How to send WooCommerce Newsletters? – Plugins + Steps

WooCommerce newsletters give you and your customers a much-needed break from promotional emails.

After a slew of promotional emails, a newsletter with how-to guides or back-in-stock emails is all you need to soft-sell the products without sounding too salesy.

Although you can send transactional emails in WooCommerce without a plugin, newsletters can only be created with a third-party WooCommerce newsletter plugin.

In this blog, we explain:

• The benefits of sending WooCommerce email newsletters
• 5 Best WooCommerce Newsletter plugins
• How to send WooCommerce newsletters using a plugin?

Let’s dive right into it.

Why Send WooCommerce Email Newsletters?

Promotional emails are for hard-sell. When you send them often, you would come across as pushy. WooCommerce email newsletters are a getaway where you soft-sell, providing value to the reader beyond just selling.

While indirectly contributing to sales, here are the benefits of sending WooCommerce newsletters:

Build stronger customer relationships

WooCommerce newsletters keep your brand at the top of the customer’s mind.

Regular communication helps build a relationship of loyalty, making customers more likely to return to your store.

Educate and inform

Use WooCommerce email newsletters to share valuable content like product guides, how-tos, and industry insights.

Educating your customers not only builds trust but also positions your brand as an authority in your niche.

Drive repeat purchases

By sending personalized product recommendations, exclusive offers, and timely promotions, newsletters encourage customers to make repeat purchases.

This is crucial for increasing customer lifetime value.

Promote new products and collections.

Using data from your WooCommerce store, you can personalize email newsletters with product recommendations that are tailored to each subscriber’s preferences or previous purchases.

To drive traffic to your product pages, each product featured in your newsletter for WooCommerce can include a direct link to its page on your WooCommerce site.

Strengthen brand identify

Newsletters for WooCommerce offer a platform to reinforce your brand’s voice, style, and values.

Consistent branding across your emails helps create a strong brand identity that resonates with your audience.

Can you Send WooCommerce Newsletters without a Plugin?

In the default WooCommerce Emails Settings, you can only send order status emails like order confirmation, shipping confirmation, and more.

To send WooCommerce newsletters, you have to use a third-party WooCommerce newsletter plugin.

Why use a third-party WooCommerce newsletter plugin:

• To customize WooCommerce newsletter templates and send on-brand emails.
• To automate emails and trigger them based on the behavior triggers.
• Segment customers based on purchase history, demographics, and email engagement, and send personalized emails.

5 Best WooCommerce Newsletter Plugins

Choosing the best WooCommerce Newsletter Plugin among a sea of options is a tedious task. We analysed, so you don’t have to.

The best WooCommerce Newsletter plugins are:

• Retainful
• Brevo
• Newsletter
• Omnisend
• MailPoet

Let’s see these plugins in detail.

1. Retainful

Retainful is the best WooCommerce newsletter plugin that simplifies creating personalized email newsletters.

You can create automated workflows that trigger emails based on user actions, such as sign-ups, purchases, or even specific browsing behaviors.

Communicate about product launches, back-in-stock products, seasonal sales, and send nurturing WooCommerce newsletters using easy-to-setup email automation.

You can skip the design work while our Retainful’s pre-designed email templates and drag-and-drop email editor take your load off.

Personalize your WooCommerce newsletters by segmenting your customers by demographics, purchase history, abandoned cart history, email engagement, and more.

Use the Smart Sending feature to send or schedule your campaigns to prevent bombarding customers with emails and space out email sending.

You can send unlimited email newsletters with just $9/month.

Key Features:

• Easy-to-setup email automation
• Pre-built segmentation templates
• Advanced analytics showing attributable revenue
• Smart scheduling
• High email deliverability
• WooCommerce newsletter subscription form

Pricing:

• Essential – $9/month
• Starter – $19/month
• Growth – $49/month

2. Brevo

Brevo excels in audience segmentation and personalization, allowing you to create highly targeted email campaigns. You can segment your email list based on various criteria, such as behavior, demographics, and purchase history.

Brevo allows you to map out complex customer journeys, automating communications at each email marketing funnel stage. For example, you can create a workflow that nurtures a new lead over several weeks with educational content leading up to a sales offer.

Brevo can assign scores to leads based on their interactions with your emails and website. When a lead reaches a certain score, indicating high engagement or purchase intent, the system can automatically trigger a targeted email.

Setting up complex automation workflows can be daunting for beginners, as it requires a good understanding of how triggers, conditions, and actions work together.

