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5 Best WooCommerce Referral Plugins for 2024

WooCommerce is one of the most popular e-commerce platforms today, and for a good reason. It is easy to use and customize. It has a wide range of features that make it perfect for small and large businesses alike. One of the most powerful features of WooCommerce is the ability to create and manage referral programs.

A referral program is a way to reward customers for referring new customers to your store. In this article, we will take a look at some of the best WooCommerce referral plugins available on the market today. These plugins will help you create and manage a successful referral program, increase your customer base, and boost your sales.

Launch a Referral Program with Retainful to increase word-of-mouth purchases. Reward customers who suggest their friends.

Importance of WooCommerce Referral Programs

WooCommerce referral plugins are important for online stores to increase sales by encouraging existing customers to refer their friends and family to the store. These plugins typically offer incentives, such as discounts or rewards, for customers who make referrals, which can help to motivate them to share the store with others.

Additionally, referral marketing can be a cost-effective way to acquire new customers, as it relies on word-of-mouth recommendations rather than paid advertising. As a result, using a referral plugin can help to increase brand awareness and drive more traffic to the store, ultimately leading to increased sales and revenue.

Here are some essential benefits of the referral program.

Increased Customer Loyalty

Referral programs encourage customers to promote your brand to their friends and family, which leads to increased customer loyalty.

Cost-effective Marketing

Referral programs are a cost-effective way to market your products and services. They rely on word-of-mouth marketing, one of the most effective forms of marketing.

Increased Sales

Referral programs can increase sales as customers are more likely to purchase from a brand recommended by a friend or family member.

Brand Visibility

Referral programs increase brand visibility as customers promote your brand to their network, which can lead to new customers discovering your brand.

Positive Reputation

Referral programs can help build a positive reputation for your brand, as satisfied customers are more likely to recommend your products and services to others.

Better Targeting

Referral programs allow you to target specific groups of customers who are most likely to recommend your products and services to others. This can lead to more effective marketing efforts and higher conversion rates.

Best WooCommerce Referral Plugins

There are many great referral plugins for WooCommerce that can help you to increase your sales and customer base. Be sure to choose one that fits your specific needs and offers the features that are most important to you.

Here are some of the best referral plugins for WooCommerce.

  1. Retainful
  2. Referral Candy
  3. WPLoyalty
  4. SUMO Affiliates
  5. Affiliate for WooCommerce


Retainful Referral program

Are you looking for the best WooCommerce Referral program in your WordPress store? Then Retainful is the right WooCommerce Referral plugin for you.

The best thing about Retainful is that it is fully automated, and you can instantly create and launch a WooCommerce Referral program.

Run a WooCommerce Referral program with Retainful to turn your existing customers into brand advocates and acquire new customers through Word of mouth marketing.

You can reward both the advocates and the new customer with a Flat amount, Percentage discount & Free shipping coupon as Referral rewards.

Offering Referral rewards is the best way to foster customer loyalty and boost customer retention. This will help you increase your revenue 10x times.

Retainful lets you create individual Referral rewards where you can select the type of reward per your preference. Set expiry dates for these rewards, and you can also set a purchase limit to earn Referral rewards.

This is one of the newest tactics that most WooCommerce Referral plugins lack in this platform. It can increase your sales organically.


  • Retainful dashboard lets you track Referral metrics in real-time
  • Individual Referral performance can be tracked.
  • Launch the WooCommerce Referral program within minutes.
  • Drive repeated sales with Next order coupons.
  • Shortcodes to personalize email templates.
  • Drag & Drop email editor.
  • Capture customer email with the Add to cart popup feature.
  • Prevent customers from leaving using the Exit-intent popup feature.
  • Unique links with Referral codes will be given to every customer.
  • Referral links can be shared through Facebook, Email & Twitter.
  • Set purchase limits to encourage the customer to purchase.
  • Flat amount, Percentage discount & Free Shipping discounts.
  • Intuitive & highly customizable Email templates.
  • You can customize all the email elements.

Premium Pricing

  • Free – Lite Version
  • Starter – $19/month
  • Growth – $49/month
  • Professional – $199/month

Create a referral campaign in minutes with Retainful and Turn your existing customers into brand ambassadors.

Referral Candy

referral candy plugin for referrals

Referral candy is one of the best WordPress referral plugins that can run a formidable Referral program on any WordPress store.

This dynamic WordPress referral plugin can automatically run a WooCommerce referral program without requiring manual assistance.

You can offer cash rewards, store discounts, or custom gifts as a Referral reward and boost customer engagement. Rewards will be automatically offered as soon as the Referral purchase is complete.

Referral Candy is very user-friendly as it only takes a single click to connect with any eCommerce or marketing platform.

Referral Candy’s actionable analytics and dashboard let you track traffic sources in real time and see which customers have referred the most.


  • Run an automated WooCommerce Referral program.
  • Offers robust Live-chat support
  • Connect with marketing apps effortlessly.
  • Referral rewards can be customized.
  • Storefront popups to entice customers to join the program.
  • Successful Referrals can be detected automatically.
  • Single-click Integrations with any eCommerce platforms.
  • Fraudulent activities will be banned automatically.

