Cyber Monday emails are like gold mines waiting to be tapped, but only if you play them right. The problem with Cyber monday email strategies are oversaturated inboxes, dwindling attention spans, and a tiny window to drive conversions.
Having seen a 15% open rate in 2024, Cyber monday emails will see an increase in 2025. So, it’s not enough to slap a “20% Off” sticker on a subject line and hope for the best. You’re battling 20 other emails offering the same deal.
In this blog, we explain:
- Black Friday emails vs. Cyber Monday emails: What is the difference?
- 10 Best Cyber Monday email examples
- Bonus: Taglines to include in your Cyber Monday emails
Send an on-brand Cyber Monday email with Retainful’s ready-made templates and a drag-and-drop email editor.
Black Friday emails vs. Cyber Monday emails: What is the difference?
Purpose and focus:
- Black Friday emails: For both in-store and online deals.
- Cyber Monday emails: Solely for online businesses and online-only deals.
Timing:
- Black Friday emails: Starts as early as 1-2 weeks before Black Friday.
- Cyber Monday emails: Starting either late Sunday or early Monday.
Types of emails:
- For Black Friday: In-store deals, countdown emails, pre-access emails.
- For Cyber Monday: Online exclusive offers, extended sales, tech/product-based emails.
Why Cyber Monday emails matter?
There’s no denying that Cyber Monday is the single biggest online sales day of the year. Emails are a great way to increase conversion rates, as they contributed to more than 24% of conversions last year.
But here’s the catch: your customers’ inboxes are already flooded with emails. This means a well-timed and well-designed Cyber Monday email isn’t optional; it’s mandatory for you to stand out.
Related Reading: How to Increase Your Email Open Rates During Cyber Monday 2025
10 Best Cyber Monday email examples
1. Jeni’s – Clear messaging + urgency
Your Cyber Monday email should highlight two things:
- What is the offer?
- How to avail it?
This Cyber Monday email answers both by highlighting that it is a Buy Five, Get One Free deal and providing the cyber monday coupon code to avail yourself of it.
With two clear, orange buttons, users are reminded throughout the email to take action. The repetition increases the likelihood that someone will click at least once.
The FREEPINT code is highlighted and repeated. This increases the chances that recipients will remember it and use it.
Why it works?
This best Cyber Monday email template addresses both online and in-store shoppers with options for delivery or pickup, ensuring it appeals to different types of customers.
What to implement in your Cyber Monday email template?
- Include CTAs to the product page throughout the Black Friday Cyber Monday email.
- Highlight the type of offer and how to avail it.
- Evoke urgency with a tagline like “Offer ends tonight.”
- Include the offer for in-store shopping if you have both an online and a physical store.
Related Reading: Best Call to Action Examples for Your Onlinse Store
2. Oobli
In this Cyber Monday email example, ‘Last Chance’ tagline grabs the attention right away and instills the reader with urgency from the start.
Why it works?
“50% off + FREE shipping on orders over $20” is bold and direct, leaving no room for confusion. This sets the expectation before customers start shopping.
What to implement in your Cyber Monday email campaign?
- Be specific about what your offer is: mention the percentage and minimum spend.
- If you are launching a new product for Cyber Monday, highlight in your email.
3. Orangewood
This Cyber Monday email example highlights the maximum discount – 50% off right at the top leaves no room for confusion.
This best Cyber Monday email design handles the possible objections by including – Offering Free Shipping + Extended Holiday Returns. It eliminates two major customer concerns – shipping costs and return difficulties – making the decision to purchase much easier.
Why it works?
The “Shop the Sale” CTA button is prominent and simple. It’s right there in the middle, making it easy to take action. No distractions, just a clear path to the sale.
What to implement in your Cyber Monday email campaign?
- Mention your maximum discount value at the top of the email.
- Include objection handling section – free shipping, return policy, customer support and more.
Related Reading: Prepare your ecommerce store for BFCM 2025 with our checklist: An Ultimate 24-point Black Friday Checklist to Prepare Your Store.
4. Moment
In this Cyber Monday email template, instead of aggressive urgency, the line “while supplies last” creates a subtle FOMO. It doesn’t scream panic, but it taps into the idea that these deals won’t last forever.
Why it works?
‘Save up to 65%’ emphasizes the value in a way that feels like a great deal rather than just another discount.
