Merchants hit a record $11.5 billion in sales during Shopify Black Friday sales in 2024. If you are a Shopify store owner, this rush is both exciting as well as demanding. Brands that are going to win in 2025 aren’t just discounting; they focus on smart offers, fast checkout, and keeping customers engaged after their purchase.
For Shopify merchants, this means putting together a stack of Shopify Black Friday apps and strategies where every tool has a clear role: product pages optimized for conversions, order tracking that reduces “Where is my order?” tickets, offers that protect margins while increasing average order value, and post-purchase flows that keep buyers coming back.
This guide is your Shopify Black Friday 2025 playbook. You’ll see what your store needs, the best apps to add for the season, and the proven strategies to execute. The main idea is simple: Black Friday shoppers decide in seconds. Your store stack must remove friction and build trust just as fast.
Recover abandoned carts and bring your shoppers back to your store with Retainful’s automated abandoned cart emails.
What does your Shopify store need for Black Friday 2025?
To win on Shopify Black Friday 2025, think beyond features – think in systems that cover the entire buying journey. Here’s what every Shopify store needs:
a) Offer architecture that protects profit while lifting AOV.
Use Shopify Black Friday deals like tiered discounts, bundles, or free gifts at certain thresholds. These raise perceived value without training customers to expect huge markdowns year-round.
b) Speed and clarity across the buyer journey.
Shopify Black Friday traffic is impatient. Your product pages must load fast, show clear value, and display delivery timelines. Checkout should be frictionless, and Shopify post-purchase emails must prevent “Where is my order?” requests.
c) Social proof that builds confidence.
Generic review stars won’t cut it. Black Friday shoppers want user-generated content — short videos, photos, and detailed reviews that answer their objections.
d) A branded post-purchase loop.
Don’t send customers to FedEx or DHL. A Shopify Black Friday tracking page keeps them on your domain, where you can cross-sell, upsell, and build loyalty.
e) A page framework that lets you move fast.
Shopify Black Friday campaigns change daily. You need drag-and-drop theme sections to launch new landing pages or update your homepage without coding delays.
f) A recurring revenue lever.
Subscriptions make Black Friday customers stick around. BFCM is excellent for acquiring first-time buyers, but Shopify subscription apps turn those into long-term customers.
g) Content velocity.
Black Friday campaigns move quickly. AI-assisted copywriting lets you rewrite product descriptions, email campaigns, and SEO snippets daily, keeping your store relevant all weekend.
Top 8 Shopify Black Friday apps for your store
Here are 8 Shopify Black Friday apps with each covering a different need: post-purchase tracking, promotions, reviews, subscriptions, customer accounts, page building, and content optimization.
1. Retainful – Abandoned cart recovery & Omnichannel marketing
Retainful is a powerful customer retention and recovery app for Shopify. Originally built for abandoned cart recovery, it has expanded into a full omnichannel marketing platform with Email, WhatsApp, and SMS marketing. Merchants can send automated cart recovery reminders, order follow-ups, win-back campaigns, and post-purchase upsells, all from one dashboard.
Why it’s crucial for Shopify Black Friday:
On Shopify Black Friday, cart abandonment rates can hit 70%+ because shoppers are browsing multiple stores at once. Retainful helps bring those carts back with time-sensitive reminders. Even more importantly, its multi-channel approach ensures you reach customers where they are most active. Some buyers check their email, others respond faster to SMS or WhatsApp. By combining these channels, you maximize recovery rates.
Retainful doesn’t just recover lost sales – it also builds long-term retention. After Black Friday, you can use the same workflows to send automated thank-you emails, request reviews, or set up loyalty and win-back sequences.
Key Features:
- Omnichannel campaigns: Recover carts and re-engage customers via Email, SMS, and WhatsApp.
- Pre-built automation workflows: Cart recovery, post-purchase upsells, order follow-ups, win-back campaigns.
More Info: 9 Best Win-Back Email Examples than Retain Customers.
