Automate Email Marketing and Boost Sales.

Automate email marketing and boost sales

10+ Best Welcome Email Examples and Templates For Instant Engagement

Creating a seamless onboarding experience begins with a simple yet powerful gesture – the welcome email.

Also customers do expect to see a prompt greeting in the inbox as soon as they sign up. That makes things a lot easier, right? You are not going to be intrusive, and the chances of them reading your email are also higher. Take charge and send them a personalized welcome email to create that lasting first impression. 

In this blog, we’ll explore effective ways to engage your audience with carefully curated welcome email examples. From warm greetings to setting expectations in email marketing, we’ve got you covered. Also, discover how to strike the perfect balance between informative and inviting, ensuring a seamless customer onboarding experience. Let’s enhance your brand’s welcome journey.

What is a Welcome email?

A Welcome email is the very first email your customer receives from your online store after they subscribe or sign up for your brand. It is the initial communication that is supposed to serve as the first impression.

You can make use of the marketing automation platforms available to send welcome emails to kickstart with a personalized touch. 

Beyond a mere greeting, these messages set the tone for the customer relationship, providing valuable information, exclusive offers, and reinforcing brand identity. With timely and targeted content, welcome emails enhance engagement, build trust, and increase the likelihood of continued interaction, making them an indispensable tool for businesses aiming to make a lasting impact on their audience.

Why should you send welcome emails?

Customers expect to receive welcome emails and see them as a form of confirmation and reassurance. That’s reason enough to send welcome emails to your customers. But here are a few other reasons why you should consider sending welcome emails. 

  1. First Impressions Matter: A welcome email to new customer sets the tone, increasing the likelihood of customer engagement by 33% (Invesp)
  2. Builds Trust: 74% of customers expect a welcome email when subscribing. It’s like a virtual handshake from your company, building trust from the start (Invesp).
  3. Increased Open Rates: Welcome emails have a 91.43% open rate, making them one of the most opened types of emails (GetResponse).
  4. Drives Conversions: 320% more revenue is generated per email in the welcome series compared to other promotional emails (WordStream).
  5. Higher click-through rate: Welcome emails receive an average CTR of 16%, which is 3 times higher than other email types (Copyhackers). 

Essential components of a welcome email

Crafting welcome emails can be a bit tricky because you don’t want to add too much to overwhelm your customers, and you don’t want to miss out on giving your customers a warm welcome. While this can be confusing, we have made a list of essential components to include in a welcome email to new customers that will be just perfect to keep your customers hooked and keep them interested in the following emails you would want to send them. Here’s a list of elements that you should include in your welcome email. 

  • Welcome email subject line
  • Account Information
  • Personalization
  • Overview of Products/Services
  • Incentives or Offers
  • Social Media Links
  • Contact Information
  • Unsubscribe option

Welcome email subject line

Compelling subject lines in welcome emails are crucial for capturing attention and boosting open rates. A well-crafted subject line entices recipients to engage, setting the stage for a positive first interaction. To increase open rates, leverage creativity and relevance in your subject lines, making them irresistible to your audience. Below are some welcome email subject line suggestions to inspire impactful communication.

Welcome Email Subject Line Suggestions:

  1. “Unlock Exclusive Welcome Perks!”
  2. “Your Journey Begins: Welcome Aboard!”
  3. “Discover Your VIP Access: Welcome to [Your Brand]!”
  4. “Get Started with [Product/Service] – Your Welcome Gift Inside!”
  5. “Embrace the New: Your Personal Invitation to [Brand]!”

Related Reading: Explore the 13 Best Subject Lines for Abandoned Cart Email Campaigns

Account Information

Including account information in welcome email templates for new customers is like laying a strong foundation for engagement. New customers find assurance in subscription confirmations, setting the stage for a seamless onboarding experience. This vital information not only establishes trust but also guides customers through the initial steps, making the onboarding process smoother. 

By offering clarity and assistance right from the start, account details in welcome emails play a pivotal role in enhancing customer confidence and fostering lasting relationships.


Boost user engagement through welcome emails by adding a personal touch. Crafting impressive welcome emails involves tailoring content to individual preferences. Personalization can be achieved by including the recipient’s name, offering customized greetings, and providing content recommendations based on their interests. 

By making new users feel seen and valued, personalized welcome emails create a memorable and engaging onboarding experience.

Overview of products or services

Including an overview of products or services in welcome emails serves as a powerful strategy to boost sales while providing users with brand education. Craft impressive welcome emails by offering a concise yet informative glimpse into your offerings, showcasing their value and benefits. 

This not only enhances user engagement through welcome email templates for new customers but also ensures a better onboarding experience. By delivering targeted content recommendations, you guide users toward a comprehensive understanding of your brand, fostering a connection that goes beyond a transactional relationship.

