Automate Email marketing and Win Back Customers

Automate email marketing and boost sales

The Best Win Back Email Examples That Bring Customers Back

One of the biggest challenges for online stores is keeping customers coming back to make more purchases. Sometimes, customers stop buying things or lose interest in a store. In situations like these, win-back emails can be a useful way to bring inactive customers back and get them shopping on your website again.

Win-back emails are special messages that are carefully written to catch the attention of customers who haven’t been active and encourage them to start buying again. These emails remind customers of the good things your products offer and try to motivate them to take action.

In this blog post, we will look at some of the best win-back email examples that eCommerce stores can use to reconnect with inactive customers effectively. We’ll talk about the important parts of successful win-back emails and provide practical templates that you can customize for your own business. By using these strategies that have proven to work, you can have a better chance of bringing customers back and increasing sales.

So, let’s explore the world of win-back emails and find out how they can help you win back the hearts of your inactive customers!

What are win-back emails?

Win-back emails are a type of email marketing campaign that is designed to re-engage inactive customers. These emails are sent to customers who have not purchased from your store or opened your emails in a long time. The goal of a win-back email campaign is to get people to interact with your emails and call-to-actions again. A great win-back email can work all on its own — but a win-back email series of strategically timed and targeted messages can be even more effective.

How to winback inactive customers?

Reconnecting with inactive customers is a crucial aspect of maintaining a successful eCommerce business. By implementing effective strategies to win back these customers, you can boost your sales and foster long-term loyalty. In this chapter, we will discuss actionable steps to help you win back inactive customers and revive their interest in your online store.

Segment your inactive customers

Start by identifying and segmenting your inactive customers based on their purchase history, engagement levels, and time since their last interaction with your store. This segmentation allows you to tailor your win-back email campaigns and offers to specific customer groups, increasing the chances of success.

Craft compelling win-back emails

Create persuasive and personalized win-back emails that grab the attention of your inactive customers. Use catchy subject lines, highlight exclusive offers or discounts, and emphasize the unique value your products bring. Make your emails visually appealing and mobile-friendly to ensure they are easily accessible across various devices.

Trigger automated win-back email series

Implement an automated email series that triggers at specific intervals after a customer becomes inactive. Send a series of well-timed and engaging emails, gradually increasing the sense of urgency or offering additional incentives to encourage customers to take action. This helps to keep your brand in front of their minds and increases the likelihood of re-engagement.

Offer personalized incentives

Tailor your win-back offers to each customer segment based on their preferences and purchase history. Provide personalized discounts, free shipping, or exclusive perks that make customers feel valued and incentivize them to return. By showing that you understand their needs and offering something special, you can reignite their interest and motivate them to make a purchase.

Leverage social proof and testimonials

Include customer testimonials, product reviews, or success stories in your win-back emails to build trust and reinforce the quality and value of your products. Seeing positive experiences from other customers can help inactive customers regain confidence in your brand and encourage them to give it another try.

Create a sense of urgency

Use time-limited offers or limited-stock alerts in your win-back emails to create a sense of urgency. By emphasizing that the opportunity to save or purchase is limited, you can prompt inactive customers to act quickly and make a purchase before missing out.

Monitor and optimize

Regularly track the performance of your win-back email campaigns, including open rates, click-through rates, and conversion rates. Analyze the data to identify areas of improvement and optimize your email content, subject lines, and offers accordingly. Continuously testing and refining your approach will help you maximize the effectiveness of your win-back strategies.

Best Winback Email Examples

Offers/Discounts Emails

Winback emails are a powerful tool for re-engaging inactive customers and enticing them to return to your business. One effective strategy for winback emails is to offer special offers and discounts that provide added value to your customers. We will explore some of the best winback email examples that incorporate offers and discounts to inspire and guide your own email marketing campaigns.

Here are some of the best win-back email examples that offer discounts:

Example 1:

Subject line: We miss you! Get 20% off your next purchase.

Body: Hi [customer name],

We hope you’re doing well! We’ve noticed that you haven’t shopped with us in a while, and we wanted to reach out and see if there’s anything we can do to win you back.

We’re giving you 20% off your next purchase as a special offer. Just use the code WELCOMEBACK at checkout.

We hope to see you soon!

Example 2:

Subject line: We’ve got something special for you.

Body: Hi [customer name],

We’re excited to announce that we’re offering a special discount to our lapsed customers. Get 50% off your next purchase!

