How much time would you consume for choosing a product of your liking from an eCommerce store?
I know what is crossing your mind.
Seven out of ten customers do abandon their shopping carts after adding products to it!
Abandoned cart holds potential revenue in a dormant state. And you have to take the initiative and necessary steps to convert the dormant revenue into active ones.
A cart that is abandoned is lost forever if timely action is not initiated. The startling truth is that the customer is lost too. Using a strategic plan to get back customers to complete the purchase is crucial to retain them for a longer time and to recover lost sales.
Have you ever come across a Shopify store with no record of abandoned carts? Silly question, is it? It is well known that there is no eCommerce store with zero cart abandonment rate. At least, it does give a head start to the topic right.
Email Marketing is the most economical way of bringing back customers who abandon their carts. The planning of an abandoned cart email campaign should start off not with the content of the email but the subject line.
WooCommerce shopping cart abandonment has been a never-ending problem for store owners. This ultimate guide can help you understand how to recover abandoned checkouts in WooCommerce. Also, check out WooCommerce abandoned cart email templates inside.
It is no more a secret that over 60-80% of the shopping carts are abandoned every year. This is to say, that online business loses a vast count of customers every time when a cart is abandoned and left without a purchase.
If you are reading this you’d already be knowing the importance of recovering your abandoned carts to increase online revenue. Well, cart abandonment has been the biggest nightmare for eCommerce store owners.
“Customers are the greatest asset for every eCommerce store because without customers there is no trading.” If you ask any successful e-commerce store owner, they would possibly give all the credits to their customers for all they have become.
According to the numbers provided by Invesp, 44% of companies have a greater focus on customer acquisition when only 18% focuses on customer retention.
Ever heard of the saying, “The secret to success is to treat all customers as if your world revolves around them”. This saying goes very well with the customer base you have already gained or otherwise what you call as existing customers.
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