If you’re relying on ads or social media alone to grow your ecommerce brand—you’re building your business on rented land.
Because here’s the truth:
- 📉 Algorithms change.
- 📵 Accounts get banned.
- 👀 Attention spans shrink.
But your email and SMS list?
That’s yours.
And if you build it right—it becomes your most profitable, owned marketing channel.
Here’s how to actually grow a list full of people who want to buy from you:
✅ Step 1: Offer something they actually want
Nobody gives away their number or email for fun.
But they will do it if they get something valuable in return.
Offer irresistible lead magnets like:
- Exclusive discounts or early access
- Free shipping on first order
- Weekly insider deals
- A free resource (guide, checklist, quiz results)
Pro Tip: Retainful lets you trigger these offers instantly with popups, landing pages & cart-based automation. No devs needed.
📊 Industry Stats You Should Know
- 📦 Amazon holds 37.6% of the eCommerce market share in the United States
- 🛒 The average checkout process on eCofmmerce sites spans 5.08 step
- 🔐 33% of customers believe brands use their data responsibly
Big opportunity, if done right. 👇
✅ Step 2: Make it stupid simple to sign up
Asking for name, email, birthday, phone number, blood type, favorite pizza topping?
That’s how you lose them.
Just ask for what you need to start the conversation.
Usually: email. Or phone. That’s it.
With Retainful: One-click opt-ins, mobile-friendly forms, and exit-intent popups keep bounce rates low and opt-ins high.
✅ Step 3: Capture attention at the right moment
- Add signup forms on high-traffic pages
- Show exit-intent popups just before they leave
- Use scroll-based triggers on product pages
- Offer SMS-only flash deals on checkout pages
With Retainful: Target based on behavior. Show the right message at the right time, automatically.
✅ Step 4: Give them a reason to stay
Congrats—they subscribed. Now don’t ghost them.
Send value-packed emails & texts that build trust and drive clicks.
Think:
- Personalized welcome flows
- Cart recovery reminders
- Time-sensitive offers
- Product tips, reviews, and UGC
→ Retainful automates all of this—without lifting a finger.
What NOT to do (if you care about conversions):
🚫 Buy a list (you’ll get blocked & banned)
🚫 Send generic blasts to everyone
🚫 Ignore subscribers once they join
🚫 Ask for too much, too fast
Easify Product Options
Boost sales and AOV with high-converting custom options, real-time previews, and smart upsells – designed to personalize shopping and maximize every order.
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That’s a wrap for today!
Your email and SMS list isn’t just a marketing tool—it’s your most reliable revenue driver.
When you focus on quality over quantity, use the right tools, and speak directly to your customers’ needs, you don’t just grow a list—you grow a brand.
Start small. Stay consistent.
And always lead with value.
The results will follow.
Your friends at Retainful
