Paying for features you don’t use or struggling with Omnisend’s pricing/scalability? If your current tool is a mismatched fit, it’s time to explore Omnisend alternatives that fit your business needs.
We have analyzed multiple software products, their reviews, and ratings on G2 to curate a list of the best Omnisend alternatives.
In this article, we have shared:
- Challenges in continuing with Omnisend
- 5 Best Omnisend Alternatives for Shopify and WooCommerce comparison chart and in-depth review.
- A questionnaire section to help you choose the marketing software that suits your business.
Send emails without the complexity and high costs using Retainful’s email automation and campaigns.
Challenges in Using Omnisend
Although Omnisend is a favourite among Shopify users, it still does not meet every store’s needs.
Some of the top concerns include :
Technical Limitations & Setup
- Limited multi-site support: Users report difficulty in connecting more than one site (e.g., Shopify + WordPress).
- Separate contact lists for each brand/site: No unified contact management across multiple sites or brands, requires managing separate accounts.
- Requires technical workarounds: Some setups (like multi-site integration) need workarounds like Zapier, making it less user-friendly.
Pricing & Value Concerns
- Expensive for growing lists: As contact lists grow, pricing increases sharply, especially when compared to competitors.
- Limited features on lower plans: Key features like advanced segmentation or automation are often gated behind higher-tier plans.
Integration Issues
- Not ideal for hybrid setups: Businesses with multiple platforms face friction in integration.
- Dependence on third-party tools: Users often rely on Zapier or CDP tools to fill integration gaps, adding cost and complexity.
Customer Support Experience
- Conflicting support answers: Some users report inconsistent responses from support.
- Resolution takes time: Getting clarity or solutions may require multiple interactions with the support team.
Omnisend Alternative Comparison Chart
| Omnisend Alternative | Suited for | Best Feature | Free Plan | Monthly Price for Starter plan |
| Retainful [Full Review] | SMBs and Ecommerce Businesses | Email + SMS+ Whatsapp marketing in single platform | ✅ | • $14 for 1000 contacts • 10,000 emails • $1 Free SMS & WhatsApp credit (one-time) |
| Klaviyo [Full Review] | Large ecommerce businesses requiring data-driven automations | Data-driven segmentations | ✅ | • $30 for 1000 contacts • 10,000 emails • No SMS credits in starter plan |
| Active Campaign [Full Review] | Businesses requiring advanced triggers and automations | Email + Whatsapp | ❌ 14-day free trial | • $81 for 1000 email contacts and 5000 WhatsApp contacts •Email sends – 10x contact limit |
| Encharge [Full Review] | Saas and digital companies | Tracks user behavior within your app. | ❌ 14-day free trial | • $99 for 1000 contacts • Email Sends – 10x contact limit |
| Mailchimp [Full Review] | Freelancers and solomarketers | User-friendly interface for email automation | ✅ | • $8.71 for 500 contacts • Email sends – 10x contact limit |
5 Best Omnisend Alternatives
Running a Shopify store and managing the e-commerce marketing side by side can be a tedious job, especially without the right tools. If your current platform, like Omnisend, isn’t meeting all your needs, it might be time for a switch.
That’s why we’ve listed 5 top Omnisend alternatives for Shopify and WooCommerce stores worth exploring.
The best alternatives to Omnisend are:
- Retainful
- Klaviyo
- ActiveCampaign
- Encharge
- Mailchimp
Related Reading: 19 Effective Email Marketing Strategies for 2025
1. Retainful – Best omnichannel marketing alternative to Omnisend
Retainful is the best Omnisend alternative if you want to do Email, WhatsApp, and SMS marketing using a single tool.
It is best suited for Shopify and WooCommerce store owners, marketers, and managing agencies.
Moreover, it is a TCPA and GDPR friendly tool for SMS and email marketing. Besides all the features, with Retainful, you’ll get free migration support and 24/7 technical support.
G2 Rating: 4.5
Retainful Features Analysis
- SMS and WhatsApp messages can be automated along with emails in a single automation workflow.
- You can run targeted email campaigns and have access to over 200+ email templates, including welcome and discount email templates.
- Advanced email automation for abandoned cart recovery, following up post purchase, and welcome email sequences.
- Sophisticated email segmentation capabilities and specifically designed ecommerce segmentation templates to target behavior.
- Multiple types of popups are available. Including the signup forms that have the highest conversion :
- Exit-intent popup
- Add to cart popup
- Welcome Popups
- Easy to create double opt-in signup forms.