What to implement in your Cyber Monday email template?
- Design a minimalistic design like this if you don’t want to go overboard with designs.
- Communicate the value in terms of savings – ‘save up to 50%’.
5. Baggu
Higher thresholds push shoppers to add more to their cart, especially if they’re close to the next discount level.
This Cyber Monday email design is clean and uncluttered, using just a few lines of text to communicate everything a shopper needs to know. There’s no overwhelm, just simple, straight-to-the-point offers.
“No code required” is a subtle but smart move – it removes friction from the buying process. In Cyber Monday email marketing, the fewer steps between a customer and checkout, the better for conversions. Including The BAGGU Gift Guide at the bottom is a smart cross-sell tactic.
Why it works?
This Cyber Monday email marketing idea invites shoppers to explore more products for the holidays.
What to implement in your template?
- Implement tiered discounts to increase AOV and clearly communicate in the Cyber Monday emails.
- Prepare a gift guide and promote it in your BFCM emails.
Automate your Cyber Monday emails with Retainful’s easy-to-setup automation and sleep easy.
6. Withings
In Cyber Monday email marketing, not every tagline can tap into FOMO and urgency at the same time, but ‘Tomorrow is too late’ nailed it.
Black Friday Cyber Monday emails that convert more have one thing in common – they are written like they directly speak to the customer. Phrases like ‘We kept them for you’ and ‘Reap your VIP benefits’ do exactly that.
On top of these, this Cyber Monday email example also listed its best-selling products and their new offer price.
Why it works?
Nothing screams urgency than mentioning a expiring time of the offer – this Cyber Monday email example does that in the intro.
What to implement in your Cyber email marketing template?
- Write an email copy that sounds like it has been written to each customer.
- Include images of your best-selling product and the new discounted price.
- Handle objections: free shipping, return policy, and warranty.
7. Google
In this Cyber Monday email template, four distinct offers, each with its own price drop, cover different types of shoppers. From smartphones to smart home devices, there’s something for everyone. This casts a wider net, appealing to more customers.
It evokes urgency in the intro by including – ‘Last chance to save’ and ‘Our deals end soon’.
Why it works?
This Cyber Monday email example uses the tried-and-true price-slashing strategy, which quickly highlights savings.
What to implement in your Cyber Monday email campign template?
- Use urgency-inducing language throughout the email.
- If you are listing products, use a price-slashing strategy.
8. P&Co
In this Cyber Monday email campaign template, the three CTAs – Shop Mens, Shop Womens, Shop Accessories are neatly arranged and make navigation easy. Customers can quickly jump to their desired shopping section without scrolling through endless product categories.
Why it works?
Including the precise date and time when the Black Friday offer ends in the Cyber Monday email campaign gives customers clarity on when the sale ends and encourages faster conversions.
What to implement in your Cyber Monday email design?
- Use a navigation CTA like ‘Shop men’, or ‘Shop women’.
- Include the precise date and time of expiry of the offer.
9. Onsen
This Cyber Monday email campaign’s clean and minimal design draws all attention to the product itself. If you want the product to be the hero of the email, this template works best.
Why it works?
In this Cyber Monday email design, the core message – “30% off sitewide,” is written clearly and boldly. It leaves no room for confusion, which is essential for driving quick decisions during a fast-paced sale like Cyber Monday.
What to implement in your Cyber Monday email template?
- Make the product hero of your email by putting all the spotlight on the product and the offer.
- When in doubt, opt for minimalistic design. It always works.
10. Buoy
“Today Only” creates instant urgency. The user knows they’ve got limited time, which nudges them to act fast.
Adding “No Code Necessary” in this Cyber Monday email campaign is pure friction-busting.
In Cyber email marketing, one less step means more conversions. Customers appreciate not having to search for or remember a code – they want to just click, shop, and pay.
Includinng a 30-day money-back guarantee in this Cyber Monday email template eliminates hesitation, making the decision easy for skeptical buyers. They can start risk-free and cancel anytime.
Why it works?
“Your Most Refreshing Habit” ties the product directly to customer lifestyle benefits, not just the discount.
What to implement in your Cyber Monday email template?
- Create urgency in the tagline.
- Reiterate the benefits of the product while also promoting the offer.
