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10 Best WooCommerce Referral Plugins for 2023

Are you looking for ways to increase sales and boost your WooCommerce store?

Referral programs are a great way to acquire new customers and increase sales. By rewarding your customers for referring their friends and family, you can encourage them to spread the word about your business.

In fact, according to a study by Nielsen, 92% of consumers trust recommendations from people they know. Referral programs can increase sales by up to 25% and Referral programs can increase customer retention by up to 50%.

Referral programs can be a great way to increase sales, boost brand awareness, and improve customer loyalty for your WooCommerce store. By choosing the right WooCommerce referral plugin, you can create a successful referral program that will help you grow your business.

There are a number of WooCommerce referral plugins available that can help you set up and manage a referral program. In this blog post, we will take a look at some of the best WooCommerce referral plugins and discuss their features and benefits.

Launch a Referral Program to grow word-of-mouth sales with Retainful. Reward your customers for referring their friends.

Why is a referral important?

Referrals are important for ecommerce stores because they are a cost-effective way to acquire new customers. When a customer refers a friend or family member to your store, you are essentially getting a free advertisement. Referrals also tend to be more effective than other forms of marketing, as people are more likely to trust the recommendations of their friends and family.

Here are some statistics that illustrate the importance of referrals for ecommerce stores:

  • 92% of consumers trust recommendations from friends and family.
  • Referrals generate five times more revenue than traditional marketing channels.
  • Customers who are referred are more likely to be repeat customers.
  • Customers who are referred are more likely to spend more money.

Here are some examples of ecommerce stores that have successfully used referral marketing:

  • Warby Parker offers customers a free pair of glasses when they refer a friend.
  • Airbnb offers customers a $25 credit when they refer a friend who books a stay.
  • Uber offers customers a free ride when they refer a friend who signs up for the service.

These are just a few examples of how referral marketing can be used to grow an ecommerce business. If you are looking for a cost-effective way to acquire new customers, referral marketing is a great option.

Here are some tips for creating a successful referral program:

  • Offer a valuable incentive for referrals. This could be a discount, free product, or other type of reward.
  • Make it easy for customers to refer their friends. The referral process should be simple and straightforward.
  • Promote your referral program. Let your customers know about your referral program through email, social media, and other channels.
  • Track your results. Monitor the results of your referral program to see how it is performing.

By following these tips, you can create a referral program that will help you grow your ecommerce business.

Benefits of Using WooCommerce Referral Plugins:

Using WooCommerce referral plugins can offer several benefits to your business. Some of the key benefits include:

Increased Sales: Referral plugins can help you attract new customers to your store, which can increase sales. Since referred customers are more likely to make a purchase, the conversion rate is higher than that of other marketing channels.

Lower Customer Acquisition Cost: Referral plugins can help you acquire new customers at a lower cost than traditional marketing channels. Since you are incentivizing your existing customers to refer their friends and family, the cost of acquisition is significantly lower.

Improved Customer Loyalty: Referral programs can help you build brand loyalty and improve customer retention. By offering rewards to your existing customers for referring new customers, you are incentivizing them to stay loyal to your brand.

Increased Brand Awareness: Referral programs can help you increase your brand awareness and reach a wider audience. By incentivizing your existing customers to refer their friends and family, you are essentially leveraging their network to reach potential new customers.

Cost-Effective Marketing: Referral programs are a cost-effective marketing strategy that can help you reach a wider audience at a lower cost. Since you are leveraging your existing customers to do the marketing for you, you don’t need to spend a lot of money on advertising.

Here are some of the best WooCommercer referral plugins for that,

Top WooCommerce Referral Plugins for 2023

Referral Candy

ReferralCandy is a popular WooCommerce referral plugin that helps you create and manage your referral program. It allows you to customize your referral program, set up rewards, track referrals, and manage your referral campaigns. ReferralCandy also integrates with popular email marketing platforms like Mailchimp and Klaviyo, making it easy to send referral emails.

It is an automated referral plugin that can handle the referral program campaign by itself while you can concentrate on your core business.

referral candy

Offer referral rewards like store discounts, cash rewards, or custom gifts to encourage customers to refer their friends. Once a customer completes a successful referral, the rewards will be sent directly to customers automatically.

Referral Candy allows you to connect with your favorite platforms with one click. It has an intuitive dashboard where you can track all your successful referrals, new leads, sales, and revenue made through those referrals in real-time. Not every plugin does that for you, which is cool.