- Easy to use, intuitive drag and drop email and popup builder with dynamic coupons and product feed for email personalization.
Here is a user’s review confirming how easy it is to use Retainful.
Omnisend vs Retainful
| Retainful | Omnisend |
| Free Plan • 500 emails/month • $1 Free SMS & WhatsApp credit (One-Time) | Free Plan • 250 contacts • 500 emails/month |
| $14 /month • 1000 contacts • 10000 emails/month • $1 Free SMS & WhatsApp credit (One-Time) | $16/month • 500 contacts • 6000 emails/month • 1 SMS credit (one time credit) |
| $69/month • 5000 contacts • Unlimited emails • $49 Free SMS & WhatsApp credit every month | $59/month • 2500 contacts • Unlimited Emails • $59 worth of free SMS credits (monthly) |
Leverage Omnichannel marketing with Retainful’s easy-to-setup SMS, Whatsapp and Email automation workflows.
2. Klaviyo – Best alternative to Omnisend for data-driven marketing
Klaviyo has been a well-established player in the email marketing space since 2013. It’s best suited for fast-scaling, data-driven Shopify, WooCommerce, and BigCommerce store owners, as well as mid-market to enterprise brands.
G2 Rating: 4.6
- Offers segmentation, including multiple data touchpoints like demographic data.
- It has a visual flow builder for creating complex, multi-step automated sequences across email, SMS, and push notifications.
- An extensive library of customizable web forms, pop-ups, and fly-outs to acquire loyal customers.
- Uses AI for personalized product recommendations, optimizing email frequency, generating subject lines, and providing performance alerts.
Omnisend vs Klaviyo
| Klaviyo | Omnisend |
| Free Plan • 250 contacts • 500 emails/month • 150 SMS/MMS credits | Free Plan • 250 contacts • 500 emails/month |
| $20/month • 251 – 500 Contacts • 5000 emails/month | $16/month • 500 contacts • 6000 emails/month • 1 SMS credit (one time credit) |
| $35/month • 251 – 500 Contacts • 5000 emails/month • 1,250 SMS/MMS credits | $59/month • 2500 contacts • Unlimited Emails • $59 worth of free SMS credits (monthly) |
3. ActiveCampaign – Best Omnisend alternative with built-in CRM
ActiveCampaign offers powerful marketing automation capabilities combined with a robust built-in CRM system for nurturing leads.
It is best suited for SMBs across various industries, including e-commerce, online education, agencies, and service-based businesses.
G2 Rating: 4.5
ActiveCampaign Feature Analysis:
- Offers Email and WhatsApp automations.
- Provides tools to create customizable inline forms, floating boxes, modal pop-ups, and floating bars to capture leads.
- Utilizes AI for features like AI-Powered Automation Builder, generative AI for content creation, and predictive sending.
- Strong focus on email deliverability, with features and tools to help ensure emails land in the inbox.
ActiveCampaign vs Omnisend
| ActiveCampaign | Omnisend |
| 14-Day Free Trial | Free Plan • 250 contacts • 500 emails/month |
| $15/month • 500 Contacts, 1 User • Email sends – 10x Contacts | $16/month • 500 contacts • 6000 emails/month • 1 SMS credit (one time credit) |
| $49/month • 1000 contacts, 3 Users • Email sends – 10x Contacts | $59/month • 2500 contacts • Unlimited Emails • $59 worth of free SMS credits (monthly) |
Related Reading: Why are my emails going to spam? ( 11 Reasons + How to fix)
4. Encharge – Omnisend Alternative With Advanced Behavioral Automation
Encharge is a specialized automation tool designed specifically for SaaS companies, digital businesses, and e-commerce stores. It prioritizes behavior-based customer journeys.
G2 Rating: 4.7
Encharge Feature Analysis:
- Encharge’s core strength lies in its ability to track detailed user behavior on your website or within your product/app.
- Offers native, deep integrations with popular tools crucial for SaaS and e-commerce, such as Stripe and Chargebee.
- Supports sending transactional emails (like payment receipts, order confirmations) via API, which can be designed and analyzed within Encharge.
Omnisend vs Encharge
| Encharge | Omnisend |
| 14-day free trial | Free Plan • 250 contacts • 500 emails/month |
| $99/month • 2000 contacts • Email sends – 10x contacts | $16/month • 500 contacts • 6000 emails/month • 1 SMS credit (one time credit) |
| $159/month • 2000 contacts, 10x email sends • HubSpot, Salesforce, Segment.com integration;WooCommerce, Shopify integration; API events; event-based segmentation. | $59/month • 2500 contacts • Unlimited Emails • $59 worth of free SMS credits (monthly) |
5. Mailchimp – User-friendly alternative to Omnisend for email automation
Mailchimp has evolved from a pure email service provider into a comprehensive marketing platform.
