67% of all merchants report that Black Friday, Cyber Monday, and the holiday season account for up to 50% of their annual sales volume.
This isn’t just a shopping weekend; it’s the biggest opportunity of the year to double your revenue. Yet, for many store owners, the pressure to perform and the fear of falling short can be overwhelming.
The pain point is clear: What tools should you have to maximize your sales during BFCM?
So, we’ve curated the best WooCommerce plugins to enhance and automate your store for BFCM sales.
In this article, we’ve shared a detailed analysis and a feature & pricing chart of the best WooCommerce plugins.
Maximize your BFCM sales within minutes using Retainful’s pre-built omnichannel workflows.
Black Friday WooCommerce Plugins Feature Chart
| WooCommerce Plugin | Free Plan | Pricing (Lowest) | Best Feature |
| Retainful | ✅ | $14/mo | Omnichannel Workflow (email, SMS, WhatsApp) |
| Discount Rules | ❌ | $59/mo | Dynamic Pricing & BOGO Deals |
| UpsellWP | ✅ | $60/yr | One-Click Post-Purchase Upsells |
| WPLoyalty | ❌ | $84/yr | Loyalty Tiers & Referral Programs |
| Hubspot | ✅ | $15/mo | All-in-one CRM & Marketing Automation |
| WooCommerce Advanced Shipping | ❌ | $23/Yr | Conditional & Table Rate Shipping |
| Referral Candy | ❌ | $29/mo + 10.5% Success fee | Automated Referral Programs |
| LiveChat | ❌ | $20/mo | Real-time Chat & AI Chatbots |
| RafflePress | ✅ | $39.50/yr | Viral Giveaways & Lead Generation |
| Stripe | ❌ | N/A (Per Transaction) | Global Payment Acceptance & Fraud Protection |
10 Best Black Friday WooCommerce Plugins
We’ve curated the best WooCommerce plugins based on their ratings, features, affordability, and usability.
Here are the 10 best Black Friday WooCommerce Plugins:
- Retainful
- Discount Rules
- UpsellWP
- WPLoyalty
- Hubspot
- WooCommerce Advanced Shipping
- Referral Candy
- Live Chat
- Raffle Press
- Stripe
1. Retainful – Omnichannel Marketing Platform For WooCommerce
Retainful is an all-in-one solution for e-commerce omnichannel marketing. Using Retainful, you can automate your Email, SMS, and WhatsApp marketing during Black Friday season.
Its pre-built abandoned cart recovery workflow makes it a must-have Black Friday WooCommerce plugin, as the cart abandonment rates are at their peak (70.19%) during BFCM sales.
Rating: 4.5 out of 5.0
Key Features:
- Omnichannel Marketing: You can automate your emails, SMS, and WhatsApp messages using Retainful.
- Sophisticated segmentation capabilities: Segment your list based on behavior, demography, location, language, etc.
- Automation Workflows: Get access to over 15+ automation workflows from welcome series to post purchase workflows.
- Targeted Popups: Create trigger-based popups and sign-up forms to acquire new customers.
- Customizable email templates: Access over 150 + email templates, including discount emails, promotional emails, and transactional emails.
- Free Plan: 500 email sends, $1 worth WhatsApp and SMS credits
- Starter Plan: $14/mo – 10,000 email sends, $1 worth WhatsApp and SMS credits
- Growth Plan: $69/mo – unlimited email sends, $49 worth WhatsApp and SMS credits.
2. Discount Rules – Dynamic Pricing & Bulk Discount Plugin
With Discount Rules you can automate complex promotions and scheduled sales. It’s essential for creating enticing deals like tiered discounts and BOGO offers to maximize sales during the BFCM rush.
Rating: 4.8 out of 5
Key Features:
- Dynamic Pricing & Discounts: Create percentage or fixed discounts based on product, category, or store-wide rules.
- Tiered Pricing: Offer progressively higher discounts as the quantity of items purchased increases.
- Conditional Discounts: Apply discounts based on a variety of conditions, including cart total, customer role, purchase history, and even specific dates or times.
- Buy One Get One (BOGO) Deals: Set up various BOGO scenarios, such as
- “Buy X Get X” (buy one, get one of the same product free)
- “Buy X Get Y” (buy one product and get a different product free or discounted).
- Scheduled Sales: Plan your promotions in advance by setting start and end dates/times for your discount rules.
- Display Features: Clearly show customers how much they are saving with features like bulk discount tables on product pages and strikethrough pricing.
Discount Rules Pricing:
- Single site: $85 / yr
- 5 Sites: $135 / yr
- 25 Sites: $295 / yr
Black Friday Pricing:
- Single site: $59 / yr
- 5 Sites: $94 / yr
- 25 Sites: $206 / yr
3. UpsellWP – Related Product Recommendations for More Sales
UpsellWP is an all-in-one WooCommerce upsell plugin that helps stores increase their average order value.
