Businesses that utilize WhatsApp marketing software are achieving remarkable results. Some recover up to 60% of abandoned carts. Others achieve as much as 700% ROI from their campaigns.
Moreover, WhatsApp gives you instant visibility (98% open rate) like SMS and lets you use visuals like emails.
Besides this, there is more you can achieve with WhatsApp marketing software.
To name a few:
- You can send a cart recovery message with a special coupon to
- Send both promotional (flash sale) and transactional messages (order updates)
- Create your own WhatsApp community for exclusive events and perks.
- Provide even customer support
The real pain point is selecting the WhatsApp marketing software that suits your business needs.
To get you started, we’ve curated a list of the top 10 WhatsApp marketing software and a comparison chart with pricing.
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What is WhatsApp marketing software?
WhatsApp marketing software is a professional tool that allows businesses to use the WhatsApp Business API to manage, automate, scale, and send messages to customers.
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| WhatsApp marketing software | Best suited for | Free plan | Pricing/month | Best feature |
| Retainful | E-commerce stores and SMBs | ✅ 500 emails/month $1 Free SMS & WhatsApp credit (One-Time) | $69 for 5000 contacts Unlimited emails & Workflows Free WhatsApp + SMS credit worth $49 every month | Omni-channel marketing platform (Email + SMS + WhatsApp) with a focus on abandoned cart recovery and next order coupons |
| AI Sensy | SMB and Startups | ✅ | $45 for unlimited conversations Additional charge for verification and templates | Free Blue Tick Verification |
| Wati | Fast-growing, international businesses | ❌ | $28.65 for 15k broadcasts/month | Scalability with multi-user support and with a shared inbox. |
| Brevo | SMBs and growing businesses | ❌ | WhatsApp – pay as you go $32 for 1000 WhatsApp messages | Multi-channel platform |
| Twilio | Developers and enterprises that need a customizable, API-first platform. | ❌ | $0.005 / message | Advanced customizations |
| Bird | Businesses looking for an AI-powered, Multichannel CRM. | ❌ | $45 for up to 3,000 contacts. | zero markup on Meta’s conversation fees policy and unified CRM |
| Zoho Marketing Automation | Businesses that are already in the Zoho ecosystem and need a full marketing suite. | ❌ | Pay as you go for WhatsApp messages | Connects with over 40 other Zoho apps and other integrations. |
| CleverTap | Enterprises and large-scale businesses with a focus on data and analytics. | ❌ 30-day trial | $75 for 5000 contacts and per per-message pricing model for WhatsApp | AI-powered segmentation and personalization |
| Respond.io | Growth-oriented teams that require advanced integrations | ❌ 7-day trial | $0.025/ marketing message | Shared inbox that centralizes all communication channels |
| WebEngage | B2C businesses prioritize user engagement and retention. | ❌ | $0.025/ marketing message | cross-channel workflows |
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10 Best WhatsApp marketing software
Here are the 10 best WhatsApp marketing software:
- Retainful
- AI Sensy
- Wati
- Brevo
- Twilio
- Bird (Formerly Message Bird)
- Zoho Marketing Automation
- Clevertap
- Respond .io
- WebEngage
Related Reading: WhatsApp vs Email Marketing: Which Drives Real Results?
1. Retainful – Best WhatsApp marketing software for e-commerce
Retainful is a WhatsApp marketing platform specifically designed for e-commerce requirements. You can automate your cart recovery, post-purchase communications, and even
With Retainful, you’ll get:
- Omnichannel marketing solution: Offers an omnichannel solution including email marketing, SMS marketing, and WhatsApp marketing.
- Easy to set up cross-channel workflows: You can send email, WhatsApp, and SMS messages from a single automation workflow.
- Personalization: Dynamic content for personalization in all channels, including WhatsApp.
- Contact segmentation: Sophisticated dynamic segmentation and static lists. You’ll also get list management tools like suppression lists
- List growth tools: Email ID and phone number capturing tools, like signup forms. (Welcome pop-up, Add-to-cart pop-ups, exit-intent pop-ups).
- Robust analytics, including conversion attrition and email marketing metrics.
- 24/7 dedicated customer support
- Access to templates:
- 10+ Automation workflow templates (Welcome series, abandoned cart recovery, etc.)
- 50+ Popup templates
- 150+ email templates
Pricing:
- Free plan – 500 emails/month + $1 worth of WhatsApp and SMS credits (one time).
- Starter – $14/month for 10,000 emails/month + $1 worth of WhatsApp and SMS credits (one time).
- Growth – $69/month for Unlimited emails + $49 Free SMS & WhatsApp credit every month.
2. AI Sensy – WhatsApp marketing software for SMBs
AI Sensy is a robust, WhatsApp engagement platform built on the official WhatsApp Business API. It’s particularly well-suited to SMBs and startups.