This offer is valid for a limited time only, so don’t miss out.

To redeem your discount, simply use the code LAPSED at checkout.

We hope to see you again soon!

Example 3:

Subject line: It’s been a while.

Body: Hi [customer name],

It’s been a while since we’ve seen you. We hope you’re doing well!

We wanted to reach out and let you know that we’re still here and we’re still offering the same great products and services.

To show our appreciation for your business, we’re offering you a special discount of 25% off your next purchase.

Just use the code WELCOMEBACK at checkout.

We hope to see you soon!

These are just a few examples of win-back emails that offer discounts. When creating your own win-back emails, be sure to personalize the message, offer a compelling incentive, and create a sense of urgency.

Example 4:

Here is an example of a win-back email that Amazon could send to lapsed customers:

Win back email amazon

Image:

Subject: We miss you! Come back for 30% off your next purchase.

Body:

Hi [Customer Name],

We haven’t seen you in a while, and we miss you!

We’re offering you 30% off your next purchase to show you how much we care. Just use the code WELCOMEBACK at checkout.

We know you have a lot of choices, so we appreciate you choosing Amazon. We’re always working to improve our selection and prices, so you can be sure to find everything you need and more.

Here are a few things you might be interested in:

[New product release]
[Sale on popular items]
[Free shipping on orders over $35]
We hope to see you again soon!

Sincerely,
The Amazon Team

This email is personalized to the customer with their name, and it offers a clear incentive to return to Amazon: 30% off their next purchase. The email also highlights a few recent product releases and sales, which may be of interest to the customer. Finally, the email ends with a friendly call to action, inviting the customer to return to Amazon soon.

Product Recommendation Emails

Winback emails are a great way to re-engage inactive customers and encourage them to make a purchase. One of the best ways to make your winback emails more effective is to include product recommendations.

Product recommendations can help you to:

  • Personalize your emails and make them more relevant to the recipient.
  • Increase the chances that the recipient will click through to your website or store.
  • Drive sales and increase revenue.

Here are a few examples of how you can use product recommendations in your winback emails:

  • Recommend products that the customer has previously viewed or added to their cart. This is a great way to remind the customer about products that they are interested in and encourage them to complete their purchase.
  • Recommend products that are similar to products that the customer has previously purchased. This is a great way to introduce the customer to new products that they might be interested in.
  • Recommend products that are on sale or part of a promotion. This is a great way to offer the customer a discount and encourage them to make a purchase.

Here are a few examples of winback emails that use product recommendations:

Example 1:

Subject line: We miss you!

Body:

Hi [Customer Name],

We haven’t seen you in a while and we wanted to reach out to see how we can help. We’ve put together a list of products that we think you might like, based on your previous purchases.

[Product 1]
[Product 2]
[Product 3]

We’re also offering a special discount of 20% off your next purchase. Just use the code WELCOMEBACK at checkout.

We hope to see you again soon!

Example 2:

Subject line: We’ve got something special for you
Body:

Hi [Customer Name],

We’re running a special promotion on [product] and we wanted to let you know. You can get [product] for 50% off when you use the code SAVE50 at checkout.

This is a great opportunity to stock up on [product] or to try it for the first time. We know you’ll love it!

Click here to shop now.

Example 3:

Subject line: We’re giving away a free gift!

Body:

Hi [Customer Name],

We’re giving away a free gift to one lucky customer! To enter, simply sign up for our email list and you’ll be automatically entered into the drawing.

The winner will receive a free [product]. This is a great opportunity to win a valuable prize and to become a part of our community.

Sign up now!

By including product recommendations in your winback emails, you can increase the chances of re-engaging inactive customers and driving sales.

Example 4:

Here is an example of a win-back email that Starbucks could send to inactive customers:

Win back email starbucks

Subject: We miss you!

Body:

Hi [customer name],

We haven’t seen you in a while, and we wanted to reach out and see how we can get you back in the Starbucks family.

We know that life gets busy, and it’s easy to forget about your favorite coffee shop. But we hope you’ll give us another chance.

To show you how much we care, we’re offering you a free [product name] with your next purchase.

We hope to see you soon!

This email is effective because it is personalized, relevant, and offers a clear call to action. The email is personalized by addressing the customer by name. It is relevant because it mentions the customer’s past purchases. And it offers a clear call to action by inviting the customer to come back to Starbucks for a free product.

