Scented-heart’s Secret to 60% Sales Growth Using Retainful

Find out how Scented-heart increased their sales by a whopping 60% with the help of automations.

scented heart customer

Store

scented-heart.com

Retail vertical

Home decor

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts

Features/tactics used

Automations – Abandoned Cart Recovery

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We've created an automated cart recovery campaign to recover lost sales and grow our revenue. Since we've done this, our sales increased about 60% which is awesome.

Nicole G

Founder & Owner of Scented-heart

Meet scented-heart: It’s an online store that produces and sells high-quality handmade concrete candles, wax melts, home decor, and more. Their unique, artisanal scents will help create a warm and inviting atmosphere in homes or offices.

scented-heart website

🤔 The Challenges

Like many online stores, scented-heart also had the problem of customers abandoning carts at the store. It has caused them to lose a lot of sales opportunities. They were searching for a tool that would help them track the carts and recover them efficiently.

🎉 The Turning Point

At the right time, they found Retainful, which helped them track and manage all the live and abandoned carts with its seamless cart tracking system. And, they started recovering a staggering 60% of abandoned carts at scented-heart with the help of Retainful’s robust abandoned cart recovery automation. It led to a significant growth in the store’s revenue and increased sales.

Nicole, the owner, found the ‘Metrics & Cart Activity’ section in Retainful very helpful, where they can view their live carts, abandoned carts, and recovered carts. It offered useful insights into customers’ engagement with the store.

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The support team is always helpful and took their time to call us and help set up the whole Automation. We really appreciate this as it saved us time.

Nicole G

Founder & Owner of Scented-heart

 🌟 Scented-heart + Retainful

The ability to generate dynamic coupons and include them in the abandoned cart recovery emails has helped them incentivize customers effortlessly. Also, Nicole used the integrations feature to connect their other marketing tools with Retainful and transfer email addresses from Retainful automatically.

“You also got the possibility to set up a referral program and use their popups, widgets, and panels to display the rewards, referral link, social share options, and more. You can easily customize them to fit your brand,” Nicole recounts her experience using the referrals feature in Retainful.

🚀 The Winning Strategy

Scented-heart’s abandoned cart recovery strategy is very straightforward. Anyone can replicate it to recover as much as 60% of abandoned carts.

Here is the simple strategy which Scented-heart adopted,

  • Send the first abandoned cart recovery email as soon as customer abandoned cart. Its best to remind customers while they still have the purchase fresh in mind. You can consider sending the 1st email after 30 mins or 1 hour after they abandoned cart.
  • Include discount coupons in the emails to motivate customers to complete the purchase.
  • Avoid being intrusive: Don’t send too may emails, and have decent time intervals between each email you send.

You can use this strategy to create or fine-tune abandoned cart recovery email automation for increased conversions.

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Overall, Retainful is a tool that helps us on a daily basis, and we don't want to miss it any more. If you're on the fence about trying- do it! We highly recommend Retainful.

Nicole G

Founder & Owner of Scented-heart

🌟 The Takeaway

Retainful has proven to be a successful tool in recovering abandoned carts and increasing revenue at Scented-heart. It’s been helping them on a daily basis to grow their business with the robust automations and other features.

Do you want to recover lost sales and increase store revenue with the power automations and other features?

Set up Retainful for your store today! and skyrocket your sales.

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How Retainful helped our eCommerce store increase repeat purchases by 25%

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Increase your sales with Retainful

Recover abandoned carts & Drive repeat sales on auto-pilot.