Custom Incentives and Offers

Including custom offers in welcome email templates is a smart move in your email marketing strategy. A warm welcome message coupled with exclusive incentives not only captures attention but also builds brand loyalty. 

These welcome email best practices create a positive first impression, fostering customer engagement and establishing a good rapport. By providing value from the start, your brand becomes memorable, encouraging long-term customer relationships based on trust and mutual benefit.

Related Reading: Discover how to add WooCommerce Dynamic coupon codes to emails? 

Using social media links in your welcome emails, especially with the convenience of pre-built welcome email templates, is a powerful strategy to build a robust customer base and boost customer engagement. By seamlessly integrating creative welcome email samples with links to your social platforms, you invite customers to connect on various channels. 

This not only increases customer retention but also creates a dynamic online presence. Encouraging customers to follow, like, or share content enhances brand visibility, fosters community engagement, and strengthens your brand’s digital footprint for lasting connections. 

Contact information

One of the best practices of welcome email templates is to include contact information in your welcome emails. It provides a direct and accessible way for users to reach out, fostering user engagement through welcome emails. 

By offering clear contact details, you demonstrate transparency and a commitment to customer support, building trust from the very beginning. This not only ensures a positive onboarding experience but also establishes a solid foundation for long-lasting relationships with your audience.

Unsubscribe option

Including a clear opt-out option in welcome emails is crucial, as per best practices. This approach respects the user’s choice and provides transparency, ensuring they have control over their subscription. This straightforward approach not only complies with regulations but also fosters trust with your audience. 

By offering a clear and easy way to unsubscribe from the start, you demonstrate a commitment to respecting the preferences of your subscribers, promoting a positive and honest interaction right from the beginning.

Best Time to Send Welcome Emails

Timing matters in making a strong first impression. Discover the ideal moments for sending welcome emails to engage your audience effectively.

Immediate vs. Delayed Sending:

  • Immediate welcome emails create a real-time connection, especially for sign-ups during promotions or events.
  • Delayed sending (within 24 hours) allows users to settle before receiving your message.

If you are planning to send a welcome email series, here are a few points you should consider. 

Weekdays vs. Weekends

  • Weekdays (Tuesday to Thursday) are generally considered optimal for higher open rates.
  • Avoid sending on Mondays due to the weekend email backlog.
  • Weekend mornings can be effective, but it depends on your audience’s behavior.

Timing of the Day

  • Mid-morning (10-11 AM) or early afternoon (2-3 PM) tend to be favorable times.
  • Test different time slots to understand your specific audience’s engagement patterns.

Welcome Email Series:

welcome email series

Related Reading: Get to know How to Choose an Email Marketing Software for E-commerce?

10 best welcome email examples 

  • A straightforward email – PrettyLittleThing
  • Welcome discount – Musto
  • Confirmation email – CakeHR
  • Brand story welcome email – MFMG
  • Next order coupon welcome email – Drunk Elephant
  • Gratitude welcome email – Ember
  • Make them explore with CTAs – Brooks
  • Welcome with a video – Bonjoro
  • The setting up welcome email – Wildist
  • The GIF welcome email – Barkbox

1. A straightforward welcome email example

Pretty little thing example

PrettyLittleThing‘s example of a welcome email here has played the color game really well. A pink color that pops with a succinct welcome message creates a warmness, and the unicorns just exude girliness. The strategic but funny line suggests that the new customer is their BFF, followed by a CTA that takes them to the new arrivals. 


  • Just make the welcome email template very brand-aesthetic
  • Add a short copy that oozes brand personality and a strategic CTA.

2. Discount code welcome email example

Musto welcome discount example

Musto is an outdoor apparel store, and they have expressed that really well with this impressive welcome email example. Look at the collage of outdoor activity photos they have chosen for their welcome email template. It focuses on the experience of the user and not on the product. The discount code is strategically placed at the end of the template. 


  • Sell the customer experience. 
  • Don’t hesitate to add a collage of images. 
  • Build a positive first experience by giving a welcome discount. 

Related Reading: Discover 43 Brilliant Ways to Offer Discounts and Coupon Codes To Generate Sales for your eCommerce Store.

3. Confirmation Welcome Email Example

CakeHR b2b example

This b2b welcome email example is sent by CakeHR – a SaaS HR management tool. This is a great example of a confirmation welcome email that talks about the 30-day trial period and then goes on to assure that their team is available 24/7 for help. 


  • Always send confirmation emails immediately after they sign in. 
  • Assure them of the support available in case of any queries. 
  • Be clear about the trial period or any terms and conditions if any. 

4. Brand Story Welcome Email Example

brand story example

MFMG is a brand with a unique brand story and USP that rose to fame from the social media community. The brand isn’t afraid to show who they are in their welcome email. This is a creative welcome email sample that shows what their brand is about with a bold image and humble brag copy. 


  • Include a brand aesthetic image in your welcome email template to show brand personality. 
  • Mention your USP 
  • Offer a welcome discount. 

