The 5 Best Mailchimp Alternatives in 2024

Mailchimp is a familiar name in email marketing, yet recent pricing shifts and a scaled-down free plan have left ecommerce store owners seeking alternatives. If you’re in this predicament, fear not—we’re here to guide you through the top 5 Mailchimp alternatives that not only address budget concerns but also elevate your email marketing strategy.

In the realm of ecommerce, where every click matters, these alternatives go beyond just sending emails. Picture personalized campaigns tailored to your audience, seamless email automations that save you time, and smart segmentation that ensures your messages resonate. Say goodbye to restrictive pricing as these alternatives offer competitive rates, making your marketing budget stretch further.

Whether you’re a startup looking for cost-effective solutions or a seasoned pro aiming to enhance your strategy, this blog is your roadmap. Join us as we explore how these alternatives empower you to craft compelling email campaigns, all while keeping your budget intact. Don’t let pricing constraints hinder your marketing success—discover a world of possibilities beyond Mailchimp!

What are the disadvantages of Mailchimp?

While Mailchimp has its strengths, it can fall short for eCommerce businesses looking for advanced email marketing capabilities. Here are some key disadvantages that often drive the search for alternatives

• Basic Automation: Mailchimp’s automation features are suitable for simple workflows, but lack the sophistication needed for complex ecommerce scenarios like abandoned cart recovery, personalized product recommendations, or post-purchase upsells.
• Limited Segmentation: While Mailchimp offers basic segmentation, it doesn’t capture the rich data available in most ecommerce platforms, making it difficult to create highly targeted campaigns based on purchase history, browsing behavior, or other relevant factors.
• Basic email templates: Mailchimp’s pre-designed templates, while user-friendly, lack the flexibility and customization needed for showcasing ecommerce products and branding effectively.
• Limited Reporting & Analytics: Mailchimp’s reporting offers basic metrics, but lacks in-depth insights into customer behavior and campaign performance within the context of your store. Understanding purchase paths, product engagement, and campaign ROI becomes difficult.
• Customer Support: Customer support for free and lower-tier Mailchimp plans is limited to email and knowledge base resources. Competitors often offer live chat and phone support for all plans, providing a more responsive and personalized experience.
• Focus on general email marketing: Mailchimp is a general-purpose email marketing platform, not specifically tailored for ecommerce. This can lead to a less targeted and effective experience for online stores.
• Integration challenges: Integrating Mailchimp with your ecommerce platform can be complex, requiring additional plugins or custom development. Dedicated platforms offer seamless integration with your store, simplifying data transfer and automation.

By understanding these limitations, you can make an informed decision about whether Mailchimp is the right tool for your eCommerce business. If you find yourself struggling with any of the points mentioned above, exploring alternatives like Retainful, Omnisend, or Klaviyo could provide a more comprehensive and scalable solution for your email marketing needs.

The Best MailChimp Alternatives

Discovering the right email marketing platform is crucial for the success of your business. We’ve narrowed down the best Mailchimp alternatives based on user reviews, pricing, and features.

1. Retainful – Ideal for Ecommerce Businesses
   For ecommerce businesses, Retainful stands out. It offers flexible automation, personalized email campaigns, and segmentation, making it a top choice for those in the online retail space.
2. Omnisend – Best for Personalized Journeys and Omnichannel Marketing
   For ecommerce businesses, Omnisend excels in crafting personalized customer journeys and executing effective omnichannel marketing strategies. Elevate your online sales and engagement with this top Mailchimp alternative.
3. Klaviyo – Data Science and Machine Learning Features
   For advanced data science and machine learning capabilities, Klaviyo is the go-to alternative. Unlock powerful tools to elevate your email marketing strategy.
4. ActiveCampaign – Solutions for Both B2B and B2C Users
   ActiveCampaign provides solutions for both B2B and B2C users. Enjoy versatile features that cater to various business models.
5. Brevo – Streamlined Contact Management with CRM
   Simplify contact management with Brevo’s CRM features. Tailored for ease of use, it’s a great choice for effective customer relationship management.

Let’s look at each of these MailChimp alternatives one by one.

