10 Best WooCommerce Referral Plugins for 2024

WooCommerce Referral Plugins is a great way to encourage word-of-mouth marketing. It rewards customers for referring their friends and family to your store.

When customers are happy with your products or services, they’re more likely to tell their friends and family about you. This can lead to a significant increase in sales and customer loyalty.

In fact, according to a study by Nielsen, 92% of consumers trust recommendations from people they know. Referrals can increase sales by up to 25% and it can increase customer retention by up to 50%.

There are a number of WooCommerce referral plugins available. Each plugin has its own set of features and benefits. In this post, we’ll take a look at some of the best WooCommerce referral plugins for 2024.

We’ll also discuss the benefits of using a referral plugin and how to choose the right plugin for your store. By using the right WooCommerce referral plugin, you can easily create and manage a referral program that will help you increase sales, improve customer loyalty, and get free marketing for your store.

Why Referrals Are Important for Your Business?

In today’s competitive marketplace, it can be difficult to stand out from the crowd. That’s why it’s so important to make sure you’re getting referrals from your current customers.

Referrals are a great way to generate new leads, close more sales, and improve your customer retention rates. Here are a few reasons why referrals are so important for your business:

• Referrals are high-quality leads. When someone refers you to a friend or colleague, they’re essentially giving you a stamp of approval. This means that the person you’re being referred to is already interested in what you have to offer, and they’re more likely to convert into a customer.
• Referrals close more sales. Studies have shown that leads generated through referrals close at a much higher rate than leads generated through other marketing channels. In fact, one study found that referrals close at a rate of 30%, while leads generated through cold calling only close at a rate of 2%.
• Referrals improve customer retention rates. Customers who are referred to you are more likely to become repeat customers. This is because they’re more likely to be satisfied with your products or services, and they’re more likely to trust you.

If you want to grow your business, you need to make sure you’re getting referrals from your current customers. There are a few things you can do to encourage referrals, such as:

• Ask for referrals. This may seem like a no-brainer, but it’s important to actually ask your customers for referrals. You can do this at the end of a sale, or you can send out a follow-up email asking for referrals.
• Offer incentives for referrals. You can offer your customers a discount, a free product, or some other incentive for referring their friends and colleagues to you.
• Make it easy for customers to refer you. Provide your customers with easy ways to refer you, such as a referral form on your website or a referral button on your social media pages.

By following these tips, you can encourage your customers to refer you to their friends and colleagues. This will help you generate new leads, close more sales, and improve your customer retention rates.

Here are some additional tips for getting more referrals:

• Make sure your customers are happy with your products or services. The more satisfied your customers are, the more likely they are to refer you to others.
• Build relationships with your customers. Get to know them on a personal level and show them that you care about their business.
• Be responsive to customer feedback. When a customer gives you feedback, take it seriously and make an effort to improve your products or services.
• Thank your customers for their referrals. Let them know how much you appreciate their business and that you’re grateful for their referrals.

By following these tips, you can increase your chances of getting more referrals and growing your business.

Benefits of Using WooCommerce Referral Plugins:

Using WooCommerce referral plugins can offer several benefits to your business. Some of the key benefits include:

Increased Sales: Referral plugins are a great way to generate new leads and close more sales. Studies have shown that leads generated through referrals close at a much higher rate than leads generated through other marketing channels.

Lower Customer Acquisition Cost: Referral marketing is a cost-effective way to acquire new customers. The cost of acquiring a new customer through referral marketing is much lower than the cost of acquiring a new customer through traditional marketing channels, such as advertising.

Improved Customer Loyalty: Referral plugins can help you build brand loyalty and improve customer retention. By offering rewards to your existing customers for referring new customers, you are incentivizing them to stay loyal to your brand.

Improved customer retention rates: Customers who are referred to your store are more likely to become repeat customers. This is because they’re more likely to be satisfied with your products or services, and they’re more likely to trust you.

Increased Brand Awareness: Referral marketing can help you increase brand awareness among your target audience. When your customers refer their friends and family to your store, they’re essentially giving you a free endorsement.