With BFCM bringing peak traffic, this plugin is essential for maximizing revenue from every visitor.
Upsell – WooCommerce BFCM plugin automates upselling and cross-selling at key touchpoints, to capture last-minute purchases without extra effort.
Rating: 4.8 out of 5.0
Key Features:
- One-Click Upsells: Allows customers to accept offers and add products to their cart instantly without a page refresh.
- Post-Purchase Upsells: Captures additional sales immediately after an order is placed on the thank-you page.
- Checkout Order Bumps: Displays compelling offers directly at checkout to boost last-minute impulse buys.
- Intelligent Product Recommendations: Automatically suggests relevant products based on customer behavior and purchase history.
- A/B Testing: Optimize your campaigns with split testing to find the highest-converting offers.
- Multiple Offer Types: Create a variety of campaigns, including “Frequently Bought Together,” “Double the Order,” and “Next Order Coupons.”
- Flexible Targeting: Display offers based on cart contents, subtotal, customer type, and more.
- Starter: $60/ yr
- Professional: $108/yr
- Agency: $236/yr
4. WPLoyalty – Rewards & Loyalty Program for WooCommerce
BFCM being the biggest customer acquisition event, WPLoyalty helps you offer incentives beyond a one-time discount. This way, you can turn new customers into repeat buyers increasing their CLV.
Rating: 5.0 out of 5.0
Key Features:
- Points for Actions: Reward customers for various actions beyond just purchasing, including account sign-ups, product reviews, social shares, and birthdays.
- Referral Program: Automatically generate unique referral links and reward both the referrer and the new customer with points or coupons.
- Loyalty Tiers: Create multi-level loyalty programs (e.g., Bronze, Silver, Gold) to offer escalating rewards and exclusive perks to your most valuable customers.
- Flexible Reward Types: Allow customers to redeem their points for a variety of rewards, such as fixed or percentage discounts, free shipping, or free products.
- Points Expiry & Reminders: Set an expiration date for points and automatically send email reminders to create a sense of urgency and encourage customers to redeem them.
- Analytics & Reporting: Track the performance of your loyalty campaigns, including points earned, redeemed, and the overall impact on revenue.
- Starter: $84/yr single site
- Professional: $124/yr 3 sites
- Agency: $236/yr 10 sites
5. Hubspot – CRM, Marketing, and Sales Automation Platform
HubSpot is a powerful tool for high traffic holiday seasons. It allows you to centralize and understand all customer data.
Rating: 4.5 out of 5.0
Key Features:
- Free CRM: A centralized database to track every customer interaction, providing a single view of the customer.
- Marketing Automation Workflows: Create automated email sequences and customer journeys for abandoned carts, welcome series, and post-purchase engagement.
- Email Marketing: Design and send professional, personalized email campaigns with a drag-and-drop editor.
- Live Chat & Chatbots: Engage with website visitors in real-time, provide instant support, and automatically answer common questions to improve the customer experience.
- Ad Management: Connect your Google, Facebook, and Instagram ad accounts to track ad performance to target based on behavior for BFCM.
Hubspot Pricing:
- Marketing Hub Starter: Starts at $15/month (billed annually) for 1,000 marketing contacts, adding landing pages and simple automation.
- Marketing Hub Professional: Starts at $800/month (billed annually) for 2,000 marketing contact
6. WooCommerce Advanced Shipping – Create Custom Shipping Rates & Rules
WooCommerce Advanced Shipping lets you create complex shipping rules, preventing issues with overcharging especially during BFCM season. You can increase conversions and reduce cart abandonment as shipping charges decrease.
Rating: 4.89 out of 5.0
Key Features:
- Create shipping rates based on various conditions.
- Set up table rate shipping based on factors like weight, volume, country, and state.
- Define custom shipping methods without coding.
- Create location-based shipping zones (e.g., countries, states, zip codes).
- Set shipping costs per product, shipping class, or category.
- Charge shipping by weight or order subtotal/amount.
- Handle shipping per city, user role, or zip code.
- Use conditional logic to set up complex rules.
- Integrate with WooCommerce Shipping Zones.
Advanced Shipping Packages Pricing : $23/Year
7. Referral Candy – Automated Referral Program for E-commerce
ReferralCandy is the best Black Friday plugin for WooCommerce to increase your customer base.
You can increase your revenue through referral rewards and discounts.
Rating: 4.5 out of 5.0
Key Features:
- Automated Programs: Launch and automate both customer referral and affiliate marketing campaigns from one platform.
- Flexible Rewards: Offer a variety of rewards, including cash, store discounts, free products, or custom perks.
- Fraud Protection: Includes a built-in fraud detection system to flag suspicious activity and protect your program.