Quick Summary of Best MailChimp Alternatives

Product Name	Best For	Key Strengths	Pricing (10000 Contacts)
MailChimp	Content Creators, eCommerce, Agencies	Campaign Builder, Landing Pages, Social Posts	$91/Month
Retainful	E-commerce	Ecommerce automation, personalized emails, segmentation, email campaigns, Popups, Referrals	$59/Month
Omnisend	E-commerce	Omnichannel marketing, data-driven insights, SMS marketing	$150/month
Klaviyo	E-commerce	Data science and machine learning, integrations, advanced automation	$175/month
ActiveCampaign	B2B and complex sales funnels	Advanced automation, lead scoring, sales CRM, omnichannel marketing	$174/month
Brevo	All-in-one marketing	CRM integration, SMS marketing, transactional emails, free plan with features	$129/month

Retainful – Ecommerce Automation Mastermind

Retainful isn’t just an email tool, it’s your ecommerce autopilot. Retainful is your all-in-one email marketing and customer retention platform built for eCommerce businesses. Automate campaigns in minutes with pre-built workflows for everything from cart recovery to win-back emails. Send targeted campaigns with personalized offers thanks to powerful segmentation and trigger-based automation. Retainful keeps your customers engaged and coming back for more, boosting repeat purchases and driving long-term growth for your business.

Why Retainful is the next step in your email marketing journey:

1. Automation on Autopilot: Leave manual work behind! Retainful lets you set up automated workflows for abandoned carts, thank you emails, order follow-ups, win-backs, and more. Imagine recovering lost sales and nurturing customers on autopilot while you focus on other aspects of your business.
2. Targeted Campaigns, Personalized Impact: Reach the right people with the right message every time. Retainful’s advanced segmentation tools allow you to send personalized emails based on shopping behavior, interests, and more. No more generic newsletters that fall flat.
3. Sales Boost and Engagement Surge: Retainful’s ready-made templates and powerful automation features help you create captivating campaigns that drive sales and keep customers coming back for more. Witness a dramatic increase in engagement and watch your customer base flourish.
4. Smart Triggers for Personalized Experiences: Set up conditions for when a customer enters a workflow with Retainful’s smart triggers. These triggers allow you to create personalized experiences for your customers, making your communication more relevant and effective.
5. User-Friendly for Everyone: No tech skills needed! Retainful’s user-friendly interface makes it a breeze for anyone to create beautiful, effective email campaigns. Drag-and-drop functionality and pre-built templates take the guesswork out of email marketing.
6. Seamless Integrations: Retainful seamlessly integrates with your favorite eCommerce platforms like Shopify and WooCommerce, making it a breeze to manage your email marketing alongside your store. Everything is in one place, for ultimate convenience.

Key Retainful Features:

• Abandoned Cart Recovery: Recover lost sales with personalized emails that gently remind customers about their forgotten carts.
• Next Order Coupon: Spark repeat purchases with targeted coupons sent after a customer’s first order, keeping them engaged and coming back for more.
• Post-purchase Appreciation: Show your customers you care with automated thank you emails and post-purchase follow-ups, building trust and loyalty.
• Win-back Inactive Customers: Reignite the spark with personalized offers and incentives, bringing back those who haven’t been around lately.
• Welcome Emails: Make a lasting impression with automated welcome emails that introduce new customers to your brand and set the stage for a long-lasting relationship.
• Product-specific Recommendations: Go beyond generic emails! Send targeted messages based on what customers buy, suggesting similar products or accessories they might love.

Pricing: $59/Month (for 10,000 Contacts)

Optimize your e-commerce strategy with Retainful at an unbeatable price of $59 per month. Ideal for businesses with up to 10,000 contacts, enjoy the benefits of e-commerce automation, personalized emails, segmentation, and impactful email campaigns.

Ready to unlock the full potential of your eCommerce email marketing?

Sign up for a free Retainful trial and see the difference for yourself. With powerful automation, targeted engagement, and a user-friendly interface, Retainful is not just an alternative but a powerful partner in your journey to eCommerce success. Let’s grow your business together!

Omnisend – Best for Personalized Journeys and Omnichannel Marketing

Is Mailchimp Holding You Back? Unleash Your Ecommerce Potential with Omnisend

Are you tired of clunky interfaces, limited features, and frustrating results from your email marketing platform? If Mailchimp feels like a handbrake on your ecommerce engine, it’s time to shift gears with Omnisend.

Boost sales with a powerful duo: Email + SMS marketing that works seamlessly together. Reach your customers wherever they are – in their inbox or on their phone – with personalized campaigns that drive conversions. No more juggling platforms or struggling with integration headaches. Omnisend puts everything you need in one place.