Features will help you:

  • Integrate with other platforms in a single click.
  • Connect with your marketing apps easily.
  • Automate the WooCommerce Referral program.
  • Customize your rewards.
  • Detect successful referrals automatically.
  • Ban fraudulent activities automatically.
  • Reach out to customers even after checkout
  • Help your customers connect to you through Live-chat
  • Prompt your customers to join the program through Popup.

Premium Pricing:

Referral candy’s premium pricing starts at $49/per month.


Retainful is a popular WooCommerce referral plugin that can help you create and manage your referral program.

If you are looking to run a robust Referral Program that can help you acquire new customers efficiently, then Retainful is the right WooCommerce Referral plugin for you.

Turning your customers into brand advocates and acquiring new customers through Word of mouth is simple with Retainful. The best thing about Retainful is that it is fully automated with tons of referral features and lets you launch a WooCommerce referral program within minutes.

acquire new customer retainful

You can increase your revenue 10x times by running a Referral program and offering various types of referral rewards using Retainful. Fixed discounts, Percentage discounts, and Free shipping coupons are the rewards you can offer to the Referrer and Referee. Referral rewards not only increase customer retention but also widen brand visibility.

Retainful comes with multiple branding options to help promote your referral program. Popups and chat-like widgets are available to make your referral program easily discoverable for your customers. You can send automated referral email notifications to customers and remind them of the rewards.

How Retainful Referral Program works:

  • Every customer gets a unique referral link after purchasing or signing up.
  • Customers share the unique referral link with their friends.
  • When the friend enters your store using the referral link, they will be prompted to provide their email address to determine whether they are a new customer.
  • They will receive the “friend award” after entering and verifying their email address.
  • When the friend completes their first purchase, the advocate(the customer who referred the friend) will receive a reward.
  • The reward is only given to the friend for the initial purchase, not future purchases.
  • And the incentive is only given to the advocate (the referring person) after a successful referral – one reward per each unique referral.
  • You can offer a percentage discount, fixed discount & free shipping discount as referral rewards.

You can set expiry dates for the referral reward to create FOMO and set a minimum spending threshold to increase the average order value. Retainful comes with a drag-and-drop email editor to customize your WooCommerce referral emails.


  • Track your Referral metrics in real-time
  • Automated Abandoned cart recovery and post-purchase emails
  • Dynamic coupon codes
  • Referral revenue can be tracked and managed in the dashboard
  • Set up your WooCommerce Referral program within minutes.
  • Set purchase limit to earn referrals
  • Offer percentage discount, flat amount, and free shipping as rewards
  • Each customer gets a unique link with a Referral code
  • Social sharing options are available for Referrals
  • Add to cart popup feature to capture customer email
  • Exit-intent popup feature to prevent customers from leaving
  • User-friendly interface
  • You can customize your emails to suit your brand style
  • Multiple branding options for referral promotion
  • Offer Next order coupons to drive repeated sales
  • Personalize your email templates
  • Drag and drop editor to customize emails

Premium Pricing

Retainful has a free version, and their Starter plan is priced at $19/per month.

WPLoyalty – Referral Program for WooCommerce

WPLoyalty is the best WooCommerce referral plugin that allows you to create and manage your affiliate program.

WPLoyalty is a Points, Rewards, and Referral plugin for WooCommerce that helps you acquire new customers for your eCommerce store. When it comes to referral programs, WPLoyalty is all that you need to have.

Wployalty woocommerce referral plugin

Turn your regular customers into brand advocates and gain new customers with an effective referral program with WPLoyalty. By installing the plugin, you can reward both advocates and new customers. You can encourage customers to share the referral link via social media platforms, allowing you to reach out to your target audience quickly.

How does the WPLoyalty Referral Program work?

  • You can reward both your brand advocates and new customers with exciting discounts
  • The reward can be either point, fixed discounts, a percentage discount, freebies, or free shipping
  • Each customer gets a unique referral link that can be shared via different channels
  • Advocates earn a reward when their referral completes his purchase
  • You can set the campaign start date and end date


  • Track customers’ referral activities and data
  • Manage customer dashboard easily
  • Set expiry dates for the campaign
  • Help customers redeem points for rewards
  • Create multiple rules and conditions
  • Group customers based on tiers or levels(e.g., Levels I, Level II, and so on).

Premium Pricing

You can start with a starter plan of $99/per year. For professional businesses, it’s $129/ year; for agencies, it’s $199/ year.

Refer a Friend for WooCommerce by WP Gens

This Refer a Friend plugin by WP Gens is one of the most powerful WooCommerce referral plugins. Using this plugin, you can run a robust referral program and boost your sales and revenue through WOM marketing. Effortlessly run a WooCommerce referral program with coupons to encourage customers to refer your store to their friends and acquire referrals.

refer a friend

An interesting aspect of this best WooCommerce referral program plugin is that instead of offering monetary rewards, you can provide coupons for every successful referral. Customers can redeem it to earn a discount on their purchases.

