How to Fight Cart Abandonment Using Exit Intent Popups

Posted by Joel Platini on 15 June 2020 in eCommerce

Cart abandonment has been bothering stores for so long; with exit-intent popups, eCommerce stores have seen a significant reduction in cart abandonment rate.

Exit-intent popups were specifically designed for eCommerce stores to prevent the customer from quitting the store.

Even though they are relatively new, one out of seven eCommerce stores is using them. But, how effective are they?

That’s why we created this article to show you how effective exit-intent popups can stop cart abandonment. So, dive into this article to fight cart abandonment.

What is exit-intent popup?

Exit-intent popups are website popups that are triggered when the user\visitor is about to quit the page. Reports say that 70% of users don’t return once they quit, exit-intent popups are capable of converting 10% of those users.

Studies have shown that websites in which user exit-intent popups have better conversion rates compared to pages that didn’t use it.

Exit-intent popups are customizable, you can alter the design and message as per the page it’s about to be displayed.

How does an exit-intent popup work?

Exit-intent popups work as a trigger mechanism, the website detects mouse movements. And when it is moved towards the exit button and it displays the popup to persuade the user to stay in the store.

You should know that since exit pop-ups are caused by mouse cursor movement, so they are not a viable mobile device solution.

Exit-intent popups are more useful in landing pages, eCommerce stores, and commercial stores. Talking about eCommerce stores, exit-intent popups has become mandatory for eCommerce stores to minimize cart abandonment.

You can increase your revenue by 10-20% by reducing your cart abandonment using exit-intent popups.

1. Get hold of customer’s email

There are various forms of exit-intent popups, one such prominent form is the popup used for collecting visitor emails.

Once your visitor enters your store you can’t be sure as to when he\she will leave, so act fast and catch their email address before they quit.

In this example, you can see how store owners capture a user’s email using popups. They don’t just ask for an email, they tempt their customers with an exciting offer thus your achieving conversion simultaneously.

Why should I capture their email? Can’t I just make them stay in the store by offering exclusive discounts?

Even if you offer discounts you can’t be sure that they won’t quit your store and leave you with an abandoned cart.

This is why capturing email is necessary, now with their email in your hands you can send cart recovery emails to recover your cart and convert it into revenue.

Send cart recovery emails

When you’ve captured the user’s email effectively you can send cart recovery emails and request him to recover his abandoned cart to complete his purchase.

There are various plugins that can help you in sending cart recovery emails, one such abandoned cart recovery plugin is Retainful.

Retainful is an automated plugin that can send cart recovery emails at specified intervals until the customer returns and recovers it.

These are some abandoned cart email templates from retainful which you can send to your customers and request them to recover it.

Retainful has an intuitive drag and drops email builder with which you can customize the abandoned cart recovery email templates as your wish.

This plugin also makes it easy for the customer by sending a single-click recovery link, which helps the customer to recover their cart without much effort.

Offer next order coupons

Another benefit of capturing emails using exit-intent popups is you can send next order coupons via email and request your customer to recover their cart and get a discount for their future purchases.

By offering next order coupons through exit-intent popups you can recover abandoned carts and drive repeated purchases.

Next order coupons give you a chance to convert a returning customer into a loyal one. Retainful also allows you to send coupon reminder emails in case a customer forgets it.

So, the next time when a recovery cart email isn’t enough to motivate customers you can send a next order coupon and tempt them to return and complete their purchase and earn a coupon.

2. Offer discounts during checkout

This is the most common type of exit-intent popup to reduce abandoned carts, display exciting offers in popups and make them stay on your store.

Generally, visitors are annoyed by popups, but when you do it right with a legitimate offer you can boost your conversion rates exponentially.

Why are discount popups successful in minimizing cart abandonment?

A major reason why users abandon their cart is high pricing. They start with adding items to their cart and when they see their overall cart price they just quit your store.

This is the right time to offer discounts through exit-intent popups to prevent cart abandonment, which will encourage them to complete their purchase by redeeming the discount.

53% of customers have said that they changed the thought of leaving the store when the products were offered at a minimal price. That is why a discount is the most common exit-intent popup.

Confused? Here’s a couple of ways you can use exit-intent popups,

Provide Free shipping

Display free shipping offers through exit-intent popups and stop cart abandonment.

Customers will be defensive while adding items to their carts as they’ll be worried about the total shipping cost of the cart.

By offering a free shipping discount in the exit-intent popup customer will return to their cart and purchase more which increase your revenue and sales respectively.

Free shipping has been used as a psychological trigger by most eCommerce stores right now. Using them as an exit-intent popup can increase your conversions

Make an ultimate exciting deal

Another way of using discounts in exit-intent popups is by offering an exclusive deal that grabs the attention of the customer. Tempt them, make an offer that they can’t refuse, and reduce cart abandonment.