1. Sell More, Spend Less: In 2022, Omnisend merchants turned $72 into sales for every $1 spent on email and SMS marketing. That’s not just a good ROI, it’s a rocket fuel boost for your business.
2. Email & SMS: The Dream Team: Engage your customers wherever they are with seamless email and SMS campaigns. No more juggling platforms, just personalized experiences that keep them coming back for more.
3. Automation on Autopilot: Save time and drive sales with pre-built automations for welcome series, abandoned carts, and post-purchase follow-ups. Get up and running in minutes, not months.
4. Targeting Made Easy: Reach the right people with the right message at the right time with unlimited, real-time segments. Group your audience based on what matters, ensuring your emails are never one-size-fits-all.
5. Get Up and Running in 30 Minutes: No more tech headaches or coding nightmares. Omnisend is intuitive and user-friendly, making the switch a breeze. You’ll be sending stunning campaigns in no time.
6. Beautiful, Personalized Campaigns: Forget the generic templates. Omnisend’s library and drag-and-drop builder let you create professional, on-brand emails that speak directly to your customers.
7. Shoppable Emails Made Easy: Showcase your products in a flash with dynamic content blocks like product pickers, unique discount codes, and personalized recommendations.

Don’t wait, take the first step today and see the difference Omnisend can make for your business.

Key Features of Omnisend:

1. Combine Multiple Channels with Omnisend’s Workflows
Reach your customers on their preferred messaging channels, all within a single, streamlined workflow. Omnisend supports email, SMS, and web push notifications to provide a consistent, personalized experience.

2. Save Time with Pre-built Workflows
Omnisend simplifies your marketing efforts by providing pre-built workflows for various scenarios:

• Welcome Series: Convert new subscribers into buyers with a set of friendly, ready-made emails.
• Product Abandonment: Reach out to shoppers who viewed products but left without making a purchase.
• Cart Abandonment: Recover more abandoned carts with pre-built series using automated email and SMS messages.
• Order Confirmation: Send instant order confirmations via SMS or email.
• Shipping Confirmation: Keep customers informed about their orders with shipping confirmation messages.
• Cross-sell: Drive additional sales by suggesting recommended products based on previous orders.

3. Rapid Implementation

• Quick Onboarding: Experience a smooth transition with Omnisend’s user-friendly interface, allowing you to be fully operational in just 30 minutes.
• Effortless Transition: Say goodbye to the complexities of other platforms and make the move to Omnisend with confidence.

Pricing: $150/Month (for 10,000 Contacts)

Revolutionize your e-commerce approach with Omnisend’s comprehensive pricing of $150 per month. Unlock the potential of omnichannel marketing, data-driven insights, and SMS marketing to engage your audience effectively.

Omnisend goes beyond traditional email marketing, offering a comprehensive solution that empowers businesses to create, automate, and optimize campaigns across multiple channels. Elevate your marketing game with Omnisend’s powerful features and watch your business thrive.

Klaviyo – Data Science and Machine Learning Features

Are you an e-commerce business searching for email marketing that truly understands your needs? While Mailchimp might have served you well, it’s time to consider a platform built for growth: Klaviyo.

More Than Just Mail, It’s Marketing Intelligence:

Klaviyo isn’t just about sending emails. It’s a powerhouse packed with data science and machine learning, weaving insights into every customer interaction. Imagine personalized campaigns triggered by browsing behavior, cart abandonment automation, and targeted messages based on purchase history. Klaviyo empowers you to create unique experiences for each customer, driving conversions and building lasting relationships.

Why Klaviyo Makes the Difference:

Deeper Integrations, Sharper Insights: Klaviyo seamlessly connects with your existing e-commerce tools, providing a holistic view of your customers. This goes beyond Mailchimp’s capabilities, allowing you to segment audiences with laser precision based on purchase history, browsing behavior, and more. Imagine sending personalized offers that resonate deeply with each customer, driving conversions like never before.

1. E-commerce Built-In: Unlike Mailchimp’s one-size-fits-all approach, Klaviyo understands the unique needs of online stores. Features like automated abandoned cart emails, coupon code generation, and one-click Shopify integration, streamline your workflow and boost sales.
2. Beyond Email, Beyond Borders: Klaviyo transcends email marketing, offering SMS capabilities and integrations with social media and in-app platforms. This creates a cohesive brand experience across channels, ensuring your message reaches your customers wherever they are.
3. Automation on Autopilot: Let Klaviyo handle the heavy lifting. Powerful automation tools trigger personalized messages based on customer actions, like abandoned carts or new purchases. This saves you time and ensures every touchpoint is relevant and timely.
4. Data-Driven Decisions: Klaviyo provides comprehensive performance reports, giving you clear insights into your campaigns’ effectiveness. Track opens, clicks, and conversions, and use this data to refine your strategy for continuous growth.

