As an ecommerce marketer or owner, knowing the latest updates means having a competitive edge. Subscribing to an ecommerce newsletter is the first step in getting that upper hand.
All the ecommerce news and trends you need to know are one search away. But the problem is that one search will result in thousands of information.
But who has the time to sift through all that noise just to find what matters?
That’s why in this blog post, we have shared:
- What an ecommerce newsletter is
- Why you should subscribe to ecommerce newsletters
- 15 Best Ecommerce Newsletters
- How to start an ecommerce newsletter yourself
Create and send ecommerce newsletters within minutes using Retainful’s 150 + pre-designed email newsletter templates.
What is an Ecommerce Newsletter?
An ecommerce newsletter is a regularly sent email with niche updates, ecommerce trends, tips, strategies, and latest happenings in the industry.
However, businesses use ecommerce newsletters as an email marketing strategy to share promotional offers too.
Related Reading: Ecommerce Email Marketing: Strategies + Software
Why should you join an ecommerce newsletter?
Every industry is changing around you, and ecommerce is no exception to it. Joining an ecommerce newsletter will provide personalized, targeted ecommerce content that matters to you.
Here are the top 4 benefits of subscribing to an ecommerce newsletter
- Staying informed with the ecommerce industry insights
- Access Exclusive Content and Offers
- Networking and Community
- Save Time and Effort
1. Staying Informed With the Ecommerce Industry Insights
Joining an ecommerce newsletter will let you keep up with all the ongoing things in ecommerce industry.
For instance, you’ll discover how AI is impacting online shopping.
Moreover, newsletters often include predictions of ecommerce, helping you stay ahead of the curve.
2. Access Exclusive Content and Offers
Ecommerce newsletters bring you exclusive content such as success stories, secret strategies, and industry best practices, delivered right to your inbox.
Additionally, many businesses offer special deals or promotions exclusively for their newsletter subscribers.
3. Networking and Community
Certain ecommerce newsletters offer opportunities to connect with industry experts and fellow business owners for potential collaboration.
In addition to that, some include access to events, online forums, or communities where you can share insights and grow your network.
4. Save Time and Effort
Ecommerce newsletters curate the most relevant news, trends, and strategies, saving you hours of research.
Instead of searching through countless sources, you get everything you need in one place, right in your inbox.
15 Best Ecommerce Newsletters
Here are 15 of the best ecommerce newsletters you should follow to stay informed:
- Retail Brew (By Morning Brew)
- Digital Commerce 360
- Practical Ecommerce
- DTC Newsletter
- Shopify Retail Newsletter
- DTC Daily
- Modern Retail
- Retail Dive
- What’s Next (by Rick Watson)
- Chase Dimond’s Ecommerce Newsletter
- Ecommerce Bytes
- Ecommerce Magazine
- Shopifreaks
- B2B Commerce Insider (by Sana Commerce)
1. DTC Newsletter
DTC Newsletter is a free daily email for founders, marketers, and growth teams in the direct-to-consumer space.
What is covered in the ecommerce newsletter:
- Insights on DTC (Direct-to-Consumer) marketing strategies
- Creative testing ideas and results
- CRO (Conversion Rate Optimization) tips
- Ad performance breakdowns and analysis
- Tools and platforms used by successful DTC brands
- Real-world examples and case studies for practical learning
Frequency: Every weekday, Monday through Friday.
2. Retail Brew (By Morning Brew)
Retail Brew is a free newsletter from Morning Brew made for people in the retail and e-commerce space.
What is covered in the ecommerce newsletter: It contains insights on marketing, DTC strategies (direct-to-customer), marketing news and ecommerce trends.
Frequency: You’ll get it in your inbox three times a week — on Monday, Wednesday, and Friday.
3. Digital Commerce 360
Digital Commerce 360 is a newsletter focused on the B2B e-commerce and retail ecommerce news.
What is covered in the ecommerce newsletter:
It contains actionable insights on:
- Ecommerce Strategies: Best practices for optimization
- Competitive & Technology Trends: Ecommerce innovations
- Emerging Market Leaders: Explore the rising stars
- Marketing & Merchandising: Create customer engagement strategies
- Operations: Streamline fulfillment
- Supply Chain: Simplify product delivery and operations
Frequency: You can subscribe to different editions — daily, weekly, or monthly newsletters. Moreover, you can also opt for topic-specific alerts such as technology, logistics, or global e-commerce.
4. Practical Ecommerce
Practical Ecommerce is a free newsletter designed to help ecommerce merchants grow their businesses.