The email also includes a product recommendation. This is a great way to show customers that Starbucks is thinking about them and wants to help them find something they’ll enjoy.

Overall, this is a well-crafted win-back email that is likely to be effective in bringing inactive customers back to Starbucks.

Social Proof Email

Social proof is the phenomenon where people are more likely to do something if they see that other people are doing it. This is why businesses often use social proof in their marketing materials, such as testimonials, customer reviews, and social media mentions.

Social proof can be a powerful tool for winback customers. When customers see that other people are happy with your products or services, they are more likely to give you another chance.

There are a few different ways to use social proof in your winback emails. You can:

  • Include customer testimonials. This is a great way to show potential customers that other people are happy with your products or services.
  • Share positive customer reviews. This is another way to show potential customers that your products or services are worth their time and money.
  • Mention social media mentions. This shows potential customers that your brand is popular and that other people are talking about you.

When using social proof in your winback emails, it is important to be genuine. Don’t try to oversell your products or services. Simply let potential customers know that other people are happy with what you have to offer.

Here are some examples of winback emails that use social proof:

Example 1:

Subject: We miss you!

Hi [Customer Name],

We hope this email finds you well. We’ve noticed that you haven’t shopped with us in a while, and we wanted to reach out to see if there’s anything we can do to win you back.

We’ve been hard at work improving our products and services, and we’re confident that you’ll be happy with what we have to offer. In fact, here’s what some of our other customers have to say:

“I’ve been a customer of [Company Name] for years, and I’ve always been happy with their products and services. They’re always quick to respond to my questions, and they go above and beyond to make sure I’m satisfied.” – [Customer Name]

“I was hesitant to try [Company Name] at first, but I’m so glad I did. Their products are amazing, and their customer service is top-notch. I would definitely recommend them to anyone.” – [Customer Name]

We hope you’ll give us another chance. To show our appreciation, we’re offering you a 20% discount on your next purchase. Just use the code WELCOMEBACK at checkout.

Thanks for your time,
[Your Name]

Example 2:

Subject: We’re sorry to see you go

Hi [Customer Name],

We’re writing to let you know that we’re sorry to see that you haven’t been shopping with us lately. We hope there’s something we can do to win you back.

We’ve been hard at work improving our products and services, and we’re confident that you’ll be happy with what we have to offer. In fact, here’s what some of our other customers have to say:

“I’ve been a customer of [Company Name] for years, and I’ve always been happy with their products and services. They’re always quick to respond to my questions, and they go above and beyond to make sure I’m satisfied.” – [Customer Name]

“I was hesitant to try [Company Name] at first, but I’m so glad I did. Their products are amazing, and their customer service is top-notch. I would definitely recommend them to anyone.” – [Customer Name]

We hope you’ll give us another chance. To show our appreciation, we’re offering you a 20% discount on your next purchase. Just use the code WELCOMEBACK at checkout.

Thanks for your time,
[Your Name]

Example 3:

Here is an example of a win-back email with social proof for Nike:

Nike social proof

Image:

Subject: We miss you!

Body:

Hi [Customer Name],

We haven’t seen you in a while, and we wanted to reach out to see how we can win you back.

We know you have a lot of choices when it comes to athletic apparel, so we want to make sure we’re giving you the best possible reason to shop with Nike.

That’s why we’re offering you a special discount of 20% off your next purchase.

We also wanted to let you know that we’ve been working hard to improve our selection of products and services. We now offer a wider range of sizes and styles, as well as free shipping on all orders over $50.

We hope you’ll give us another chance. We’re confident that you’ll be happy with your experience.

In the meantime, here are some recent reviews from our happy customers:

  • “I love Nike products! They’re always high quality and stylish.” – [Customer Name]
  • “Nike has the best customer service I’ve ever experienced. They’re always willing to help.” – [Customer Name]
  • “I’m a loyal Nike customer because I know I can always count on their products to perform.” – [Customer Name]

We hope to see you soon!

Sincerely,
The Nike Team

This email is effective because it uses social proof to convince the customer to shop with Nike again. The email features positive customer reviews, which helps build trust and credibility. The email also offers a discount, which is a great way to incentivize the customer to make a purchase. Finally, the email is personalized with the customer’s name, which shows that Nike values their business.