With AI Sensy, you’ll get:
- Free WhatsApp Business API: AI Sensy provides a simple and free process to obtain the official WhatsApp Business API, allowing businesses to get started with no upfront cost.
- Verified blue tick application: AI Sensy helps businesses apply for the verified blue tick. It builds customer trust and authenticity for the brand.
- No-Code chatbot builder: A user-friendly, drag-and-drop interface lets you build conversational chatbots.
- Advanced broadcasting: Send personalized bulk messages to unlimited users at once.
Pricing:
- Basic plan: $45 per month, or $40.50 per month billed yearly.
- Pro plan: $99 per month, or $89.10 per month billed yearly.
- Free forever plan: Offers free access to the WhatsApp Business API.
Related Reading: E-commerce SMS Marketing Guide: Setup, Strategy & Templates
3. Wati – Best WhatsApp automation for enterprises
Wati is a powerful WhatsApp Business API solution that is ideal for large enterprises.
With Wati, you’ll get:
- Powerful chatbots & automation: Build sophisticated, no-code chatbots using a visual flow builder. You can automate responses to FAQs, qualify leads, send order confirmations, and handle customer service 24/7.
- Bulk messaging & broadcasting: Send personalized promotional messages, product updates, and announcements to opted-in customers at once using pre-approved message templates. This allows you to run scalable marketing campaigns directly on WhatsApp.
- E-commerce & CRM integrations: Wati connects with over 500 apps, including popular e-commerce platforms and CRMs.
- Click-to-WhatsApp ads: You can create and manage Facebook and Instagram ads that drive interested users into a WhatsApp conversation.
Pricing:
- Growth plan: Starts at $59/month (billed annually) – 3 users and essential features for small teams.
- Pro plan: Starts at $119/month (billed annually) – automation, analytics, and more users.
- Business plan: Starts at $279/month (billed annually) – extensive customization, higher messaging limits, and dedicated support for enterprises.
- WhatsApp conversation costs: In addition to the monthly fee, you are charged per WhatsApp conversation based on Meta’s official pricing.
4. Brevo – WhatsApp marketing platform focused on CRM
For WhatsApp marketing, Brevo integrates the messaging channel into its powerful automation and CRM features. It is ideal for businesses that want a centralized solution for all their communication needs.
With Brevo, you’ll get:
- Omnichannel marketing automation: Brevo allows you to build cross-channel workflows with email, SMS, and WhatsApp.
- Built-in CRM: The platform features a robust CRM that unifies all your customer data and conversations.
- Universal inbox: Brevo’s universal inbox consolidates all customer conversations from various channels—including WhatsApp, live chat, and social media.
- Advanced contact segmentation: You can segment your contact lists based on a wide range of criteria, including behavioral segmentation.
Pricing:
WhatsApp pricing is on a Pay-as-you-go basis in addition to the monthly subscription.
- Free plan: Includes 300 emails per day and unlimited contacts.
- Starter plan: Starts at $9/month for a monthly email volume of 5,000 emails.
- Business plan: Starts at $18/month for a monthly email volume of 5,000 emails. (marketing automation and A/B testing)
5. Twilio – WhatsApp API software with extensive customizations
Twilio is not a typical out-of-the-box marketing software. It is a Communication Platform as a Service (CPaaS) that provides developers with the building blocks to create communication solutions.
For WhatsApp, Twilio offers a robust API that allows businesses to build their own unique messaging experiences. You can build custom flows from automated customer support to personalized marketing campaigns
With Twilio, you’ll get:
- Flexible & customizable APIs: Twilio’s “API-first” approach provides ultimate flexibility. You can use their APIs to send and receive WhatsApp messages and then integrate them with any software you already have.
- Massive scalability: Built on a cloud-native infrastructure, Twilio is designed to handle high volumes of messages and a massive user base.
- Unified communications: Twilio’s platform supports multiple channels (SMS, MMS, voice, and email) all through a single API.
Pricing:
- Pay-as-you-go: Twilio charges for each message sent or received. Their per-message fee for WhatsApp starts at $0.005.
- Meta conversation costs: In addition to Twilio’s per-message fee, you are also billed for Meta’s conversation fees.
6. Bird – Unified CRM and WhatsApp messaging platform
Bird, formerly known as MessageBird, has evolved from a simple API provider into a comprehensive customer engagement platform.
With Bird, you’ll get:
- Unified omnichannel inbox: Bird brings all your customer conversations from various channels into a single shared inbox. This allows teams to have a complete view of a customer’s history, enabling seamless and contextual communication.
- Built-in AI for automation: Bird leverages AI to enhance its platform, offering features like AI-led personalization, smart segmentation, and automated insights.
