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The 7 Successful Abandoned Cart Email Templates and Examples to Win Back Customers

Posted by Siddharth Ganesan on  March 08, 2022  in Ecommerce


Abandoned cart emails are one excellent approach to converting lost business into a successful purchase.

Cart abandonment is a reality to accept if you run an online store. 70% of your website visitors will leave your store without shopping. So, You must encourage customers to return to the store and recover their abandoned carts.

And that’s what this article is all about—Some Successful abandoned cart email examples. These abandoned cart email examples will help you to evolve into a much brighter email strategist.

Check out the seven successful abandoned cart email examples and templates to create attractive abandoned cart emails and put an end to online cart abandonment.

What is an abandoned cart?

How often have you noticed too many clothes hanging inside a fashion store change room?

That’s because some shoppers had the idea to buy it but later decided to leave it hanging. Yes abandoned.

This same thing can happen to your online store. Website visitors may add products to the cart but exit the store without buying. When a consumer adds a product to an e-commerce site’s online shopping cart but does not proceed to checkout and finish the transaction, that cart is then called an abandoned cart.

An abandoned cart recovery email is a follow-up email sent to someone who leaves a website without buying the items they placed in their shopping cart.

Why do people abandon their carts?

We can’t predict a customer altogether. There will be several reasons for a customer to abandon the cart. But there are some common issues with cart abandonment. They are;

  • Being forced to create an account.
  • Struggling with complicated checkout processes.
  • Unexpected delivery costs.
  • Security concerns.

Customers visit an ecommerce store not to make an account, which is for purchasing. So enforcing them to account creation will result in a negative. Every store owner must understand that. Pick your moment, Make account creation simple and Give people a reason to create an account.

Customers love adding fields to their checkout process. For store owners, it’s valuable information; make it simple and on time.

Unexpected delivery cost is another critical cart abandonment reason.

A free or standard delivery charge is more user-friendly. Show a precise estimate and provide a delivery calculator.

Security concerns are also a cause for cart abandonment. Add independent and recognized credibility, and Make sure that the padlock is in the address bar.

Even if you rectified all suggestions, we couldn’t guarantee it would stop cart abandonment. The people may forget, or they were just wishing for the product, or many more reasons exist. But if it is possible to convert, we can use abandoned cart recovery emails.

How to Use Abandoned Cart emails?

Email marketing is the best way to communicate with your customers. By setting up abandoned cart email reminders, you can recover 30% to 40% of your abandoned checkout sales.

Every established online store faces online cart abandonment, and they all consider abandoned cart emails to win customers back. Abandoned cart emails are part of every email marketing strategy.

And how to write abandoned checkout emails makes things interesting. Here are some Abandoned cart email examples of setting up your abandoned cart email series.

7 Successful Abandoned cart email examples

We can’t say there is a single right way to craft an abandoned cart email. However, there are several fundamentals and best practices to consider. Let’s jump right into some of the successful abandoned cart email examples.

Build a Perfect abandoned cart subject line

A perfect abandoned cart subject line takes all. Over the flood of emails in someone’s inbox, you need to make your message instantly understandable. In the case of the abandoned cart email series, it’s more critical. We don’t need our abandoned cart emails get abandoned in the inbox. That is why we include the perfect subject line as the primary in the abandoned cart email examples list.

Be sure to include this information in your abandoned cart email’s subject line:
Company name, Customer name, Friendly tone, Product name or details, Urgency, and simplicity.

An abandoned cart email is listing an item a customer forgot to buy.
Here are some examples of actual abandoned cart email subject lines we collected from best abandoned cart email examples.

  • Joe, we’ve saved your cart.
  • We’re ready if you’re ready.
  • Let me Teleport You Back To Your Cart. Free of Charge.
  • Joe, your cart is wondering where you went ❤️
  • Your cart MADE us send this reminder 🙂

Abandoned cart email examples with Subject Line:

abandoned cart email example
google store

Use an Easy Checkout button

Nothing Less… Nothing More – Ralph Lauren

The key focus of every abandoned cart recovery email is to make the customer recover their abandoned cart. And that’s done by adding a prominent call-to-action button. Provide a seamless user experience by using CTA buttons that can directly take your customers to the abandoned checkout.

Also, don’t add long phrases to your CTA features. In fact, asking customers to buy from your store is the highest level of commitment you can ask for. So, try to add simple phrases in your CTA instead of asking customers to Buy all in a sudden.

Well, just look how Ralph & Lauren phrased the CTA minimizing the intent of commitment.

Abandoned cart email examples with CTA:

ralph lauren

Offer Discount

Feed the Fish – Hayneedle

Baits get you fish & Discounts get you Sales. And that’s the simple strategy in WooCommerce that most of you know already.

But, when and where to offer those discounts is the critical part. Because you can’t grow your revenue if you’re discounting in a random fashion.

You see most times people abandon carts because of extra taxes and shipping charges. So, convince the customers to buy the abandoned cart items by sending a coupon code along with your cart recovery email.

That’s how Hayneedle crafts their cart recovery emails. Also, their abandoned cart email is mainly focused on offers. Don’t miss to see how they pitch to increase the average order value by offering free shipping discounts for higher orders in this cart abandonment examples.

Abandoned cart email example with Discount:

hay needle
lime crime

Spark Buying Intent with FOMO

60% of people make reactive purchases by Fear Of Missing Out or shortly FOMO , says Strategyonline.

People rush to make a quick buying decision when there’s a scarcity.

Dont you ever rushed to pre-order a limited edition merchandise of your favorite brand?

Surely, you would’ve and that’s because of the “fear of missing out (FOMO)” got to you.

So, what if you let your customers know the products they abandoned are selling fast.