If you’re looking for email campaigns, websites, landing pages, and social media tools, it is a perfect Omnisend alternative. It is ideal for SMBs, freelancers, and startups.
G2 Rating: 4.4
Mailchimp Feature Analysis:
- Mailchimp’s standout feature is its intuitive and easy-to-use drag-and-drop email builder. This makes it simple for anyone, regardless of design or coding skills, to create professional-looking email campaigns.
- Offers a wide range of customizable email templates, A/B testing for various campaign elements, and robust analytics.
- Includes a “Creative Assistant” for AI-generated design assets, AI-powered content generation for emails, and predictive sending for optimal timing.
MailChimp vs Omnisend
| Mailchimp | Omnisend |
| Free Plan • 500 contacts • 1000 emails/month | Free Plan • 500 Contacts • 500 emails/month |
| $8.71/month • 500 contacts • email sends 10x contact limit | $16/month • 500 contacts (scales up higher) • 6,000 emails/month • 1 credit for SMS (One-time credit) |
| $13.1/month • 500 contacts • email sends 12x contact limit | $59/month • 2500 contacts • Unlimited Emails • $59 worth of free SMS credits |
| $260.11/month • 10,000 contacts • Email sends 15x contact limit | Custom Pricing |
How to choose an alternative to Omnisend?
There is no one-size-fits-all software when it comes to email marketing. So, how do you choose your Omnisend alternative? We have a questionnaire to help you evaluate and select your alternative email marketing software.
E-commerce Integrations:
- Does the platform integrate with your e-commerce platform (Shopify, WooCommerce etc.)?
- Can it pull in detailed customer data like purchase history, abandoned carts?
- Does it offer eCommerce specific features like product recommendations, dynamic discount codes?
Pricing Structure & Scalability:
- How does the pricing scale with your contact list and email/SMS sending volume?
- Are there hidden costs or limits on features at lower tiers?
- Does it offer a free plan or trial to test its capabilities?
Omnichannel Capabilities:
- Beyond email, what other channels does it support natively? (e.g., SMS marketing, web push notifications, in-app messages, WhatsApp).
Marketing Automation:
- Can you create branching journeys based on customer behavior and conditions?
- Are there eCommerce specific pre-built templates? E.g (post-purchase sequences)
Segmentation & Personalization:
- Can you segment based on a wide range of demographics, behaviors, etc?
- Does it support dynamic content to personalize emails based on customer data?
Ease of Use vs. Power:
- What is the learning curve like?
- Does it offer the right balance between user-friendliness and the advanced features you require?
Lead Capture Tools:
- What types of forms and pop-ups does it offer (e.g., exit-intent, add-to-cart, etc)?
- How customizable are these forms, and how well do they integrate with your website?
Reporting & Analytics:
- Does it provide comprehensive reporting (e.g., conversion attribution, sales per campaign/automation)?
- Are the dashboards easy to understand and customizable?
Customer Support:
- What support channels are available (email, live chat, phone)?
- Do they offer dedicated onboarding for higher-tier plans?
Deliverability:
- Does the platform have a strong reputation for email deliverability?
Acquire, nurture, convert and retain effortlessly – all using a single platform, Retainful
Wrap Up!
Finding the best Omnisend alternative for your business depends on your unique business needs. Be it your budget, goals, email list, business size and sending volume, finding the right match is crucial.
Choosing the perfect marketing tool is a big decision for your business,but it need not be overwhelming. Make use of our questionnaire outline and comparison chart to find the best fit for your business.
Also Read:
- Klaviyo Pricing 2025: What’s New and How It Affects You?
- 8 Best ActiveCampaign Alternatives
- Mailchimp Pricing – Which Plan is Right For You?
Frequently Asked Questions
Omnisend is not a full-fledged CRM but offers basic contact management and segmentation for ecommerce.
Klaviyo is considered Omnisend’s biggest competitor, especially for data-driven ecommerce marketing.
Omnisend is used by thousands of ecommerce brands, especially Shopify and WooCommerce store owners.
Yes, Omnisend supports SMS, along with email and push notifications for omnichannel campaigns.
Omnisend does not support WhatsApp marketing natively, tools like Retainful offer this feature.
Yes, Omnisend offers a free plan with 250 contacts and 500 email sends per month.