Cost-Effective Marketing: Incoporating referral programs through plugins are a cost-effective marketing strategy that can help you reach a wider audience at a lower cost. Since you are leveraging your existing customers to do the marketing for you, you don’t need to spend a lot of money on advertising.

Here are some of the best WooCommerce referral plugins to acquire and retain more customers.

Best WooCommerce Referral Plugins for 2024

WPLoyalty

WPLoyalty is the best WooCommerce referral plugin that allows you to create and manage referral campaigns. It helps you to reward your customers for referring their friends and family.

WPLoyalty is a Points, Rewards, and Referral plugin for WooCommerce that helps you acquire new customers for your eCommerce store. When it comes to referral programs, WPLoyalty is all that you need to have.

Turn your regular customers into brand advocates and gain new customers with an effective referral campaign with WPLoyalty. By installing the plugin, you can reward both advocates and new customers. You can encourage customers to share the referral link via social media platforms, allowing you to reach out to your target audience quickly.

How does the WPLoyalty Referral campaign work?

• You can reward both your brand advocates and new customers with exciting discounts
• The reward can be either point, fixed discounts, a percentage discount, freebies, or free shipping
• Each customer gets a unique referral link that can be shared via different channels
• Advocates earn a reward when their referral completes his purchase
• You can set the campaign start date and end date

Features

• Track customers’ referral activities and data
• Manage customer dashboard easily
• Set expiry dates for the campaign
• Help customers redeem points for rewards
• Create multiple rules and conditions
• Group customers based on tiers or levels(e.g., Levels I, Level II, and so on).

Premium Pricing

You can start with a starter plan of $99/per year. For professional businesses, it’s $129/ year; for agencies, it’s $199/ year.

WPRelay 

WPRelay is an all-in-one WooCommerce Referral Plugin that can automate your affiliate and referral marketing. You can convert your loyal customers into referral partners and increase sales and conversions to your store through incentives. 

With WPRelay, you can easily add referral partners to your network and use the peer recommendation strategy to attract new customers. Along with building your customer base, this will also help grow your brand visibility and authenticity.

This Referral plugin can easily create and customize a referral program to match the objective of your WooCommerce store. You can set flexible commission rates and use multiple methods for timely payout. 

Your referral program can be tracked, reviewed, and optimized for precise tracking offered by WPRelay. You can redefine your strategy and build your referral sales.

Key Features

• Flexible Affiliate Commission: You can offer performance-based commission by using a fixed or tiered commission structure.
• Signup Form: By creating exclusive signup forms for your referral programs, you can easily promote them and increase registrations.
• Rule-Based Commission: Set commissions based on rules like awarding commissions for only particular products or specific collections.
• Personalized Referral Link: A unique referral link is generated for each referral partner. It can be personalized based on brand goals.
• Integration: WPRelay can seamlessly join hands with other tools like PayPal and Tremendous to offer multiple ways of paying your affiliates

Pricing

The starter package starts at $49/year followed by the Professional package at $64/year and Agency billed at $99/year

Referral Candy

ReferralCandy is a popular WooCommerce referral plugin that offers a wide range of features, including automatic payouts, custom rewards, and referral nudges.

ReferralCandy is a referral marketing platform that helps businesses grow their customer base through word-of-mouth. With ReferralCandy, businesses can reward customers for successful referrals.

It works by creating a unique referral link for each customer. When a customer shares their referral link, their friends and family can use it to make a purchase. If the friend or family member makes a purchase, the customer who shared the referral link will receive a reward.

You can offer a variety of rewards, including cash, gift cards, and store credit. If you’re looking for a way to get more customers and boost your sales, ReferralCandy is a great option.

Features will help you:

• Automatic payouts: ReferralCandy automatically pays out rewards to customers when their referrals make a purchase.
• Custom rewards: Businesses can choose from a variety of rewards, including cash, gift cards, and store credit.
• Referral nudges: ReferralCandy offers a variety of referral nudges, such as pop-ups, email reminders, and social media sharing buttons.
• Analytics: It provides businesses with detailed analytics, including how many referrals have been generated, how many rewards have been paid out, and where referrals are coming from.
• Integrations: ReferralCandy integrates with a variety of other marketing platforms, such as Shopify, WooCommerce, and Magento.
• Referral links: ReferralCandy creates a unique referral link for each customer. When a customer shares their referral link, their friends and family can use it to make a purchase.

