Solving complex math to find how much you owe for a tool is the most relatable and frustrating experience for an e-commerce owner.
Omnisend pricing uses a contact-based tiered plan model for email, SMS, and automation flows. It’s not based on how many emails/ SMS you send. Many Shopify merchants are surprised by the additional cost on their bill.
So before committing to a tool, it’s important to identify the pricing model, scalability, automations, and other marketing features.
By the end of this article, you’ll know the exact Omnisend pricing for your plan.
Bonus: You’ll find a tool that’ll support your list growth and business expansion.
Let’s dive in.
Pay only for what you use. Get the same features (Email & SMS) with transparent pricing in Retainful
Omnisend Pricing Plan Chart
| Feature | Free | Standard | Pro |
| Contact limit | 0 – 250 | 500+ (Scales) | 2,500+ (Scales) |
| Monthly emails | 500 | 12x your list size | Unlimited |
| SMS credits | None | $1 (Trial only) | Included (Monthly Bonus) |
| Web push | 500 / mo | Unlimited | Unlimited |
| Support | 24/7 Priority Chat | 24/7 Priority Chat | |
| Branding | Omnisend Logo | Removed | Removed |
What does the Omnisend free plan include?
The Omnisend Free plan gives you access to almost every professional feature (automations, A/B testing and segmentation), but the volume limits are tight.
- Contact reach limit: You can upload unlimited contacts, but you can only send to 250 unique contacts per month.
- Email send limit: Capped at 500 emails per month.
- Channels: Includes 500 Web Push notifications and a tiny “trial” of 60 SMS.
- The catch: Every email you send will have the Omnisend branding at the bottom. To a customer, this can make a growing Shopify store look like a “beginner” operation.
What does the Omnisend Pro plan include?
The Omnisend’s pro plan designed for stores that have graduated from simple newsletters to complex, omnichannel marketing.
- Unlimited emails: Unlike the Standard plan (which limits you to 12x your list size), Pro gives you unlimited sends.
- Included SMS credits: You get a monthly SMS “rebate” equal to the price of your plan. If you pay $59/mo, you get $59 in SMS credits.
- Advanced reporting: You get deeper insights into lifecycle stages and customer data that the Standard plan hides.
- Priority support: You jump to the front of the line for 24/7 chat support.
Who is it for? High-volume senders who rely heavily on SMS. If you aren’t sending at least 2-3 SMS campaigns a month, you are likely overpaying for “free” credits you won’t use.
Create high-converting email and SMS campaigns effortlessly without any hidden fees using Retainful.
Is there any additional cost for SMS in Omnisend?
This is where the “complex math” we mentioned earlier really kicks in. Even on paid plans, SMS is rarely “unlimited.”
- The “Credit” system: You buy credits in bundles. In the US, a standard SMS costs roughly $0.015, while an MMS (with an image) costs $0.045.
- Carrier surcharges: Depending on the country (especially the US), there are additional carrier fees (10DLC) that can sneak onto your bill.
- The 60-day expiration: Credits don’t last forever. If you buy a big bundle and don’t use it within 60 days, it vanishes.
- Character counts: If your text is over 160 characters or includes an emoji, Omnisend (like most tools) charges you for two messages instead of one.
How does the monthly bill scales in the Omnisend pricing model?
As your list grows, your plan automatically upgrades. Here is the math for the Standard Plan (the most common tier):
| Contact list size | Omnisend monthly cost (Standard) | Retainful cost |
| 0 – 250 | $0 (Free) | $0 (Free) |
| 501 – 1,000 | $20.00 / mo | $19.00 / mo |
| 2,501 – 3,000 | $40.00 / mo | $25.00 / mo |
| 4,501 – 5,000 | $70.00 / mo | $49.00 / mo |
| 9,001 – 10,000 | $130.00 / mo | $79.00 / mo |
Pro tip for Shopify owners:
Notice the gap? By the time you hit 10,000 subscribers, you are paying nearly double with Omnisend compared to Retainful for essentially the same core automation features.
Omnisend “Hidden” add-ons to watch for
While the table above covers the basics, two “sneaky” costs frequently surprise merchants:
- Personalized content block ($5.00/mo): If you are on the Standard plan and want to show “Product Recommendations” based on past purchases (a standard feature in Retainful), Omnisend charges an extra monthly fee.