Who Should Embrace Klaviyo?

• E-commerce Businesses: Klaviyo’s DNA is e-commerce. If you sell online, this platform is built to empower your success.
• Data-Driven Marketers: If you thrive on insights and want to personalize every interaction, Klaviyo’s data science and AI tools will be your secret weapon.
• Scalers and Experimenters: As your business grows, Klaviyo’s flexibility and advanced features will keep pace. Test different strategies, analyze results, and optimize for continuous improvement.

Pricing: $175/Month (for 10,000 Contacts)

Take advantage of Klaviyo’s advanced features at a competitive price of $175 per month. Harness the power of data science, machine learning, integrations, and advanced automation for your e-commerce success.

Klaviyo is more than just an alternative to Mailchimp. It’s a growth engine specifically designed for e-commerce success. With its powerful automation, data-driven insights, and omnichannel reach, Klaviyo helps you build stronger customer relationships, drive sales, and ultimately, achieve your business goals.

Ready to take your e-commerce marketing to the next level? Explore Klaviyo and see how it can fuel your growth.

ActiveCampaign – Solutions for Both B2B and B2C Users

ActiveCampaign is often considered one of the best Mailchimp alternatives due to its advanced automation features, integrated sales and CRM functionalities, and comprehensive reporting tools. Here’s a breakdown of why ActiveCampaign stands out and its key features:

Why ActiveCampaign is the Best Mailchimp Alternative:

1. Advanced Automation: ActiveCampaign’s automation capabilities are more sophisticated than Mailchimp’s. It allows for complex automation workflows that can be customized based on user behavior, preferences, and data.
2. Integrated CRM: Unlike Mailchimp, which is primarily an email marketing tool, ActiveCampaign includes a built-in CRM system to manage sales processes, lead scoring, and customer data in one place.
3. Segmentation and Personalization: ActiveCampaign offers deep segmentation options that enable highly personalized email campaigns based on user actions, past interactions, and detailed profile information.
4. Multichannel Marketing: ActiveCampaign supports not just email marketing but also SMS, site messages, and even Facebook messaging, providing a more holistic approach to customer communication.
5. Comprehensive Reporting: The platform provides detailed reports on campaign performance, website visits, automation effectiveness, and sales statistics, which are more extensive than what Mailchimp offers.
6. User Experience: ActiveCampaign’s user interface is intuitive and user-friendly, making it easier for businesses to set up complex campaigns with minimal training.
7. Customer Support: ActiveCampaign is known for its excellent customer support, including one-on-one training sessions and a library of helpful resources.

Key Features of ActiveCampaign:

• Email Marketing: Create dynamic content, A/B testing, and autoresponders.
• Automation: Visual automation workflow builder, goal tracking, and automation maps.
• Sales & CRM: Lead scoring, win probabilities, and automated sales sequences.
• Messaging: Site messaging, SMS, and app integrations for a unified messaging strategy.
• Machine Learning: Predictive sending and predictive content for optimizing campaigns.
• Site Tracking: Monitor visitor behavior on your site for targeted campaigns.
• Reporting: Detailed insights into campaign performance, contact trends, and revenue reports.
• Integrations: Extensive library of integrations with third-party tools and services.

Pricing: $174/Month (for 10,000 Contacts)

Elevate your B2B and complex sales funnel strategies with ActiveCampaign’s pricing at $174 per month. Enjoy advanced automation, lead scoring, sales CRM, and seamless omnichannel marketing for your business growth.

ActiveCampaign’s blend of email marketing, automation, sales, and CRM tools, along with its excellent customer support, make it a powerful alternative to Mailchimp, especially for businesses looking to scale their marketing efforts and require a more robust set of features.

Brevo – Streamlined Contact Management with CRM

Brevo is the user-friendly Mailchimp alternative designed for effective marketing strategies. In the dynamic digital marketing space, Brevo stands out as the straightforward solution to elevate your promotional efforts.

Discover the simplicity and impact of Brevo, the preferred choice for over 500,000 businesses. With features spanning Email, SMS, WhatsApp, and chat, Brevo simplifies marketing for optimal results. Uncover why Brevo is the ideal platform for businesses seeking uncomplicated yet impactful digital promotion.