What is covered in the ecommerce newsletter: It includes expert advice, how-to articles, case studies, SEO strategies, conversion tips, and the latest ecommerce trends.
Frequency: You’ll receive the newsletter multiple times per week, typically 3–4 times, depending on the topics and updates.
5. Shopify Retail Newsletter
Shopify Retail Newsletter is a free newsletter designed for retail business owners and professionals using Shopify or exploring ecommerce growth.
What is covered in the ecommerce newsletter:
- Retail trends and insights tailored for Shopify users
- Expert tips on in-store and online selling
- Industry news that impacts retail business decisions
- Success stories and merchant spotlights
- Product updates and Shopify feature rollouts
Frequency: You’ll typically receive the newsletter once a week.
Related Reading: How to send Shopify email newsletters? – A Complete Guide
6. DTC Daily
DTC Daily is a must-read free ecommerce newsletter for anyone in the direct-to-consumer (DTC) space.
What is covered in the ecommerce newsletter:
- Actionable tips on DTC marketing and growth strategies
- Insights on ad performance and creative testing
- Conversion Rate Optimization (CRO) best practices
- Tools and platforms that successful DTC brands use
- Real-world examples and case studies from top brands
Frequency: It’s delivered to your inbox 5 days a week.
7. Modern Retail
Modern Retail is for eCommerce and retail professionals who want to stay on top of what’s happening in the retail world.
What is covered in the ecommerce newsletter:
- Daily news on retail innovation and eCommerce strategies.
- Trends in omnichannel commerce and DTC brand growth.
- Insights into how major retailers are adapting to new tech and consumer habits.
- Interviews and deep dives with retail executives and founders.
Frequency: Delivered daily, Monday through Friday.
8. Retail Dive
Retail Dive is a free daily newsletter designed for retail owners, decision-makers, and marketers.
What is covered in the ecommerce newsletter:
- Breaking retail news and in-depth analysis.
- Insights on eCommerce, marketing, technology, and logistics.
- Updates on big brands, industry trends, and leadership shifts.
Frequency: Sent daily, Monday through Friday. They also offer topic-specific editions.
9. What’s Next (by Rick Watson)
A monthly newsletter curated by Rick Watson, a seasoned eCommerce strategist and founder of RMW Commerce Consulting.
What is covered in the ecommerce newsletter:
- In-depth analysis of eCommerce trends and strategies
- Insights on digital transformation and retail innovation
- Discussions on topics like AI’s impact on retail, platform shifts, and consumer behavior
- Real-world examples and case studies from leading brands.
Frequency: Monthly once
10. Chase Dimond’s Ecommerce Newsletter
A free weekly newsletter curated by Chase Dimond, a seasoned eCommerce email marketer and co-founder of Structured Agency.
What is covered in the ecommerce newsletter:
- Actionable email marketing tactics and guides.
- Insights on email list growth and segmentation.
- Strategies for improving open rates and conversions
- Real-world examples and case studies from successful campaigns.
Frequency: Delivered every Monday.
11. Ecommerce Bytes
EcommerceBytes offers two free newsletters tailored for online sellers and eCommerce professionals
Newsflash
- Frequency: Daily
- Content: Breaking news, industry announcements, and updates on online marketplaces like eBay, Amazon, and Etsy.
Update
- Frequency: Twice a month
- Content: In-depth articles, website reviews, and practical tips for buying and selling online.
12. Ecommerce Magazine
Ecommerce Magazine is a digital publication dedicated to highlighting innovation and growth within the eCommerce sector. It offers a platform for professionals and entrepreneurs to share knowledge, experiences, and insights.
What is covered in the ecommerce newsletter:
- In-depth guides on selling strategies and brand building.
- Profiles of successful retail and eCommerce entrepreneurs.
- Analyses of industry trends and best practices.
- Discussions on emerging technologies and their impact on online retail.
Frequency: Weekly newsletter
13. Shopifreaks
Shopifreaks is a free, weekly e-commerce newsletter curated by Paul Drecksler, designed to keep industry professionals informed about the latest developments in the e-commerce landscape.
What is covered in the ecommerce newsletter:
- Major updates from platforms like Shopify, Amazon, BigCommerce, TikTok Shop, eBay, Etsy, Meta, Shein, and Temu.
- Insights into new partnerships, integrations, funding rounds, and regulatory changes.
- Analysis of platform developments, market trends, and e-commerce strategies.
- Real-world examples and practical advice for e-commerce professionals.
Frequency: Every Monday afternoon.Frequency: Every Monday afternoon.