- Drag-and-drop editor: Customize email templates with no coding.
- Real-time cart tracking: See who abandoned their cart and trigger timely reminders.
- A/B testing and analytics: Optimize campaigns for higher recovery and engagement.
- Coupon and incentive support: Offer time-sensitive discounts to increase conversions.
Pricing: Free plan with essential cart recovery features. Paid plans start at $19/month, scaling based on email/SMSCTA 2: /WhatsApp volume and advanced features like email segmentation, A/B testing, and custom automations.
Maximize your customer engagement by reaching customers via emails, SMS, and WhatsApp using Retainful’s omnichannel marketing feature.
2. TrackingMore – Post-purchase tracking & WISMO reduction
TrackingMore replaces generic carrier tracking with a branded portal. It shows order updates in multiple languages, displays estimated delivery dates (EDD) before checkout, and provides analytics on carrier performance.
Why it’s crucial for Shopify Black Friday:
During Shopify Black Friday 2025, delivery uncertainty spikes. TrackingMore reassures customers by showing delivery times upfront and keeping them updated after purchase. That means fewer “Where is my order?” tickets, fewer refunds, and more repeat visits to your Shopify store’s own tracking page — where you can also show upsells.
Key Features:
- Branded, multilingual tracking page with product recommendations.
- Pre-purchase delivery dates on product and cart pages.
- Carrier masking for dropshipping brands.
- Delivery performance analytics to identify risky carriers.
- Integrations with Shopify apps like Klaviyo, PayPal, and Gorgias.
Pricing: Free up to 50 shipments. Paid plans start at $9/month (200 orders), scaling to enterprise plans with 70,000+ orders.
3. BOGOS – AOV-focused free gifts, BOGO, and bundles
BOGOS powers Shopify Black Friday promotions like Buy One Get One, free gifts with purchase, and tiered discounts. It also supports checkout and thank you page upsells.
Why it’s crucial for Shopify Black Friday:
Instead of giving flat discounts that destroy margins, BOGOS encourages higher spending through gifts and bundles. For example, “Spend $100, get a deluxe freebie”. Customers feel rewarded, and you increase cart size without over-discounting.
Key Features:
- Visual gift slider with auto-add.
- Advanced targeting (customer tags, order history, location).
- Priority and stacking logic for overlapping promos.
- Checkout and thank-you upsells.
- Analytics to track ROI on promotions.
Pricing: Free plan available. Paid tiers start at $29.99/month, with higher options for large stores.
4. Quoli – Reviews, UGC & social proof
Quoli collects media-rich reviews, videos, and Q&A, then displays them in customizable widgets. It also generates creatives for ads and auto-replies to product questions.
Why it’s crucial for Shopify Black Friday:
Shoppers don’t just want to see stars — they want proof. Quoli makes it easy to show authentic customer videos and photos on product pages. This reduces hesitation and gives shoppers confidence to buy during Black Friday rush.
Key Features:
- 20+ widgets (video carousels, badges, snippets).
- AI-assisted replies for product Q&A.
- Import reviews from marketplaces.
- Generate ads directly from reviews.
Pricing: Free plan available; paid tiers unlock advanced features.
5. Easy Subscriptions & Upsell – Recurring Revenue Engine
Easy Subscriptions lets you offer products on repeat cycles, build-a-box bundles, and manage recurring orders. It includes dunning tools to recover failed payments.
Why it’s crucial for Shopify Black Friday:
Black Friday is amazing for new customer acquisition. Subscriptions make sure those customers don’t stop at one order. You can use Shopify Black Friday deals to attract trial subscribers, then convert them into long-term revenue.
Key Features:
- Flexible subscription models (replenishment, curated boxes).
- Build-a-box bundles to raise cart value.
- Automatic dunning recovery.
- Customer portal for self-management.
Pricing: Free to install, paid plans start at $9/month.
6. Custlo – Customer account experience
Custlo upgrades the default Shopify customer account. It adds store credit, re-order buttons, upsell widgets, and loyalty features.