- Account expert ($400/mo): Want a dedicated human to help you set up your flows? Unless you are an enterprise-level sender, this is a massive out-of-pocket expense.
Related reading: Email Personalization – Strategies & Examples that Work
Is the Omnisend Pro plan worth the extra investment?
The pro plan looks attractive because it offers “Unlimited Emails,” but it starts at $41.30/month (if paid upfront) for only 2,500 contacts.
- Bonus: You get $41.30 in SMS credits.
- Catch: If you don’t use automated SMS every single month, you are essentially paying for “free” credits that you don’t need.
If your focus is purely on high-converting emails and cart recovery, Retainful provides the same features without hidden costs.
Omnisend alternative to explore for transparent and affordable pricing
If the “contact tax” or complex SMS math has you second-guessing your choice, you aren’t alone.
Many Shopify merchants are moving toward leaner, more transparent tools. Here is the best Omnisend alternative to consider for better ROI.
Related reading: Top 5 Omnisend Alternatives (In-depth Analysis)
Retainful – Best for cart recovery and email/SMS marketing
Retainful is a complete marketing solution specifically designed for e-commerce marketing.
It can handle everything from customer acquisition, retention and even nurturing leads to increase repeat customers.
- Abandoned cart recovery: Send a series of perfectly timed Email and SMS reminders to shoppers who left items in their cart. It includes “one-click” recovery links that take customers straight back to their specific checkout page.
- Browse abandonment flows: Automatically reach out to visitors who were looking at specific products but left before adding them to the cart.
- Thankyou and next order coupons: Automatically generate a unique, time-sensitive discount code and send it in the “Order Confirmation” email. It gives customers a massive incentive to come back and shop again immediately.
- Post purchase flows: Set up automated follow-ups to recommend related products, ask for reviews, or offer a “Welcome Back” discount to keep your brand top-of-mind.
- Dynamic coupons & urgency: Create unique codes for every customer so they can’t be shared on coupon sites. Add countdown timers to your discount emails to drive immediate action.
- no-code automation builder: Use pre-built “recipes” for your flows. You can go live with a full abandonment and post-purchase strategy in under 15 minutes.
- Contact-based growth: Unlike Omnisend, which often has complex “send limits” on their tiers, Retainful’s pricing is transparent and designed to stay affordable as your list grows.
Wrap up!
At the end of the day, your marketing automation tool should be a profit center, not a utility bill that keeps you up at night
The Final Verdict:
- Choose Omnisend if you are an enterprise-level brand that needs a massive, complex multichannel engine and has the budget for “Account Experts.”
- Choose Retainful
- Abandoned Carts,
- Browse Abandonment,
- Next-Order Coupons
- No complex math or hidden fees.
Also Read:
- What is email click through rate? 2026 guide to calculate & 2x CTR
- How to check competitors’ email marketing & ad campaigns in 2026
- Ecommerce marketing calendar 2026: Key holidays & sales events for every industry
Frequently asked questions about Omnisend pricing
Omnisend pricing is contact-based and follows three primary tiers:
– Free: $0/mo (up to 250 contacts and 500 emails).
– Standard: Starts at $16/mo (scales by list size; e.g., $132/mo for 10k contacts).
– Pro: Starts at $59/mo (includes unlimited emails and SMS credits).
Pricing increases automatically as your contact list grows, regardless of how many emails you actually send.
Yes, Omnisend offers a Free Plan for new businesses. It includes professional features like automation and segmentation but is capped at 250 reachable contacts and 500 email sends per month. Note that all emails on the Free plan include mandatory Omnisend branding.
Omnisend bills based on “billable contacts,” which includes active subscribers and “non-subscribers” . While you aren’t charged for strictly unsubscribed contacts who have no activity, failing to regularly prune your list can lead to unexpected price jumps into higher tiers.
For Shopify and WooCommerce stores focused on ROI, Retainful is the top affordable alternative. Retainful offers transparent pricing focused on high-conversion flows like Abandoned Cart Recovery and Next-Order Coupons, often saving mid-sized stores 30–50% annually.
No, only the Pro Plan includes a monthly SMS credit bonus equal to your subscription price.