Social proof is a powerful tool that can help you win back customers. By including customer testimonials, reviews, and social media mentions in your winback emails, you can show potential customers that your products or services are worth their time and money.

Hello or Welcome Back Email

Hello or welcome back win-back emails are a great way to reach out to inactive customers and encourage them to come back to your business. These emails can be used to remind customers of the benefits of doing business with you, offer them special discounts or promotions, or simply let them know that you miss them.

A well-crafted hello or welcome back win-back email can be a powerful tool for re-engaging inactive customers and driving sales. Here are a few reasons why:

  • They help to remind customers why they liked doing business with you in the first place. When customers stop interacting with your business, it’s easy for them to forget all the reasons why they liked you in the first place. A hello or welcome back win-back email can help to remind them of the benefits of doing business with you, such as your great customer service, your wide selection of products, or your competitive prices.
  • They offer a chance to make a good impression. When customers have been away from your business for a while, they may have forgotten what you’re all about. A hello or welcome back win-back email is a great opportunity to make a good impression and show them why they should come back. You can do this by offering them a special discount or promotion, or simply by writing a friendly and welcoming email.
  • They help to keep your brand top-of-mind. Even if customers aren’t actively using your products or services, they’re still more likely to do business with you if they’re aware of your brand. A hello or welcome back win-back email is a great way to keep your brand top-of-mind and remind customers that you’re still there.

Here are a few examples of hello or welcome back win-back emails:

Example 1:

Subject: We miss you!

Hi [customer name],

We haven’t seen you in a while, and we miss you! We hope you’re doing well.

We’ve been busy over here, adding new products and features to our site. We also just launched a new loyalty program that gives you points for every purchase you make.

We’d love to have you back. To celebrate your return, we’re giving you 20% off your next purchase.

Just use the code WELCOMEBACK at checkout.

Thanks for being a valued customer!

Example 2:

Subject: We’re excited to have you back!

Hi [customer name],

We’re so excited to see you back! We’ve missed you.

We’ve been working hard to improve our products and services, and we hope you’ll give them a try.

To show our appreciation for your return, we’re giving you a free gift.

Just enter the code WELCOMEBACK at checkout.

Thanks for being a valued customer!

Example 3:

Subject: We’ve got something special for you!

Hi [customer name],

We’ve got something special for you!

To celebrate your return, we’re offering you a free gift.

Just enter the code WELCOMEBACK at checkout.

This offer is only available for a limited time, so don’t miss out!

Thanks for being a valued customer!

Example 4:

Here is an example of a win back email from Home Depot:

Win back email home depot

Subject: We’re still here, and we miss you!

Hi [Customer Name],

We noticed that you haven’t shopped with us in a while, and we wanted to reach out to see if there’s anything we can do to win you back.

We know that there are a lot of home improvement stores out there, but we’re confident that we can offer you the best possible shopping experience. We have a wide selection of products, competitive prices, and knowledgeable staff who are always happy to help.

We’re also constantly running special offers and promotions, so you can always find a great deal on the products you need.

We would love to have you back as a customer, and we’re confident that you’ll be happy with your experience with Home Depot.

To show you how much we care, we’re offering you a special discount on your next purchase. Just enter the code WELCOMEBACK at checkout to save 20%.

We hope to see you soon!

Sincerely,
The Home Depot Team

When writing your win back email, be sure to personalize it as much as possible. Address the customer by name, and mention any specific products or services that they have purchased from you in the past. You can also offer them a special discount or promotion to encourage them to shop with you again.

Win back emails can be a great way to reconnect with customers who have stopped shopping with you. By sending a personalized email that offers them a special incentive, you can increase the chances of winning them back.

Convincing Email

Losing customers is a fact of life for any business. But it doesn’t have to be a death sentence. With a well-crafted win-back email campaign, you can convince lapsed customers to come back and start spending money with you again.

There are a few key things to keep in mind when writing convincing win-back emails. First, you need to understand why your customers stopped buying from you in the first place. Once you know the reason, you can tailor your emails to address those specific concerns.

For example, if your customers stopped buying because they found a better deal elsewhere, you can offer them a discount or a special promotion to entice them back. If they stopped buying because they were unhappy with the customer service, you can apologize for their experience and offer to make things right.

No matter what the reason, it’s important to be sincere and apologetic in your win-back emails. Let your customers know that you value their business and that you’re committed to making them happy.