Refer a Friend plugin sends a unique link to each customer, and when a Referral enters your store using that link and completes a purchase, the referral and referrer will be rewarded.

It is an automated plugin, and it also helps you prevent coupon abuse by marking the coupon once it is redeemed. of all the plugins listed here, Refer a Friend by WPGens is one of the lightest WooCommerce coupon referral program plugins. It will not slow down your website.


  • Offers coupons instead of monetary rewards.
  • You can share your Referral URL.
  • Admin can view the Referral statistics in real-time.
  • You can set the coupon expiry date.
  • Compatible with WooCommerce subscriptions.
  • Easy installation and setup.
  • Social sharing is available.
  • Free updates and support for one year.
  • Each customer gets referral statistics.


Refer a Friend WooCommerce referral plugin costs $47 per website.


Gratisfaction is an all-in-one loyalty, referral, instant win, birthdays, anniversaries, promotions sweepstakes, and giveaways WooComemrce referral plugin.

With this WooCommerce coupon referral program plugin, you can offer your customers a variety of unique rewards for referring their friends to your store.


The best thing about Gratisfaction is that you can create and run Holidays Giveaways, Instant Win Campaigns, Refer-a-Friend Campaigns, and Contests in minutes and increase your sales. You can make customized text and images for your customers so they can share them with their friends on Social media and invite them.

Gratisfaction will help you run the best referral program for WooCommerce and track all details about the referrals, the name of the referral, who they were referred by, etc., in an insightful dashboard.


  • Activate multiple double or single-sided WooCommerce referral programs.
  • Reward customers for sharing their key life moments.
  • Reward customers for reviewing your product.
  • You can run multiple sweepstakes and giveaways.
  • Reward customers for taking specific actions like sharing, watching, visiting, subscribing, and more.
  • Run exciting quizzes and surveys for customers to earn points.
  • Reward customers for signing up for your newsletter.
  • Rewards customers when they share socially.


Gratisfaction has a starter plan that begins at $19.95/month.

Create a referral campaign in minutes with Retainful and get your existing customers to refer their friends.

WooCommerce Refer a friend – Automate Woo

WooCommerce Refer a Friend is the right WooCommerce referral plugin for your store if you want to increase your organic sales by running a dynamic WooCommerce referral program.

If you want to cut down on customer acquisition costs, run a WooCommerce customer referral program using this plugin and acquire new customers without spending much.

automate woo

Unlike other WooCommerce Referral programs, this is a ‘Coupon based’ campaign where the advocate gets a unique coupon code instead of a referral link to share with friends.

Friends can use the coupon code to earn the discount, and the advocate gets a store credit for referring his friends. If you are uncomfortable with coupons, you can switch to ‘link-based campaigns’ too.

You can quickly build and control a WooCommerce customer referral program from your WordPress admin area.


  • You can choose between manual or automated referral approval
  • Advocates can share the link via Facebook, Twitter, WhatsApp, and more
  • Each advocate gets a unique coupon code
  • You can include a post-purchase share widget
  • Fraud Prevention
  • Dashboard to analyze the performance of your program
  • WooCommerce tabbed account API lets advocates watch their successful referrals
  • Setting up is very easy
  • Set expiry dates for your referral coupons.


Premium plans of WooCommerce Refer a Friend starts at $99/year.

Coupon Referral program

The Coupon Referral Program plugin allows you to create WooCommerce referral coupons for your customers. When they refer someone to your site, both the referrer and the referred person receive a discount code to use on your site.

Encourage your customers with exciting discounts for every successful referral they bring to your store.

1000+ customers trust this WooCommerce Referral program plugin as it offers discounts to customers for signing up, referrals, and more.

coupon referral program

The referral(friend) will earn a discount coupon when he signs up for your store, and the advocate will earn a discount coupon when the referral makes a purchase.

So, if you want to run a referral program to use your existing customer base to increase engagement and conversion rates, then the Coupon referral program is the right plugin for you.


  • You can offer sign-up discount coupons.
  • Specify coupon types for both referrers and referrals.
  • Set the expiry date for the coupons.
  • Customers can share via Facebook, Email, and Twitter.
  • You can customize your coupon and pop-up to match your brand.
  • Select points to offer to referrers instead of coupons.
  • Customers can pay subscription bills with coupons.
  • You can offer a fixed or percentage coupon.
  • Referral buttons are customizable.