You’ve tried a 10% offer, you promised free shipping, and if still cart abandonment continues then go for the ultimate deal.

Offering deals like this won’t affect your sales because you’re saving a cart from being abandoned. So it is still a win-win situation.

3. Showcase your social proof

A recent study shows that your visitors can effectively be motivated to take a specific action by displaying your customer testimonials and social proof.

Customer reviews are the best reason for people to buy from a platform that they have not previously purchased. Social proof is the influence that your business has on Social media.

Displaying your reviews, testimonials, and social proof in your page will display your authenticity and create a sense of trust which can prevent customers from abandoning their carts.

There are a couple of ways to display your social proof on your exit-intent popups,

Trust signals

The trust signals show your authenticity, they are similar to social proof, but these trust badges give you professional recognition and credibility.

Several studies have considered the use of confidence signals to be one of the best strategies for eCommerce pages as it encourages conversions and sales.

Sometimes a customer may abandon their cart because they might feel suspicious about the website. Displaying these trust badges in your exit-intent popups will eradicate cart abandonment and increase sales.

Reviews and Testimonials

Another form of social proof is the testimonials, showcasing other customer testimonials on your page will foster trust in your store.

The numbers one thing that persuades someone to shop are feedback from other consumers.

In a manner, your most powerful sales tools are thus your best reviews.

Displaying these reviews in your exit-intent popups will prevent customers from abandoning the cart because people trust their peers before making a decision.

In this popup, there are attention-grabbing offers mentioned in bold but users’ eyes psychologically will go read the testimonial.

This is how you can display your testimonials through exit-intent popups to minimize abandoned.

Social media

We live in a digital world, where social media has control over everything. If you have huge social followers or subscribers showcase them on your exit-intent popups.

Millennials trust social media to a great extent when they see that you have a huge social following they’ll spontaneously entrust your brand and stay loyal to your store.

When a user is about to abandon his cart, tempt him to join your social community with exit-intent popups.

This will act as a psychological trigger and prevent cart abandonment.

4. Touch their sensitive instincts

Every user has a sensitive instinct when it comes to shopping, you can effectively use exit-intent popups to trigger their sensitive side and stop them from abandoning their cart.

These are called psychological triggers and it has been predominantly used in eCommerce stores for years to achieve more conversions and sales.

You can use psychological triggers in exit-intent popups in a couple of ways,

Create urgency

Many eCommerce stores use this tactic even on their product pages, whereas they add a countdown timer to the product to create a sense of urgency for the customer.

Urgency brings FOMO(Fear of missing out) to the customers, they’ll think they’re missing out on an opportunity that they might not get again.

That is why most exit-intent popups use ‘Wait’ or ‘Hold on’ to create a sense of urgency and force customers to take an action right there.

A limited-time discount is the most common way of creating a sense of urgency for a product. You can go a bit further by adding a countdown clock in your exit-intent popup.

Around 48% of users said that they always completed a purchase when there was a limited-time offer.

Create Scarcity

This is another form of creating FOMO if the customer doesn’t hurry up and purchase the product it’ll be sold out. This is more effective than using a limited time offer.

When creating urgency, customers will have a breath of space as the product will be available even after the countdown ends. But when creating scarcity you won’t give them space.

You might’ve seen this message ‘only 1 left in stock’ in many eCommerce stores. This is how you can create scarcity using exit-intent popups.

If the product is a limited edition offer, you can mention that it will be out of sale soon, thus tempting the customers to act rapidly and purchase before it goes out of stock.

These ways are how you can use psychological triggers in your exit-intent popups and tempt customers before they abandon their cart.

5. Guide them with Real-time support

One of the most common reasons why customers abandon their carts is not being to interpret details or options on the page. They get confused about how to proceed to the next step, ultimately they quit.

So, what will you do now?

Offer real-time help, reach out to them swiftly, don't keep them waiting, display a form in the exit-intent popup, so they can enter their queries.

This should be live, 24/7 support, 44% of users expect their queries to be sorted out in live chat or live call. So, keep an agile support team that can guide customers to their goals.

Offering help through exit-intent popups will convince users from abandoning their cart and increase your conversions.

Wrapping up

Cart abandonment is a burden to store owners, but we can surely say that with the advent of exit-intent popups abandoned cart rate has been fairly minimized. We wanted to show you how exit-intent popups work and how they can be used to fight cart abandonment in this article.

We hope you had a good read and good luck minimizing cart abandonment using exit-intent popups in your store.

Author Bio

Joel Platini is a Content Writer and Graphic Designer with an immaculate experience in writing keyword enriched content for eCommerce websites. Familiar with WooCommerce plugins he has written how-to guides with elegance and finesse.