Premium Pricing:

Referral candy’s premium pricing starts at $49/per month.

Refer a Friend for WooCommerce by WP Gens

This Refer a Friend plugin by WP Gens is one of the most powerful WooCommerce referral plugins. Using this plugin, you can run a robust referral program and boost your sales and revenue through WOM marketing.

An interesting aspect of this best referral plugin for WooCommerce is that instead of offering monetary rewards, you can provide coupons for every successful referral. Customers can redeem it to earn a discount on their purchases.

Refer a Friend plugin sends a unique link to each customer, and when a Referral enters your store using that link and completes a purchase, the referral and referrer will be rewarded.

It is an automated plugin, and it also helps you prevent coupon abuse by marking the coupon once it is redeemed. of all the plugins listed here, Refer a Friend by WPGens is one of the lightest WooCommerce coupon referral plugins. It will not slow down your website.

Features

• Offers coupons instead of monetary rewards.
• You can share your Referral URL.
• Admin can view the Referral statistics in real-time.
• You can set the coupon expiry date.
• Compatible with WooCommerce subscriptions.
• Easy installation and setup.
• Social sharing is available.
• Free updates and support for one year.
• Each customer gets referral statistics.

Pricing

Refer a Friend WooCommerce referral plugin costs $47 per website.

Gratisfaction

Gratisfaction is an all-in-one loyalty, referral, instant win, birthdays, anniversaries, promotions sweepstakes, and giveaways WooComemrce referral plugin.

With this WooCommerce coupon referral plugin, you can offer your customers a variety of unique rewards for referring their friends to your store.

The best thing about Gratisfaction is that you can create and run Holidays Giveaways, Instant Win Campaigns, Refer-a-Friend Campaigns, and Contests in minutes and increase your sales. You can make customized text and images for your customers so they can share them with their friends on Social media and invite them.

Gratisfaction will help you run the best referral campaign for WooCommerce and track all details about the referrals, the name of the referral, who they were referred by, etc., in an insightful dashboard.

Features

• Activate multiple double or single-sided referral campaigns.
• Reward customers for sharing their key life moments.
• Reward customers for reviewing your product.
• You can run multiple sweepstakes and giveaways.
• Reward customers for taking specific actions like sharing, watching, visiting, subscribing, and more.
• Run exciting quizzes and surveys for customers to earn points.
• Reward customers for signing up for your newsletter.
• Rewards customers when they share socially.

Pricing

Gratisfaction has a starter plan that begins at $19.95/month.

WooCommerce Refer a friend – Automate Woo

WooCommerce Refer a Friend is the right WooCommerce referral plugin for your store if you want to increase your organic sales by running a dynamic referral program.

If you want to cut down on customer acquisition costs, run a WooCommerce customer referral campaign using this plugin and acquire new customers without spending much.

Unlike other WooCommerce Referral plugins, this is a ‘Coupon based’ campaign where the advocate gets a unique coupon code instead of a referral link to share with friends.

Friends can use the coupon code to earn the discount, and the advocate gets a store credit for referring his friends. If you are uncomfortable with coupons, you can switch to ‘link-based campaigns’ too.

Features

• You can choose between manual or automated referral approval.
• Advocates can share the link via Facebook, Twitter, WhatsApp, and more.
• Each advocate gets a unique coupon code.
• You can include a post-purchase share widget.
• Fraud Prevention.
• Dashboard to analyze the performance.
• WooCommerce tabbed account API lets advocates watch their successful referrals
• Setting up is very easy.
• Set expiry dates for your referral coupons.

Plans

Premium plans of WooCommerce Refer a Friend starts at $99/year.

Coupon Referral program

The Coupon Referral Program plugin allows you to create WooCommerce referral coupons for your customers. When they refer someone to your site, both the referrer and the referred person receive a discount code to use on your site.

Encourage your customers with exciting discounts for every successful referral they bring to your store.

1000+ customers trust this WooCommerce Referral plugin as it offers discounts to customers for signing up, referrals, and more.