Here are a few examples of convincing win-back emails:

Example 1:

Subject: We miss you!

Hey [Customer Name],

We haven’t seen you in a while, and we wanted to reach out to see how we can earn your business back.

We’ve been hard at work making some exciting changes here at [Company Name]. We’ve added new products, improved our customer service, and lowered our prices.

We’d love to give you a chance to experience all that we have to offer. Just use the code WELCOMEBACK10 to get 10% off your next purchase.

We hope to see you soon!

Example 2:

Subject: We’re sorry to see you go

Hi [Customer Name],

We’re sorry to see that you haven’t been shopping with us lately. We hope you’re doing well.

We wanted to reach out and see if there’s anything we can do to earn your business back. We’ve recently made some changes to our customer service team, and we’re confident that you’ll be happy with the experience.

We’d love to hear your feedback. Please let us know what we can do to make things right.

Thanks for your business,
[Company Name]

Example 3:

Subject: We’ve got something special for you

Hey [Customer Name],

We know you’ve been a loyal customer for a long time, and we wanted to show our appreciation.

We’re offering you a special discount on your next purchase. Just use the code LOYAL15 to get 15% off.

This offer is valid for a limited time only, so don’t miss out!

Thanks for being a valued customer,
[Company Name]

Example 4:

Here is an example of a convincing win-back email from T-Mobile:

Win back email T-mobile

Subject: We’ve got a special offer just for you

Body:

Hi [customer name],

We noticed that you haven’t used your T-Mobile service in a while. We miss you!

We know that life can get busy, and sometimes it’s easy to let things like your cell phone bill fall by the wayside. But we want to make sure you’re getting the most out of your T-Mobile service, so we’re reaching out to see if there’s anything we can do to help.

Here are a few things we’ve been up to lately:

  • We’ve added more 5G coverage to our network, so you can now get faster speeds in more places.
  • We’ve launched a new streaming service called TVision, which gives you access to thousands of movies and TV shows for just $10/month.
  • We’ve also made it easier to manage your account online, so you can pay your bill, change your plan, and more without having to call customer service.

We hope you’ll give T-Mobile another try. We’re confident that you’ll be happy with our service.

To get started, just click the button below to sign back up.

[Click here to sign back up]

We hope to see you soon!

Sincerely,
The T-Mobile Team

This email is effective because it Personalizes the message by addressing the customer by name. Expresses genuine concern for the customer’s absence. Highlights the benefits of T-Mobile’s service, such as 5G coverage, TVision, and online account management. Offers a clear call to action to sign back up.

Best time to send winback emails

Winback emails are a great way to re-engage with inactive customers and encourage them to come back to your business. But when is the best time to send these emails?

According to a study by Experian, the best time to send winback emails is 3-6 months after a customer has stopped engaging with your business. This is because customers who have been inactive for a shorter period of time are more likely to be receptive to your outreach.

Of course, the best time to send winback emails will vary depending on your business and your customers. If you sell products or services that are seasonal, you may want to send winback emails closer to the start of the season. Or, if you have a long sales cycle, you may want to send winback emails after a longer period of inactivity.

Guidelines for Sending Winback Emails

When writing winback emails, it’s important to keep a few things in mind:

  • Be personal and friendly. Remember, you’re trying to re-engage with a customer who has stopped doing business with you. The best way to do this is to write emails that are personal and friendly.
  • Offer incentives. One of the best ways to get customers to come back to your business is to offer them an incentive. This could be a discount, a free gift, or early access to a new product or service.
  • Be clear about what you want. Don’t beat around the bush. Tell customers exactly what you want them to do, whether it’s make a purchase, sign up for your newsletter, or leave a review.

By following these guidelines, you can write winback emails that are more likely to be successful.

Final Takeaway

Win-back emails are a powerful tool for re-engaging with customers and encouraging them to return to your brand. By crafting personalized messages and offering exclusive incentives, such as discounts or personalized recommendations, you can reignite interest and loyalty among your customer base.

To make your win-back emails effective, focus on creating a sense of value and urgency, using persuasive language and engaging visuals. Additionally, segment your customer list and tailor your emails based on their preferences and behaviors. Continually monitor the performance of your win-back email campaigns by tracking metrics like open rates and conversion rates to make necessary adjustments and maximize results. Overall, win-back emails provide a valuable opportunity to recapture customers and drive repeat business.