- Transparent pricing on Meta fees: Bird operates with a zero-markup policy on Meta’s WhatsApp conversation fees. You only pay the exact cost that Meta charges for each conversation, with Bird’s platform fee billed separately.
Pricing:
- Contact-Based: $45/ month for 3000 contacts and 30000 email, SMS, and WhatsApp sends.
- Enterprise: Custom pricing
7. Zoho Marketing Automation – Best WhatsApp solution for a complete suite
Zoho Marketing Automation is an all-in-one marketing platform designed for businesses that need a cohesive suite of tools. It integrates WhatsApp as part of a broader omnichannel strategy.
With Zoho marketing automation, you’ll get:
- Integrated CRM and universal inbox: Zoho’s platform features a CRM that centralizes all customer data. The universal inbox consolidates conversations from WhatsApp, email, and live chat, giving you a complete view of every customer’s journey.
- Visual customer journey builder: You can design and automate complex, multi-channel customer journeys using a drag-and-drop builder.
- Advanced contact segmentation: The platform offers segmentation tools that allow you to group contacts for sending targeted messages.
- Seamless integration with Zoho suite: Zoho Marketing Automation connects effortlessly with other Zoho products like Zoho CRM, Zoho Desk, and Zoho Commerce.
Pricing:
- WhatsApp messaging costs: WhatsApp is billed on a pay-as-you-go model. The cost per message is an additional charge and is not included in the monthly subscription fee.
- Free plan: Zoho offers a forever-free plan that includes up to 2,000 contacts and 6,000 emails per month.
- Standard plan: Starts at $20/month (billed annually) for 1,000 contacts and unlimited emails.
- Professional plan: Starts at $35/month (billed annually) for 1,000 contacts and unlimited emails. (A/B testing, marketing automation, and advanced analytics included).
8. CleverTap – Best WhatsApp solution for enterprise analytics and engagement
CleverTap is a powerful mobile-first customer retention platform. For WhatsApp, CleverTap integrates the messaging service as a key channel within its broader suite of analytics, segmentation, and automation tools.
With CleverTap, you’ll get:
- Deep behavioral analytics: The platform’s core strength is its ability to track and analyze user behavior in real time. This allows you to segment your audience with extreme precision and trigger personalized WhatsApp messages.
- Cross-channel personalization: CleverTap leverages rich customer data to personalize every message, from the content to the send time. This ensures your WhatsApp campaigns are not just automated but are also highly relevant.
- Enterprise-grade security and scalability: CleverTap offers robust security controls and the ability to handle massive volumes of messaging and customer data. It’s built for scale and reliability, providing peace of mind for enterprises.
Pricing:
- Essentials: $75/month for up to 5,000 MAUs ( monthly active users)
- Custom pricing: Advanced plan and Cutting-edge plan
9. Respond.io – Omnichannel communication platform, including WhatsApp
Respond.io is a customer conversation management platform designed to unify all your communication channels into a single, collaborative inbox.
With Respond.io, you’ll get:
- WhatsApp coexistence: A unique feature that allows businesses to use both the WhatsApp Business App and the WhatsApp Business API on the same phone number. This is ideal for businesses looking to transition to the API without disrupting their existing workflows.
- Deep integrations: Respond.io connects with your favorite CRM, e-commerce, and marketing tools like HubSpot, Salesforce, and Shopify.
- Built-in analytics: The platform provides detailed reports and analytics to track team performance, agent productivity, conversation metrics, and customer satisfaction.
Pricing:
- Starter plan: $79/month – for small teams
- Growth plan: $159/month – Up to 1,000 monthly active contacts (the plan starts at this level, and you can purchase more blocks as needed).
- Advanced plan: $279/month for 1,000 monthly active contacts.
- Enterprise plan: Custom pricing.
10. WebEngage – WhatsApp marketing software with CDP
WebEngage is a CDP and marketing automation solution that helps SMBs engage users effectively and increase retention.
With WebEngage, you’ll get:
- Intelligent journey designer: You can create complex, logic-based user journeys that automatically adapt based on real-time customer behavior.
- AI-Powered personalization: The platform uses AI to provide actionable insights and recommendations. It also facilitates personalization at scale, ensuring your WhatsApp messages feel like a one-on-one conversation.
- A/B testing & Real-time analytics: You can run A/B and multivariate tests on your campaigns to determine what works best. The platform also provides detailed, real-time analytics to track open rates and clicks.
Pricing:
- Custom plans: There are no fixed pricing tiers. You must contact their sales team for a custom quote that is determined by a few factors, including MAUs and the specific channels you require.
- WhatsApp messaging costs: The cost of sending and receiving WhatsApp messages is an additional, usage-based fee. It is separate from your platform subscription. This is charged based on Meta’s official conversation rates.
How to choose your WhatsApp marketing software?