Premium Pricing

  • Free – 30-day trial
  • Premium – $47/month (billed annually)
  • Enterprise – $239/month (billed annually)


WPLoyalty woocommerce plugin

WPLoyalty is a WooCommerce referral plugin that helps businesses increase customer acquisition through word-of-mouth referrals. The plugin is designed to make it easy for businesses to set up and manage referral programs, track the success of their campaigns, and reward customers for referring their friends and family.

One of the key features of WPLoyalty is its ability to automate the referral process. Once a business sets up their referral program, customers can easily refer their friends and family through a unique referral link or by sharing on social media. The platform also allows businesses to set up custom referral rewards, such as discounts, free product or free shipping, to incentivize customers to refer their friends.

The plugin integrates seamlessly with your store and allows you to customize the referral program to suit your needs.

It is a powerful tool for boosting sales and customer retention, making it a great addition to any WooCommerce store.


  • Customizable referral link and referral rewards
  • Automatic tracking of referrals and rewards
  • Email referral reminders and incentives
  • Ability to share referrals on social media
  • Detailed referral analytics and reporting
  • Integration with popular email marketing platforms


  • Starter- $99/year
  • Professional-$129/year
  • Agency-$199/year

SUMO Affiliates

SUMO affiliates

SUMO Affiliates is a WooCommerce Referral program plugin that can help you satisfy all your Affiliate needs in your WordPress store.

The user gets an Affiliate link that he can share with their friends. When a friend visits your WordPress store and makes a purchase using the affiliate link, the user who shared the link will earn a commission.

SUMO Affiliates is one of the few WooCommerce Referral program plugins that allow guest and registered users to become affiliates. This boosts the credibility of your brand.

You can increase your customer engagement by offering rewards for signing up, affiliate sign up, submitting forms & purchasing a product. Not many WooCommerce referral program plugins allow you to do that.

SUMO Affiliates is one of the best Referral plugins for WooCommerce that lets you create parent affiliates both manually & automatically without any fuss.


  • Intuitive form to submit Affiliate application.
  • Affiliate performance can be viewed on a separate dashboard.
  • Manual & LIfetime affiliate linking.
  • Quick & Advanced setup for plugin configuration.
  • Multi-Level Affiliate marketing.
  • Affiliates can be deleted/disabled by the Site admin.
  • Plugin is highly customizable.
  • Can be translated into any language.
  • The Site admin can manage affiliate applications.
  • Promote your affiliates through WooCommerce coupons.
  • Affiliate commissions can be manual/automatically approved.
  • Email templates available for all affiliate actions.


  • Regular License – $39
  • Extended License – $390

Affiliate for WooCommerce

Store Apps created a dynamic WordPress stores referral plugin called Affiliate for WooCommerce, which is listed on the WooCommerce website.

This best WooCommerce Referral plugin for WordPress lets you control your Referral program, where you can perform tasks like approving affiliate partner requests, releasing payouts, turning customers into partners, and much more.

The interesting component of this WordPress stores referral plugin is its insightful dashboard which furnishes all the crucial affiliate information. Visitors, commissions, conversions, and payouts can be tracked in real-time.

Affiliate for WooCommerce lets you turn your customers and subscribers into brand ambassadors.

You can use Affiliate for WooCommerce as a WooCommerce extension which helps you greatly by reducing the costs and setup time. Keep no doubt, One of the best wordpress store referral plugins.


  • It has the most powerful commission plan system.
  • Track the progress of your affiliates effortlessly.
  • PayPal for easy payouts.
  • Each campaign performance can be tracked separately.
  • Referrals can be tracked using Coupons.
  • Set up unlimited affiliate partners.
  • Performance can be tracked with the Affiliate leaderboard.
  • Sales are reporting in real-time.
  • Combine media assets and swipes for promotions.
  • Can be used as a WooCommerce extension.


  • Basic – $129/annually

Acquire new customers organically and grow sales with a Referral program for WooCommerce. Create and launch your referral program with Retainful effortlessly.


WooCommerce Referral program is a cost-effective way to acquire new customers for your WordPress store. That’s why we’ve listed these best Referral plugins for WooCommerce that will help you acquire new customers and increase your WordPress store’s customer retention rate.

Launch your Referral program using some of these best WordPress store referral plugins and boost your sales by 10x.

What is a WooCommerce Referral Plugin?

With the WooCommerce Coupon Referral Program Plugin, you can turn existing customers into brand advocates and increase word-of-mouth sales. It enables you to acquire new consumers while spending less and maintain existing customers by offering referral incentives.

How to choose the best WooCommerce referral plugin?

There are a lot of WooCommerce Referral plugins. Plugins that can feature reward programs for different website activities set rules and limits, monitor programs, send email notifications, and incorporate social media.

What are the best WooCommerce Referral Plugins for WordPress stores?

The most excellent WooCommerce Referral plugin for your WordPress store is Retainful. Creating and running a referral program for your store within minutes is beneficial, and Retainful will run your schedule automatically once your referral prizes and emails are configured.

Can I use referral plugins to improve the conversion rate on my WooCommerce store?

This WooCommerce referral plugin attempts to increase customer interaction and conversion rates. You can provide coupons or rewards for different website activities, and that Will helps in increased customer interaction and conversion.