Why it’s crucial for Shopify Black Friday:
Most Black Friday buyers are first-timers. Custlo makes their account area a tool for retention, letting you offer store credits instead of refunds, quick re-orders for popular bundles, and personalized upsells.
Key Features:
- Store credit and re-order shortcuts.
- Custom profile fields for VIP tagging.
- Upsell widgets inside the customer account.
- Integrations with Shopify apps like Klaviyo and reviews.
Pricing: Free trial available; paid plans vary.
7. OT: Theme Sections by Omni Themes – Page building at speed
Omni Themes gives you 150+ drag-and-drop theme sections for Shopify. Use them to create landing pages, banners, urgency strips, and more.
Why it’s crucial for Shopify Black Friday:
Shopify Black Friday campaigns often require new landing pages overnight. OT Sections lets you launch promo pages quickly without hiring developers, while keeping your site fast.
Key Features:
- 150+ pre-built, speed-optimized sections.
- Works in the native Shopify Theme Editor.
- Consistent design across landing pages, product pages, and collections.
Pricing: Free.
8. Fiidom – AI for SEO, PDP copy, and email campaigns
Fiidom is an AI content assistant for Shopify. It optimizes product titles, descriptions, blog content, and even ad/email copy for conversions and SEO.
Why it’s crucial for Shopify Black Friday:
Shopify Black Friday campaigns move quickly, and your copy has to keep up. Fiidom lets you update product descriptions, collection pages, and email subject lines daily to match real-time offers and ads.
Key Features:
- Rewrite PDPs for SEO and clarity.
- Bulk product updates.
- Generate ad and email copy variants.
- SEO tools for blogs and collections.
More Info: 120+ Black Friday Email Subject Lines for 2025.
Pricing: Free trial available; paid plans offer more features.
Shopify Black Friday strategies
Here’s how to use these Shopify Black Friday apps and strategies together:
- Push bigger carts without losing margin: Run gift promotions with BOGOS and bundle offers with Easy Subscriptions. Use them together to increase average order value and lock in recurring sales.
- Build trust at checkout: Show delivery timelines with TrackingMore and place Quoli’s customer videos near the price. This reduces hesitation.
- Launch new promos instantly: Use Omni Themes sections to publish new Black Friday landing pages in hours instead of days.
- Strengthen post-purchase: Send customers to your branded TrackingMore page instead of carrier sites. Encourage store credits through Custlo to reduce refunds.
- Refresh content daily: Use Fiidom to rewrite product descriptions, bundle copy, and emails to match your best-performing ads.
- Segment early access customers: Tag VIPs with Custlo and give them early access promotions through BOGOS targeting.
- Track what’s working in real-time: Check BOGOS analytics for promo ROI and TrackingMore analytics for carrier performance. Adjust during the sale, not after.
Turn first-time shoppers into loyal customers this Black Friday using Retainful’s post-purchase follow-up workflow.
Conclusion
Shopify black friday isn’t just about one big weekend of sales, but a gateway for long-term growth. With the right black friday strategies and apps, you can ensure sustained success.
With tools like Retainful, your Shopify store can handle the Black Friday rush without losing revenue. So, taking your Shopify Black Friday campaign means turning first-time buyers into loyal customers through smart follow-ups, repeat purchases, and personalized emails . This black friday preparation can also be extended and used as a launchpad for Cyber Monday 2025 deals.
Related Read:
- 18 Black Friday Marketing Strategies to Dominate Sales in 2025
- 15 High-Converting Black Friday Email Examples (+Tips)
- Black Friday 2025 Checklis for e-Commerce Brands
Shopify Black Friday – FAQs
Yes, Shopify fully supports Black Friday sales by providing features, apps, and analytics to help merchants run promotions and handle traffic.
You can create a discount code or automatic promotion for 50% Off Sale on Shopify. For example, Shopify takes around $2.90 + 30¢ from a $100 sale on the Basic plan.