- Multiple Recruitment Methods: Recruit new advocates through post-purchase pop-ups, embedded signup forms, and dedicated pages.
- Basic: $29/mo + 10.5% Success fee
- Grow: $79/mo + 3.5% Success fee
- Scale: $249/mo + 1.5% Success fee
- Enterprise: $799/mo + .25% Success fee
8. LiveChat – Real-time Customer Support & Engagement
Live Chat is a best Black FridayWooCommerce plugin for instantly guiding customers and closing sales. You can automate customer service messages.
Key Features:
- Real-Time Engagement: Engage with website visitors through pre-set messages and proactively guide them to a purchase.
- AI Automation: Use AI-powered chatbots to handle routine inquiries and repetitive tasks. It allows your support team to focus on complex issues.
- Sales-Boosting Tools: Recommend products and share “product cards” directly within the chat window to simplify the buying process.
- Mobile App: Manage customer chats and provide support from anywhere using the dedicated mobile app for iOS and Android.
- Starter: $20/mo
- Team: $41/mo
- Business: $59/mo
- Enterprise: Custom
9. RafflePress – Giveaway & Contest Plugin to Grow Traffic
RafflePress is a Black Friday WooCommerce plugin for generating pre-sale anticipation and building a list of qualified leads.
It turns your audience into brand promoters, driving traffic and email sign-ups for a fraction of the cost of paid ads.
Rating: 4.4 out of 5.0
Key Features:
- Drag & Drop Giveaway Builder: Easily create a giveaway campaign in minutes using a simple, visual builder without any coding required.
- Viral Refer-a-Friend: Encourage participants to share the giveaway with friends to earn extra entries, helping your campaign go viral.
- Social Media Integrations: Gain new followers and engagement by requiring users to follow, share, or like your social media pages to enter.
- One-Click Entry Actions: Provides a variety of one-click actions for users to enter, such as “Visit a Page,” “View a Post,” or “Watch a Video.”
- Targeted Giveaways: Create campaigns that are targeted to specific customer segments or groups to ensure you are attracting the right audience.
- Plus: $39.50/yr
- Pro: $99.50/yr
- Growth:$199.50/yr
- Ultimate:$399.60/yr
10. Stripe – Online Payment Processing for Businesses
The last step in your BFCM planning is securing a reliable payment gateway.
And this is where Stripe comes in. As a global financial technology platform, Stripe lets businesses accept and manage online payments.
Ratings: 4.6 out of 5.0
Key Features
- Global Payment Acceptance: Accept all major credit cards, as well as digital wallets like Apple Pay and Google Pay, and over 135 currencies.
- Integrated Checkout: Offers a simple, customizable checkout that keeps customers on your site, reducing friction and increasing conversion rates.
- Built-in Fraud Protection: Utilizes machine learning and a powerful fraud detection system called Stripe Radar to identify and block fraudulent transactions in real time.
- Subscription Management: Provides tools for managing recurring payments, which is useful for businesses with subscription-based products.
- Simplified Accounting: Automatically generates reports and tax documents, making it easier to manage your financial data.
- High Uptime and Reliability: Stripe’s scalable infrastructure is designed to handle immense transaction volumes, ensuring your business can operate smoothly during peak sales events.
- 2% for cards issued in India
- 3% for cards issued outside India
Acquire, nurture, and retain your customers during BFCM – all using a single platform, Retainful
Wrap Up!
The success of your Black Friday and Cyber Monday isn’t left to chance; it’s the result of strategic preparation. The best Black Friday WooCommerce plugins can make the difference between a good sale and a record-breaking one.
From recovering lost sales with Retainful’s abandoned cart campaigns, to increasing your AOV with UpsellWP, each of these plugins plays a vital role in a comprehensive strategy.
Don’t wait for the rush to begin. Take action now, install these essential plugins, and set your store up for an unprecedentedly successful BFCM season.
Also Read:
- Black Friday Sales: Deal Ideas, Trends & Strategies
- How Much Does Email Marketing Cost in 2025?
- What is Behavioral Targeting (Examples + How to do)
Frequently Asked Questions
Optimize site speed, mobile checkout, and use plugins like Retainful, Discount Rules, and UpsellWP to automate sales and boost conversions.
A WooCommerce plugin adds extra store features like discounts, cart recovery, or upsells—essential for handling traffic and maximizing Black Friday sales.
Top plugins include Retainful, Discount Rules, UpsellWP, WPLoyalty, and RafflePress—covering cart recovery, discounts, upsells, loyalty, and lead generation.
Yes, free plans are available for plugins like Retainful, UpsellWP, and RafflePress, though premium versions unlock advanced features.
Communities like r/WooCommerce and r/ecommerce share plugin reviews and real-world experiences from store owners.
Yes, you can download free plugins from the WordPress repository, but premium plans provide better automation and ROI.
