- The CTA button must be attractive and visible clearly.
- CTA should be short 3 to 4 words.
You might think CTAs are small and how can they make a difference. But trust us, its a common Shopify email marketing strategy and they can make a huge impact on your emails. Just make them brighter and you’ll get conversions organically.
Avoid spam words in emails
This has got to be the easiest email marketing hacks. Keeping your Shopify store emails out of the spam box might look easy in theory, but practically they are a bit tough. What makes it hard is you can’t predict how spam triggers.
One of the main reasons for the rise of Shopify spam email is using over-promotional subject lines. But first, let’s define what a spam word is,
Spam words are specific keywords that you add in your subject lines to entice the customers. Email providers will identify these words as spam and mark yours as Shopify spam email.
Use of common spam words in the email associated with gimmicks, promises, free gifts, scams will be red-flagged and deemed as spam.
In order to escape the grasp of spam triggers, you need to make sure your emails are following these rules,
- Don’t use all CAPS in your subject line.
- Don’t include links to faulty websites.
- Don’t give fake promises in the subject line.
- Always maintain the same fonts.
- Make sure to add an unsubscription button.
- Avoid exclamation and question marks in subject lines.
- Never self promote your product in your subject lines.
These tips can keep you away from the spam trigger and help you stop the rise of Shopify spam emails.
Optimize your emails for mobile devices
Almost half of the eCommerce conversions are happening through mobile devices. 70% of people enter your store through mobile devices than through desktops.
So, it is essential that your emails must be optimized for mobile devices so that you can achieve sales through Shopify email marketing.
A recent study shows that around 67.91% of people read your emails through mobile devices, so it is essential to make them dynamic and user-friendly.
So, here are a few tips on what you should do to make sure your Shopify emails are optimized for mobiles.
- Use proper images, avoid larger sized images.
- The text shouldn’t go off the screen.
- Make sure your texts are clear to read.
- Use constant fonts and make it big.
- Craft a subject line that is still dashing for mobile devices.
Always remember, no matter the devices, the subject line is always crucial for the success of your email. So make sure it is compelling even when you cut it short to fit the mobile devices.
So, if you are looking for the best Shopify email marketing strategy then optimizing your store is an unskippable one.
These tips can help you optimize your emails for mobile devices and achieve maximum conversions through your Shopify email marketing campaign.
Rules of re-engagement
The moment a customer subscribes to your mail is the time where you’ll enjoy the maximum engagement. But eventually, he’ll start getting bored of your emails and stop following them.
These are called inactive subscribers and now your task is to send re-engagement emails to flourish your relationship.
Why should I re-engage with inactive members?
There may be many reasons for them not engaging with your mails, but you should always win them back because inactive members can have a significant impact on your reputation.
Even though many marketers accept that re-engagement emails are effective, they don’t implement them because they find it a daunting task.
But in reality, it is very simple, just follow our quick tips to initiate your retargeting campaign,
- Identify your inactive subscribers.
- Craft personalized content based on your previous interactions.
- Pick a proper time schedule.
- Automate your campaign.
Timing is crucial while re-engaging, send emails at a time that is convenient for the subscribers. This is why automating your campaign can be found very useful in getting them back.
Having an unsubscribe button in your emails is a clever practice used by email marketers. An unsubscribe button reveals that the customer is not obligated to stay.
If he wants to leave your subscription panel, he can do it on his own terms, no strings attached.
This will help you figure out your active subscriber list. Also, a clear unsubscription button will help you keep your emails away from spam folders.
Unsubscription can also help you learn from your experience and re-evaluate your marketing strategy to achieve sales through Shopify email marketing.
Track your emails
Last in our best email marketing hacks is tracking your email performance. This is one of the major mistakes that almost every Shopify store owner makes, they initiate a campaign and start sending mails but forget to track its metrics.
When you don’t follow your email’s performance, you wouldn’t know-how engaging it is or how much it has been converting. That is why it is crucial to track your emails as it is one of the finest Shopify email marketing strategies.
Here are some of the metrics you must track,
- Open Rate: The number of subscribers who have opened the email.
- Bounce Rate: The percentage of emails that did not reach the subscriber’s inbox. It may be because of a technical error, etc.
- Click-through Rate: The number of subscribers that click a link in your email.
- Opt-Out Rate: The percentage of subscribers that unsubscribed.
Keep an eye on them every week, see which increases, which falls and initiate a contingency plan to rectify it. The success of a Shopify email marketing campaign depends on how they track them.
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With the highest ROI, Shopify email marketing is a cost-effective marketing channel that can boost your conversions and sales. We crafted this article to show you a few email marketing hacks to build an ultimate Shopify email marketing strategy.
We have listed a few Shopify design hacks that you can use to design your campaign and improve your customer engagement and conversion rate.
There has been a rise in newer marketing channels but Email Marketing seems to have not lost its buzz as it remains an effective and cost-efficient way for businesses to reach and engage with their target audience,
Yes, Shopify has its own email marketing service called “Shopify Email,” which allows merchants to create, send, and track email campaigns directly from their Shopify admin dashboard
To automate emails to new subscribers on Shopify, you can use Retainful. Install the Retainful app from the Shopify app store, create a welcome email campaign, customize the email content and design, set up triggers for sending emails to new subscribers, and track the email performance using Retainful’s analytics dashboard.
No, Shopify does not provide free business email addresses. However, merchants can set up email forwarding from their custom domain email address to their existing email service provider, such as Gmail or Outlook, to receive emails from customers on their domain.
Yes, email marketing is still an effective marketing strategy in 2024 as it allows businesses to reach their target audience directly, personalize content, and measure campaign performance, making it a cost-effective and versatile tool for driving engagement and sales.
Yes, email marketing is expected to continue to have a future as it adapts to changing consumer behaviors and technological advancements, such as increased personalization, automation, and integration with other marketing channels.