5. Next Order Coupon Welcome Email Example

next order coupon welcome email

Drunk Elephant is a biocompatible skincare brand. The welcome email example of the brand is colorful enough to grab the user’s attention to make them open their following emails as well, but catches the attention even more and instills brand loyalty in the next order coupon


  • Get creative and throw in colors in your welcome email template that matches your brand. 
  • Encourage repeat business by using next-order coupons

Customize welcome emails effortlessly with Retainful’s pre-designed email templates and drag-and-drop email editor.  

6. Gratitude Welcome Email Example

gratitude example

Send your new customers a note of thanks with a discount code to show them that you care about them and that you see them as more than just another transaction. This will help foster long-term customer relationships and instill brand loyalty. Ember’s welcome email example here has also used a product overview in their welcome email to educate their customers about the products and benefits. 


  • Convey gratitude and offer a discount code. 
  • Suggest your top-selling products and include their benefits. 

7. Make them explore with CTAs

explore welcome email example

The goal of the welcome email is to make your customers explore your website and make them want to purchase your products. So, include CTA buttons to take them to your best products, like Brooks‘s good welcome email example here. 


  • Add prominent CTAs in your welcome email template to make your new customers explore your products. 
  • Include your brand slogan like the above example and convey your brand’s motto with an expressive image. 

8. Welcome with a video

video welcome example

Bonjoro has taken personalized welcome email examples to the next level by sending a short video made just for the customer. This welcome email strategy creates a human connection and makes the email more memorable and impactful. 


  • Create a sense of importance for the customer by going deeper with personalization. 
  • Keep the video short and informative. 

Related Reading: Explore WooCommerce email marketing guide. 

9. The Setting Up – Welcome Email Example 

password setup email

Wildist’s welcome email example here aims to improve the customer onboarding experience by providing users with a secure and efficient way to establish their account credentials. This approach enhances security and minimizes potential frustration, contributing to a seamless and trustworthy customer journey.


  • Send account confirmation and password set-up emails instantly. 
  • Highlight the email copy and place a prominent CTA. 

10. GIF Welcome Email 

GIF email

BarkBox has given an interactive experience using this best welcome email example. GIFs are visually engaging and create a more memorable experience. It easily creates a positive first impression and increases the chances of the recipient engaging with the content. 


  • Showcase your brand personality with quirky gifs or make gifs to educate about the product. 
  • Highlight key benefits or just introduce your brand to create an enthused welcome experience. 

Welcome email templates

Designing a template from scratch can seem daunting at first. But let me assure you it’s not going to be that hard if you have a drag-and-drop editor and pre-built yet customizable templates like the ones in Retainful. Also, we have curated a few welcome email templates that you can make use of in your campaigns. 

Confirmation welcome email template

Confirmation welcome email

EcoConsious brand welcome email template

EcoConsious welcome email

Welcome discount email template

welcome discount email

Gratitude welcome email template

Gratitude welcome email 

Newsletter welcome email template

Newsletter welcome email template

Brand intro welcome email template

brand intro welcome email

Customer loyalty welcome email template

customer loyalty email


Now that we have seen the best examples of welcome emails and templates, I hope you have found the inspiration to create your own. If you still think it doesn’t matter what your welcome emails look like, you are not going to make it far. Just don’t add too many elements and overwhelm your customers. Strategically schedule your welcome email series and try not to send it at the wrong time. 

Just find the right email marketing tool with user-friendly yet powerful features to help you send a welcome email campaign to engage your customers with the best first experience. 

Read Next: 

How do you write welcome in an email?

To write a welcome email, begin with a warm greeting, express enthusiasm, and provide essential information or a call-to-action for the recipient.

What is an example of a welcome email?

An example of a welcome email is one that acknowledges the new user, introduces the brand or service, and may include a special offer or a guide on getting started.

What is a welcome email for a new user?

A welcome email for a new user typically includes a friendly introduction, highlights key features or benefits of the product/service, and encourages the user to take initial steps, such as setting up their account.

How do you welcome a customer in an email?

Welcome a customer in an email by expressing appreciation for their business, briefly introducing your brand’s values, and offering assistance for a smooth onboarding or shopping experience.

How do I write a professional welcome email?

Write a professional welcome email by maintaining a formal tone, using proper language, providing relevant information, and ensuring clarity in your message.

What is the best welcome email example?

The best welcome email example is one that combines a personalized greeting, sets clear expectations, offers value to the recipient, and invites further engagement with the brand or service.

How do you express welcome in an email?

Express welcome in an email by conveying genuine excitement, showing appreciation for the recipient’s presence, and assuring them of ongoing support.

How do you write a welcome flow email?

Write a welcome flow email by creating a series of messages that guide the recipient through the onboarding process, provide valuable information, and encourage interaction at various stages.