Key Features:

• High email deliverability
• Predictive sending AI
• Advanced segmentation

Pricing:

• Free plan: 300 emails/day
• Starter: $9/month
• Business: $18/month

3. Newsletter

Newsletter is fully integrated with WordPress, meaning you can manage your entire email marketing strategy without leaving your WordPress dashboard.

Unlike many other plugins that cap the number of subscribers or emails you can send, Newsletter offers unlimited subscribers and emails, even on its free plan.

The drag-and-drop email editor and intuitive interface make it easy for users of all skill levels to create WooCommerce newsletters and manage them.

The plugin offers a wide range of premium add-ons that extend its functionality.

Key Features:

• Extensive add-on library
• Email bounce management
• SMTP Support

Pricing:

• Free plan – Unlimited emails but no WooCommerce integration
• $79/year – 3 Sites
• $269/year – Unlimited sites

4. Omnisend

Omnisend excels in automation, allowing users to create complex, multi-step workflows that trigger emails based on customer behavior.

These automations can be used for welcome sequences, abandoned cart reminders, and post-purchase follow-ups, helping to nurture leads and retain customers effectively.

The plugin supports A/B testing, allowing you to experiment with different subject lines, content variations, and send times.

Dynamic content blocks let you create personalized WooCommerce newsletters where different sections of the email can change based on the recipient’s profile or behavior.

You can include customer feedback and product ratings directly in your newsletters for WooCommerce, providing social proof that can help increase conversions.

Key Features:

• Dynamic product recommendations
• Intuitive drag-and-drop email builder
• A/B Testing

Pricing:

• Free plan: 500 emails/month
• $16/month: 6000 emails/month
• $59/month: Unlimited emails

5. Mailpoet

MailPoet is built specifically for WordPress, meaning it integrates flawlessly with your site.

This native integration allows you to manage everything from your WordPress dashboard, including email lists, email designs, and campaign management, making the entire process straightforward and intuitive.

On the premium plan, MailPoet allows you to send unlimited emails to an unlimited number of subscribers. This makes it a scalable solution for growing businesses that need to reach a large audience.

MailPoet offers an RSS-to-email feature, allowing you to automatically send WooCommerce newsletters whenever you publish new content on your WordPress site.

Key Features:

• Advanced spam filtering
• Option to include custom post types
• Email queuing system
• Double opt-in

Pricing:

• Free plan: 500 subscribers
• $11/month: 5000 emails/month
• $13/month: 7500 emails/month
• $33/month: Unlimited emails

How to send WooCommerce Newsletters with Retainful?

Retainful allows you to send personalized WooCommerce newsletters in 6 simple steps.

Here is the step-by-step guide to sending WooCommerce newsletters using a plugin.

Step 1: Install the WooCommerce Newsletter plugin

First, log into your WooCommerce dashboard. Go to Plugins > Add New and search for ‘Retainful’.

Step 2: Set up email properties

Log in to your Retainful dashboard -> Campaign.

You will be asked to give set up the email address, subject line, preview text, from the name, and reply to the email address.

Step 3: Choose the WooCommerce newsletter email template

Retainful has a template library where you can choose a pre-designed template that suits your WooCommerce newsletter campaign’s purpose.

Step 4: Customize the newsletter template content

To create on-brand email template, you can edit the every of the template with the beginner-friendly drag-and-drop email editor.

You can add additional elements like:

• Discount coupons
• Social media buttons
• Images
• Unsubscribe option

Step 5: Choose the customer segment

To choose the recipients of the WooCommerce email newsletter, you can select either ‘All Contacts’ option or a customer segment you have already created.

To create customer segments, you can choose pre-defined email segmentation templates like

• Abandoned cart customers
• Inactive customers
• VIP customers
• New customers
• Active email subscribers

For example, to make a product recommendation newsletter relevant, you can segment the customers who have bought a similar product and send the newsletter to them.

Step 6: Go Live

There you have it. Your WooCommerce email newsletter campaign is ready to be sent.

You can either send the newsletter now or schedule it for later. Even better, you can smart-send it – not overwhelming the customer with multiple emails.

Wrapping up!!

When you focus on delivering relevant, timely content that resonates, your WooCommerce newsletters become more than just another item in the inbox- they become something your customers look forward to.

So, take the time to craft your newsletters with care. Make them personal, make them useful, and make them worth reading. Do that with the best WooCommerce newsletter plugin, and your newsletter won’t just drive sales – it’ll build relationships that last.