Pricing plans start at $49.00/year for a single site

Referral System for WooCommerce

The Referral system for WooCommerce is a must-have WooCommerce referral plugin if you want to increase your sales through Word of mouth marketing.

Run a WooCommerce referral program in your store that turns your loyal customers into brand advocates and offers exclusive rewards whenever they make a successful referral.

referral system for woocommerce

The Referral System provides all the functionality you need to increase your revenue, attract more customers, boost customer satisfaction, promote repeat sales, and multiply your growth.

This WooCommerce referral program plugin can easily integrate with WooCommerce points and rewards extensions. It also offers the best technical support to help you overcome challenges.


  • Referrers and Referrals can get Sign-up rewards.
  • You can offer order-based rewards.
  • Offer fixed price and percentage discount coupons.
  • You can offer loyalty points and referral rewards.
  • Easy social sharing options.
  • Easily track your referral rewards on your account page.
  • Integrates well with WooCommerce points and rewards.
  • Allows customers to redeem their points.
  • Offer fixed or percentage discount.
  • Customizable referral emails.


Referral systems for WooCommerce premium plans start at $49.99/year.

WooCommerce Referral Scheme

WooCommerce Referral scheme is the best WordPress referral plugin that offers points for customers when the referred customer makes their first purchase.

This WooCommerce referral plugin generates and assigns a unique reference number to you. Now you can share this unique number with your friends and invite them to your store.

woocommerce referral schema

When you share your referral code with your friends, you and the referral will be rewarded with points you can use to purchase any WooCommerce products.

It is one of the most user-friendly WooCommerce referral program plugins you can find in the market.


  • Referral codes can be shared easily.
  • It is very intuitive and user-friendly.
  • You can calculate your Referral points effortlessly.
  • You can earn points by sharing the website on Social media.

Premium Pricing

The regular license of the WooCommerce Referral Scheme starts at $13

WooCommerce Multilevel Referral Affiliate

WooCommerce multilevel referral affiliate offers rewards to customers when they share your website with their friends and families.

woocommerce multilevel referrral affiliate

It is one of the most recommended plugins to run a referral program. WooCommerce multilevel referral affiliate is easy to configure and very simple to use. You can effectively track the referrals, their sales, and their redeemed credits too.

Using this WooCommerce referral program plugin, you can send emails to customers reminding them of the referral points.

WooCommerce multilevel referral affiliate is compatible with WordPress and the latest WooCommerce plugins.


  • Boost sales through the referral chain.
  • Users can earn store credits.
  • Points can be redeemed during purchase.
  • Customizable email templates.
  • You can set an auto-join or manual join option.
  • Friends can be invited through social media.
  • Referrers can share customized banners on social media.
  • Level-based credit system and Binary MLM system.
  • You can set a validation period for credit points.
  • Admin can specify the number of days to send notification emails.
  • You can exclude products from the referral program.

Premium Pricing

WooCommerce Multilevel Referral Affiliate premium plans start at $35

Acquire new customers organically and grow sales with a Referral program for WooCommerce. Create and launch your referral program with Retainful effortlessly.

Wrapping Up

Running a WooCommerce Referral program in your store is the best way to acquire new customers by turning your existing customers into brand advocates. You can increase your customer retention rate and drive repeated sales by running the best referral program for WooCommerce.

WooCommerce referral plugins listed in this article are one of the popular plugins known to run the best WooCommerce referral programs for online stores.

Retainful, Coupon referral program, and Referral Candy are some of the plugins with most WordPress installations that can run a robust refer-a-friend program in your store.

So, what will be your pick? Did we forget to mention any plugins that you love? Let us know.

If you’re wondering how to set up a WooCommerce referral program for your store, here’s what you need.

Why should you try Woocommerce Referral Plugins?

Acquiring new customers is expensive, but with WooCommerce referral plugins, you can minimize customer acquisition costs and increase WOM sales. Besides, WooCommerce referral plugins are robust and cost-effective to get started easily.

How to select referral plugins for the woocommerce store?

There are multiple factors to consider when selecting a referral plugin. First, it must be cost-effective, feature-rich, user-friendly, and importantly it must match your requirements.

Does WooCommerce have a referral program?

Retainful is a WooCommerce referral program plugin that can help you turn existing customers into brand advocates and acquire new customers. You can offer multiple types of rewards to both the referrer and referral.

What is the best referral plugin for WordPress?

Retainful is one of the best referral plugin for WordPress. It is simple to use and lets you launch a referral campaign within 15mins. Encourage your customers to advocate for your brand and acquire new customers in the process.

retainful demo

Want to Increase Sales?

Try Retainful today and see how it can help you boost your sales.