14. B2B Commerce Insider (by Sana Commerce)
B2B Commerce Insider is a free, monthly newsletter from Sana Commerce. It delivers curated insights, expert advice, and the latest industry trends directly to your inbox.
What is covered in the ecommerce newsletter:
- Industry News & Trends: Stay updated with the latest developments in B2B e-commerce.
- Expert Tips: Gain actionable advice from seasoned e-commerce professionals.
- Exclusive Reports: Access in-depth studies like the B2B Buyer Report 2025, highlighting buyer behaviors and expectations.
- Event Highlights: Get summaries of key takeaways from events such as B2B E-Commerce Connect.
Frequency: Distributed monthly
15. Ecommerce Insider
Ecommerce Insider aims to provide readers with valuable information on market trends, strategies, and best practices.
What It Covers:
- Industry news and updates
- E-commerce strategies and best practices
- Insights into market trends and consumer behavior
- Tips for optimizing online retail operations
How to start an ecommerce newsletter
Newsletters aren’t just about sharing updates — they’re a powerful tool in email marketing. If you’re an ecommerce marketer or store owner, now’s the time to start your ecommerce newsletter.
Here are the steps to start your ecommerce newsletter:
- Select your email marketing platform.
- Build your email list
- Create your email copy and design
- Have a consistent schedule
- Monitor performance
1. Select your email marketing platform
Choose a beginner-friendly email marketing software with the following features:
- Drag-and-Drop Email Builder
- Pre-built Templates
- Audience Segmentation
- Sign-up forms
- Tracking email marketing metrics and Reports
- Easy Integration with Ecommerce Platforms
- Affordable Pricing or Free Plan
Retainful is an ideal platform for ecommerce newsletters with an easy-to-use interface, hundreds of ready-made templates, and email automation capabilities.
2. Build Your Email List
To build your email list, consider the following ways:
- Add signup forms across your site
- Offer incentives
- Use popups and slide-ins
- Leverage social media
- Include a signup form in your ecommerce landing page
Build your email list and keep subscribers engaged effortlessly by using Retainful’s newsletter popups.
3. Create Your Email Copy and Design
Your newsletter’s content and design play a huge role in engaging your readers.
- Write clear, concise, and value-packed copy: Focus on what matters most to your audience.
- Use a mobile-friendly, responsive design: Make it easy to read and visually appealing across devices.
- Add compelling CTAs and subject lines: Encourage readers to open, read, and take action.
- Use Email Images Wisely: Include relevant images or infographics to enhance your message.
Related Reading: 10 Email Design Best Practices for 2025
4. Have a Consistent Schedule
Consistency builds trust. When your subscribers know when to expect your emails, they’re more likely to open and engage with them.
- Pick a frequency (Weekly, bi-weekly, or monthly): choose what you can sustain.
- Stick to the same day and time: For example, every Tuesday at 10 AM.
- Set expectations early: Let your subscribers know how often they’ll hear from you when they sign up.
5. Monitor Performance
Tracking how your ecommerce newsletter performs is key to improving it over time.
- Track open rates, CTR, and Bounce rates: These metrics show what’s working and what’s not.
- A/B test subject lines and content: Experiment to find what your audience responds to best.
- Use analytics to refine your strategy: Identify top-performing content and send more of what your audience loves.
Start sending well-crafted, targeted ecommerce newsletters with few clicks using Retainful’s campaigns.
Wrapping Up!
Subscribing to ecommerce newsletters helps you stay relevant and inspired. Whether it’s sparking your next big idea or guiding your next strategy.
If you love keeping up with ecommerce trends, newsletters are a great resource. And if you’re a business owner or a marketer thinking of creating your own, start with the right platform – Retainful.
Also Read:
- 10 Best eCommerce Thank You Email Templates and Tips
- 11 Best Ecommerce Email Templates + Examples for 2025
Frequently Asked Questions
They help businesses stay connected with their audience and boost engagement.
Newsletters typically include product updates, tips, news, promotions, and curated content.
E-newsletters are used to inform, educate, and market to an email audience consistently.
The ideal email newsletter width is around 600–650 pixels for optimal readability.
Email newsletters are typically one scrolling page, while print versions can range from 2 to 8 pages or more.
Once a week is ideal for consistency, but frequency can vary based on audience preferences.
A good ecommerce newsletter is relevant, visually appealing, and provides value to the reader.
Yes, they can drive conversions by promoting products, discounts, and exclusive offers.
Use signup forms, lead magnets, and exclusive offers to encourage people to subscribe.