The referral(friend) will earn a discount coupon when he signs up for your store, and the advocate will earn a discount coupon when the referral makes a purchase.

So, if you want to run a referral campaign to use your existing customer base to increase engagement and conversion rates, then this is the right plugin for you.

Features

• You can offer sign-up discount coupons.
• Specify coupon types for both referrers and referrals.
• Set the expiry date for the coupons.
• Customers can share via Facebook, Email, and Twitter.
• You can customize your coupon and pop-up to match your brand.
• Select points to offer to referrers instead of coupons.
• Customers can pay subscription bills with coupons.
• You can offer a fixed or percentage coupon.
• Referral buttons are customizable.

Pricing

Pricing plans start at $49.00/year for a single site

Referral System for WooCommerce

The Referral system for WooCommerce is a must-have WooCommerce referral plugin if you want to increase your sales through Word of mouth marketing.

It helps you to turns your loyal customers into brand advocates and offers exclusive rewards whenever they make a successful referral.

The Referral System provides all the functionality you need to increase your revenue, attract more customers, boost customer satisfaction, promote repeat sales, and multiply your growth.

This referral plugin for WooCommerce can easily integrate with WooCommerce points and rewards extensions. It also offers the best technical support to help you overcome challenges.

Features

• Referrers and Referrals can get Sign-up rewards.
• You can offer order-based rewards.
• Offer fixed price and percentage discount coupons.
• You can offer loyalty points and referral rewards.
• Easy social sharing options.
• Easily track your referral rewards on your account page.
• Integrates well with WooCommerce points and rewards.
• Allows customers to redeem their points.
• Offer fixed or percentage discount.
• Customizable referral emails.

Pricing

Referral systems for WooCommerce premium plans start at $49.99/year.

Affiliate for WooCommerce

Affiliate For WooCommerce is one of the best WooCommerce referral plugins on the market. It is easy to use, has a wide range of features, and is affordable.

Affiliate For WooCommerce is a powerful and versatile plugin that offers a wide range of features for running a successful referral program. With Affiliate For WooCommerce, you can create custom commission structures, track referrals and sales, and manage your affiliates.

Features

• Referral codes can be shared easily.
• It is very intuitive and user-friendly.
• You can calculate your Referral points effortlessly.
• You can earn points by sharing the website on Social media.

Premium Pricing

The regular license of the WooCommerce Referral Scheme starts at $13

WooCommerce Multilevel Referral Affiliate

WooCommerce multilevel referral affiliate offers rewards to customers when they share your website with their friends and families.

WooCommerce multilevel referral affiliate is easy to configure and very simple to use. You can effectively track the referrals, their sales, and their redeemed credits too.

Using this WooCommerce referral plugin, you can send emails to customers reminding them of the referral points.

WooCommerce multilevel referral affiliate is compatible with WordPress and the latest WooCommerce plugins.

Features

• Boost sales through the referral chain.
• Users can earn store credits.
• Points can be redeemed during purchase.
• Customizable email templates.
• You can set an auto-join or manual join option.
• Friends can be invited through social media.
• Referrers can share customized banners on social media.
• Level-based credit system and Binary MLM system.
• You can set a validation period for credit points.
• Admin can specify the number of days to send notification emails.

Premium Pricing

WooCommerce Multilevel Referral Affiliate premium plans start at $35

Wrapping Up

Implementing a WooCommerce referral plugin can be a powerful strategy to grow your business and increase customer acquisition. With the right referral plugin, such as ReferralCandy, Retainful, WPLoyalty, AffiliateWP, or WooCommerce Refer a Friend, you can track referrals, set up attractive rewards, and automate the process to make it easier for your customers.

When choosing a WooCommerce referral plugin, consider the features it offers, its ease of use, and the cost. Select the one that best fits your specific needs and budget. Once you’ve chosen a plugin, set up your referral program and promote it to your customers through various channels like email, social media, and your website.

Keep the referral process simple and track your results to measure its effectiveness. By following these steps, you can create a successful referral campaign and witness your business grow through word-of-mouth marketing.

If you’re wondering how to set up a WooCommerce referral program for your store, here’s what you need.

Frequently Asked Questions