Why is Add To Cart Popup Considered As the Easiest Trick to Boost WooCommerce Sales?

Posted by Joel Platini on 14 August 2020 in WooCommerce


Popups have become significant for any eCommerce store.

Welcome popups, Exit-Intent, Add-to-cart popups, etc all contribute to the success of stores in various ways.

But one popup that tops the charts is the Add-to-cart popup.

Add-to-cart popups are triggered only when customers have the intent to purchase.

From a visitors perspective, everyone gets annoyed when a menu suddenly jumps into the screen.

But as a store owner, you’ve got to love popups, they capture email addresses, prevent cart abandonment and so on.

Add to Cart popup

As we said, customers get annoyed when they see a menu suddenly popping out while they are shopping.

So we were thinking about how can we get the customer’s email naturally without triggering them.

That’s when we thought of Add to Cart popup.

Add to Cart popup is a website popup that is triggered when customers click the ‘Add to cart’ button while purchasing in your WooCommerce store.

Take Retainful’s Add to Cart popup feature as an example, they go one step further and offers a discount.

This will naturally motivate customers to enter their email address. Thus you’re capturing an email and fostering loyalty in one quick move.

Cool, isn’t it?

How Add to Cart popup changed the game?

Initially, you might think this popup is frustrating.

But it’s not,

To be honest, customers actually expect this popup to appear.

How?

You see, only when customers have the real intent to purchase, they click add to cart.

Customers are already aware that a popup requesting their email will appear.

So there is no frustration within a customer.

This is why Add to Cart popup is the most successful of all eCommerce popups.

The Hidden Power of Add to Cart popup

After hours of experimentation, we’ve found out that this popup isn’t just for capturing emails.

Initially, we thought of the same, we used for capturing emails but later on figured out that it can prevent Cart abandonment.

Abandoned carts have been a menace to eCommerce stores.

And Add to Cart popup is one of the best ways to prevent Cart abandonment alongside with Exit-Intent popups.

Retainful’s Add to Cart popup feature offers a discount thus preventing a customer from abandoning their cart.

But what if a customer abandons his cart after entering his email?

Don’t worry Retainful has got it covered, you can initiate a Cart recovery campaign within minutes and recover your cart.

Retainful is a one-stop solution to your Cart abandonment foes.

Best Ecommerce popup ever?

Yes, Add to Cart popup deserves this title.

Why?

  • It is the highly converted eCommerce popup.
  • It captures emails naturally.
  • Prevent Cart abandonment by offering a discount.
  • Never frustrates customers.

The results show how the Add to Cart popup is miles ahead of other eCommerce popup conversions.

Boost your WooCommerce sales

A recent study by Retainful said that their Add to cart popup was able to collect 70% of customers’ emails.

This shows the effectiveness of the popups and also its hidden power in preventing cart abandonment as we discussed above.

Add to cart popup is a game changer!

It is able to capture emails of 70% of customers who abandon their cart and it’s conversion rate averages at 74%.

Now, with all those emails collected, remember how much of lost sales can be recovered in your WooCommerce store.

Just to put everything into context, here is how the Add to cart popups can boost your WooCommerce sales,

  • Prevent customers from abandoning their cart through discounts.
  • Help you build your email list necessary for marketing.
  • Abandoned carts can be recovered and converted into WooCommerce sales through the emails collected.

This is why Add to cart popup is the easiest trick you can pull off to skyrocket your WooCommerce sales.

Few Add to Cart popup scenarios

Scenario #1

This is a Retainful Add to Cart feature popups that persuades the customer to enter their email to recover the coupon containing a 10 % discount.

Request - Enter the email to receive the coupon code

Offer - Percentage discounts


Scenario #2

This Add to cart popup is usually used to prevent cart abandonment by a new customer by persuading them with a discount.

Request - Add to Cart or checkout to earn the offer

Offer - Discount for their first order


Scenario #3

This popup is used based on the customer data if he is a first-time customer you can offer a discount for his first purchase and grab his email,

Request - Enter the email to take first order discount

Offer - Percentage or Flat discount.


Scenario #4

This popup is a great way of acquiring a customer’s email address and also to motivate him to drive repeated purchases in your store by offering Next order discount.

Request - Enter email address to save for next purchase

Offer- Percentage discount


Scenario #5

This is one of the most significantly used Add to Cart popup. It gets triggered as soon as customers click the Add to Cart button.

Request - Enter the email to add items to the cart

Offer - No offer


Scenario #6

Add to cart popup is mainly used to collect email addresses right? You can also use these popups while they are leaving and encourage customers to add items to their cart.

What they don’t know is, you are just grabbing their email addresses to send Cart recovery emails to make them recover their cart.

Request - Enter your email address and we’ll send your cart to you

Offer - No offer


Wrapping up

Add to cart popup is the highest converting popup that can be used in any WooCommerce store. They can help you grab customer emails, prevent cart abandonment and help you recover your lost WooCommerce sales and increase your revenue.

It is a boon to WooCommerce stores, that’s why we felt compelled to share our knowledge on this trick to you.


Author Bio

Joel Platini is a Content Writer and Graphic Designer with an immaculate experience in writing keyword enriched content for eCommerce websites. Familiar with WooCommerce plugins he has written how-to guides with elegance and finesse.