Would that kindle the interest of your customers?

Well, I guess that’s the email marketing strategy of Grovemade. Look how they push customers to recover abandoned carts by writing ‘Cart Expires in 3 days’.

Abandoned cart email example with FOMO:

trigger fomo

Upsell and cross-sell.

See no window, Build one – Madewell Inc.

Ever thought of using emails as sale banners? You could very well try to sell more by sharing the latest product updates in your abandoned checkout emails.

This best abandoned checkout email from ‘madewell’ reminds customers about abandoned carts but also pitches their best selling products. Now, that’s classic Upsell and cross-sell.

Abandoned cart email example with Upsell and cross Sell:

madewell

Show your product

People may forget which goods prompted them to press the “add to cart” button. If they open your email and are still confused, they will most likely delete it—and you will have lost a possible transaction. Instead, exhibit the abandoned item. Here’s how online consignment store thredUP does it effectively.

This abandoned cart email does right; It showcases the item. There’s no question what item was left behind. Great CTA. The playful and flirty message is a winning combination for thredUP’s branding. And a Clever copy. The word bubble above the abandoned cart item joking about feeling abandoned is a creative design element.

Abandoned cart email example with the Product:

thred up

Share customer story

People might resist trusting your store but are definitely influenced by what fellow customers say. Casper is brilliant in using customer stories to their advantage. Social proof is the trump card for your eCommerce conversions.

People will get interested in the success stories. Writing cart recovery emails with customer stories, testimonials, social proof, and reviews can script the best chances to increase your conversions.

Abandoned cart email example with Customer story:

casper

How to time your abandoned cart email?

Timing is an integral part of email marketing strategy, and timing is crucial when it is on the abandoned cart email series.

You cannot send these emails randomly to your customers and expect them to return to your store and recover their cart.

If you send it too soon, the customers might think of you as annoying and might never come back. If you send the email too late, the customer might’ve already moved on to the next store. So, the best-abandoned checkout emails are the ones that are sent at the precise time intervals, as explained below.

After research and testing, eCommerce marketing has formulated an ideal timeline to send your cart recovery emails.

Following the same strategy in your store and help you prevent cart abandonment,

  • 1st email – after one hour of cart abandonment
  • 2nd email – on the next day of cart abandonment
  • 3rd email – two days post cart abandonment
  • 4th email– after five days of cart abandonment
  • 5th email – after a week of cart abandonment
perfectly timed abandoned cart emails

This timeline has proven to increase the conversion rates of multiple abandoned shopping cart email series throughout the eCommerce world. Remember, always start with a simple reminder email and add discounts, coupons, or FOMO in the upcoming email templates to achieve better conversions.

How to create and send your Abandoned cart email series?

Days are gone when eCommerce stores had to create their own abandoned checkout email templates and send them to the customers using their Email service providers.

Now, all you need is Cart abandonment software to take care of the abandoned carts in your store.

These cart abandonment software are automated and come with built-in email templates to help you out. They can automatically capture customers’ email addresses and start sending cart recovery emails as soon as the customer abandons his cart.

One such cart abandonment software is Retainful, an automated cart recovery plugin that can help you launch an abandoned cart recovery campaign within minutes and easily recover your abandoned carts.

Retainful is a complete tool to write, schedule, and automate excellent cart recovery email reminders.

EXCLUSIVELY FREE

Let’s look at how to install and activate the retainful plugin for your woocommerce store. It consists of two steps Installing the Retainful plugin and connecting your store with Retainful.

Installing Retainful Plugin

Navigate to your WordPress dashboard → Plugins → Add new
Search for the ‘Retainful‘ plugin.
Click “Install Now” to install the plugin.
Activate the plugin.

retainful install

Integrating your store with the Retainful API

After installing Retainful, connect your WooCommerce store to begin tracking and recovering carts.

Login to your Retainful dashboard

Go to Settings

Copy your App ID and Secret Key

integrating store with retainful

Go to WordPress Dashboard → Retainful

Enter the keys in the appropriate fields on the Connection tab.

Click “Connect”

retainful connection

Once the connection is established, you will see a successful message.

Then Your store can track and recover abandoned carts.The default settings in the Retainful plugin are sufficient for 99% of the stores. It doesn’t need any adjustment, and you can use them as is.

And then, Create an Abandoned Cart Recovery email campaign for your store.

Suppose you use the Shopify store, don’t worry. Retainful is available on Shopify too.

Installing Retainful in Shopify

Go to Shopify AppStore

Click the “Add app” button

install retainful in shopify

To install the App, follow the simple on-screen instructions.

After installation, you will be taken to the retainful dashboard.

Make sure to create a password for your account to log in directly to the Retainful dashboard later. (Rather than logging into your Shopify store and clicking the Retainful link, you can now access your Retainful dashboard at https://app.retainful.com)

create account retainful

Once done, you can now see your Retainful dashboard.

retainful dashboard

Wrapping up

Abandoned carts have been bothering eCommerce sales for quite a time now. The easiest way to convert these lost sales into revenue is by using email marketing and creating your own abandoned cart email series to send to your customers to recover your lost carts.

That’s why we created this article to show you some of the best-abandoned cart email examples and how to create and send these abandoned cart emails to the customers precisely.

Now, it is time for you to get your cart abandonment software, refer more cart abandonment examples and start recovering your carts.

Author Bio
Siddharth Ganesan 
Siddharth Ganesan
Siddharth Ganesan is a Content Marketer who has his focus on the E-Commerce Sector. Being a WordPress and WooCommerce lover, Siddharth's blogs mainly focuses on Customer Retention, Growth Hacking and every other thing that would ensure growth to one's business. When AFK, Siddharth likes to cook, read and take a stroll down the roads!

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