Here’s why Brevo stands out and why it’s the optimal choice for those seeking a robust Mailchimp alternative:

1. Wide Reach, Close Connection: Brevo is an all-in-one platform designed to automate marketing campaigns seamlessly over various channels, including Email, SMS, WhatsApp, and chat. This ensures your messages reach your audience wherever they are, fostering a closer connection with your customers compared to traditional channels.
2. Marketing Platform: Brevo’s marketing platform is a comprehensive toolkit that turns one-time browsers into long-term customers. With smart campaigns spanning Email, SMS, WhatsApp, and more, Brevo lets you create brilliant, personalized campaigns of all shapes and sizes.
3. Sales Platform: Follow your leads and close more deals with Brevo’s sales platform. Gain insights into who your leads are and where the opportunities lie, ensuring you never miss a window to convert potential customers.
4. Conversations in Real Time: Brevo facilitates meaningful conversations with personalized chat tools, ranging from Instagram and WhatsApp to live chat. This real-time connection helps build trust and loyalty with your audience.
5. Transactional Email with Speed and Reliability: Brevo’s ultra-reliable email API processes millions of emails every day with a remarkable delivery rate of 99%. Triggered emails are delivered at speed, ensuring your communications are not only reliable but also timely.

Key Features of Brevo:

• Email Marketing: Connect directly with contacts in their inbox through beautifully designed email campaigns.
• SMS Campaigns: Send targeted messages that land straight in your customers’ pockets.
• WhatsApp Campaigns: Reach your audience on the world’s most popular messaging app.
• Landing Pages: Capture conversions with targeted landing pages that convert visitors into customers.
• Facebook Ads: Stand out in newsfeeds with tailored ads for targeted audiences.
• Signup Forms: Grow your email list effortlessly with easy-to-embed, custom signup forms.
• Smart Campaigns with Advanced Segmentation: Target contacts with personalized messages and advanced segmentation across channels, from email to WhatsApp and SMS.
• Design Professional Campaigns in Minutes: Create stunning emails with no design skills needed, utilizing a free template library or building from scratch.
• Engage Your Audience with Automation: Keep close to customers with timely messages, from welcome series to abandoned cart emails. Automate campaigns to meet your targets faster.

Pricing: $129/Month (for 10,000 Contacts)

Experience all-in-one marketing with Brevo’s affordable pricing of $129 per month. Benefit from CRM integration, SMS marketing, and transactional emails to enhance your marketing efforts.

Brevo emerges as a comprehensive and accessible alternative to Mailchimp, offering a range of features that cater to the diverse needs of businesses. Its wide reach, close connections, and commitment to user-friendly experiences make it the go-to platform for those looking to elevate their marketing game. As you explore your options, consider Brevo’s ease of use, great value, and superb customer service as compelling reasons to make the switch and grow your business efficiently.

Verdict: The Best Mailchimp Alternative in 2024

After exploring various Mailchimp alternatives, Retainful emerges as the top choice for businesses looking for a powerful yet straightforward email marketing solution in 2024.

Why Retainful Stands Out:

• Perfect for Online Stores: Retainful is designed specifically for e-commerce, offering features that boost sales and retain customers effectively.
• Smart Automation: Retainful goes beyond basic automation, providing ready-made workflows for tasks like recovering abandoned carts, sending thank-you emails, and following up on orders. This helps businesses recover lost sales effortlessly.
• Personalized Campaigns: With advanced segmentation tools, Retainful allows businesses to create targeted campaigns based on customer behavior and preferences, ensuring personalized and engaging communication.
• Easy to Use: Retainful’s user-friendly interface, drag-and-drop functionality, and pre-built templates make it accessible to users without technical expertise.
• Seamless Integrations: Integrating seamlessly with popular e-commerce platforms like Shopify and WooCommerce, Retainful simplifies email marketing management alongside the online store.
• Affordable Pricing: Priced at $59 per month for 10,000 contacts, Retainful offers a budget-friendly solution without compromising on features.

While Omnisend, Klaviyo, ActiveCampaign, and Brevo have their merits, Retainful’s focus on e-commerce, advanced automation, and user-friendly design positions it as the best Mailchimp alternative in 2024. Businesses can leverage Retainful to maximize their e-commerce email marketing strategy and achieve sustainable growth.