Best taglines to include in your Cyber Monday emails
Scarcity is one of the proven strategies in email marketing, and reminding the reader that the offer is time-sensitive and stock is limited. Use this in your taglines for maximum impact.
To save you precious time preparing for BFCM 2025, we have curated 15 taglines that go well with your Cyber Monday email templates.
- Last Chance! Cyber Monday Deals Disappear at Midnight.
- Cyber Monday Ends Tonight. Don’t Miss Your Shot.
- Seconds Left! Unlock 30% Off Before Time Runs Out.
- Almost Over! Don’t Miss Your Last Chance to Save Big.
- Gone in a Flash! Last Call for Cyber Monday Savings.
- Once It’s Gone, It’s Gone: Cyber Monday Ends Today!
- Final hours to save BIG. Are you in?
- Gone after today! Cyber Monday’s best deals are waiting for you.
- This is it – Cyber Monday ends soon. Don’t miss the savings!
- This deal ends today! Shop now or miss out for good.
Related Reading: Explore 50+ Black Friday email subject lines to boost your open rate.
10 Best Cyber Monday email subject lines
- Last chance: Cyber Monday deals end tonight!
- Act fast! These Cyber Monday deals won’t last.
- Final day: Don’t miss our biggest sale of the year!
- Flash sale alert! Cyber Monday ends in hours.
- Cyber Monday savings inside – shop before it’s gone!
- Limited time! Cyber Monday’s biggest discounts inside.
- Exclusive Cyber Monday deal – open before it’s too late!
- Almost gone! Last chance for Cyber Monday savings.
- Ending tonight: Cyber Monday’s biggest discounts.
- Only hours left! Get up to 40% off now.
Related Reading: 120+ Black Friday/Cyber Monday Email Subject Lines for 2025
When to send Cyber Monday emails?
Owners who started Cyber Monday email promotions as early as October sawstrong engagement. To better prepare and have an edge over your competitors, follow this 60-day BFCM Preparation Calender.
Otherwise, if you are too late to the party, follow this 30-day BFCM Sprint Calender.
The ideal Cyber Monday email timeline to engage the customers at the right time and prompt them to make a purchase is:
- Sunday before Cyber Monday: Send teaser emails
- Early monday morning: First launch or announcement email
- Mid-monday: Reminder about Flash Sales
- Late afternoon: Last chance / Final call email
- Tuesday: Extended sales email
Related Reading: Explore 15 high-converting Black Friday email examples in our blog and sell more this BFCM 2025.
Send personalized Cyber Monday emails and sell more with Retainful’s advanced segmentation.
Onward to a successful Cyber Monday 2025
In your Cyber Monday email, first, you’ve got to nail urgency. Use bold, simple messaging that slashes through inbox clutter. Highlight limited-time offers and make every word count.
Lastly, don’t let technical issues ruin your chances. Clean email lists, optimized Cyber Monday subject lines, and a compelling call to action keep your email out of spam and into the hands of eager shoppers.
Post Cyber Monday emails – What to do?
Though Cyber Monday feels like the finish line, but in reality, it’s just the starting point for long term growth. Smart retailers turn Cyber Monday into a launchpad for customer retention by sending
- Thank You Emails
- Cross-Sell Emails
- Customer Post-purchase Emails, etc.
Along with the right amount of Omnichannel Marketing strategies.
Frequently asked questions
Typically, sending 3-4 emails throughout the day – early morning, midday, late afternoon, and last call.
Urgency-driven subject lines like “Final Hours to Save” or “Don’t Miss Out – Cyber Monday Ends Soon!”
Tiered discounts (e.g., 10% off $50, 20% off $100) or sitewide sales work well to encourage higher spending and maximize conversions.
Make sure your email list is clean, avoid spammy language like “Free!!!” or “Click Here Now,” and ensure your subject line is clear and relevant.
Yes, segmenting your list by past behavior (e.g., loyal customers, cart abandoners) allows you to send more personalized offers and increase relevance.
Strong, clear CTAs like “Shop Now” or “Claim Your Deal” with contrasting buttons help drive immediate action and conversions.
Yes, regular mail and package deliveries still run on Black Friday since it’s not a federal holiday. Smart brands often highlight this in their Black Friday Marketing Strategies to reassure customers about fast shipping and on-time delivery.