Choosing the right WhatsApp marketing tool is a critical decision. It can greatly impact how your business engages customers, drives sales, and delivers support.
With so many bulk WhatsApp messaging tools available, you need to evaluate your options carefully.
Here are the steps to choose your WhatsApp marketing platform:
- Identify your business needs & goals
- Evaluate core features
- Understand pricing models
- Assess ease of use & scalability
- Ensure compliance and security
1. Identify your business needs & goals
Before you start looking, define what you want to achieve with WhatsApp. Your goals will determine the type of software you need.
- Marketing & sales: Are you focused on lead generation, running promotional campaigns, sending abandoned cart reminders, and driving direct sales? Look for platforms with features like a no-code journey builder, campaign analytics, and integrations with e-commerce platforms like Shopify.
- Customer support: Is your main goal to provide fast, efficient support? Prioritize a shared team inbox, a ticketing system, and seamless agent handoff capabilities.
- For both: If you need a solution for both marketing and support, an all-in-one platform with robust automation, a shared inbox, and a built-in CRM is the best choice.
2. Evaluate core features
Not all software is created equal. A bulk WhatsApp messaging tool should have a robust set of features that go beyond simple messaging.
- Automation and chatbots: Does the platform offer a no-code chatbot builder to handle FAQs and routine inquiries? Can you automate conversational flows for lead qualification or order updates?
- Audience segmentation & personalization: Look for advanced segmentation tools that allow you to send targeted, personalized messages based on customer data like purchase history, location, or behavior.
- Team collaboration: For businesses with multiple agents, a universal team inbox is non-negotiable. This feature enables seamless chat assignment, internal notes, and real-time collaboration.
- Integrations: Can the software connect with your existing tools? Essential integrations include your CRM (e.g., Salesforce, HubSpot), e-commerce platform (e.g., Shopify), and analytics tools.
- Campaign management: A good platform should provide a simple interface for creating, scheduling, and tracking bulk message broadcasts, along with detailed analytics on delivery rates, read receipts, and clicks.
3. Understand pricing models
Pricing can be complex and is a major factor in your decision. Be sure to look at the total cost of ownership, not just the monthly fee.
- Subscription vs. pay-as-you-go: Some platforms charge a monthly subscription fee based on the number of users or contacts, while others, like Twilio, operate on a pure pay-as-you-go model.
- Meta conversation costs: Remember that every WhatsApp Business API provider passes on Meta’s official conversation fees. These are separate from the platform’s subscription and vary based on the message category (marketing, utility, etc.) and the recipient’s country.
- Hidden fees: Watch out for one-time setup fees, additional costs for features like chatbots, and a lack of transparency on per-message pricing.
4. Assess ease of use & scalability
The platform should be easy for your entire team to use, regardless of their technical skills.
- No-code interface: Look for a user-friendly, drag-and-drop interface for building chatbots and automation flows.
- Onboarding and support: Does the provider offer excellent customer support, detailed documentation, and onboarding assistance?
- scalability: Consider if the platform can grow with you. A solution for a startup should be able to scale to handle thousands of messages and multiple teams.
5. Ensure compliance and security
Choosing a platform that is an official Meta Business Partner is crucial for security and reliability.
- Official partner status: An official partner ensures that the software is compliant with all of WhatsApp’s policies. It protects your business from the risk of account bans.
- Data security: Verify that the platform has robust security measures and is compliant with privacy laws like GDPR. This is essential for protecting customer data and building trust.
Join 20,000+ eCommerce stores already using Retainful to grow with WhatsApp marketing.
Wrap up!
Along with Email and SMS, WhatsApp has also become a significant marketing and communication channel.
With Businesses adopting WhatsApp in their marketing, there has emerged a lot of WhatsApp marketing software, and most of them offer solutions beyond bulk messaging.
When choosing a platform, always match its features with your business goals and ensure you get the following:
- Automating support
- Running personalized promotions
- 24/7 Customer support
- Affordable price
- Omnichannel solutions
Also read:
- WhatsApp vs Email Marketing: Which Drives Real Results?
- The Ultimate Guide to Shopify WhatsApp Marketing in 2025
- How to Send Automatic Text Messages in 2025 (3 Types + Free Templates)
Frequently asked questions
Some platforms like Retainful and AI Sensy offer free plans, but most tools have usage-based or subscription pricing depending on message volume and features.
Retainful is the best for eCommerce as it combines WhatsApp with email and SMS automation, abandoned cart recovery, next-order coupons, and advanced segmentation.
Costs vary by provider. Most platforms include Meta’s official conversation fees plus subscription or per-message charges. Plans can start as low as $20/month.
Yes. Many platforms like Wati, Respond.io, and Retainful offer shared inboxes, automation, and chatbots to handle customer queries quickly.
